Going Deeper: 2016 Full-Size Pickup Sales Analysis

2017-Super-Duty-F-350_Chevy

It's never easy separating half-ton, three-quarter-ton and one-ton pickup truck sales numbers from the monthly and annual numbers automakers provide each month, but we think there's value in showing you which manufacturers are selling which types of full-size pickups. Unfortunately, pickup truck makers don't break out their full-size pickup sales numbers by light-duty and heavy-duty models, let alone three-quarter-ton from one-ton numbers. However, thanks to our team of data analytics experts at Cars.com, we were able to sift through and separate the pickup sales numbers by class.

The numbers in the charts below represent various dealer sales that work with Cars.com and provide us with sales data (which covers about 75 ot 80 percent of all US dealerships) but does not include certain types of fleet purchases which are bought directly from manufacturers. As as result, the half-ton graph below represents a relatively accurate accounting of total sales (but may not exactly line up with other sources of the same data), while the remaining two charts (three-quarter-ton and one-tons) are more in line with those same 2016 results. 

As you can see, half-tons are by far the highest-selling players in the sandbox, with Ford dominating. However, GM fans will note that when Chevrolet and GMC numbers are combined, the tables can turn rather dramatically except in the one-ton segment. In fact, from a percentage of sales point of view, Ram seems to be doing a better job with its heavy-duty sales than Ford or GM. Of course, you could also look at those same numbers and say that Ford and GM are doing a much better job selling half tons.

Manufacturer images

 

16_F150_LTD_78FrntPassLogHome_HR II

PUTC_2016_half_ton

 

Ford Super Duty Diesel II

PUTC_2016_three-quarter_ton

 

Super Duty Horse Goose 3 II

PUTC_2016_one_ton

 

Comments

That is the breakdown that I like to see

Great job GM and Ram.

Bad job Ford. Too much fleet.

And the GM/RAM Chart says...............

Ford #1 in 1/2 ton pickups sales.

Ford #1 in 3/4 ton pickups sales.

Ford @1 in 1 ton pickups sales.

Wow I didn't realize GM not only outsold Ford in the 1/2 ton but also the 3/4 ton trucks! Nice breakdown. Ford only sold more of the 1 ton trucks. Either way that's a lot of trucks.

So where does the f450 fit in since for is claiming it as a 1ton.

Dang! GM sells a lot of trucks.

And the GM/RAM Chart says...............

Ford #1 in 1/2 ton pickups sales.

Ford #1 in 3/4 ton pickups sales.

Posted by: Blueman | Feb 11, 2017 12:44:01 PM

Are those your alternative facts?

F-450 just a name. Ram could put 4500 badges on their max tow if they wanted to. But the big problem with the Ram Max Tow is that it is a regular cab 4x2. Ford's Max Tow F-450 is a CrewCab 4x4. Big difference! Ram also uses 2-3 x's more DEF than other trucks.

So with this information, are you saying that 300,000 of fords 820,000 trucks were either fleet or F-450?

Considering that your ford numbers here add up to 523,000. It just seems like a lot of fleet sales. I know that it must be an incredible pain trying to pry this info from the manufactures.

Either way, Ford did really well this year and considering that they have to design, produce, advertise, and manufacture 4 types of trucks rather than the 8 types of trucks that Gm has to deal with, I'd say Ford has the better way doing it. Doesn't matter to me, I drive a 2014 Ram 1500.

So where does the f450 fit in since for is claiming it as a 1ton.

Posted by: Uh huh | Feb 11, 2017 1:14:13 PM

Look at the bottom chart F450 = 1,966


And the GM/RAM Chart says...............

Ford #1 in 1/2 ton pickups sales.

Ford #1 in 3/4 ton pickups sales.

Ford @1 in 1 ton pickups sales.
Posted by: Blueman | Feb 11, 2017 12:44:01 PM

Let me fix that for you
GM #1 in 1/2 ton pickups sales.

GM #1 in 3/4 ton pickups sales.

Ford @1 in 1 ton pickups sales.

GM is not a truck.

But GM is the company, just like Ford is.

# s are not accurate as they included only cars.com sales and not all dealers.

Either way GM killed it 2 out of 3 awesome job GM!

This is Fake News.

Jeff sounds like a Hillary voter

I doubt these numbers. Because in the 2015 Ford vs Chevy Recap, it says Ford sold about 250,000 HDs. See here:

http://news.pickuptrucks.com/2016/06/ford-vs-chevy-2015-sales-recap.html

Now cars.com wants us to belive Ford sold only 142,000 in 2016.

Makes no sense. Even counting only 80% of dealers it makes no sense. One of these reports are way off.

Try again, cars.com analysts.

Good job GM, sold the most trucks of the big 3.

Ford loses.

And

GM wins again!!!!!!

Ford loses.

And

GM wins again!!!!!!

Ford loses.

And

GM wins again!!!!!!

Nissan Titan = EPIC FAILURE!!

How's that crow tasting Frank?

FLASHBACK:

Big sales goal for new Titan may be low, Nissan's Munoz says
January 22, 2015

(excerpt)

Munoz told the audience that Nissan is looking for roughly 100,000 Titan sales. In the first two years of U.S. sales for the outgoing Titan, 2004 and 2005, Nissan sold approximately 85,000 Titans. Its sales have dwindled since then for a variety of reasons -- not least of which was the simple lack of a fresh replacement model until now.

But Nissan has redesigned the truck for 2016 to appeal to a wider spectrum of buyers starting late this year, Munoz said. While the first-generation Titan relied on only one engine offering, the new version will offer more engine and cab configurations, including a turbocharged V-8 Cummins diesel engine.

“We sold about 100,000 with only 55 percent of segment coverage, with less engines,” Munoz reasoned, referring the Titan’s 2004-05 success. “Now we’re going to cover 90 percent of the market.

“We’re very bullish.”

http://www.autonews.com/article/20150122/RETAIL06/150129929/big-sales-goal-for-new-titan-may-be-low-nissans-munoz-says

*************************************

Nissan: 5k + 10k. Nissan missed it's 100k target by 85%. smh.

Great job GM you are #1, and sucking the life out of Ford as they throw incentives to keep their Al junk trucks in the black sale # wise.

Hey Ford how's that 104 day supply working, plus the cheap fleet sales you done all year working for yah, Oh and the weeks you cut the plans while paying all the Ulaw workers 80% of their pay for sitting at home HAHA! Oh yeah, and the the fact your offing the most off trucks with the newest trucks HAHAHAHA!!!!!!!!!!

http://news.pickuptrucks.com/2016/11/talking-trucks-tuesday-what-influences-your-buying-decision.html

https://corporate.ford.com/investors/reports-and-filings/quarterly-reports.html#/2016

https://www.gm.com/investors/earnings-releases.html

Hey, cars.com, stopping hitting those FORD fan boys over the head with statistics and facts. They only acknowledge Ford's ads that misleadingly says they are #1.

I am not a paid actor, I only see Ford #1 on all 3 charts in truck sales. Chevy is #2 and GMC is #4 with Ram #2 in real Heavy Duty trucks sales. LOL

I am not a paid actor, I only see Ford #1 on all 3 charts in truck sales. Chevy is #2 and GMC is #4 with Ram #2 in real Heavy Duty trucks sales. LOL

Posted by: Blueman | Feb 11, 2017 7:43:35 PM

Yep, these GOVT motor fanbois got noting left to praise their shaky GOVT motors trucks so they will even get exited when in No. 2-3 position with RAM right up their butts...HAHAHAHAHAHA!!!!!

Hey, cars.com, stopping hitting those FORD fan boys over the head with statistics and facts. They only acknowledge Ford's ads that misleadingly says they are #1.

Posted by: CHEVYSRGREAT | Feb 11, 2017 6:11:36 PM

Wow, that sounds so familiar.

How do you figure, PUTC, that Ram does better with heavy duties? Just because they a sell more as a percentage of overall sales? Weak.

As for the putz knocking Ford's supply level...have you looked at GM's lately? Yeah, didn't think so.

So that was 2016. This year in January, no combination of numbers could help GM pass Ford in sales. And that's with GM putting more cash on the hood.

2017 will be fun to watch.

Ford #1 in half ton
Ford #1 in 3/4 ton
Ford #1 in one ton.

Crazy how close RAM is to Shaky in 3/4 ton. RAM Imis certain to beat them this year.
Wow, Ram #2 in one ton, with a combined General Malaise of only 224 more than RAM, ouch that has got to hurt , kind of feel bad for the GM kids. No not really, lol!
2017 is really going to suck for them.

Finally!

Just as I suspected GM WINS !!!!!! AS IT SHOULD!!!

MAGA !!!!

GM builds trucks, Ford build trucks, GM sells more trucks. Any questions? Re-read comment.

Man ford is killing it. This sucks. Gm has only it self to blame. As a recovering chevy owner I will say it...Gm knows how to build cars...but their trucks are junk!

This article is fake news because GM sold less full-size trucks according ot the real numbers.

http://news.pickuptrucks.com/2017/01/best-selling-pickup-trucks-december-2016.html

But cars.com says GM sold more. Fake news!

The breakdowns of the percentages are also bogus because they are missing about 295,000 Ford trucks.

Awesome job at being #1 GM!

#youcanttouchthis

Wow, GM sold almost 30,000 more full-size trucks than FORD last year when you take out the bogus Fleet sales. Congrats to GM. Even when GM has a down year, the others take up the slack and out sell all F- series combined.

GM #1 in 1/2 ton pickups sales.

GM #1 in 3/4 ton pickups sales.

Ford #1 in 1 ton pickups sales (bogus fleet sales).

Ford last place in 1/4 ton pickup sales. Ranger ytd 0..

I see a pattern forming here. LOL!

Ford left following the leader, GM again.

GM is laughing all the way to the bank. Just the facts fellas.

I'll say GMC + Silverado combined may beat F-150 in half ton.

But no way GM beats Ford in 3/4 ton. This breakdowns by cars.com are complete nonsense! Where are the 300,000 missing Ford trucks? That's alot more than 20%.

Strange split in Fords numbers.

As told before the 2016 sales of the F-series were 820.799

but when you add F-150s 382.561 and F-250s 85.500 with the The Super Dutys 55.057 you get a total of just 522.557 .

The lack of some 300.000 trucks where have they gone?

I might have missed someting.

Where are the 300,000 missing Ford trucks?


Posted by: All11111111 | Feb 12, 2017 1:07:23 AM

In the shop.

Maybe ford likes to play with there numbers so they can claim #1.

Man this really shows how Ford and its 1 and only brand just absolutely dominate the market, nice job Ford.

How many people on here drive a FORD that was previously a fleet vehicle?

How many people on here drive a shaky GOVT motors truck that was previously a fleet vehicle?

I look at the fleet trucks that come up for auction here and the Chevy pickups are always rusted out hunks of junk. They need to go to aluminum severely.

Here's a Chevy truck from the past auction:
http://i.imgur.com/2Gsdo6w.jpg

Chevy is concerned with how much it costs to repair aluminum but their owners don't even repair their steel trucks. So what difference does it make?



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