Toyota has devised a plan to reshuffle its product mix to be more in line with U.S. consumer demand; that means it needs to make more crossovers, SUVs and — especially — pickup trucks.
According to Automotive News (subscription required), Toyota wants to change its car-to-truck ratio from 50-50 to a more customer-driven 40-60 split. Unfortunately, Toyota's San Antonio pickup plant is running three shifts, as is its Tijuana, Mexico, Tacoma plant. The Tijuana plant's production schedule will remain in place until current upgrades are complete, which should make the plant more productive by the end of 2017 or beginning of 2018.
During the last few years, combined Tacoma and Tundra sales totals have steadily increased: 2013 combined sales were approximately 272,000 units, 2014 saw close to 275,000 units and 2015 totaled nearly 300,000 units. For 2016, the total number of Toyota pickups sold is likely to reach more than 310,000 units.