GM Gets More Aggressive With Pickup Incentives

2016-Chevrolet-Silverado-LTZ-Z71-in-motion-009 II

Just like summer temperatures, the incentives war is heating up between GM and the entire full-size pickup truck segment.

According to Automotive News, J.D. Power reported that GM is increasing the amount of incentive spending available for the Chevrolet Silverado and GMC Sierra pickup lineups to better compete with Ford and Ram.

Chevrolet made a bold play in early June to beef up sales with the release of commercials showing side-by-side comparison tests in which landscaping rocks were dropped from a bucket loader into a naked half-ton long-bed Silverado 1500 and Ford F-150. Examination of the beds revealed that the Ford's aluminum bed was more damaged, and in some cases, torn through. Unfortunately, the ads did not seem to help Silverado or Sierra sales in June, as sales were down almost 4 percent for Chevy and almost 8 percent for GMC.

Automotive News quoted GM spokesman Jim Cain as saying that the truckmaker did have a successful aggressive incentives program in place for the first 10 days of July, traditionally a strong selling period. We'll find out what impact those programs may have had on July sales in just a few weeks when the numbers are reported.

But GM is not the only company getting aggressive with incentives. According to U.S. News & World Report, all the major truckmakers are making a big push to ramp up incentives and increase their market share and profits. In some cases, new-truck buyers can get as much as $10,000 or 20 percent off sticker prices. There are zero- and low-interest finance programs to be had as well. A word of warning: Expect the best deals on relatively unpopular trim and cab configurations.

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Comments

Gee an unflattering story on GM from the biggest Ford site on the internet posing as a truck news site.

This isnt a pro ford story! Facts are facts!

It is an Auto News story.

Looks like the auto makers are taking it to the consumer majority of the time. $8-$10K off, or 20% off would cause most businesses go out of business.....
Just reduce the price 15% across the board and increase sales that way...

@ Ram Tough. If you claim this is a pro Ford sight, why are you always on here making negative comments. If its a Ford story, and you don't like Ford, then don't read it. Simple really!

You can't put enough rebates on a truck with that ugly of a front end

In south Texas it's been Ford truck month since March and one San Antonio dealer was advertising $16,000 off F-150. 2016 Crew Cab XLT 2.7 eco boost to be exact.

http://www.nsford.com/

That's clickbait. The real discount is $8k off.

to be exact.

GM is gonna start giving them away .

Looks like GM is fleet sales everyday across the board. Chevy sinking like a shaky rock.

Uber Fail, they're better off giving them away.

Well that's everyone's move when sales are down. Nothing shocking there. The smart play is to put yourself in a situation where your company doesn't even need to sell full size trucks to be healthy let alone cut out the profit margin. It makes recessions and fuel price hikes VERY easy survive but does leave a lot of fast easy money on the table but if your cars sell very well and you don't need to discount at all then you often make more profit than the big 2 minus 1 combined. And that's just brilliant.

If you are judging a "truck" based on the chevy bed tests the only 2 "trucks" you should be buying are the ones with composit beds... the Tundra and the Ridgeline. If you are subscribing to Chevy's standard... O that's right no one really cares especially since everyone who does already has a bedliner.

Sorry not the Tundra I meant Tacoma (for the composit bed)

Desperate measures from a desperate manufacturer.

Ford bias is strong with mark. Consecutive Ford stories and then one negative one about gm, go figure.

This is an ad for GM, boasting they have new incentives which encourages buyers to check them out. That's a good thing. How is this negative towards GM? Are the ads on TV, paid for by GM, also negative for GM because they are telling us about their great discounts?

You've got to be making positive moves to not get negative stories. Pretty simple.

You do realize Ford is going even heavier into Fleet and rentals which have huge rebates right?

GM is getting away from rentals and fleets and focusing more on the retail end which now they can have more rebates since they aren't giving them away to fleets.

The manufacturer makes next to nothing on fleet and rentals but it makes overall sales figures look good.

GM still sells the most total trucks month after month even after cutting back on give away fleet and rentals.

GM is destroying Ford on the retail end, you all forget to say how much Ford discounts their trucks to fleet and rentals.

Ford is also advertising over $11k off, so that is on par with everyone else.

You can't put enough rebates on 'shaky' trucks with ugly square voluminous wheel wells...

No better time then right now to get into the best built, longest lasting Chevrolet trucks or true Professional Grade GMC pick-ups.

@ GMSSUCK; yep, they are so desperate right now I'm sure a few at GOVT motors are on hot seats if they don't boost sales - reasons;

Since Dec '15, their combined monthly market share of two 'shaky' brands (Silverado/Sierra) totaled a respectful 51.3% of all full-size pickups sold. But by Jun '16, they dropped to 38.0%, while Ford’s market share rose from 39.0% to 40.3%.

In other words, the first six months of '16, the F-Series one brand increased to more than 395,000 sales, up 10.7% year over year while GOVT motors combined two 'shaky' brands (Silverado/Sierra) sales only totaled just over 380,000, up about 1%.

Hard times will result with desperate measures...wow, over $11,000 off...that's insane giveaway LOL

Another view of GOVT motors desperado situation;

http://www.msn.com/en-us/money/companies/what-is-general-motors-thinking-with-huge-truck-discounts/ar-BBusUtc

Won't do any good..still won't sell if people do their research.

Since Dec '15, their combined monthly market share of two 'shaky' brands (Silverado/Sierra) totaled a respectful 51.3% of all full-size pickups sold. But by Jun '16, they dropped to 38.0%, while Ford’s market share rose from 39.0% to 40.3%.

In other words, the first six months of '16, the F-Series one brand increased to more than 395,000 sales, up 10.7% year over year while GOVT motors combined two 'shaky' brands (Silverado/Sierra) sales only totaled just over 380,000, up about 1%.

Hard times will result with desperate measures...wow, over $11,000 off...that's insane giveaway LOL

Posted by: Lionel | Jul 19, 2016 4:20:54 PM

More than 68,000 mid sized GM sold so far this year . No Ford mid or compact size trucks sold in NA. GM mid sized trucks sales a projected to grow through out the remainder of 2016. Ford mid or compact sized trucks are projected to remain at ZERO sales for the remainder of 2016. Oh my!

@ GMSSUCK & How do you make a 'shaky' Chebby stop shaking? Turn off the engine;

Further info Ford is close to surpass GOVT motors in total US sales...

http://www.msn.com/en-us/money/topstories/no-1-in-us-sales-for-gm-or-ford-could-be-a-poisoned-chalice/ar-BBud0NR

More than 68,000 mid sized GM sold so far this year . No Ford mid or compact size trucks sold in NA. GM mid sized trucks sales a projected to grow through out the remainder of 2016. Ford mid or compact sized trucks are projected to remain at ZERO sales for the remainder of 2016. Oh my!


Posted by: GMSRGREAT | Jul 19, 2016 7:03:10 PM

WOW a whole 68,000 of them?

Posted by: GMSRGREAT | Jul 19, 2016 7:03:10 PM

WOW a whole 68,000 of them?

Posted by: LMAO | Jul 19, 2016 8:10:39 PM

"More than 68,000 mid sized GM sold so far this year ".

Wow, that fact sure got you spinning in circles, stomping your feet and screaming from the top of your Ford lungs. If GM only made $5000.00 per unit that would equate to $ 340,000,000 . But i'm thinking they made more than that on those midsizers. Of course, FORD has made $ ZERO on mid size sales in NA.

There is only one configure of GM truck that could get you 10,000 off, the 2016 SILVERADO 1500 CREW CAB
LT ALL STAR 4WD and this is for only one month.

The rest of the models are way lower then Ford's incentives $2,500-$6,000 for F150s on XL XLT Lariat and Platinum trims. 3,000-$6,000 For F250-F350s XL XLT and Lariat trims.

http://www.chevrolet.com/current-deals.html?
x-zipcode=16735

http://shop.ford.com/inventory/f150/results?zipcode=16745&year=2016

Ford is over all really offering more incentives as they have more deals across more trims packages/ configuration.

I've seen 25% off advertised on crew cab GMCs.

I guess they are really pushing and going back to the old "rebates as ussual" since the month Ram beat them.

Lol, the HD GMs and Ram are about the same age, but the 1500 GMs are 5 years newer, and GM has to go big on rebates to move them.

Most Colorado sales are going to fleets. I've seen very few private Colorado's on the streets here in Phoenix. But I have seen many fleet Colorado's driving around from municipalities and cable/ telecom companies.


You do realize Ford is going even heavier into Fleet and rentals which have huge rebates right?

GM is getting away from rentals and fleets and focusing more on the retail end which now they can have more rebates since they aren't giving them away to fleets.

Posted by: Anything but an EcoBust | Jul 19, 2016 2:23:42 PM ________________________________________ Last month 82% off all vehicles sold by GM, were retail sales. Selling less to rental car companies sure has helped Ford and Dodge raise the sales numbers.

The dealers use the Colorado and Canyon as bait to lure you in then telling you those trucks are sold and try to sell you a full size Silverado

You do know GM pays no federal income taxes, right GMSRCROOKS? http://www.wsj.com/articles/SB10001424052748704462704575590642149103202


By
Gautham Nagesh


July 21, 2016 7:42 a.m. ET


General Motors Co. , bolstered by strong truck and SUV demand in its core market, posted a 157% increase in net profit in the second quarter compared with the same period a year ago, leading the Detroit auto maker to raise its annual guidance even amid concerns about financial impact of the U.K.’s decision to exit the European Union.

GM Thursday said it posted net income attributable to common shareholders of $2.9 billion, up from $1.1 billion in the same period a year ago. The company said operating profit equaled $1.86 per share, soundly beating Wall Street expectations of $1.49 a share. The results lend credibility to Chief Executive Mary Barra’s strategy of slimming down the company to focus on profitability over gaining market share. In the U.S., the company has been backing away from lower-margin sales to rental-car companies and has resisted adding production capacity to conserve costs. http://www.wsj.com/articles/gms-profit-more-than-doubles-1469101371
_________________________Your right Ford fans, GM is in real trouble.

"...new-truck buyers can get as much as $10,000 or 20 percent off sticker prices. There are zero- and low-interest finance programs to be had as well"

@PUTC

Not mentioned is the crash in equity for buyers opting the 2016 over the 2017. As soon as you drive it off the lot, you get upside down on these terms. Go to the bank and ask them to tell you the difference in used-car replacement price for the 2016 and 2017 models. It's huge.



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