November 2016 Pickup Sales Breakdown

17FordF350KingRanch_5533_HR II

The end of the year is just around the corner and thanks in large part to pickup truck sales, it looks like 2016 will be one of the biggest years on record for the auto industry.

Smaller pickups continued to sell well in November, while both Ford and GMC posted strong monthly numbers compared to November 2015. By year end, GM will have sold almost 1 million pickups, thanks in large part to its mid-size, half-ton and heavy-duty pickup strategy as well as the fact that two of its brands — Chevrolet and GMC — sell similar pickups.

We'll have to wait and see if vehicles such as like the mid-size Chevrolet Colorado, Nissan Frontier and Honda Ridgeline can continue their record-breaking pace. Additionally, truckmakers such as Ram and Nissan seem poised to reach new heights. The year 2017 should be interesting.

 

2017_Ridgeline_03 II

Manufacturer image

PUTC_saleschart_midsize_11.16

 

PUTC_saleschart_midsize_jan-11.16

 

 

1 IMG_2482 II

PUTC_saleschart_fullsize_11.16

PUTC_saleschart_fullsize_jan-11.16

 

 

17chevrolet_silverado_hd_ac_05jpg_29376753403_o II

PUTC_saleschart_maufac_11.16

PUTC_saleschart_maufac_jan-11.16

 

Comments

Toyota Tacoma holding its own while full-size Silverado owners trade in for the Colorado, called grandpa Joe effect...

Perhaps they figured out the halfton silverado doesn't have much over the Colorado and the Colorado is cheaper anyways. Lol

Ford still number 1, another year goes by

Didn't someone recently argue that this is the first year in decades where GM's combined sales outstripped Ford's? Not that I'm a fan of either brand, mind you, but it seems GM may be doing something right by offering variety in appearance as well as size. I know I prefer the Colorado over any other GM and certainly over anything Ford so far in both size and appearance. I may, eventually, end up buying one to replace my 20-year-old Ranger. What I'm hoping for, however, is something closer to the size of my Ranger with an extended-cab version and modest 4x4 capability (don't need a rock crawler to bulldoze through mud and snow.)

GM still number 1 as another year goes by. GM will be while into the 900,000s trucks sold, Ford might hit 800,000 if their lucky for year in totals.

GM enters the midsize truck market and get's a beat down by one brand, then the Full Size truck market get's another beat down by one brand.

Dear GM, just stay down.


Nothing Changes!!

Ford will surpass GM in 2017 when it ramps up sales with the new 2017 SD trucks. Sales were slow with Ford SD trucks because of the change over to the new better built aluminum bodies. It won't take long before buyers realize they're the best built, longest lasting and most powerful trucks made.

Looking at the manufacturer total sales numbers, if you consider that only GM sells mid-sized truck, then you look at the numbers, you realize GM leads the mid-size market while Ford clearly leads the full-size market with Ram closing rapidly on Chevrolet. When Ford and Ram decide to once again enter the mid-size market, GM will once again begin to falter. You might note GM usually does well when they introduce a new model, then sales begin to lag again after a year or two as owners realize that once again GM products require way too much maintenance. If I could come back in another life I'd buy up all the GM repair facilities. That would make me a very rich man.

It is hard to believe that the big 3 have sold over 2 million trucks so far this year! They sell 6,050 trucks a day, that is an incredible amount, it's hard to believe they can build that many trucks a day and that they don't have more quality issues than they do.

I have been doing a statistical analysis of pickup truck sales for some time.
I would like to offer you an alternative approach for recording and reporting sales, including trends and an equation potentially to predict future sales.
It could be sent by email to you as a".pdf".
There is no charge, obviously, as this is just a freebie I send to all my friends.
Are you interested?
Please let me know, and give me an email I could use for that.

BTW: Great job on the website and reporting!

Thanks and Regards,
Bernie Kressner
Appleton, WI

====================

I had the numbers a couple months ago. As I remember, GM full-sized trucks have outsold Ford full-sized truck 9 of the last 18 years in some cases by well over 100,000 units. If you added all sales over the last 18 years it's a statistical tie with GM then leading Ford by a few thousand units. Now Ford is probably up by a few thousand units.

If you check back to last year[2015] you will find that the GM twins outsold Ford by 44329 units. Add in all of those midsize pickups and you will see that GM has the right strategy even if there is some cannonibalization from the full size pickups.

@Denny

I don't believe the Silverado cannibalizing theory. I really doubt any significant number Silverado customers are going to go with a Colorado in the current environment. In fact, I would suspect any significant cannibalizing would be in the other direction.

But, that's just my opinion, I could be wrong.

Wait until the economy goes south again and all these new truck buyers who actually only use them for a status symbol will be bleeding RED and crying their 'A-s' off. Same will go for this housing market.

@guest

I don't know if you've had the TV turned off for the last year, but consumer confidence has been creeping up, and other key indicators seem to point to sustained growth, at least for a while.

Politicians and their friends at the big Wall Street banks can always find a way to screw that up, but you might want to spray some Windex on that crystal ball of yours.

@PUTC

The writer refers to Honda's "record-breaking" pace.

It's almost been a year since the big Ridgeline roll-out during the Super Bowl last winter. So far Honda's figures are hardly the "record-breaking" kind.

Am I missing something?

I don't blame people jumping from the Silverado/Sierra half tons to the Colorado/Canyon. The GM mid-size trucks don't have the "Chevy shake" that GM can't fix...

@papajim, hopefully you didnt get that info from CNN, the fact is, when oil takes off again, all this will be a different memory,

Looks to be quite the year for pickup sales. A lot of good deals out there right now. Especially if you want a 2016. I know several people waiting for the 2017 F150 and 10 speed. Can't wait to drive one, and the Raptor.

Yyyyyyyyyyyyyyyyeeeeeeeeahhhhhhhhhhh...GM needs FOUR pickup lines (Sierra, Silverado, Canyon, Colorado) to do what Ford does with ONE (F-Series).....

I know several people waiting for the 2017 F150 and 10 speed.
Posted by: Bobby | Dec 8, 2016 2:57:14 PM

They be waiting a while for the 10 speeds as they are being held off HAHA!

http://www.just-auto.com/news/ford-holds-back-2017-f-150s-due-to-10-speed-transmission-gremlins-report_id173783.aspx

http://www.autonews.com/article/20161206/OEM01/161209899/ford-conducts-additional-tests-on-2017-f-150-and-raptor-10-speed

I know a lot of people who are waiting on the new F150. That truck is awesome, especially the Raptor.

No other mfg'er can touch the Raptor, beautiful truck inside and out. My buddy just bought a used Chevy Duracrap, that crap is already dripping coolant.

10 speeds not being held any longer

HA right got link?

GM still number 1 as another year goes by. GM will be while into the 900,000s trucks sold, Ford might hit 800,000 if their lucky for year in totals.

With ONE truck vs 4. Amen LOL

Yawn, Ford F-series kicks butt again; even when combining shaky GOVT motor two truck brands...keep following the leader!!!!

10 speeds not being held any longer


Posted by: Mikey | Dec 8, 2016 3:56:48

Yea I know, my local dealer let me know they started getting them in this week. Want to try and check one out this wknd.

Well just as I thought, the bogus GM full size truck commercial dropping stupid stuff in pickup beds w/o liners, has had ZERO affect on their sales numbers trying to catch Ford. Most people smarter than the commercial.
As for total truck sales next year or two, see what happens when the NEW Ford Ranger gets introduced (maybe even a diesel version) along with the new Bronco. These introductions mess up the playing field.

GM still number 1 as another year goes by. GM will be while into the 900,000s trucks sold, Ford might hit 800,000 if their lucky for year in totals.

With ONE truck vs 4. Amen LOL


Posted by: Blueman | Dec 8, 2016 4:47:34 PM


Blueman, you really can't count.
Ford
f150
250
350
450 are not ONE truck Just because they start with an F.

I personally only know one person with the new colorado. He traded in a half ton silverado for it and definitely would have bought another silverado if not for the colorado. It's just one person, but there is certainly cannibalization. A few years ago GM full size was outselling ford full size. Now GM is outselling ford pickups but only when you include midsize. So GM is outselling ford like they used to, but making lower profit margins on the smaller trucks. GM's strategy may be working, but it may not be working very well, and we'll see for how long. Ford seems to be gaining on them this year, and the 10 speed could really change things depending on if ford can still be competitive with the price. I've already seen more 2017 superdutys then I've seen of the titan since it came out way back whenever that was.

Congrats to GM for yet another dominating year in sales of their full and midsize class leading pick-up.

Bobby, let us know what you think of the 10 speed

@beebe

If by a few years ago you mean last year then hey your right. I'm sure there are people as you describe that trade a Silverado for a Colorado but I'm saying it's probably not a significant percentage.

johnny doe, the story bout not delaying the 10 speed is on truck trend

I personally only know one person with the new colorado. He traded in a half ton silverado for it and definitely would have bought another silverado if not for the colorado. It's just one person, but there is certainly cannibalization. A few years ago GM full size was outselling ford full size. Now GM is outselling ford pickups but only when you include midsize. So GM is outselling ford like they used to, but making lower profit margins on the smaller trucks. GM's strategy may be working, but it may not be working very well, and we'll see for how long. Ford seems to be gaining on them this year, and the 10 speed could really change things depending on if ford can still be competitive with the price. I've already seen more 2017 superdutys then I've seen of the titan since it came out way back whenever that was.

I agree, GM's selling more trucks but they're probably losing profits in the process.

@papajim, hopefully you didnt get that info from CNN, the fact is, when oil takes off again, all this will be a different memory,

@Nitro

question: What is CNN?

So GM is outselling ford like they used to, but making lower profit margins on the smaller trucks. GM's strategy may be working, but it may not be working very well, and we'll see for how long.
Posted by: beebe | Dec 8, 2016 8:55:49 PM

Guess you haven't took a look at GM and Fords profits each quarter? Get you a hint GM making money Ford is dropping.

https://www.gm.com/investors/earnings-releases.html

https://corporate.ford.com/investors/reports-and-filings/quarterly-reports.html#/2016

@MIKEY Thanks for the info.

Gmc sucks .

FORD IS THE BEST!!!! THE BEST NEVER REST!!!.

GM is losing market share. GM is the only maker that lost full-size truck sales this year.

One of the GM fangirls once posted a link to a story that stated that GM would of beat Ford to market with an aluminum pickup but the 2008 melt down killed that plan.

So now there are a lot of upset GM fans that Ford went aluminum first and gained market share.

Ram has gained sales because they have gone down Ford’s path by expanding the options and configuration lists on their pickups. 50% of pickups are personal use. That is a huge segment. If trucks were true to their workman’s roots, we would not see the number of sales we see know.

GM made the mistake of building conservatively styled trucks coupled with limited trim packages and limited driveline packages. Even sticking to the old 4.3, 5.3, 6.2 SBC nomenclature was a mistake. That gives the impression that the engines are warmed over SBC’s not new mills.

If you want to upsell a new line it needs to be apparent to the buyer that the truck is worth the cash.

Ford does that rather well. People are willing to pay more for one but they aren’t willing to pay more for a GM truck.


2018 will seem like an eternity if these GM trucks keep losing market share.

GM is losing market share. GM is the only maker that lost full-size truck sales this year.
Posted by: Lou N. | Dec 9, 2016 4:38:59 PM

HAHAHA! Get real bud Ford trucks been dropping market share since 2013.

http://www.autonews.com/article/20160208/OEM/302089949/countering-chevys-silverado-surge

GM aint lost no where near what Ford has other the past few years while giving less incentives and not having to give way to fleet rental's all year to put sale numbers in the black like Ford has at the lack of profits.

http://gmauthority.com/blog/2016/12/chevrolet-silverado-sales-numbers-figures-results-november-2016/

http://gmauthority.com/blog/2016/11/gmc-sierra-sales-numbers-figures-results-october-2016/

https://www.gm.com/investors/earnings-releases.html

https://corporate.ford.com/investors/reports-and-filings/quarterly-reports.html#/2016

Don't get butthurt, it's just the facts.

I like how in the pictures above that only 1 vehicle is actually working, the Silverado.

The facts.

2016 YTD:
Silverado -3.2%
Sierra +.9%
F-Series +4%
Ram +8.1%

http://news.pickuptrucks.com/2016/12/best-selling-pickup-trucks-november-2016.html

Ford lost inventory in 2015 and Silverado and GMC Sierra stole market share in 2015. In 2016, however, inventory levels of Ford are back up and production levels are running at maximum capacity. GM's sales as a result have failed to keep pace with 2015 levels.

I'd like to see Chevy up about 5%. They are down 3.5%. So this represents a 9% swing. GM will continue to lose sales due to the Colorado and failing to update the Silverado properly.

I don't believe the cannibalizing theory.
Posted by: Jack | Dec 8, 2016 12:45:53 PM

I do. When the Colorado debuted GM said most Colorado customers were already coming from other GM vehicles. The Colorado is a good truck but is canabalizing the Silverado but at a lower price point. To stop canabalizing and increase sales, GM needs to come out with a competitive Silverado in 2018.

Don't get butthurt, it's just the facts.
Posted by: johnny doe | Dec 9, 2016 5:27:58 PM


Johnny Doe, That's exactly my point. The fact is GM Silverado + Sierra used to outsell Ford consisently when I first started posting and following the data on PUTC in 2005. But then something started happening in 2009/2010 when Ford really upped the quality, trim and option levels. GM has only beated Ford once from 2010 to 2015 and that was in 2015 when Ford had low inventory levels.

Here is the fix. Gm should drop the Sierra and make a Silverado super truck. Most people do not see the point in sierra/silverado other than the denali trim on the sierra, it still makes no sense to have Sierra, unless Gm just doesnt have the guts to do it. I know people have mentioned the Lincoln truck, but learned from that and it never went away really, hence why the trim levels increased on the F series trucks, smart move again by Ford. Will GM have the guts to take down Ford in 2018 with a Silverado Super Truck debut? I hope so but I seriously doubt they do it becuase they don't have the guts. GM is happy with second place.

Great job GM you are #1, and sucking the life out of Ford as they throw incentives to keep their Al junk trucks in the black sale # wise.

Hey Ford how's that 104 day supply working, plus the cheap fleet sales you done all year working for yah, Oh and the weeks you cut the plans while paying all the Ulaw workers 80% of their pay for sitting at home HAHA! Oh yeah, and the the fact your offing the most off trucks with the newest trucks HAHAHAHA!!!!!!!!!!

http://news.pickuptrucks.com/2016/11/talking-trucks-tuesday-what-influences-your-buying-decision.html

https://corporate.ford.com/investors/reports-and-filings/quarterly-reports.html#/2016

https://www.gm.com/investors/earnings-releases.html

A few years ago GM full size was outselling ford full size. Now GM is outselling ford pickups but only when you include midsize. So GM is outselling ford like they used to, but making lower profit margins on the smaller trucks. GM's strategy may be working, but it may not be working very well, and we'll see for how long.
Posted by: beebe | Dec 8, 2016 8:55:49 PM

2015 sales:
GM: 824,683 Silverado/Sierras (Fullsize trucks only)
Ford: 780,354 F-Series (Fullsize trucks plus vans)


Ford seems to be gaining on them this year, and the 10 speed could really change things depending on if ford can still be competitive with the price.

The 10-speed might give a slight selling point next year IF Ford can get it to work right.

And while Ford does that, GM will have to have their engineers fix the things Ford did wrong with the 10-speed... and will have it ready for the 2018 model year. So I don't see the 10-speed as being a major advantage for anything other than giving Dennis Leary yet another smarmy sound bite for the F-series commercials.

Will the 10-speed be enough that Ford dials back the 20-30% off discounts they've been pushing the last few months? I guess if that's what it takes to keep their "Bestselling 'Truck(s) for x years in a row" tagline semi-accurate, then so be it. Will they be pushing the massive number of fleet sales early next year like they did in 2016? Between the huge incentives and the early 2016 fleet sale blowout, the strategy seems to move plenty of trucks.

Yeah, hate fleet sales. That's the ticket. For trucks, fleet sales are very profitable. Ram is busy trying to increase them and are. If Chevy does not want fleet sales, Ford will gladly take them. Ford has more fleet or retail sales than any other truck. And Silverado sales are down 3.2% in 2016 despite huge incentives and major advertising campaigns.

Scoreboard > Stunts, Ford F-Series ’16 Sales on Track for 800K:

Yet, despite months of Chevy ads showing bears stalking aluminum cages and concrete blocks puncturing F-150 beds, F-Series sales — which include the F-150 and F-250 trucks — are growing. With one month to go in 2016, F-Series sales are 733,287, 213,000 more than nearest competitor Silverado, a 35 percent increase in the margin over 2015.

http://www.detroitnews.com/story/business/autos/ford/2016/12/08/ford-series-sales-track/95125392/



Post a Comment

Please remember a few rules before posting comments:

  • Try to be civil to your fellow blog readers.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
  • Your email will not be shown.

If you have a TypeKey or TypePad account, please Sign In

Home | Buy or Sell a Truck | News | Special Reports

Powered by Cars.com. By using this site, you agree to our terms of service | © 2017 Cars.com | Privacy Statement | Contact Us