By G.R. Whale
You've probably noticed pickup trucks are getting more expensive. In fact, it's easy nowadays to spend as much as $40,000 on a mid-size pickup, more than $60,000 on a half-ton and better than $80,000 on a one-ton dually. Not surprisingly, average pickup transaction prices seem to be growing at a much faster rate than cars.
It's my position that we have primarily ourselves — consumers — to blame. Hear me out: Bad driving habits are causing insurance companies to lobby for more high-tech active and passive safety equipment; we want our trucks to have 900 pounds-feet of torque, 4,000 pounds of payload and 20,000 pounds of towing capacity — mainly to pick up some fence posts and a few bags of cement.
Additionally, it seems like we can't even get the kids to school without ventilated leather seats and a fancy entertainment system. Detroit is laughing all the way to the bank.
Of course, six-digit trucks are not new but previous examples were left to the niche players such as the Hummer H1 SUV, International's CXT and MXT brothers, custom cab-and-chassis models with a pickup bed or tuner versions of factory hot rods — basically, anything you can find at the annual Specialty Equipment Market Association show. But that's not what we're writing about here. We're talking about normal, top-trim level, real-world pickup trucks. Which production pickup do you think will break that $100,000 barrier first?
The smart money is on the dually diesel luxury trucks that long have been the priciest pickups on the U.S. market. Canada already has several production pickups without accessories approaching $95,000 in Canadian dollars ($72,425 U.S.). Or could a big-rig truckmaker such as Volvo or Mack offer a downsized competitor? Maybe it will come from an upstart company such as Mercedes-Benz, which already has a long history of one-off monster supercars. Give us your best guess in the comments section below.