2018 Ford F-150: Inspired By Customers

18FordF150_01_HR II

All you Ford fans will be thrilled to know that the comments, tweets and feedback you leave about the F-150 pickup truck are actually listened to. Ford has said that customer feedback played a large role in the styling of the new 2018 F-150 coming later this year.

The 2018 F-150 gets a new grille, headlights, bumpers and tailgate, but Ford says that these have been executed using three pillars by which it does all F-150 styling: a deep connection with F-150 design heritage, knowing customers' wants and needs, and "applying a dose of craftsmanship." But through it all, Ford says that customer interaction and feedback, especially with F-Series owners, is paramount.

"We call our F-Series customers 'bold guardians of the brand,' " Ford truck design chief Gordon Platto said in a statement. "These customers know our Built Ford Tough DNA, and they want their trucks to convey strength, capability, boldness and power — without being 'in your face' aggressive."

The changes for 2018 bring the F-150 in line with the rest of the Ford truck showroom, giving it the more horizontally oriented appearance of the all-new 2017 Super Duty.

"Our success starts and ends with our customers," said truck studio design manager Sean Tant in a statement. "We always go back to our customers to test our designs. They want their truck to embody the F-Series brand identity and purpose-built appearance, so we continually rework our designs and retest them until we get it right."

The new twin-bar horizontal grille, available in nearly a dozen different styles depending on the trim level, is one example of Ford's design theory for the F-150.

"F-150 needs to look solid, confident and capable," Tant said. "All design elements need to have individual as well as collective strength. We wanted to continue with the billet-milled style introduced in 2015 while visually making the truck look wide and planted."

And lest you think it has too much chrome, you'd be in the minority.

"Form and function matters to Ford truck customers," Platto said. "Chrome conveys durability and functionality in our customers' eyes. Ford trucks need to be purpose-built for work and instill confidence among those who use them."

Apparently, you can never have too much chrome on a pickup, if historical design trends are anything to judge by.

The new F-150 is slated to go on sale this fall across the country.

Manufacturer images

 

2018 Ford Styling 2 II

2018 Ford Styling 3 II

2018 Ford Styling 1 II

18FordF150_02_HR II

 

Comments

I wonder why they use steel for their bumpers?

Sweet truck!

Nice looking truck

The perfect pickup for those people who cannot wait for the next iPhone or the next software upgrade to come out.

Ford has gambled big on that particular market and unless GM and RAM sales really fall flat in 2017, Ford's strategy will be a real bust.

Just yesterday Ford announced a massive global layoff of its workforce, something like 10 percent. Not assembly jobs, but engineers and top administrative talent.

Those people cost Ford a huge amount of shareholder dollars to recruit. Ford stock will tank over it if it has not already.

It's not because of the F-150. Remember Ford's two truck lines are selling more trucks than all 6 of GM's truck lines combined.

Ford is cutting middle-management types whose jobs overlap or are just plain redundant.

Now please stay on topic. We want to hear your pinions and thoughts, but please only comment about the specified topic in the blog post.

@PUTC

I guess the suits in Dearborn got pretty uptight about all the attention you've been giving GM and the mid size off road twins, eh?

Love the first photo. Great to see a F150 without an ocean of plastichrome. Good looking truck.

because the 2015 wasn't good enough

Ford is the topic. Why the hell is an admin mentioning GM?

Sweet trucks...Go FORD!!

Great job Ford! Way to listen to your customers. Toyota how do we get u our feedback? I am sure that Toyota owners that have stuck with the brand through the years have pleanty of great suggestions! Hello Toyota are u there?!!!

@canoepaddler Pretty sure it's not a real admin, just some jackwagon. Real admin would never call out people for getting off-topic, have you seen some of these other threads? People talk about ridiculous stuff all the time and nothing is ever said


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PROVEN POWER AND PERFORMANCE

Featuring high-strength steel, fully boxed frames and innovative cargo beds, they’re the family of the most-dependable, longest-lasting full-size pickups on the road.† Choose the truck that best meets your needs.
COLORADO
2017 Chevy Colorado Diesel
AMERICA’S MOST FUEL EFFICIENT PICKUP.†

With its available Duramax 2.8L Turbo-Diesel 4-cylinder engine, the award-winning Colorado is the most fuel-efficient pickup you can buy — offering a remarkable EPA-estimated 30 MPG highway† and a maximum highway range of 630 miles per tank.† Along with 369 lb.-ft. of torque and available best-in-class towing with a maximum 7,700 lbs.†, no pickup in this class even comes close.
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Explore Colorado
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TAILORED TO FIT YOUR NEEDS

Silverado 3500 HD Chassis Cab gives you a rugged platform to build on — with Gross Vehicle Weight Ratings up to 13,200 lbs.† Choose from the standard Vortec 6.0L V8 or the available Duramax 6.6L Turbo-Diesel V8 that offers best-in-class heavy-duty Chassis Cab horsepower and torque plus the payload numbers you need for the biggest jobs.
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Great job Ford????

Please help the rest of us understand. GM outsold Ford by over 100 thousand trucks TWO YEARS IN A ROW.

You find more GM trucks in drive ways or on the job site all cross this great country then any other truck the last 2 years!

Ford loses and GM wins again!

Go GM!!

Great Job Ford, this is why you're #1 Selling Brand of Trucks for 40 Years.

Yep, 70,000 gamble a month. Ha.

Nice truck but contrary to the article I wish it was more aggressive looking.
@papajim, you are above the cut and paste. Any chance we can have intelligent conversation?

furd likes to use fancy words describing there junk, they can call it whatever they want but its still junk.
And that has to be the ugliest tailgate they ever designed. Why f-150 twice? Forgot they did it the first time?

When will they wake up and post the new 5 liter hp and torgue
Specs.

Whoa...this certainly got all the shaky GOVT motor fangirl's feathers ruffled & coming out in full force to defend their sinking steel truck brand LOL HAHAHAHA!!!...but in fact most likely the same idiot with multi-personalities aka GMSUCKS, johnny doeby, sierra nitwitt, papa jim bat etc etc...

I guess they just can't accept Ford's 2 truck stratègy whipped shaky GOVT motors lame 6 trucks one again...LOL....

41 years & counting...HEH HEH HEH

Very nice looking truck and really considered buying one this year. But as many of the boys mentioned above, 2017 Chevy Silverado Z71 4x4 sitting in my driveway. Nothing beats a V8 engine.

Ford's stock has tanked almost 40% since Mark Fields took over. They needed to cut the excess fat with a middle-man reduction.

They use steel bumpers so they can rust faster and then look like crap like the rest of the truck does

Lionel is a idiot

@ papajim

Ford is making adjustment - just like Bill Belichick in a game.

Others who are dependent on dole - they care less.

@ papajim

Ford is making adjustment - just like Bill Belichick in a game.

Others who are dependent on dole - they care less.

As the owner of an F150 there is nothing here the makes me want to trade in my old truck. It is all fluff with the possible exception of the headlights. I buy trucks for function, not fluff.

@scottml64
Jackwagon, I love it. I gathered that though.

Two things
1. Damn front is looking more and more like a gm
2. the tailgate stamping is pretty awesome

Oh in all fairness Mark Fields got screwed with all the debt made from Alan Mulally's plan. I do believe Alan leveraged about everything worth a crap prior to full fledged downturn. Wonder how Boeing did the few years after his depature.

Its amazing how Ford continues to dominates the truck market.

That old designed chevy grille should breath new life in the faltering F-150 sales. Fortunately for Ford, they have their new Superduty keeping the sales #'s up. But remember Ford fans, what goes up, must come down.

Any chance we can have intelligent conversation?
Posted by: Firefighter

@Firefighter

Not every comment posted under my name is mine. The site's admin could clean that up by looking at IP addresses, but it continues to happen.

Example? I doubt that even one third of Jeff S's comments are actually his. That stupid cut/paste you refer to is not mine.

Do the GM lovers going on & on about the steel being so great they think GM is so proud of realize GM as always will be following in Fords foot steps to an aluminum body. Sure what goes up must come down but 40 years as the best selling truck sure is a a longtime to be whipping GM and Dodge. I promise you if u go drive a new F150 and a new Silverado you will see the difference if not u definitely will feel the difference in power. It will smoke the silverado and dodge. Lots of fun to drive. The reason Ford stays on top is largely due to REPEAT buyers so apparently lots of people love their F150's:) JS

I promise you if u go drive a new F150 and a new Silverado you will see the difference if not u definitely will feel the difference in power.

@Tracie

Have you actually done it? did you test drive a "new" Ford and a "new" Chevy? Be sure to tell us about it.

Sure what goes up must come down but 40 years as the best selling truck sure is a a longtime to be whipping GM and Dodge.

Posted by: Tracie Scott | May 16, 2017 11:46:20 PM

Actually, you will need to re-check your facts. Here is an opportunity for you to research and discover the truth versus accepting Fords brain draining commercials designed for people just like you. F-series may outsell Chevy, or GMC but rarely whips GM. Think about that for a little.

Ford didn't listen to me!
Ford elected by changing looks and style over functionality !

I want a Transformer - Modular Bed
make the bed all plastic!
make the bed dump!
a simple tailgate with manual latches that can be easy removed
the sides of the truck bed that can be folded down for easy loading and unloading.
Ford is worried about weight and cost so make the whole body of the truck except the cab from molded one piece plastic.

papajim

you're correct the 5.3 V8 Silverado is underpowered
but!
NOBODY can match the performance of the Ram 5.7 Hemi
(race car engine in a truck)

The Ford Eco-Boost has that quick acceleration but once it reaches 2500 RPM it's dead but the Ram 5.7 Hemi keeps putting out more and more power like it's endless.

The only reason why I don't own a Ram 1500 is because the local dealer is the biggest crook and rip off in town. If you took a brand new truck that's 2 days old in for service they will always find something wrong that you will pay for and all warranty claims are rejected, they pretend to change oil by taking a rag and cleaning off your oil filter, they rob and switch tires and wheels so they can resell them, they rob all the loose change inside your vehicle. They charge you $60 labor to replace wiper blades not including the cost of the new blades,,,,,,, I have complained to FCA about this dealer and I know other people have done the same

Finally a better looking truck then the 14-17 models. I hope the new 5.0 in the F150 is close to 400 hp.

@Tom,
Are you kidding? The ecoboost is insanely fun to drive especially throughout the power band from 2-5K. The hemi is not far off pace but 5.3 is in desperate need of replacement. I have not driven a 6.2, hardly ever heard of anyone having them.

Hope the old grill fits, does it?

but 5.3 is in desperate need of replacement. I have not driven a 6.2, hardly ever heard of anyone having them.

@firefighter

The 6.2 has been installed in every Escalade for at least ten years. It's also in the top of the line Silverados and GMCs. Hardly a unicorn.

The 5.3 is only 400 cc's smaller than a Hemi, hardly a big deal. Now, for the brass tacks. Everybody who reads my comments knows my position---GM, Ford and RAM all have engine designs in the catalog that could be easily upgraded or adapted to half ton trucks. GM has the 454, Ford the 460 and RAM the 440. Not rocket science.

Upgrade the electronics, add contemporary EFI, variable valve timing and you have a big block engine any of the big 3 could re-introduce in a New York minute. They don't because of CAFE. CAFE should be abolished because it's based on the false idea that the world is running out of oil.

The 5.3 serves a key role in GM cars and SUVs but it's only a base engine in a half ton truck. Agreed.

Again nicely done Ford, they listen to their customers, do you hear that GMS and Johnny? You guys only defend GM on here, you dont say things you like or dislike about Chevy/GMC, now I know why they never change and use old outdated looks, its because you guys dont speak up.....sorry you have to keep defending these twins.......Ford looks really good, you can tell they dont listen to old guys complaining about how they will fail, like PAPa, great job Ford, no wonder you are number 1!

YAWN! #2 Ford trying too look more like #1 GM trucks.

http://cars.typepad.com/.a/6a00d83451b3c669e201bb0999916c970d-pi

I just came back from a two weeks tour of the province of Alberta. Here what I saw :

Oil rig and construction : Ford
Farmers : GM
Douchebag: RAM

If they had been listening to this customer they would have added real features like these:

1) When you tell it what trailer you are pulling have an option for empty or loaded. Then use that information set the trailer brake gain and historical data from that configuration to calculate distance to empty.

2) Use the backup camera and other sensors to automatically determine which trailer if any is connected.

3) Use acceleration data to adjust the settings when the trailer tow button is pushed. Don't be as aggesive on a trailer that is only half what the vehicle is rated to pull than one that is at max capacity.

4) If the truck is turned off and restarted within 30 minutes keep all of the settings on the dash and seats(heating/cooling). Maybe even learn that I always want the seat cooling on if it is over 80 degrees outside.

5) Adaptive cruise control like the Focus has that works in start/stop traffic.

6) Active suspension like the Focus has that helps smooth out bumps.

7) Lower empty ride height with load leveling suspension. Better yet, full airbags like the Ram offers.

8) Easier connections to the taillights for towing the vehicle behind a motorhome.

9) If the rear camera and rotation sensors detect a jacknife situation apply the trailer brakes.

10) Teach the rear collision sensors to recognize a trailer hitch and not sound continuously if you don't take it out.

11) Do like Nissan and at least offer a spare tire that matches and can be put into the rotation

12) Put in an exterior toolbox like Nissan has.

13) In floor cooler/cubbie like Ram.

I would prefer any one of these over all of the fluff that they just announced.

There must be a lot of repeat Ford buyers. I go by the lot that sells the trade ins that Ford gets in my town. Ford Ford Ford GM Ford Ford Ford RAM Ford Ford Ford GM. It's probably 10 Ford trucks to one Ram truck. I imagine that a bunch of them will buy whatever Ford gives them to buy, no matter how many problems they have with it.

I would have thought that some people would have tweeted that they would prefer a steel bed. I'm not totally against the aluminum, but the fact is the aluminum is just the outside cover, and it is backed by steel, except for the bed where it needs to be tougher. I've also seen some pretty beat up Humvees which have a lot of aluminum on them, and corroded aircraft, constructed with aluminum that people claim does not rust.

If I was to be doing the tweeting to forward about what I would want in an F-150, I would be sure to say bring the price down.

As far as the gas mileage, even with their aluminum truck, and a 10 speed the 3.5 EcoBoost does not get that great a mileage. Maybe had they kept the old EcoBoost 3.5 amount of power instead, and just worked on improving the block itself and the durability of the engine.

The 2.7 is a fail, unless you're just a city folk looking for something to get good mileage in the city but you don't plan to put any load on it. But if you were to put a trailer behind it or go up some steep hills it's going to go back to sucking gas just like a V8.

I get a good laugh from the guys that suggest that Ford just put a 2.3 liter in a truck with a turbo. Apparently, Ford in some of their fans don't think it through that they're going to be on the turbo boost a lot to move pickup truck kind of weights with such a small engine.

The 3.5 non-turbo, with its aluminum body, and less power than a Ram 3.6, gutless in comparison, is how Ford makes mileage with a non-turbo engine. I wonder what they sell, maybe 10% of those to Fleet buyers?

Pretty sure I just read a ford commercial. SMH at this website.



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