Chevy Fires Another Shot at Ford's Aluminum F-150

Silverado_block_test_1

The latest salvo in the Chevrolet versus Ford pickup truck battle has been fired by Chevy, and it's a big one. Chevrolet claims that while performing standard benchmark performance testing, in which the company puts competitor vehicles through the same tests as its own trucks to determine how they perform, it discovered that the stamped aluminum used for the 2016 F-150's bed was susceptible to damage from dropped items. GM engineers documented how the Ford's stamped aluminum bed was much more likely to be punctured when a special 17-pound wedge, simulating a pointed load, was dropped onto it than the Silverado 1500's roll-formed high-strength steel bed. While the 2016 Silverado 1500's bed remained intact at up to 90 joules of energy, the F-150's bed showed damage at 30 joules; the wedge created holes at 40 joules.

Smelling blood, Chevrolet then produced a series of tests that it says simulate real-world conditions that truck owners might encounter. One involved dropping a load of 55 landscaping blocks weighing about 825 pounds into the beds of both the Silverado and the F-150 from 5 feet above the bed to simulate receiving a load from a skid loader at a job site. In 12 trials that were recorded by video, Chevy says that the Silverado received only minor scratches and dents, while the F-150's bed was punctured every time, on the order of 4.3 punctures per trial. A second test was much more mundane and frankly a little more believable — it simulated a 32-pound empty steel Snap-On toolbox accidentally sliding off the truck bed's side rail and into the bed. In that test, the Silverado was dented 12 out of 14 times, and received "pinhole" punctures in two trials. The F-150 bed floor was dented once and punctured 13 times during the toolbox test.

Chevrolet is presenting the findings as an unusually long two-minute advertisement airing on ESPN, with shorter 30- and 60-second spots to follow. The company claims that it isn't taking a swipe at the Ford F-150 or the use of aluminum, merely pointing out a competitive advantage for customers to keep in mind, but that's clearly not the case. Chevrolet marketing claims that it is simply looking out for consumers' interests. Ford's reply to the new advertisement has been to call the testing a "marketing stunt."

GM has been mum on exactly what its next-generation full-size pickups will use for lighter weight materials, but a recent event outlining the company's efforts in that regard have pointed to a more measured, targeted approach in the use of lightweight materials. Unlike Ford's "aluminum everything" approach, GM has made concerted efforts across all of its new vehicles to strategically use a variety of materials, including aluminum, high-strength steel, magnesium and composite plastics. It seems safe to say, however, that it doesn't look like Chevy will be using an aluminum bed floor anytime soon.

Manufacturer images

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Silverado test 2

 

Comments

What moron would drop cinder blocks from 4 feet into a new truck bed just to prove a point? By the looks of the background, they could have budgeted for a tandem trailer. It's sounding like Chevy Desperado.

When two months ago Honda dropped rocks into the bed of the Ridgeline to compare it to the warped and dented Colorado, Mike Bjornssen of GM trucks said "who would drop rocks into their $40,000 pickup from 5 feet in the air"

Now suddenly they "produced a series of tests that it says simulate real-world conditions that truck owners might encounter"

Give me a break.

What moron would drop cinder blocks from 4 feet into a new truck bed just to prove a point?


Posted by: Old Cow Hand on Rio Grande | Jun 8, 2016 2:09:24 PM

A GM owner will, that's who. This will not help GM at all, honestly, they've doing this for over 50 years now. It's not working.

Come back in a couple years and see which bed is rusted out.

What moron would drop cinder blocks from 4 feet into a new truck bed just to prove a point?


Posted by: Old Cow Hand on Rio Grande | Jun 8, 2016 2:09:24 PM

A GM owner will, that's who. This will not help GM at all, honestly, they've doing this for over 50 years now. It's not working.

What moron would drop cinder blocks from 4 feet into a new truck bed just to prove a point?


Posted by: Old Cow Hand on Rio Grande | Jun 8, 2016 2:09:24 PM

A GM owner will, that's who. This will not help GM at all, honestly, they've doing this for over 50 years now. It's not working.

Come back in a couple years and see which bed is rusted out.

So after a year of GM trying to find an issue with the F150 I guess that is not bad

But when surprised GM engineers brought the results of a year’s worth of comparative lab tests and field demonstrations to the marketing team, Sandor Piszar, Chevy’s director of truck marketing, saw an opportunity.

http://www.forbes.com/sites/joannmuller/2016/06/08/chevrolet-pokes-holes-literally-in-fords-aluminum-f-150-pickup-bed/?yptr=yahoo&ref=yfp#17a750d42465

Considering in multiple test GM admitted there were holes in their bed too. So GM shows the least GM damged to the max Ford damage. Just another infomercle from GM trying g to gain market. What they don't say is the long term damge to the Chivy. Think how fast that bed will rust out with all that paint missing from the sheet metal. Won't take long for those rust holes to form. But hey the Chivy guys will like this.

This is called scrambling from the number 2 spot.....first Chevy did the test, and also has damage, second, like someone else said, what 1/2 ton owner is going to drop cement block that high into their bed, now if it was dropping groceries from 6 ft and that happened then I could see it....

I know a lot of truck owners of all makes. 95% have some sort of bed liner protection. This test means nothing to most truck buyers. I wonder if GM will compare beds and rocker panels from rust States in three years?

Simple. add a bed liner. problem solved.

I like the rust comment LMAO Aluminum rusts too what world do you live in? its called corrosion.. just look at the tailgates on expeditions and you'll see all the corrosion you'll ever wanna see...... Ford..... built cheaply lol

I like the rust comment LMAO Aluminum rusts too what world do you live in? its called corrosion.. just look at the tailgates on expeditions and you'll see all the corrosion you'll ever wanna see...... Ford..... built cheaply lol


Posted by: hemi lol | Jun 8, 2016 2:39:52 PM

I have yet to see an aluminum corrosion hole. Plenty of Chevy rust holes though. Try to be kinda smart, I know it's tough for you.

Seems like many of you have never been to gravel pit to loaded by a operator. I have had 2000-3000 lbs of gravel and sand loaded in my 98 1500 and Ive been loaded by loaders so big the they have to drop half the load behind the truck, and the last time i put 4000lbs of ca-6 gravel in my 2500hd the loader dropped it from 4-5 feet up. Now what if you needed a load of large river rock.. but i guess some of you would just hand load it all. and my truck is now 10yrs old and only has minor rust where the paint has scratched past the primer.

Never seen corrosion on the tailgate?? of and Expedition?? Where did that stupid comment come from??


Posted by: Done | Jun 8, 2016 2:56:28 PM

Can you read and comprehend words at all. I mean seriously, look at the words. Get your neighbors to help you out if you have a hard time figuring it out..

Ford made a couple videos claiming their aluminum bed was stronger and more resistant to dents than the previous bed on the steel f150 with some simple tests. So I guess you gotta decide if you trust chevy's claims about a ford or ford's claims about a ford. I recall reading a forum a few years back where chevy owners complained about the weak bed floor and getting holes punctured very easily. Are ford owners complaining about this yet with the aluminum truck? I haven't heard. There is a ford complaint message board on a popular forum that has many common complaints about the trim and whatnot but I have not seen anything about the bed being to weak. I've never punctured a hole in the bed of any of my trucks and I am loading the beds with heavy tools and equipment on a daily basis.

FORD TRUCK SALES ARE ALREADY SETTING HIGHER FOR ANY COMPETITION TRUCK MAKER AND ITS NO SURPRISE THAT ANYTHING IS POSSIBLE BUT FUTURE CHANGES FROM TRADITIONAL STEEL TO LIGHTER MATERIALS WILL BE THE STANDARD, SO GM BE 2nd THEREFORE AFTER. CHEERS FROM MEXICO AND PROUD OWNER OF SIX F150.... SO FAR

Military grade they said LOL! More like swiss cheese grade. Now we know how they get them MPG numbers with payload, lose half your load from a bed full of holes to make it lighter LMAO!!!!!

It's pretty said when you can't even drop a tool box in the bed with out making a hole, Ford owns work they said, grocery store/mall crawler work by the looks of it. To damn funny!

what percentage of trucks have bed liners anyway? this is a non story.

If your shelling on the average $40,000 for a new truck I know damn will I wouldn't want one that is likely to get holes in the bed, liner or not. No excuses, this bed is supposed to be tougher then the last gen it replaces. I'd call this Military grade stuff false advertising.

Aluminum cannot withstand vibration or impact like steel. That is why you will never see a semi-automatic pistol with an aluminum slide. Aluminum will corrode when exposed to dissimilar metals. That said, I really don't see the point of the ad for the AVERAGE truck owner who never hauls anything but groceries. And yes, I'm one who has my 2500 loaded with 2b limestone at the quarry by a Michigan loader.

I'VE SEEN A COUPLE OF T.V COMMERCIALS AND GOV3RMENT MOTORS ALWAYS TRIES TO BASH FORD ABOUT THEIR JUNK TRUCKS THEY'RE REALLY DESPERATE TO IMPROVE THEIR SALES BECAUSE LAST MONTH'S SALES WERE HORRIBLE. BESIDES, FORD LOOKS WAY BETTER THAN THE CHEBBY FROM ALL THE ANGLES. I DON'T KNOW WHY THEY MAKE A BIG DEAL ABOUT ALUMINUM IF THEY ARE GOING ALUMINUM TOO.

WHAT'S GONNA HAPPEN NEXT WHEN THEY GO ALUMINUM? THEY ARE GONNA BASH AGAIN TOO. THAT THEY HAVE THE BEST ALUMINUM ON THEIR JUNK TRUCKS.

They are not going all aluminum.

"While GM is expected to use more aluminum in its next-generation Silverado and GMC Sierra, due out in 2018, company executives and engineers have said frequently that they won’t rely too heavily on one material to achieve mass savings."

http://www.autonews.com/article/20160608/RETAIL03/160609861/chevy-escalates-silverado-advertising-battle-with-ford-f-150

THEY FEEL THREATENED BY THE LEADER. BUILT FORD TOUGH!!!!!

One could argue about dropping cinder blocks but the hole from a tool box is subpar. And not everyone wants a bed liner. Ford needs to step it up a bit after all beds are made to be roughed up. There's a number of real world situations like a heavy bike on a kickstand might not do well with thin aluminum.

I own a new F-150,
I don't know how true this is, I mean there is such a thing as camera trickery. Let's talk about the rattling and squeaking on the inside of that Chevy truck.
Story:
My 2010 F-150 with 100k plus did not rattle or squeak. But my friends new 2012 Suburban was in the shop every other week for squeaks. Chevy has yet to prove their point. What kind of MPG to you get with your V8? Can you top 21 MPG that I get with my 5.0? And its not even broke in yet.

In the real world the bed held up just fine

http://www.autoevolution.com/news/ford-tested-the-2015-f-150-in-plain-view-since-2011-photo-gallery-81894.html#

Joe Pope yup it sure can.

"The 2016 GMC Sierra 1500 came out on top, winning the towing competition outright at 11.6 mpg and tying for first with the 2016 Chevrolet Silverado 1500 in the unloaded competition at 23.9 mpg. This is an impressive performance by the Sierra, considering that it has the larger 6.2-liter V-8 while the Silverado employs the smaller 5.3-liter V-8.

http://news.pickuptrucks.com/2016/01/texas-truck-showdown-2016-towing-mileage-test.html

In my mpart of the woods anyone who actually uses a pickup for hard work gets a spray in liner and/or gets an aluminum checkerplate liner or rubber mat/plywood type add on. If they expect to really abuse the box beyond that they remove it and get an aftermarket box.

Chevy is trying to regain lost sales.

David Yeah if you only haul small wooden stakes and plastic cases like that video showed lol!

@ johnny doe ,they were using the beds for 4 years and the construction people didn't even know it,you don't know what all they put in the beds over 4 years

Alright you Ford guys, admit it! GM's ads are going to make some people scratch their heads. That's the idea!

Don't get your shorts in a knot, just admit that they have an effective ad, and you're gonna have to suffer through it for the rest of the baseball season and the whole NFL season.

LOL!!!

A spray in liner might help against the bricks but not that tool box that is just pathetic. Also even if you have a liner alum is more rigid and does not flex like steel it tears so repeated hits the same spots would slowing tear the metal. ever see a concrete or bricklayer truck some of the the beds are bent down between the support rails only time will tell if a alum bed can hold up.

I predict gm will continue to use a steel bed and use alum doors, fenders, hood...

So you drop a tool box deliberately on edge and the tool box does not take any damage?

If I pay $30K or more for a truck I'm getting the $350 bed liner

Ford and their false advertising. Military Grade aluminum, no such thing. But the cold rolled steel process used in the Chevy box is the same process used in forming submarine hulls. That's Military Grade.

David near that start of the video, they said their boss told them they were getting prototypes, and to drive them like they stole them.

So how did they not know? Did you even watch you're video?

Lol looks like that (military grade aluminum) isn't so tough after all! who would want this cheap junk ford with road side recycled beer can aluminum body. fords a joke!

I don't see how small wood stakes or stuff in plastic cases is much of a work out for a bed.


I wonder if GM will compare beds and rocker panels from rust States in three years?
Posted by: Toyturbodiesel |
/QUOTE

FYI
I live in rust belt and my 8 year old Silvy has NO rust on body panels anywhere..
I use can of Rust check on frame before every winter as the factory undercoating is not all that great,,still NO rust holes there either..

When is a pickup truck not a pickup truck? When it can't carry a working load in the bed and has to use a trailer to protect the bed from damage.

Fords may still be the most popular pickup trucks, but clearly with examples like these they will not be the popular choice for WORKING people. Why even own a pickup truck if you're going to drag your load behind you?

When GM switches to an aluminum body, they will pretend this never happened. Just like when they bashed the idea of a "man step" and a heated steering wheel. Oh I know the fanboys will claim that a bumper step is somehow not as "girly" as a tailgate drop-down step. GM just needs to be first-to-market on more innovative technologies, rather than continue to bash their competitors for beating them.

Ok, that doesn't look good for Ford. However I do believe the CAFE standards will force all the Truck MFG's to put their trucks on really big diets. If GM/Chevy ever go to an aluminum body/bed, the payback and crow eating will be HUGE for this BS.

Ok, that doesn't look good for Ford. However I do believe the CAFE standards will force all the Truck MFG's to put their trucks on really big diets. If GM/Chevy ever go to an aluminum body/bed, the payback and crow eating will be HUGE for this BS.


Posted by: Mr C | Jun 8, 2016 5:06:05 PM

Oh they will eat crow, GM is already copying the Ecoboost Engines.

If you buy a truck for real world use, there are many times that a truck bed gets loaded in such a way! Whether it's sand, mulch, gravel, or even rip-rap, it gets dumped in just like that! So before all you middle Shcool kids run off at the mouth because you've never driven a truck yet, Maybe you should check with your dad.
Some of you must have nothing else to do but brag about the truck you hope to someday have.

As much as i'm a chevy fan, I got to say aluminum is great in some places. For example a truck with a aluminum tailgate and hood and bumpers and rockers is good and even the roof. these areas don't get damaged as much as the others....making a whole truck all aluminum isn't such a good thing.

Aluminum costs more to repair such as dents, the only place dents is really going to appear is the sides such as the doors or fenders...
BTW, whats the point of entire aluminum body truck? the body might be rust free but the chassis will rust out some time...

my opinion the Silverado should use more aluminum but not build an entire truck out of it.

Why do the Ford people keep saying GM is going to all aluminum body, when GM keeps saying they clearly won't go all aluminum.

"While GM is expected to use more aluminum in its next-generation Silverado and GMC Sierra, due out in 2018, company executives and engineers have said frequently that they won’t rely too heavily on one material to achieve mass savings."

http://www.autonews.com/article/20160608/RETAIL03/160609861/chevy-escalates-silverado-advertising-battle-with-ford-f-150


"Unlike Ford's "aluminum everything" approach, GM has made concerted efforts across all of its new vehicles to strategically use a variety of materials, including aluminum, high-strength steel, magnesium and composite plastics."

http://news.pickuptrucks.com/2016/06/chevy-fires-another-shot-at-fords-aluminum-f-150.html#comment-form

I guess they can not read.

Oh they will eat crow, GM is already copying the Ecoboost Engines.

Posted by: Frank | Jun 8, 2016 5:08:26 PM

Wrong GM has been doing turbo engines since the 1980's

1960s my bad I keep forgetting bout the Chevy Corvairs.

http://www.hotrod.com/features/history/historic-cars/hrdp-1302-timeline-of-factory-turbo-cars/

Ford years behind GM, like always.



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