June 2017 Pickup Sales Breakdown

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Auto industry discussions lately have centered on the downward trend of overall sales numbers, especially when looking at year-to-date sales. Naturally, that's not the whole story. Many new-vehicle buyers are opting for crossovers, SUVs and pickup trucks over smaller, more economical cars, as June sales numbers show.

From the auto manufacturers' point of view, this is just fine because larger trucks have a higher profit margin. According to Automotive News (subscription required), during the last eight years, the majority of truck sales have happened between July and December, and you can see why — even in this overall sales slump — automakers are doing all right.

In the mid-size pickup class, the Toyota Tacoma is still the king, but if you are looking for a good deal, the Nissan Frontier — a solid third-place finisher in the class — is worth a look. We've heard there are some good deals available on the Frontier, which recently scored well in J.D. Power and Associates' 2017 Initial Quality Study. We should also note that the Chevrolet Colorado and GMC Canyon are on a record pace once again. Mid-sizers are hot.

On the full-size side of the pickup aisle, the Chevrolet Silverado made a strong showing in June, putting an end to three good months from Ram. And while GM did quite well in June with its three-truck strategy, Ford still has the lead for year-to-date sales and looks to be unbeatable as the top-selling pickup by year's end.

Manufacturer images; Cars.com photos by Mark Williams; Cars.com graphics by Paul Dolan

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Comments

I like that you have charts grouping total vehicles sales by company-gives a better overall view of things.

I'm still not understanding why GM fans think GM outsells Ford when the numbers clearly show a Ford lead.

Hold on. Hold on. Hold on.

A look at the graphics reveals no news:

The year is not over yet and the last time I checked GM sold the most trucks in 2016.

GM outsold every other automaker in 2016 YTD with pickups.

GM beat Ford, killed RAM and the others are not even on the radar.

June means the cutthroat summer season is just beginning. From now till October GM and Chevy dealers will be all-in to sell trucks whatever it takes.

Too bad Ford fans continually have to defend Ford's false #1 self proclamations.

In closing, GM will stick with its strategy of keeping ATP's high, while Ford and RAM will be throwing money on the hood.

The other point to make is, how many trucks does a company need to say they "outsold" Ford is the bigger question. In reality, Ford is just Ford, GM however needs to count every truck line they have to even compete with Fords 1 Fseries. That is in essence pathetic. Then the gm guys have to use several names to make it look like they have a crowd. As above GMS mentioned, his whole point in his writing was very defensive, even though the numbers prove the real story, Ford number 1, go ahead and defend again as you were.

@GMS

I appreciate your enthusiasm for GM trucks, but January is still a long way off. GM will not hit the numbers just selling loaded pickups.

They'll need to balance their ATP strategy with a proper mix of product on the dealer lots to reach their sales targets for 2017.

I go by the local Ford stores and they have every color of base model F150s---as long as it's white (or black). They offer every engine package as long as it's an ecoboost. Finding a base model F150 with a V8 is a challenge, unless it's the long wheelbase long bed regular cab work truck.

That's why Ford is so dependent on the promo's and cash on the hood. Old school to the max.

If you want a RAM, you can get the HEMI in any truck you like, but you'll have a hard time finding a base work truck. Evidently RAM has surrendered that space to Ford.

Great job GM.


Too bad Ford fans continually have to defend Ford's false #1 self proclamations.


Posted by: GMS | Jul 12, 2017 2:10:45 PM

I personally, really don't care. Ford sells the trucks on their own, no need to defend anything or anybody unless you're a gmhumper, then excuses start flying.

2500 trucks is all that separates ytd sales #'s between GM and Ford. I predict 3rd straight year GM sells more trucks then Ford.

I think it's fair to conclude that the GM mid-sizer's are cannibalizing sales from the full-size lineup irregardless of what the company itself is saying.

It will be very interesting to see what happens to the other manufacturers when they re-release a mid-size truck as well.

I can assure you I know a couple of guys in F-150's that have already discussed the idea of a Ranger when they come out. Also, with brand loyalty the way it' is in the world of pickups, most of these buyers who own Ford, GM, or Ram probably aren't switching unless you bought when the options were limited.

Even a Jeep pickup will eat sales from Ram so the next few years are going to be very telling.

I have learned one thing in all my time here at the PUTC blog:

You guys are bad spellers!

And if Studebaker still built trucks.........Ford and Chevy wouldn't have a chance!

is this US sales, Or Canada included?

Since Ford doesn't sell midsize truck and is still in the lead with just F-150-F-550 against the Chevy 1500-3500,GMC 1500-2500,Colorado and Canyon,I could add in the 6,705 F-650 and 750's Ford has sold this year so far though.Then Ford's lead would be over 9k

@ water, Just US

Jeep pickup sales may take sales from Wranglers but not Ram trucks.

The big 3 are hammering our TV with adds up to and over $10k off, they just need to drop the msrp, to a realistic number

with adds up to and over $10k off, they just need to drop the msrp, to a realistic number Posted by: Dave

@Dave

As soon as the Big 3's dealers want it to stop, it will. Not until then.

The dealers love it when some guy who just hocked his next five years financing a new truck tells his buddy at work that he SAVED 15 THOUSAND ON HIS NEW F150 (or GM or Ram).

You need crazy high MSRPs to cut the price of a new truck by 10 or 15 k

I have a sierra and I would wait for the next gm and I think I will not be the only one ,,,

The 'Dodge-em' dealers here where I live are offering 30% off MSRP, have been for almost a year now. They still are not worth half that price...only good for scrap metal in my book.

Since Ford doesn't sell midsize truck and is still in the lead with just F-150-F-550 against the Chevy 1500-3500,GMC 1500-2500,Colorado and Canyon,I could add in the 6,705 F-650 and 750's Ford has sold this year so far though.Then Ford's lead would be over 9k


Posted by: Dave | Jul 12, 2017 5:34:06 PM

Ford also considers their vans to be trucks.

Still waiting for GM twins to unseat the TACO. According to many here this was supposed to happen.

It would be nice if pickup sales are broken down into Class.

And yet Chevy and GMC combined still only have sold 85% of what Ford has sold without adding a second line. And Chevy is only 17% ahead of Ram, who is closing fast on Chevy. Look out Chevy, you are doomed to 3rd place in the next 12 to 18 months! There is a reason for that.... take a hard look within.

And Chevy is only 17% ahead of Ram, who is closing fast on Chevy. Look out Chevy, you are doomed to 3rd place in the next 12 to 18 months! Posted by: Dale | Jul 13, 2017

@Dale

Have you ever considered stamp collecting or gardening? What about fishing?

Let's review: Chevy sells trucks, Ford sells trucks, GMC sells trucks. At the end of the year we'll be counting how many trucks GM sold compared to the number that Ford sold, along with the also rans like Honda, Toyota and Nissan.

Ford has been second place the last several years in the counting between GM and Ford. Ram won't be a factor this year. Nor Toyota. If Ford sells more pickups (not vans) than GM, that will be news. Getting all knarly about what Chevy sells compared to RAM or Toyota is taking time away from your fishing, your gardening and your stamp collecting.

Truth be told, I've never collected stamps but fishing and gardening can be a lot of fun.

You can be assured that Ford will be dumping trucks onto rental fleets like crazy as we move into the end of the year. This type of business plan doesn't bode for investors .

This type of business plan doesn't bode for investors

@GMSRGREAT

I agree with the main point you make about discounting, but I'm more concerned for the sake of consumers in this discussion, not investors.

Trashing the resale prices of future Ford products will spook investors for sure, but that's already been going on for most of the last five years. See Fords stock chart, which says it all.

Consumer suffer if their truck is totalled in a wreck and they learn the replacement value on their insurance policy is way short of the price they paid.

GM's stated policy of lifting ATP will combat the conditions that consumers and investors face far better, and a look at GM's share price seems to indicate success, at least for now.

Lots of speculation here. Many think Ford is giving away trucks and making a ton of sales at wholesale costs to fleet. How would anyone know? These numbers aren't published. In my area (New England), it appears GM has the highest incentives of anyone now, and has for some time. Currently, there are NO incentives on the new 2017 Super Duty. GM sells a lot of trucks but it takes two brands and midsize trucks to do so. People can talk ATP and resale values and incentives all day, but the bottom line is that Ford is actually making more profit than GM on trucks. The reason is because of the cost to support two completely different brands: GMC has its own marketing budget (millions of dollars) and its own dealers to support; the trucks have to be manufactured with a variety of different parts (badging, grilles, lights, entertainment software, lighting elements, steering wheel bosses, trim pieces, etc, etc.) This is all money that Ford is not spending. Additionally, manufacturing the two small truck lines with two brands is also very expensive.

The fact is that right now Ford has very appealing product in their truck line and GM should be more concerned about RAM than Ford.

GM sells a lot of trucks but it takes two brands and midsize trucks to do so. GM should be more concerned about RAM than Ford. Posted by: troverman | Jul 14, 2017

Mr Troverman, your assignment---if you choose to accept it---is to look at the last five years of stock market performance by the respective companies, GM and Ford. Branding is just a marketing discussion.

Stock price and long term prospects for managing capital costs occupy the days and nights at the CEO's office.

Ford's stock price performance is crap. That's why they keep firing their CEO. GM's CEO recently succeeded in putting down a shareholder rebellion at GM and she came out smelling like a rose.

GM stock is a gem among the automakers. Ford and Fiat? Not so much.

@papajim,

If you think just because GM's share is higher then Ford does not determine the value of how much the stock is worth. The share price is only one piece of the equation within the value.

You really have no clue.

@Frank

Please expand on that idea, for our benefit.

@Frank

Please expand on that idea, for our benefit.

Posted by: papajim | Jul 14, 2017 1:24:25 PM

Too funny. We can rule out Frank as being an accountant.

You can be assured that Ford will be dumping trucks onto rental fleets like crazy as we move into the end of the year. This type of business plan doesn't bode for investors .
Posted by: GMSRGREAT | Jul 14, 2017 2:38:05 AM

GM has offered the highest manufacturer rebates for the past 12 mos in the full size truck market. But you and your other 3 usernames can't stop insisting Ford "dumps" trucks on rental fleets. I don't hate GM the way you hate Ford, but they could send me a check since I helped bail them out.

But you and your other 3 usernames can't stop insisting Ford "dumps" trucks .......

Posted by: 2.7EcoboostRoost | Jul 15, 2017 4:40:35 PM

Just curious, what are the other 3 user names you are referring to?


In my area (New England), it appears GM has the highest incentives of anyone now, and has for some time.
Posted by: troverman | Jul 14, 2017 10:07:04 AM

Ford seems to be keeping up with Ram and GM in incentives just fine. Note some of these links may have expired since these were 4th of July Ford "sales events". These incentives haven't really changed from year to year. Look back in the comments from the December 2016 sales report, just as many incentives on new Fords as there were for Ram or GM trucks. Same goes for 2015 when Ford started putting $12k on the hoods of select, slow selling F-150's despite being an all-new truck with tons of hype.

https://www.youtube.com/watch?v=ebtJFc7-04s
https://www.youtube.com/watch?v=9MzzkMwpgfE
"Get up to $14,000 off msrp on new 2017 F-150 - HURRY!!! Landers Ford is proud to be the premier Ford dealership in the MidSouth! As a consecutive 16-year winner of Ford’s coveted President’s Award, Landers Ford leads the market in new Ford sales and customer satisfaction."

https://www.youtube.com/watch?v=MIRhuyDAno4
"Get up to $13,000 off msrp on a new 2017 Ford F-150! Landers Ford is proud to be the premier Ford dealership in the MidSouth! As a consecutive 16-year winner of Ford’s coveted President’s Award, Landers Ford leads the market in new Ford sales and customer satisfaction."

http://www.fivestarfordofstonemtn.net/new/Ford/2017-Ford-F-150-f598f9f90a0e0aea7ed98aaf06356949.htm
"2017 Ford F-150 XLT Ingot Silver 3.5L V6 Ecoboost

Factory MSRP: $55,005 $13,550 off MSRP! Priced below KBB Fair Purchase Price!"

https://www.andersonoflincoln.com/vehicle-specials/12000-off-msrp-new-2017-ford-f-150/
"$12,000 OFF MSRP New 2017 Ford F-150
Get up to $12,000 off MSRP"

https://www.youtube.com/watch?v=_-P0td7DqXI
"Don't settle for the leftover 2016s. At Alabama's F-150 Superstore we are selling 2017 F-150s for up to $12,000 off MSRP. Check out our inventory online at www.woodyandersonford.com or stop in and see us today at the corner of Jordan Ln and Sparkman Dr in Huntsville."

http://auto.eideford.com/blog/12000-off-your-northland-ford-truck-0
"Buy a new 2017 Northland Ford F-150 XLT for $12,000 off MSRP until 7/5/2017"

"$12,000 off 2017 F-150 XLT Crew Cabs! AND the largest truck inventory in the State of Alabama. That's why we are Alabama's F-150 Superstore!"
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Currently, there are NO incentives on the new 2017 Super Duty.
Posted by: troverman | Jul 14, 2017 10:07:04 AM

Oh really?
"2017 Ford Super Duty F-250 SRW 4WD CrewCab 160" WB Lariat 608A Diesel - Take $11,000 OFF MSRP!"
http://crossroadsfordcary.com/vehicles/New/1FT7W2BT9HEC50528/2017_Ford_Super%20Duty%20F-250%20SRW_Lariat

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People can talk ATP and resale values and incentives all day, but the bottom line is that Ford is actually making more profit than GM on trucks.
Posted by: troverman | Jul 14, 2017 10:07:04 AM

So you want to say that nobody knows how much Ford makes in their fleet-heavy truck sales, but you are willing to claim Ford makes more profit on trucks vs GM?
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The reason is because of the cost to support two completely different brands: GMC has its own marketing budget (millions of dollars) and its own dealers to support; the trucks have to be manufactured with a variety of different parts (badging, grilles, lights, entertainment software, lighting elements, steering wheel bosses, trim pieces, etc, etc.) This is all money that Ford is not spending.
Posted by: troverman | Jul 14, 2017 10:07:04 AM

Actually Ford probably spends way more because they offer 5 or 6 different engine options, wheelbases, axle choices, trim levels, gimmicky features, etc. It's likely a wash comparing the cost of two brands with dozen different configurations vs one truck with a hundred different configurations.
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Additionally, manufacturing the two small truck lines with two brands is also very expensive.
Posted by: troverman | Jul 14, 2017 10:07:04 AM

See above.
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The fact is that right now Ford has very appealing product in their truck line and GM should be more concerned about RAM than Ford.
Posted by: troverman | Jul 14, 2017 10:07:04 AM

That's in the eye of the beholder. Those of us who have dealt with Ford's poorly made engines and transmissions won't see the appeal you might. They lost the appeal for me way back when the real truck engines (460, 390, 360, 300I6, etc) were replaced with the garbage modular V8's. And once the Triton and Ecoboost showed up, things really went downhill fast. No thanks, I've had enough "Ford innovation".

I can see the new Ram commercials now.......

Cue Sam Elliot

HEY CHEVY.................

Objects in your rear view mirror are much closer than they appear!



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