July 2017 Pickup Sales Breakdown

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Of the 11 mid-size and full-size pickup trucks sold in the U.S., five of them did well in July when compared to sales numbers from July 2016, four did not do well and two others were flat. In other words, there's not much to get excited about right now.

In the mid-size segment, the Toyota Tacoma and Chevrolet Colorado are up slightly for the year and had good Julys, while the remaining players struggled a bit. The Nissan Frontier is having a hard time repeating its success from 2016, Honda Ridgeline sales have clearly cooled, and the GMC Canyon is down more than 15 percent in annual sales.

On the full-size front, Ford continued with strong F-Series sales. Chevrolet and GMC are taking a more conservative approach by restricting fleet sales and limiting big rebates or discounts. Ram is relatively flat this year but looks to have big changes afoot with its next-generation 1500, which will debut in the same model year as the new Chevy Silverado and GMC Sierra half tons.

In the manufacturers' race, Ford is doing well, given the fact it has no mid-size Ranger yet; that will change in a little more than two years. GM continues to reap the benefits of its bold decision to invest in two mid-size pickups at a time when others opted for caution. We're predicting that Colorado sales will be more than 120,000 units by the end of the year, while the Canyon will struggle to get to 35,000 units. That's not bad for a pair of pickups that weren't around three years ago.

Whether the pickup segment will be able to pull itself out of this slump will depend on many things, not the least of which is how much cash each truckmaker is willing to put on the hood to move growing inventory on dealer lots. The next few months will be telling.

Cars.com photos by Evan Sears

 

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Ford Action 1 II

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Chevy Action 1 II

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Comments

Thanks for the info, really cool to see all the stats

I see GM sells more trucks then Ford, I guess GM is the king of Trucks.

"I see GM sells more trucks then Ford, I guess GM is the king of Trucks."

Posted by: Inspector Gaget

What model truck that you speak of does GM make?

What model truck that you speak of does GM make?


Posted by: redbloodedxy | Aug 10, 2017 1:34:10 PM


The GM Silverriadoyan 1500, 2500, 3500

Ford's poor decisions during the last 10 years are killing their dealers and stockholders.

RAM and GM despite having less engineering proficiency are carving out a huge chunk of the sweet and profitable market for SUVs and Pickups.

Ford management also was too smart to commit to the Ranger at a time when there was a significant market for another option. Toyota continues to whip up market for their trucks despite having no new ideas for at least 10 years.

Nissan takes a big chunk from the midsize space with a old Frontier. The Titan and the Ridgeline are laying an egg despite new product.

Ford is the best-selling brand. GM is the best-selling manufacturer. Seems simple enough....

Ford poor decisions killing stock holders and dealers? Umm, GM was bankrupt it even 10 years ago and left their stockholders with worthless pieces of paper!

Ford clowns are so mad their still in second place, over half the year is over, and I love it! HAHAHAHA! Great job GM keep on selling retail, making big bucks while Ford keeps give away to fleets/rentals trying to catch you while their profits keep on falling!

I can tell you right now GM stock holders are way more happier then Ford (crap holders). GM's at $34.88, while Ford is only worth $10.77 HAHAHAHAHAHA!

http://www.marketwatch.com/investing/stock/gm

http://www.marketwatch.com/investing/stock/f

Wow I can't help but notice that Ford's stock price has had a clear downward slide ever since Alan Mulally retired.

GM wastes more time and money making, marketing and selling 4x as many truck lines as Ford yet sells only 7000 more trucks. Fail.

GM wastes more time and money making, marketing and selling 4x as many truck lines as Ford yet sells only 7000 more trucks. Fail.

Posted by: Dave Z. | Aug 10, 2017 6:23:27 PM

Seems like its working pretty well for GM according to profit numbers.

http://www.gm.com/investors/earnings-releases.html

http://shareholder.ford.com/reports-and-filings/quarterly-reports#/2016

I guess when your a butt hurt Fordtard you just got make up things to make yourself feel better LMBO!!!!!

All I see is shaky GOVT motor trucks had the biggest minuses..HAHAHAHAHA!!!!

Don't forget people get a Ford super duty get the slowly pullers in diesel ,,,imagine dodge beatbthe ford ,,wow,,

The last graph tells the story.
GM builds trucks, Ford builds trucks, GM sells more trucks. Any questions.

All I know is the GARBAGE MOTORS has two truck brands than FORD so if we go apples to apples ford sales more trucks than GARBAGE MOTORS COMPANY (GMC) AND THAN SHAKY SHAKY AKA (CHEBBY). Is like comparing two Japanese companies like Toyota and Nissan. So all the garbage motors fan girlys don't agree that ford sells more trucks just by been single truck maker.

Toyota's stock prices>all big 3 tho... $112.38

https://finance.yahoo.com/quote/TM?ltr=1

@Tyler

also consider that one of the big three is trading around $11 per share lately. Very large cap stock

One of their principle shareholders and board members owns about two percent of share equity, but he CONTROLLS almost 40 percent of the shareholder votes. Until that changes it's hard to get excited about that company's stock, except perhaps as a short play.

Ford builds garbage with one name, The reasoning is because Ford fan's can't remember two names. Not the brightest bunch.

Every month same argument, can we all move past it, the F series is the most popular truck in American, If you add GMC and Chev together, GM sell more.

F series, most popular truck model (series)
Gm, Sells more trucks than ford

This doesn't prove which truck is better, as their are so many factor other than quality and performance that go into a truck purchase.

You may as well be arguing that Ford trucks are better because their headlights last longer or GM trucks are better because the diff oil is easier change.

@Cory

With pickups, brand loyalty is a prize that the big 3 all compete for. We can see that many truck owners will go out of their way to buy and own the brand that grandpa or dad was so fond of.

Much of the advertising and brand marketing may be effective with the buyers of minivans or sedans, but with trucks the big factor is loyalty.

You may as well be arguing that Ford trucks are better because their headlights last longer or GM trucks are better because the diff oil is easier change.

Posted by: cory | Aug 11, 2017 9:24:44 AM

If you had said the GM headlights last longer, you would have been correct on both accounts.

All I know is the GENERAL MOTORS has two truck brands...... Is like comparing two Japanese companies like Toyota and Nissan.

Posted by: Chingon | Aug 10, 2017 11:32:11 PM

What? Brands........companies? You really should have stayed in school.

It's too bad the Dodge Bros died early in life not to reach their fullest potential. Glad Walter Chrysler bought the company and kept the Dodge name to this date.

William Durant (GM) was an IDIOT LOL.



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