Although neither Geneva nor the Switzerland countryside may be a big pickup truck marketplace, pickup news was revealed there during the 2017 Geneva International Motor Show.
Mercedes-Benz showed off the Concept X-Class mid-size pickup at the show to keep feeding speculation that it might offer a general consumer version of the coming global work truck. However, from what we understand about how MB's commercial division makes decisions, chances are slim of the U.S. getting another mid-size pickup player from the luxury-brand manufacturer.
While GMC offers a Canyon Denali for close to $50,000, we can't imagine a business case being made around a single-dimension player like the Concept X-Class. We think it's more likely that MB will offer a U.S. pickup several years from now — once it's established itself as a solid choice in the global marketplace with a strong commercial hauler.
Mercedes-Benz has partnered with Nissan on this new pickup, so the shared platform also can be seen in the form of the newly introduced Nissan Navara mid-size global pickup. Complicating the X-Class becoming a U.S. pickup is the fact that Renault-Nissan recently purchased the majority stake in Mitsubishi, which soon could be sharing platforms with Nissan and Mercedes.
From the looks of the Concept X-Class, Mercedes does seem to want to speak directly to the U.S. and Canadian markets, because a truck this stylish and filled with futuristic features has almost no other significant sales outlet on the planet.
For now, all we can do is wait and see — but if things keep going the way they have, we're guessing this could be a 2022 model as long as Mercedes offers a plug-in hybrid.
Images courtesy International Geneva Motor Show and the manufacturer