After the predicted slowdown in automotive sales in January in just about every vehicle segment, pickup truck sales seemed to rebound in February. Almost every pickup sold in the U.S. had a strong month. The only significant exceptions were the Nissan Frontier and Toyota Tundra, both of which are long overdue for a redesign.
GM's Chevrolet Silverado and GMC Sierra saw double-digit jumps compared to February 2016 sales numbers. We're guessing some of that gain can be attributed to the numerous dealer discounts offered on certain models of both pickups. Bloomberg is reporting that Chevy is now leading all truckmakers when it comes to offering cash on the hood. Take note: There are good deals to be had.
The mid-size players saw strong gains in February as well, with GM's Chevy Colorado and GMC Canyon posting strong numbers. Tacoma sales appear to be staying level so far in 2017 as Toyota continues to work on getting the proper production mix between its two trucks at its San Antonio facility. It's also worth noting that Honda is selling more well-equipped mid-size Ridgelines than Nissan is selling of its two full-size pickups, the Titan half ton and heavier-duty Titan XD.
We expect these positive numbers to continue to climb as more of the country thaws out in March and April, and more fleet buyers and families take a trip to local dealerships.