February 2017 Pickup Sales Breakdown

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As 2017 automotive sales relate to pickup trucks, the scenario so far has not been as dire as some were predicting. In fact, all the full-size pickup players — except for the Toyota Tundra — are doing quite well when compared to 2016, which was the best sales year in automotive history. The mid-size pickup segment continues to grow as well.

As you might expect, February did not see much change. The Toyota Tacoma remained the top-selling mid-size pickup, the Ford F-Series outsold all other vehicles and GM sold more pickups than any other manufacturer.

Some of the auto experts who were predicting a sluggish 2017 just a few months ago are starting to talk about a possible record-breaking total for 2017. It will be several months before we can tell whether that might happen. In the meantime, we know that as winter thaws, more people will be heading to dealer lots — especially when there are so many incentives on full-size pickups.

Cars.com images by Angela Conners

 

 

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Comments

Good job GM!

Ford's mid size strategy circa 2012-2014 has flopped bigtime.

The rest of the auto industry sold sixty thousand mid size trucks in 2017 so far, about half of the total number of trucks Ford's sold year to date. Makes you wonder if any of the high priced suits in Ford HQ have been fired over it.

good job GM, RAM is putting up some good numbers too

Nice job Ford trucks number 1 and not going away soon as nobody is close

Wow, the Silverado really is on course to overtake the entire F-series by year end. GO SILVERADO!

Great job GM and Ram! Ford sucks!

Nothing new here. Once again GM is #1 by far. I think Ford will be in trouble when the new GM twins and Ram comes out. They may end up in third. LOL

Nice numbers for Ford selling a single brand of trucks.

Kill 'em all.

@Frank

I bet that Frank is a big Carlos Munoz fan. Carlos who?

Carlos Munoz. Huh?

Mr Munoz is a 2 time second-place finisher in the Indy 500. Second place, Frank.

You'll never guess that GM has more Indy 500 wins than Ford too.

@papajim,

Calm down dude, it gets long in tooth arguing with you people every month.

You need to get a life now, I am solely commenting about Ford.

I really do not care for General Motors. Have a nice day!

Pretty much meaningless Marketing data. Unless there is some change in the market definition or dynamics, GM will always sell the most trucks and Ford will always be the most selling brand. Dudes, this is a pointless discussion, argued monthly.

Nice numbers for Ford selling a single brand of trucks.

Kill 'em all.

Posted by: Frank | Mar 13, 2017 10:11:45 AM

Ford needs more brands and choices of truck size (mid size) if they want to continue their sell proclaimed leader status.

My buddy who owns a Nissan dealership says they cannot get enough Titans to keep a stock of them on the lot.

Self proclaimed leader status.

Kudos to GM for selling the most pickups but didn't they increase incentives 85% over Ford last month and 50% over Ram? You have to factor that into the equation. There is a market for midsize, but at the same time they aren't going to sell 300K of them like they did 10-15 years ago. GM said most of the Colorado buyers would have bought another GM product anyway. Ford didn't do the Ranger right away but they did do vans and they are killing with vans. Ford sells more trucks overall if you include pickups, vans and heavy. Not sure what GM's long range large van plans are at this point.

GM said most of the Colorado buyers would have bought another GM product anyway.Posted by: Dave Z. | Mar 13, 2017 10:59:29 AM

Wrong! Most Colorado buyers ex F150 and Tacoma owners!

"• The percentage of buyers from other brands -- the conquest rate -- is 56 percent for Canyon and nearly 50 percent for the Colorado, GM says. The Colorado's top conquests are Tacoma and Ford F-150 buyers. "

http://www.autonews.com/article/20151102/OEM/311029965/gms-told-ya-so-small-pickups

Ford is the "brand leader". GM doesn't dispute that. Further, GM could kill that entire marketing campaign of Ford (and history) if they'd combine their trucks to one brand.
All the more reason this data is meaningless at least between the top two MFGs

"Ford sells more trucks overall if you include pickups, vans and heavy. Not sure what GM's long range large van plans are at this point."

Why cherry pick Davey? If you wanna say "trucks" why not include every thing labeled as a "truck", Oh that's right GM still beats you off 7 ways to Sunday HAHAHA!!!!!!!

Let me educate you. That's what the definition of truck is, and this site covers vans, ya big dope. You GM fanboyz act like Ford stopped selling Ranger in a vacuum.

No. Ford got all new full-size pickups and vans when GM didn't. GM basically did the mid-size update only - we are still waiting for the new full-size in 2019 and the vans in 2025? By the time the new Silverado comes out, Ford will have the new Ranger.

What's the problem for GM is that Ford beat all of GM's trucks with one brand in January. Then GM had to increase incentives on everything severely just to beat Ford's one brand. You think that's good business? smh.

Not related to monthly sales, however, with the announcement that GM has dumped its Opel brand in Europe, FCA's CEO was whining about the impact it has on Fiat.

Unless those are crocodile tears, Fiat faces yet another bleak assessment of the European market and GM can now focus on streamlining the production of its successful lines. They recently expanded on the discussion of building more cars/trucks with fewer different components.

Those who service GM cars for a living will be happy to know that effort is being made to simplify the process and reduce the spare parts inventories needed to maintain the customer's car or truck.

GM should make more money than Ford. When General Motors Corporation went bankrupt and reformed as General Motors Company, they were absolved of significant debt.

Kudos to GM for selling the most pickups but didn't they increase incentives 85% over Ford last month and 50% over Ram?

Posted by: Dave Z. | Mar 13, 2017 10:59:29 AM

A sale is a sale. Isn't that what you Ford guys argue when FORD has a hugh role out to low margin fleet customers.

with the announcement that GM has dumped its Opel brand in EuropePosted by: papajim | Mar 13, 2017 11:54:20 AM

LOL and GM still bigger then Ford and will still blow them out of water in profits!

LOL AND GARBAGE MOTORS STILL JUNK THAN FORD AND FORD STILL BEAT THEM IN SALES.

I would like to see Fords sales figures without the fleet sales numbers and without the F-250 and F350. If GM was serious about the sales crown they would drop the GMC and sell only the Chevy.

Fords 6 models sold less than GMs 6 models. Way to go GM, #1 as usual.

It's comical each month the shaky GOVT motor fangirls come out in force to deny Ford's 1 brand still kicks their butts. The only reason they had a spike if Feb was discounting their heap of rust crap. More troubles ahead with their unsold cars too...LOL

http://www.msn.com/en-us/money/companies/gm-has-a-huge-supply-of-unsold-cars/ar-AAofFfZ?ocid=spartandhp


Fords 6 models sold less than GMs 6 models. Way to go GM, #1 as usual.

Posted by: uglyfords | Mar 13, 2017 8:19:46 PM
You may want to get either a refund on the math class or attend one. There are 5 f series models 150, 250, 350, 450, 550.(FYI-Raptor is a 150 derivative, not a separate model, much like Denali is derivative and not a separate model).
On the other hand GM has two brands that comprise 10 models in total, 5 per brand - Canyon, 1500, 2500, 3500, Chassis cab.

@ I can count
Guess you cant count either , what are these ? http://www.ford.ca/commercial-trucks/chassis-cab/models/

@uglyfords
Then by your standards GMC has 9 models and Chevrolet has 5 models for a total of 14.
http://m.gmc.com/trucks.html
http://m.chevrolet.com/index.html
Mighty RAM has 4 models. While Chevrolet failing at catching Ford, RAM is closing on Chevrolet
http://www.ramtrucks.com
Soon it will be RAM in the number 2 slot and Chevrolet as 3rd.


@Lionel: we are still waiting on Ford to repay their 5.9 billion loan.

It's been a while now, but if Ford was truly in good financial shape, would they still owe the government that much money after 8 years?

Me thinks that you need to look at the big picture.



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