If you need your fleet to plow snow through the winter and repair water lines in the summer, or if you need to find a less expensive way to ship items across town, the National Truck Equipment Association's annual trade show in Indianapolis, more commonly called the Work Truck Show, is where you need to be.
The 2017 show will be full of solutions and feature options for the working man who needs to use vans, medium-duty dump trucks or a fleet of tool-carrying half tons at the job site; however, what makes this year's show special is that this will be the first year that Nissan will show off its full lineup of commercial vehicles.
It wasn't that long ago when Nissan hired Fred Diaz, formerly the head of Ram, to lead Nissan's pickup and commercial truck operation. With the introduction of the King Cab Titan and Titan XD, Nissan now has a full complement of small and large pickups, and commercial vans. To its credit, Nissan offers the industry's best bumper-to-bumper warranty for its commercial trucks at five years/100,000 miles.
To recap, here's Nissan's full work truck lineup:
- Titan half-ton pickup: regular, King and crew cabs; V-6 and V-8 gas engines
- Titan XD heavier-duty pickup: regular, King and crew cabs; V-8 gas and diesel engines
- Nissan NV van: 1500, 2500 and 3500; low- and high-roof models; V-6 and V-8 gas engines
- Nissan NV200 compact van: cargo and passenger versions; inline four-cylinder engine
Nissan's strategy is to, first, better compete with Ford, Chevrolet and Ram, and also to get its dealership network versed in how to talk with this type of customer. From the looks of it, having a new snowplow package for the Titan XD and a 4x4 NV1500 fullsize van with a Cummins turbodiesel is a pretty good start. After that, only time will tell if Nissan can make inroads into one of the more traditional strongholds of the U.S. pickup truck market. If Nissan can be creative and start offering some solid problem-solving features and technology at a good price for the hard-working tradesman, it will eventually find a place in the segment.
Cars.com images by Mark Williams