Things just aren't as bad for automotive sales as some prognosticators would like you to believe, at least not for pickup truck sales. The only dark spot — and it's pretty dark — is that all the GM pickups (Chevrolet Silverado and Colorado, GMC Sierra and Canyon) had a bad month. All of their sales were down compared to March 2016 by double digits.
Ford F-Series and Ram truck sales are doing well, with Ford revamping its entire lineup in the last two years and Ram plugging along despite both its light-duty and heavy-duty lineup being among the oldest of each segment; its dealers must be doing something right. And it must be highlighted that this is the first time this year that Ram has outsold the Chevy Silverado for a given month (though Ram did it once last year, as well). Maybe this is a trend?
The other standouts this month include the Nissan Titans, which seem to be building steady momentum. Nissan combines both the light-duty half-ton Titan (only on sale for about six months now) and its heavier-duty model, the Titan XD (on sale for well over a year). Additionally, this is the first time in a little while on our pickup-truck-focused sales chart that the Titan has moved ahead of the rekindled Honda Ridgeline.
It's also worth noting that the Toyota Tundra — making a quiet move ahead of the Chevy Colorado this month to become the sixth best-selling pickup so far this year — is plugging away, sitting in the shadow of the solidly selling Toyota Tacoma.