Ford Announces Return of Ranger, Bronco

Ranger 2

By Fred Meier

Ford made it official today that it will revive a U.S. version of the Ranger mid-size pickup truck and that the Bronco SUV will return as a global product.

The Ranger will be back in the U.S. in 2019 and the two trucks will be built at Ford's Wayne, Mich., plant that now builds Focus small cars. The return of the trucks has been an open secret since Ford's plans were confirmed in 2016 by a United Auto Workers union official.

The Bronco won't arrive, however, until 2020, which means that former football star and broadcaster O.J. Simpson, who vaulted the Bronco to icon status with his televised slow-motion police chase in 1994, may be on the street before the revived Bronco. Simpson is up for possible parole from prison in 2017.

Ford made the announcement at a press conference at the 2017 North American International Auto Show in Detroit. "Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup," said Joe Hinrichs, Ford's president of The Americas, in a statement. "Bronco will be a no-compromise midsize 4x4 utility for thrill seekers who want to venture way beyond the city."

The new Ranger will likely be an updated, U.S.-compliant version of the already popular global Ranger that offers top-tier mid-size pickup performance for the Asian, South American and South African markets. Ford also sells a five-door SUV off the same platform in global markets called the Everest. Look for more information and spy shots of both in the future.

Manufacturer images

 

Ranger 1

2015-ford-bronco-four-door-images II

 

Comments

Just another reason, Chevy will be "shaking" in their boots. Look out, although Ford will not have to count these small trucks in the number 1 sales competition, since the F series takes care of that now without needing all those other trucks.

If the Ranger pictured above is what Ford is bringing to market then the rest of the mid size need not worry a bit. However, that Ranger may appeal to female buyers.

Russians drive Bronco for decades.

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

That Ranger is the best-looking Ford truck on the market... any market.

The little eyebrows above the Rangers headlights will certainly appeal to female buyers and the aftermarket will be capitalizing on emphasizing that feature.

http://carlashes.com/images/products/large_19_classic_carlashes_image3_900_v1.jpg

I am already hearing GM Corp,

"Let's bring back the Blazer, Ford is bringing back the Bronco, let's not let gain market share." The Bronco outsold the crap out of the Blazer.

This is a great truck and it should do well. I am not that interested in the brand since I have had Fords, GMs, and Chryslers. This Global Ranger is a proven vehicle and will be very competitive.

"Let's bring back the Blazer, Ford is bringing back the Bronco, let's not let gain market share." The Bronco outsold the crap out of the Blazer.
Posted by: Frank | Jan 9, 2017 3:47:14 PM

Unfortunately for you Frank, Ford will be bringing back the spiritual successor of the Bronco II, not the original Bronco. Hopefully it doesn't roll over like a Bronco II.

Knowing Ford, they won't hesitate to limit the engine lineup to a bunch of overboosted, undersized, unreliable "eco"Boosts. Ford seems eager to kill off their naturally aspirated V6's and V8's.

The Ranger outsold the crap out of the luv and s10. Mustang outsells the Camaro and Corvette combined.

"Unfortunately for you Frank, Ford will be bringing back the spiritual successor of the Bronco II, not the original Bronco. Hopefully it doesn't roll over like a Bronco II."

Posted by: Brick | Jan 9, 2017 4:27:41 PM

As a teenager, my first truck was a hand-me-down Bronco II 4x4 manual with over 100k. Indeed, don't try to make a U-turn going over 15 mph, or you'll be on 2 wheels. But it definitely made me a better driver very quickly.

Mustang outsells the Camaro and Corvette combined.

Posted by: tom | Jan 9, 2017 4:35:56 PM

You can't compare an affordable 2 door coupe to precision crafted sports cars like the Camaro and Corvette.

I like the look of that Ranger, Bronco not so much, there are other renderings of the Bronco on line that are much better looking.

FYI: They are bringing back the Blazer, at least the name, my sources says it will be as a cuv, not suv. To bad for Chevy if that is correct....

my truck is getting old, not sure if it will last a couple more years..

I like the look of that Ranger, Bronco not so much, there are other renderings of the Bronco on line that are much better looking.

FYI: They are bringing back the Blazer, at least the name, my sources says it will be as a cuv, not suv. To bad for Chevy if that is correct....

my truck is getting old, not sure if it will last a couple more years..

Mustang outsells the Camaro and Corvette combined.

Posted by: tom | Jan 9, 2017 4:35:56 PM

You can't compare an affordable 2 door coupe to precision crafted sports cars like the Camaro and Corvette.


Posted by: GMSRGREAT | Jan 9, 2017 5:33:11 PM

Hey look, the GMHOMOBOI is high on weed again. Put the BONG down.

An edge with a bed? Gawd I hope ford redesigns that front end first before releasing it for sale otherwise ford will definitely get a lot of female buyers.... which could also be a good thing since there are more females than males and add to that the girlier men out there will buy too so that translate into more sales. That must be fords plan.

An edge with a bed? Gawd I hope ford redesigns that front end first before releasing it for sale otherwise ford will definitely get a lot of female buyers.... which could also be a good thing since there are more females than males and add to that the girlier men out there will buy too so that translate into more sales. That must be fords plan.

Mustang outsells the Camaro and Corvette combined.

Posted by: tom | Jan 9, 2017 4:35:56 PM

You can't compare an affordable 2 door coupe to precision crafted sports cars like the Camaro and Corvette.


Posted by: GMSRGREAT | Jan 9, 2017 5:33:11 P

You would think suck a fine crafted machine would have beat out the mustang in the drivers car award for 2016. Yet a mustang had a lap time 1 1/2 seconds faster with much better road manners.

It's so cute!

the Ranger is not interesting at all. The Bronco looks like a blast as long as they stick an exciting motor under the hood.

Here is a comparison of the latest generation of mustang and Camaro. Have someone explain it to you if you're unable to understand the data.

http://www.caranddriver.com/comparisons/2016-chevrolet-camaro-ss-vs-2015-ford-mustang-gt-final-scoring-performance-data-and-complete-specs-page-4

The comparison above was meant for the guy who thinks he is sexy.

I own a Ranger & can attest it's far better than any of the global offerings from all of them including the Toy maker's HILUX. The pic PUTC posted was the '12-15 model - the '16 looks more like '17 Raptor & probably where they took some of the cues from...


https://www.bing.com/videos/search?q=ford+ranger+raptor&&view=detail&mid=145573756C95ACDA86B9145573756C95ACDA86B9&FORM=VRDGAR

Don't worry gmsrgreat, I understand you don't want to post the drivers choice report for 2016.

Another global Ranger review...

https://www.youtube.com/watch?v=Pai9ZJ-aduY

That's for you to post sexy dude. Damn that is a tall rear gear in that camaro!

That's for you to post sexy dude. Damn that is a tall rear gear in that camaro!


Posted by: canoepaddler | Jan 9, 2017 7:40:50 PM

That's what happens when you use an 8 speed auto. Stick shifts suck for performance

@ "the self made sexy dude"

Maybe this will convince you that the Camaro is a sports cars. Read the article right down to the last sentence to find out.

http://www.motortrend.com/cars/chevrolet/camaro/2016/2016-chevrolet-camaro-ss-vs-2016-ford-mustang-gt/

Ford's admission that they are getting clobbered with the C/C twins.

Ranger 2019 Model Year. Late 2018 Calendar Year.

Mike Levine ‏@mrlevine 4h4 hours ago

After a big year for the US auto market, Ford took a victory lap — but it isn't slowing down http://read.bi/2jvJ7iX via @clusterstock

Meanwhile Jeep is bringing the pick up back. Ram is also expanding it's truck capacity.

http://www.allpar.com/news/2017/01/behind-the-surprise-why-sunday-36029

Meanwhile Jeep is bringing the pick up back. Ram is also expanding it's truck capacity.

http://www.allpar.com/news/2017/01/behind-the-surprise-why-sunday-36029


@ "the self made sexy dude"

Maybe this will convince you that the Camaro is a sports cars. Read the article right down to the last sentence to find out.

http://www.motortrend.com/cars/chevrolet/camaro/2016/2016-chevrolet-camaro-ss-vs-2016-ford-mustang-gt/


Posted by: GMSRGREAT | Jan 9, 2017 7:56:50 PM


The Chevy feels a bit rougher going down the highway. Wind and road noise are higher, and the ride is ever so slightly less compliant. Visibility, a major complaint about the last Camaro, remains a bit of an issue. You sit high up in the Ford, but in the Camaro you are still down low with high sills and visibility limited by a too-tall gauge pod. “It’s better than in the previous-gen but still not as reassuring as the Mustang,”

You would think for a all new design to compete with a several year old mustang GM would have done better

You would think for a all new design to compete with a several year old mustang GM would have done better

Posted by: Johhny boy | Jan 9, 2017 9:52:49 PM

The Mustang isn’t as quick, and getting good performance out of it is harder work. The Ford laps the figure eight in 24.4 seconds averaging 0.82 g, but it’s hard to escape the fact that it shares much with the last Mustang. “Feels like an old Mustang,” testing guru Kim Reynolds said. “Feels heavy. There’s a lack of damping in the body motions with high pitch and roll rates.” In English: You’re bouncing around a lot.

Isn't ask quick, feels heavy, bouncing around a lot. Yep, that's a Mustang.

1. Ford's Sport Trac did not sell and this Ranger will not sell either. Too heavy for the compact market and not capable enough for the half ton crowd to take seriously.

2. Ford's time-to-market performance on this is classic. By the time that interest in the mid size market is completely watered down, Ford will be selling the Ranger. It's a joke.

3. Ford could make a winner of this Ranger concept if they focused on the value buyer, the 25-35k price point. But they won't. They will try to goose the price on these Rangers into the mid 40s. No thanks.

Well Lets talk about body-on-frame SUV sales. Ford Sold 10,421 Navigators and 59,835 Expeditions for a total of 70,256 BOF suvs in 2016. Between the Escalade, Yukon, Tahoe and Suburban GM sold 292,981 BOF SUVs in 2016. The Tahoe outsold Navigator and Expedition combined by almost 2:1. Suburban out sold Navigator and Expedition combined. Yukon, Yukon XL outsold Navigator and Expeditions combined. Escalade, Escalade ESV out sold Navigator almost 4:1.

As a Whole GM BOF SUVs outsold Fords BOF Suvs by 4.89:1.

I doubt GMs is all that worried about Fords Bronco.

No jack but they should be worried about the new Expedition/Navigator coming out .

You would think for a all new design to compete with a several year old mustang GM would have done better

Posted by: Johhny boy | Jan 9, 2017 9:52:49 PM
--------------
Umm.. the Mustang was redesigned in 2015. Thank you for showing your mediocre knowledge.

The only Mustang that is in shouting distance of any of the 6th gen Camaro's is the 350GT and 350GT/R

The Mustang GT with performance pack gets destroyed by the Camaro SS and v6 1LE.

The Camaro SS 1LE slightly edges out the Mustang GT 350 and destroys the Mustang GT.

The Camaro ZL1 beats anything Mustang that is currently sold by Ford.
And every magazine that compares Mustang's versus Camaro of similar setup, the Camaro wins.

Ford may have the edge on fullsize trucks, but all they see is taillights when it comes to performance cars.

Hopefully said new Ranger will be about the size of a Colorado, and also feature a 6 plus foot optional bed size behind a crew cab.

Hopefully they avoid the little 1100-1200 pound payload that we see as a max for the Toyotas and Nissan mid-size trucks.

I can tell by gms posts, the reality is there, and he is scared

GMSrgreat, Camaro won 207 points to 205. And they hated the interior of the Camaro. BTW, in the same magazines site did you happen to check out the test between the Corvette Z51 vs the Mustang GT350? It was also close but the Corvette lost.

Ford's admission that they are getting clobbered with the C/C twins.

Posted by: mark49 | Jan 9, 2017 7:58:41 PM

That is most direct and accurate comment here.

How can you get clobbered when you dont have a truck in the market? Man you guys have lost it

Mustang outsells the Camaro and Corvette combined.

Posted by: tom | Jan 9, 2017 4:35:56 PM

You can't compare an affordable 2 door coupe to precision crafted sports cars like the Camaro and Corvette.

Not fair, You can't compare the best Selling Musclecar of all time vs............................

Dave, the Blazer nameplate never went away. It is used for a midsize body on frame SUV sold in oversea markets. The Traverse was the North American replacement. The thought process was that North American customers didn't need the ruggedness some developing countries need for their impoverished roads. I don't think the Blazer is going to come back. The Traverse is doing well and filling the void. If GM were to come back with an off road capable body on frame SUV it is likely to be a GMC only and carry the Hummer name as a model, not a brand.

There are those who argue that the growth in the mid size truck market will teeter out and once again go into hibernation. I'm not in that camp but either way, FORD is too late to the market.

Huh huh, he said precision crafted and Camaro in the same senrence, huh huh.

Is that a Bronco or a Hummer? I can't tell the difference.

They will probably based the Bronco on the Flex, because hardly anybody buys those things anyway!

What we're looking at here folks is Ford tucking their tail between their legs and admitting GM was right in bringing back the Colorado & Canyon. But wait.... Ford never copies anything GM does.... um ok Lol!



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