Nissan Showcases Truck Lineup at 2017 Work Truck Show

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If you need your fleet to plow snow through the winter and repair water lines in the summer, or if you need to find a less expensive way to ship items across town, the National Truck Equipment Association's annual trade show in Indianapolis, more commonly called the Work Truck Show, is where you need to be.

The 2017 show will be full of solutions and feature options for the working man who needs to use vans, medium-duty dump trucks or a fleet of tool-carrying half tons at the job site; however, what makes this year's show special is that this will be the first year that Nissan will show off its full lineup of commercial vehicles.

It wasn't that long ago when Nissan hired Fred Diaz, formerly the head of Ram, to lead Nissan's pickup and commercial truck operation. With the introduction of the King Cab Titan and Titan XD, Nissan now has a full complement of small and large pickups, and commercial vans. To its credit, Nissan offers the industry's best bumper-to-bumper warranty for its commercial trucks at five years/100,000 miles.

To recap, here's Nissan's full work truck lineup:

  • Titan half-ton pickup: regular, King and crew cabs; V-6 and V-8 gas engines
  • Titan XD heavier-duty pickup: regular, King and crew cabs; V-8 gas and diesel engines
  • Nissan NV van: 1500, 2500 and 3500; low- and high-roof models; V-6 and V-8 gas engines
  • Nissan NV200 compact van: cargo and passenger versions; inline four-cylinder engine

Nissan's strategy is to, first, better compete with Ford, Chevrolet and Ram, and also to get its dealership network versed in how to talk with this type of customer. From the looks of it, having a new snowplow package for the Titan XD and a 4x4 NV1500 fullsize van with a Cummins turbodiesel is a pretty good start. After that, only time will tell if Nissan can make inroads into one of the more traditional strongholds of the U.S. pickup truck market. If Nissan can be creative and start offering some solid problem-solving features and technology at a good price for the hard-working tradesman, it will eventually find a place in the segment.

Cars.com images by Mark Williams

 

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Comments

With that warranty - definitely it will snare some buyers.
The question is which domestic will see its numbers go down?

Don't forget about the Frontier. The base model is used across the country for parts delivery and small businesses.

@ David Robertson:
I believe everybody will take some kind of sales hit. The biggest casualty will likely be Toyota, who really isn't trying. the Tundra is just dead in the water.

Go get em Nissan!

LOL@Nissan You couldn't have screwed up a pickup any more than you did Titan... I have no faith in a decent design on the beloved frontier. Nissan, you sales under perform for a reason... FIX IT!!!!

With a bulbous front end, not even Toyota has anything to worry about. They had no idea what they were doing designing this truck. The lead designer actually thought other tricks looked too cowboy and that is something to design away from. The fact that she thought there was a "cowboy" look shows how out of touch she was with the market. Applying a Nissan SUV family face to the front of a full size it's a great way to kill off a truck.

With a bulbous front end, not even Toyota has anything to worry about. They had no idea what they were doing designing this truck. The lead designer actually thought other tricks looked too cowboy and that is something to design away from. The fact that she thought there was a "cowboy" look shows how out of touch she was with the market. Applying a Nissan SUV family face to the front of a full size it's a great way to kill off a truck.

Nissan does not currently show a plow package for their trucks, but they DO have a high-capacity front spring option for S/SV grade gas 4wd's. IIRC, the 200A alternator already comes standard.
The way Mark words it, a 4wd and diesel option has been announced for the big NV van. Sure, Cummins used NVs as mules for the ISV integration, and there's that big, loud-and-proud one-off off-road van, but really, what gives?



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