It's never easy separating half-ton, three-quarter-ton and one-ton pickup truck sales numbers from the monthly and annual numbers automakers provide each month, but we think there's value in showing you which manufacturers are selling which types of full-size pickups. Unfortunately, pickup truck makers don't break out their full-size pickup sales numbers by light-duty and heavy-duty models, let alone three-quarter-ton from one-ton numbers. However, thanks to our team of data analytics experts at Cars.com, we were able to sift through and separate the pickup sales numbers by class.
The numbers in the charts below represent various dealer sales that work with Cars.com and provide us with sales data (which covers about 75 ot 80 percent of all US dealerships) but does not include certain types of fleet purchases which are bought directly from manufacturers. As as result, the half-ton graph below represents a relatively accurate accounting of total sales (but may not exactly line up with other sources of the same data), while the remaining two charts (three-quarter-ton and one-tons) are more in line with those same 2016 results.
As you can see, half-tons are by far the highest-selling players in the sandbox, with Ford dominating. However, GM fans will note that when Chevrolet and GMC numbers are combined, the tables can turn rather dramatically except in the one-ton segment. In fact, from a percentage of sales point of view, Ram seems to be doing a better job with its heavy-duty sales than Ford or GM. Of course, you could also look at those same numbers and say that Ford and GM are doing a much better job selling half tons.