Best-Selling Pickup Trucks: February 2017

2017-Super-Duty-F-350A_F-150 - Copy

After the predicted slowdown in automotive sales in January in just about every vehicle segment, pickup truck sales seemed to rebound in February. Almost every pickup sold in the U.S. had a strong month. The only significant exceptions were the Nissan Frontier and Toyota Tundra, both of which are long overdue for a redesign.

GM's Chevrolet Silverado and GMC Sierra saw double-digit jumps compared to February 2016 sales numbers. We're guessing some of that gain can be attributed to the numerous dealer discounts offered on certain models of both pickups. Bloomberg is reporting that Chevy is now leading all truckmakers when it comes to offering cash on the hood. Take note: There are good deals to be had.

The mid-size players saw strong gains in February as well, with GM's Chevy Colorado and GMC Canyon posting strong numbers. Tacoma sales appear to be staying level so far in 2017 as Toyota continues to work on getting the proper production mix between its two trucks at its San Antonio facility. It's also worth noting that Honda is selling more well-equipped mid-size Ridgelines than Nissan is selling of its two full-size pickups, the Titan half ton and heavier-duty Titan XD.

We expect these positive numbers to continue to climb as more of the country thaws out in March and April, and more fleet buyers and families take a trip to local dealerships.

Manufacturer image

PUTC Feb 2017 Sales Chart-1

Comments

Awesome job GM back to the lead ,and not by no 200 units. 12,425 unit lead!

Awesome job GM. Like a rock. The Heartbeat of America is today's Chevrolet!

I guess after GM has been advertising $15,000 off the sticker price people are deciding to buy chevy again. Looks like people know that truck is junk and it is not worth sticker price

Great job GM, ahead of Trash Motors as usual.

And when no one is buying your junk what do you do.....


Bloomberg is reporting that Chevy is now leading all truckmakers when it comes to offering cash on the hood

You discount your truck to the same price as a chevy aveo

You can put money on the hood to sell or you can put 35.4% of your February sales into fleet as Ford did in February. Over half that 35.4% was daily rental which they make very little to nothing on. I will remind everyone that worked very well for GM last year as they netted 9.4 billion or twice as much as Ford.

Way too funny, General Malaise had to go to fleet pricing everyday to get some numbers on the board. For all the extreme discounting only able to squeak out a 12k advantage with a four truck two brand strategy. Hilarious, there goes the much vaunted " highest transactions". I suppose of you lower the price enough you can get folks to buy shaky and off center,lol way way too funny. What's next break even pricing . 2017 is going to be rough and 2018 even worse.

Congrats to GM. Looks like GM just dropped the hammer on Ford. That 4 truck strategy employed by GM sure moves a lot of trucks.
Great job by Honda also. The Ridgeline has a 594,500% plus lead over the Ranger so far this year. The Ranger has really fallen off the chart this year. LOL!

The General Motors Cheer Squad is jumping for Joy for this, the ignorance is strong on this one.

Have a good Day Cheer Squad.

@GMSRGREAT. GM move a lot of metal this month due to a significant increase in incentives after Jan poor performance. From Automotive news: GM is spending 26 percent more in discounts on each Silverado truck than Fiat Chrysler does for its Ram and 85 percent more than Ford does on its on F series, according to the Power Information Network data, which J.D. Power doesn’t release to the public.

Looks to me like midsize trucks have leveled off. Not so sure ford wants to get back in the midsize. Tacoma not showing any good gains nor the Colorado either.

@GMSRGREAT. GM move a lot of metal this month due to a significant increase in incentives after Jan poor performance. From Automotive news: GM is spending 26 percent more in discounts on each Silverado truck than Fiat Chrysler does for its Ram and 85 percent more than Ford does on its on F series, according to the Power Information Network data, which J.D. Power doesn’t release to the public.


Posted by: Yupp | Mar 1, 2017 4:40:12 PM

You can't explain this logic to this chump, it's like talking to our dumbass Prezident, afterall that idiot is saying he brought down the deficit in Feb '17 when it's still under the Obama Administration Fiscal Year.

He's a fken MORON!!

Wow GM. I didn't expect that.

Why is GM offering such a high discount on their trucks. They advertise how great they are. You would think if they are so good they would not have to offer the highest discounts in the market.

Congrats to GM. Looks like GM just dropped the hammer on Ford. That 4 truck strategy employed by GM sure moves a lot of trucks.

Posted by: GMSRGREAT | Mar 1, 2017 4:33:44 PM

Sir, wouldn't having 4 different trucks eat into profits since you have 4 different sheet metal designs, 4 different interiors, 4 different wheel packages? Wouldn't a 1 truck strategy be more profitable because all sheet metal is the same and you just offer different trim packages for one truck. Or in Ford and rams case, just 2 different trucks. Really GM has a 6 truck strategy. Sounds very expensive to me. Do you not agree?

Jack I am highly sceptical of those incentive numbers. I can get 13 of any 1500 ram and 8-10 a 2016 f150 and 7-8 off 17 gms

Canoe, that much off of last years models is not abnormal. To me when you are offering that much off a current model that is saying something. Are you an outdoorsman, your user name?

Great job Ford, ahead of shaky GOVT Motors as usual.

I understand that Jack. Thing is the dealer has 30- 2016 f150 still. The 17 f150 is like $3500 off. I once got to enjoyed the outdoors, now i have youngsters and work alot. The old wennonah is a little dusty!

Wow. These are Ford's best sales numbers since 2004.

Most popular Vehicle.
Most popular Truck.
America's best built, best selling trucks.
Ford F-Series.

Chevrolet sold more Silverados in February than Honda will sell Ridgelines all year at this rate.

Where exactly is all of this supposed excitement in the mid size market?

And a bone for all the Ford girls: GM outsold Ford by a huge margin last month. What?

Looks like the twins are selling every truck they can get a hold of. They need to get busy and finish the new addition to their plant so they can increase production and start building the Blazer too....

Lots of Taco's on our local lot...

saw a Kamikaze Ridgeline with a camper shell on it, looks like a Ford Flex....

Drove by a Chev dealer the other day they had a nice selection of Colorados, even a few diesels in stock. More interesting was the number of Silverados, evenhad a few 6.2s waiting around, something not typical a year ago. Keeping the factory above 80% production capacity is very important, I'd expect all manufacturers to continue with increased incentives through the year. Unless you want a Raptor, then it's time to dig deep.

Incentives jump 56% on Chevy Silverado, J.D. Power data show

Dealers advertising as much as 25% off some GMC Sierra models.

https://www.bloomberg.com/news/articles/2017-02-27/gm-dials-up-discounts-on-pickups-as-rivals-tread-on-truck-turf

Remember late last year when GM refused to cut production as the market softened?

GM spent 26 percent more in discounts on each Silverado truck than Fiat Chrysler paid per Ram and 85 percent more than Ford allocated for F-Series, according to the Power Information Network data...

The deals from GM are part of a “Truck Month” promotion that includes offers for about 25 percent off the sticker price of some 2016 Sierra pickups or $11,185 discounts for select 2017 Silverado models. The offers follow sales declines in January for both of GM’s full-size truck models while Ford and Fiat Chrysler’s pickups gained.

“Last month, GM’s pickup sales were down,” Frank Ursomarso, owner of Union Park GMC in Delaware, said in a phone interview. “That’s why they’re doing this. GM has to battle against Ram and Ford.”

GM also lost sales ground in 2016. Deliveries dropped 4.3 percent for the Silverado and 1.1 percent for the Sierra last year. F-series gained 5.2 percent to seal a 35th-straight year as the top-selling vehicle line in the U.S., and Ram pickup sales rose 8.7 percent.

GM is responding to competitive pressures with its latest incentives, in particular deep discounting by Fiat Chrysler on the Ram, according to Jim Cain, a company spokesman. The average price consumers pay for the automaker’s full-size pickups are up about $586 through February compared with the year-earlier period, he said.

“We wanted to get our fair share in the truck market,” Cain said by phone. “The kind of incentives we offer in Truck Month are not the kind of spending we do a on a regular basis.”

Analysts have estimated pickups can command $8,000 to $10,000 in gross profit per vehicle, generating much of GM, Ford and Fiat Chrysler’s earnings.

“If this level of incentives continues, it certainly will eat into profits,” Krebs said.

To daddy doe. When you make 9.4 billion net you can play the numbers as they did last year and they will make more profit this year than last.

Wow, I can not believe that the gm fan boys are happy with what they have seen. Major incentives in the second month of the year? what the heck. Fords sales to fleet vehicles are down and have been, they are doing that on purpose. Some people need to read articles that are not just offered on this site. For gm it takes two separate trucks to compete with fords f series. Go ahead and jump up and down government motors fans. If it was not for the major incentives ram might have passed Chevy last month, that is pretty shocking. Chevy will be third soon.

GM made the list for top 6 out 10 cars stuck on dealer lots.

Brand Vehicle Days' supply
Buick Lacrosse 330
Buick Cascada 298
Chevrolet Corvette 267
Volkswagen CC 259
Chevrolet Camaro 236
Buick Verano 234
Mitsubishi Mirage 231
Acura ILX 227
Chrysler 200 225
Buick Regal 222

Judging by this list it looks like GM should have axed Buick in stead of Pontiac. 4 of the 10 cars on the list are Buicks

Cut the crap guys is for its Ford turn

It's Forest turn let somebody else have at being on top

Come on y'all let's just let's be civil it's about trucks is to be on top of the we need to let Ford power to the top of the boys boys

Funny how it takes the Garbage Making Company and chevy to keep up to Blue Oval🤔But if you have to give such big incentives to sell your product? What does that say about your product? Ford rules!! Dodge was doing the same thing in years past, and what does that to the value of the truck when its traded in? Resale value? Hmmmmm the company is cutting off the hands that feed it!!!!!

@blueman

dude, Buick is one of the top selling brands in the entire world.

@Jack: So GM offers greater selection and choice of vehicles for customers. Result: more sales.

By the way, the F-series isn't just one truck. This may come as a surprise to you but there are two different body styles of F-series. and about 5 different classes coupled with about 6 different trim levels with special grilles, tailgates, wheels ,interior color schemes etc.
This all sounds very expensive to me. Do you not agree?

Most popular Vehicle.
Most popular Truck.
America's best built, best selling trucks.
Ford F-Series.
Posted by: Dave Z. | Mar 1, 2017 6:09:14 PM

Wrong.

Most popular Vehicle.
Most popular Truck.
America's best built, best selling trucks.
GM Trucks.

Things are looking a lot like 2007/2008 especially on gm with their 2017 incentives needed to move trucks.

Logic is simple, . GM builds trucks - Fords builds garbage.
Case closed.

Why does Chevy always lose ?

"I guess after GM has been advertising $15,000 off the sticker price people are deciding to buy chevy again. Looks like people know that truck is junk and it is not worth sticker price"
---- Posted by: Daddy doe | Mar 1, 2017 3:30:11 PM

Or is it that buyers are tired of ridiculously high prices?

"Looks to me like midsize trucks have leveled off. Not so sure ford wants to get back in the midsize. Tacoma not showing any good gains nor the Colorado either."
---- Posted by: Uh huh | Mar 1, 2017 4:43:03 PM

Now... if those trucks had been another 15% smaller than the full-sized models, I'd bet their sales would have been even higher. Had they kept the smaller size in the first place and been properly updated, their sales right now would be notably better than they are. But SOME people want 'em to go back to their '80s size.

@Whale, that doesn't explain Ford and Rams increase without excess incentives. I think article said GM spent 85% more than Ford.

"@Whale, that doesn't explain Ford and Rams increase without excess incentives. I think article said GM spent 85% more than Ford." ---- Posted by: tom | Mar 2, 2017 5:29:35 AM

According to reports, Ford sold a number into fleets, though I couldn't tell you how many.

On the other hand, I'm simply not willing to put anything close to retail money into such a big vehicle; the longest vehicle I currently own is a '97 Ranger standard cab and the tallest is a '16 Renegade. I admit I used to like larger cars but as traffic got heavier the car felt more like a barge than a cruiser. And since I've never been a family man--just me and my wife--I simply don't need a road whale.

"Looks to me like midsize trucks have leveled off. Not so sure ford wants to get back in the midsize. Tacoma not showing any good gains nor the Colorado either."
---- Posted by: Uh huh | Mar 1, 2017 4:43:03 PM

You don't see the whole picture. Small cars are dyeing. Ford is no exception.
Look at the detail numbers.

http://fordauthority.com/2017/03/ford-sales-numbers-figures-results-february-2017/

The Ford is down 4℅ . The people who doesn't buy small cars, buy an SUV or small trruck and because ford doesn't have any,they are loosing customers.
Ford doesn't have a choice, they have to bring a small truck. FCA will do the same.
Market has moved and they need to adjust. GM reads the market the best for a few years now.

Great Job Ford continuing their dominance, while the twin fan boys struggle to defend 2nd and third place, all the while Ram creeps up on #2

@roadwhale

Your perspective never changes. You say trucks are too big.

The Consumer? He's buying big trucks at a breathtaking pace. Midsize trucks? Not so much. Just looking at the big three, their sales of half ton trucks year to date is almost five times the total for all mid sizers.

We're not talking global markets, just the US. Some might have you believe that the US market is shaped by the Chicken Tax but that doesn't address why Honda and Nissan small trucks are almost an asterisk here.

then you say truck prices are too high, forgetting that the "cost" of ownership is "new" price minus the price you receive when you sell later on.

How are you making this calculation?

By the way, the F-series isn't just one truck. This may come as a surprise to you but there are two different body styles of F-series. and about 5 different classes coupled with about 6 different trim levels with special grilles, tailgates, wheels ,interior color schemes etc.
This all sounds very expensive to me. Do you not agree?


Posted by: GMSRGREAT | Mar 1, 2017 9:01:36 PM

I can see sir that you are very biased against Ford. So we will used your logic however I can see it is very minimal. If you want to go by class and not body style and honestly I could care less about trim levels because GM has a ton of them. But Silverado has 1500, 2500, 3500, 3500 chassis cab. GMC has the same. So that is 6 plus the 2 infant trucks. That is 10. Is that not more? Do you not agree?

@Jack

You make this too complicated.

Total-up the numbers of trucks sold. GM has outsold Ford by a big margin the last 2 years. Ford R&D has made significant miscalculations in the truck market during the last ten years. New leadership is required at Ford.

Look at the percentage growth that RAM has delivered during the same period, compared to Ford. They did it with almost ZERO in the way of financial resources.

Any questions?

I swear some of you act like this incentive stuff is a new thing. As "pickup" guys you should know by now this is the industry SOP. Truck sales typically fall off at the first of the year incentives climb and for everyone. Ford right now has the newest truck there for less incentives but this will change. Here in Texas Ford will declare a truck month that usually last from April-July.

@Jack: Do you accept the fact that Ford has 2 different body styles within their F-series line-up? Would you agree that investment into R&D was required to design and develope these 2 trucks?
Do you accept the fact that GM has 2 different body style full size trucks which would have required investment into R&D to design and develope these 2 trucks?

Do you understand that the two GM truck trucks are identical in mechanical design and construction materials?

Would you agree that Ford is missing out on high profit potential by not having a midsize truck offering for the NA market?

There is a saying that you learn something new everyday, this is your moment.



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