March 2017 Pickup Sales Breakdown

  2_Truck_Family II

The big sales news for March, beyond the fact that Ford and Ram killed it, is that GM pickup trucks did not do well. While GM has kept incentive spending down, has a reasonably low days' supply of pickups on dealer lots and runs efficient production plants, its market share is in the red when compared with 2016 sales. And that's for full- and mid-size pickups. This is the first time since GM began producing the Chevrolet Colorado and GMC Canyon mid-sizers that it hasn't outsold Ford. And Ford is doing that with just two pickup lineups — the F-150 and Super Duty — to GM's six, the Chevy and GMC mid-sizers, half tons and heavy duties.

The other interesting thing about March sales is that Ram outsold Chevrolet in the full-size pickup segment, meaning that Ram could potentially overtake the Silverado with just a few more months like this one. That would be a big shift in the pickup truck universe.

In other March sales news, Nissan continued to gain traction with the new Titans. We're told that about half of the total Titan sales are the Titan XD with the Cummins engine, which is not the kind of gain Nissan needs for its heart-of-the-market half-ton Titan. Nissan knew this strategy would be a long road, but it will need to get better traction against the main half-ton competition.

Mid-size pickups remained stable with the Toyota Tacoma in the lead but down a few percentage points for the year and a few more for the month. We understand that about half of the Tacomas are sold with one of the three TRD trim packages — the TRD Off-Road, TRD Sport and TRD Pro — so no doubt the summer months will play better for Toyota as its buyers look to explore the great outdoors.

Cars.com graphics by Paul Dolan; manufacturer images

 

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Comments

Nicely done Ram, over take Chevy for the month!!!! Ford continues to dominate, nice job.

:O

Ram is killing, Ford nothing new. Others......pffttt....

takes 6 types of trucks for GM to keep up to Ford.

Maybe a 7th would give them more sales.

GM twin turds will never catch the Taco.

208,162 GM trucks sold Jan thru March. GM leads while the rest chase after the leader. Great job GM.

Too bad Ford fans continually have to defend Ford's false #1 self proclamations. They wish to remain in an alternative reality.

A look at the graphics reveals no news:

GM still outsells every other automaker in 2017 YTD with pickups.

Beats Ford, kills RAM and the others are not even on the radar.

April means the cutthroat season is just beginning. From now till September the dealers will be all-in to sell trucks whatever it takes.

In the meantime GM will stick with its strategy of keeping ATP's high, while Ford and RAM will be throwing money on the hood.

Man, so sorry you guys cant see the light through the twin fog, even when its right in front of you, still cant see it. Sorry you have to constantly defend the many trucks it tales for GM and they still can win....It will be interesting to see Ram continue to outshine Chevy in the future, nice job Ram....people are really starting to shy away from the shaky motors and square wheel wells.

The twins sell just about all they can manufacture for any given month. They are adding on to the plant, hopefully they will increase production on the trucks while they are gearing up for the new Blazer.

Ford's and Ram's look more like trucks then the GM's unless you put a lift on them.

Since we'll never get separate reporting for LD and HD full-size trucks how about average incentives as percentage of the transaction price.

If you think using 6 models to beat Ford's 2 models by 3k is news, you are not too bright.


Posted by: CTC | Apr 18, 2017 1:22:13 PM

Perfect description of all GM fanboiz

@HEMI V8,

"The other interesting thing about March sales is that Ram outsold Chevrolet in the full-size pickup segment, meaning that Ram could potentially overtake the Silverado with just a few more months like this one. That would be a big shift in the pickup truck universe."

What a glorious day that will be for Ram fans and a big defeat for Chevy guys.

Guts
G
lory
Ram

If you think using 6 models to beat Ford's 2 models by 3k is news, you are not too bright.

Posted by: CTC | Apr 18, 2017 1:22:13 PM

Ford sells fewer trucks because they have less choice for the consumer. Any questions?

Ford sells fewer trucks because they have less choice for the consumer. Any questions?
Posted by: GMSRGREAT | Apr 18, 2017 1:44:24 PM

/\ Clueless.

If Silverado + Sierra beat out F-Series by 3k units that would be a small victory but something to brag about. Adding Colorado and Canyon to Silverado and Sierra beat F-Series by 3k is pathetic nothing to brag about at all. But then again you're one of those who are not too bright. This is not what GM was expecting at all.

If you think GM's keeping the incentives down, you're daft.
"Incentives were lower month over month in March, with GM dropping incentives by 4.5 points to $4,892, Ford cutting payments by 0.7 points to $3,983 and Fiat Chrysler cutting incentives by 0.8 points to $4,327."
There's somewhere that GM easily leads.

GM sells less trucks with more models because they have less good choices. Time for GM to rethink their strategy.

Gm still has a slight lead for the year, but two months in a row losing to ford. GM is doing worse every month. Pretty pathetic. It wasn't long ago they were outselling ford just with the fullsize. Lack of innovation. Ford has done way more than gm to improve their full size trucks. This year new 10 speed and ecoboost. That new chevy can't come soon enough. Hopefully it will have a new drivetrain in addition to new body. The 6.2 is too expensive and people are ready for something better than the 5.3. At least they should be getting the 10 speed, but it's probably not a big improvement over the 8 speed. My guess is a new turbocharged engine and aluminum body. If you can't beat em join em

I find it funny how PUTC says ford has 2 truck line-ups when all the Ford fan girls think Ford has only one truck line-up. Guess the Ford fairys are being schooled again.

Here is some more schooling, GM has only 2 truck lines, GMC and CHEVY.

lol. GM fans are crazy.

Would you buy an "old" style GM full-size truck when the brand new model is coming out next year? I don't think so. If I recall, Ford had the same problem when it's brand new model came out a year or two ago. GM will have to pay out more discounts if they want to sell their old model trucks this year.

G M & Ford both need to wake up to what the competition is doing better than they are when all the competitor has to do is state about what time they bring a truck to market and their market value jumps above both Ford & G M. Tesla # 1 G M #2 FORD #3

HAHAHAHA!!! I luv how the GMSUCKS gang twist facts around - hey, the first paragraph of this article says it all...full stop :-))

By the way. congrats to RAM for kicking shaky GM's butt...HAHAHAHAHA!!!!

Time for reality check.

Gm builds trucks, Ford builds trucks, GM sells more trucks.

The Fecal Matter Company is #2 at selling trucks like always. GM #1 at truck bullying.

So GM put less money on the hood and still leads everyone in truck sales. Great job GM and better luck next month Ford clowns! HAHAHAHAHAHAHA!!!!!!!!!!!!!

Your newer fake turd grade trucks only sell with steep discounts HAHAHAHAHAHAHA!!!!!!!!!!!

Bring on the next gen Ford killer in last 2018 and watch Ford fall and be passed by Ram HAHAHAHAHAHAHAHA!!!!!!!!!!!!

Still 8 months to go, Ford clowns figured they had GM beat in Jan. No wonder they buy the Ford junk, think its great, but 5 years later they know they bought the cheapest made junk on the market. No wonder Ford keep sales up some what, their buyers are dumb and only think of day one. Think big picture Ford clowns, that's what real/smart people do, and that's why GM is still #1 2 years and 3 months running! No ones buying into the fake Ford sale stats anymore. Your newer truck getting wrecked by older GM models HAHAHAHAHA!!!!!!!!

GM still the truck sales leader in 2017. 208,162 trucks sold to date. Ford is throwing everything on the hood including the bath water and the baby, still #2 truck manufacturer.


205,281 F-series sold to date. I sure hope Ford is making good profits on those fleet sales. Ford needs profits to fund their #1 in recalls status. Good luck!

This website is bull anyway they always dogging GM EVEN WHEN THERE TEST SHOW THAT SILVERADO IS THE BEST COME ON

Good job GM & Ford, way ahead of the wannabees, Ram needs to pick up their game, selling only half of what GM & Ford does leaves the Big 2 and the Little 1.

Boy GM is really on a downward spiral.

GM is holding back some on incentives now in a deliberate effort to build inventory to cover a 10 week shutdown late this summer to retool their plants for the aluminum bodied next generation trucks. However, those trucks are not expected to go on sale until the second half of next year. It will be interesting to see if the transition impacts GM's production as much as Ford's was impacted by their 2015 model. According to the report below "supplies of the Chevrolet Silverado jumped last month to 115 days worth from 78." It is hard for me to see how GM added 37 days supply of trucks to their inventory in one month. Sometimes an increase in days inventory is as much a sign of plunging sales as much as it more stock on hand. Either way, it sounds like GM plans to be selling a lot of old "new" trucks for the next 6 months. If GM's next generation is recieved as well as Ford's aluminum trucks has been Ram (and all the others) may find themselves left behind in the long run. The next big question in my mind is how big of splash the new Ranger will make and whether it will be aluminum bodied.

http://www.autonews.com/article/20170412/OEM01/170419923/gm-plans-10-weeks-of-downtime-this-year-for-plant-retooling

Johnny/gms, so sorry you guys have to continue to defend the twins demise, the real story here should be what do the twins need to do to win market share as they are obviously in a downward spiral.

I'm a GM guy but this combining with Colorado/Canyon is just silly. When taking about full-size sales I agree that you have to look at Silverado/Sierra as a single unit to get the true picture. I also find Fords 40 year claim while technically correct, a hollow victory at best. The truth is Silverado/Sierra and F150/Superduty have been trading the crown back and forth for the last 20 years. This includes a couple years where the GM twins have outsold the F-series by more than 100,000 trucks.

As far as sales go, it's really hard to tell whats going on. How much of the sales are fleet vs retail? How many trucks are leased vs purchased? How much in incentives are the manufactures offering? How easy are the manufactures loaning money?

The anecdotal evidence here in south Texas is that Dodge is keeping up by loaning money to anyone with a pulse, crazy lease deals and piling cash on the hood.

GM is piling money on the hood but seems to be more cautious about who they loan money to and don't really offer any killer lease deals on pickups.

Ford is piling money on the hoods of the F150 and the superduty is surging because it's new.

@Jack I appreciate your well thought out comments. Finally, someone with a brain on this website.

Was it last month or the month before when Ram out sold Chevy?

Pretty sad when Mark is now writing articles that sound more like the Ford Fanboys in the comment section.

A sale is a sale. A truck is a truck by definition not defined by any one company.

The numbers speak for themselves, I don't need Mark adding his typical Ford twist. Hopefully this site cleans house and gets rid of the bias.

Take a look at the last half ton challenge. None of the reviewers besides Mark gave the F-150 a score over 100. But he did. if he would have reviewed that truck objectively and scored it comparatively to the other reviewers, the Dodge and Chevy would have finished ahead of the F-150.

Last place without his slant. Let that sink in.

Hey Mark Williams, have you ever considered that perhaps diesel in the half ton has the potential TO BE the "heart of the market?" Many of us LIKE the diesel, now that they are "clean" and diesel pumps are much more available to the ordinary person.

Funny how the GM guys are hanging on to the YTD sales numbers! They are ignoring that recent trends show GM sales plummeting. Another month and their "GM math" will be fully and unquestionably exposed.

This is no different than past history. GM comes out with a major update or something new and GM lovers once again hope this time the truck will be reliable. So sales jump. But, then, in a few months or a year, the inevitable happens and the GM trucks begin to once again spend lots of time in the shop for repairs and sales once again plummets. Then GM will try again to come up with something new to dupe those poor buyers who so badly want GM to produce a good truck. Sad they are so often disappointed. But those folks need to keep those blinders on or GM will once again get on its knees and beg the taxpayers to bail them out.

@Jack

Curious it is that you object to combining Colorado sales with Silverado, but you are content to combine F150 and F250 sales, despite the Fords being entirely separate designs.

Are your ears burning yet?

The F Series is 150-450 and that is whats reported in the monthly sales report. Likewise the Silverado/Sierra 1500-3500 are reported in the monthly report as well and Dodge does the same thing. This makes up full-size light duty truck sales.

Canyon and Colorado are in a different 'mid-size' class. So IMO it would be like combining Corvette and Camaro sales. While they are similar vehicles they are in a different class.

@papa, f150 and 250 are the same F series trucks, are you saying based on your formula, the sierra 1500 and silverado are the same as well? Would that mean chevy 1500 and 2500 is counted a 2 then? Shall we also move to trim levels to use in the count, who would win then? maybe throw in 2x4 and 4x4 as a counted truck?

@papa, f150 and 250 are the same F series trucks, are you saying based on your formula, the sierra 1500 and silverado are the same as well? Would that mean chevy 1500 and 2500 is counted a 2 then? Shall we also move to trim levels to use in the count, who would win then? maybe throw in 2x4 and 4x4 as a counted truck?

Posted by: Nitro | Apr 19, 2017 12:38:47 PM

Nitro, it is very simple no matter how you wish to break it down into models, options or trim levels.
GM builds trucks, Ford builds trucks, GM sells more trucks. Any questions?

Canyon and Colorado are in a different 'mid-size' class. So IMO it would be like combining Corvette and Camaro sales. While they are similar vehicles they are in a different class.

Posted by: Jack | Apr 19, 2017 11:09:09 AM

While, I'll agree that the Corvette isn't in the same class as the Camaro, both models are always included in total monthly and annual car sales totals.

@gms, sorry you still dont get it, and have to constantly defend the twins, and come up with ways to count until you feel you have won, I wish GM felt the same way as you, maybe they would build better trucks if they had the same thoughts, maybe then they could lead, and not follow Ford. What if they would have been first to do aluminum? Maybe then they could have claimed military grade.....you should work for GM, they are obviously struggling, and dont share your passion.

@Nitro,

Yeah, no kidding. GM will never make such a foolish claim as we constantly hear from the fanboiz, it's laughable at best and really show how bright they're.

@GMSGREAT
I see what your saying about being included in car sales but I don't really care about car and truck totals as much. I'm more interested in model vs model or class vs class. I do allow for the the Silverado/Sierra to be combined because they're 90% the same truck. Likewise when looking at full-size SUV's I look total Suburban, Yukon and Escalade sales and Expedition/Navigator sales.

I wish they would break sales down by 1/2, 3/4, and 1 ton. I think that would be very interesting. I wish we could get a fleet vs retail tally too.

@Nitro

It would seem to me that GM may be the innovator here not Ford. As I recall Ford went to aluminum to get it's weight down to compete with the GMs. Remember in the 1/2 ton sweet spot of crew cab 4WD's the current F150 still weighs about the same as the steel bodied GM.

The second part of the aluminum move was to negate the need for a mid-sized truck. I remember articles about aluminum vs mid-size who's making the right move. Well, now Ford is coming back with the Ranger so that means that GM had it right.

I wish they would break sales down by 1/2, 3/4, and 1 ton. I think that would be very interesting. I wish we could get a fleet vs retail tally too.

Posted by: Jack | Apr 19, 2017 2:38:53 PM

I completely agree with that format. However, that would bring too much attention towards the F-150, Ford would never go for it.

Don't waste your time on Nitro unless your bored and want something to laugh at. He just sits their defending Ford all the time wishing Ford was the #1 truck maker and not #2 like the above chart shows them to be in #2.

Every month the same old tired arguments. GM And Ford are two different companies run in totally different ways. GM makes trucks for the retail market, hence some of you use to wine that GM has more dealerships. Has any one else noticed how many old GM trucks are still on the road? I see countless C/K series trucks still, and the 2003-2006 Silverado's out number the aluminum F150 10 to 1. Ford caters more to government and heavy fleet/commercial sales. Ever notice how many Ford trucks don't have factory bed box? Or how many have a company logo on the doors? Those companies replace these trucks every 5-7 years, good for Ford sales numbers. That's good strategy for Ford but not for others. When you drive around try to count how many 10+ year old GM trucks are still around, then compare that to every one else. Most F150's are 2009 and up, and the super duty's are 2008 and up.As far as Ram goes, I think they make those numbers up, the same way they make up that there the longest lasting truck on the road. Not sure but I think someone is counting certified pre owned as new truck sales.



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