Pickup truck sales for 2017 definitely started out at a sluggish pace, but the numbers are not much different from January sales of past years. The next few months will be telling as winter gives way to spring and people start visiting dealerships.
There's no question the mid-size segment will continue to gain momentum, especially as fuel prices climb and Ford and Jeep get ready to enter the market. More competition should do wonders for pickup buyers looking for better deals. And don't count out Ram from making a strong push in 2017. It just missed beating Chevrolet in January, and you can bet it isn't going to slow down its push to sell popular special editions.
As surprising as it might seem, Ford's long-standing two-truck strategy beat GM's three-truck strategy, selling more half-ton and heavy-duty pickups than GM's mid-size, half-ton and heavy-duty lineup. But can Ford maintain the momentum?