Are More Toyota Tacomas on the Way?

Tacoma Beauty 1 II

Several recent announcements could position Toyota quite well for future pickup truck production, but it's still unclear exactly what that will look like.

However, according to YotaTech.com, this most recent partnership could provide a small glimpse into our own pickup truck future, meaning Toyota and Mazda might do some kind of powertrain or technology sharing — presumably resulting in many more hot-selling Tacoma pickups for us. Additionally, with the opportunities afforded by an additional plant in Mexico currently under construction about 1,500 miles away from the current Tijuana Tacoma plant, Toyota could better position itself to feed stronger U.S. demand for mid-size pickup trucks in the not-too-distant future.

Add to that the possibility of a small diesel engine, and YotaTech is predicting that as many as 100,000 more Tacomas could be available to fill that appetite, should it materialize.

All of this sounds pretty good, especially if you're a Toyota enthusiast website. But we're guessing the mid-size market, with new competitors like the Ford Ranger and Jeep Wrangler pickup on the way, will be crowded and quite diverse by the time any of that production surplus could arrive. And if these smaller pickups don't offer some interesting technological advances in fuel economy or cargo-carrying convenience, we're not likely to see any one of the major players sell more than 100,000 units. So far this year, the Tacoma has a 56 days-on-sale rate, meaning the average amount of time they stay on dealer lots (for context, the Tundra averages 75 days); the months of August and September were 46 days each. Those are good numbers but definitely not an indication that there's a need for another 100,000 units.

Some believe that bringing in more diesels could also provide a boost to the segment (specifically for Toyota), but that remains to be seen. Both Ram (with its EcoDiesel) and GM (with its Colorado and Canyon Duramax), the only pickup makers with a small diesel for the U.S. market, are having moderate success with their premium powertrains. It's always tricky to offer a technologically advanced engine in a price-sensitive sector. Of course, as those prices come down, they could become more popular than they are now; we'll have to wait and see. If Toyota has proven anything, it's that it is perfectly comfortable being patient.

Cars.com photo by Angela Conners, Evan Sears

 

17toyota_tacoma_trd_pro_es_18jpg_35762599310_o

 

Comments

46 days of inventory? This tells me they're aiming at a higher price point, to the detriment of quicker turns.

Blame the dealers for that. You can be sure they love the higher trimmed Tacomas in the 35-40 thousand dollar price range.

It's where the profit is, and nobody knows it better than the dealers who sell these trucks week in an week out.

You mention,"as prices come down" Never have I seen a price on a vehicle go down, period. Someone has been in the kool-aid a little to much.

Prices haven't come down on Tundra, despite its outdated gas guzzling powertrain, flimsy chassis, and mediocre sales numbers. Why would they drop prices on the hot selling Tacoma?

I don't see Toyota dropping prices on the Tacoma any time soon. Between building the majority of Tacomas in Mexico, and the utterly cheap build quality of the Tacoma, the profit margins must be HUGE. I suppose they need those huge margins to help pay for that $3.4 billion frame rot lawsuit last year.

MS has already stated that a diesel in not in the stars for the Tacoma. Need to keep in mind it still has drum brakes.

I agree, future players in the market are going to make each piece of the pie smaller. Will this translate to more competitive pricing? May be...

I own a 2007 Tacoma SR5 and I love it my only complaint is that it's a little difficult when I board my truck even with a tilt wheel at the highest point it's difficult to board; I am 5'11 and mid build!!!

I will never buy a truck built in Mexico.I boycott everything from Mexico.Those people are border hoping scum.

Shoot them at the border.don't let them in.All daca has to leave.

How are they border hopping scum if they are gainfully employed building your truck?

I own a 2007 Tacoma SR5 and I love it my only complaint is that it's a little difficult when I board my truck even with a tilt wheel at the highest point it's difficult to board; I am 5'11 and mid build!!!

Posted by: Ricardo Custodio | Sep 21, 2017 6:03:09 PM

I've complained about the exact same issue besides the weird low uncomfortable sitting position; Tacoma's & global HILUX suffer from the same bad design including even the latest updated version...
Not sure why & personal conclusion is these were designed for the Asian market & designers obviously did not take into account other markets especially the bigger, fatter ones :-))

Nice t

@MW: The subject of this article is a pathetic sign for Toyota's light truck program in the US. Instead of Toyota advancing with the competition, they do nothing; it is so bad, it has now come to the point of speculation on what they might do (the subject of this article). You can read this in comments posted by tired supporters--supporters that are fading away--making execuses for Toyota. About three or so years ago, you wrote an article questioning Toyota's commitment to light trucks. You were spot on. Now would be a good time to resurrect that article, especially since the Tundra has not changed and there's been a multi-billion dollar settlement for multi-generation frame rust for both the Tundra and Tacoma. Add to that the discontinued SC and TRD Pro options. Now compare this to the redesigned Camry and sporty-tuned Prius. It is abundantly clear that Toyota's light truck program is on a rough and directionless road. How can Toyota go from truly competing to complacency? It is a great mystery that warrants investigation.

Mazda is not getting into bed with Toyota outside NA.Mazda are leaving Ford and joining up with Isuzu. Isuzu will be doing the bulk of development, but Mazda will make the Pickup nore people froendly. More than rumour Hyundai is developing a Hilux fighter. This has nothing to do with the mini Pickup they are releasing in the US. Mini Pickup will be US only

Robert is correct. No Toyota-based Mazda pickups in the US or anywhere. Mazda is working with Isuzu now.

Toyota and Mazda's relationship will be based on technology and powertrain sharing. Also, Toyota recently bought a small stake in Mazda, but don't look for nay rebadging anytime soon.

As for Hyundai, Robert is also correct on its truck plans. The USDM pickup will be car/crossover based and will likely compete closely with the Honda Ridgeline. The global Hyundai pickup will go after Hilux, Trition, etc. If I'm right, the US-spec
pickup wouldn't meet the requirements of the Australian market.

@Imoore
Hyundai Australia made it very clear to their Korean HQ,the mini Pickup is very much no go.
They have been pressuring them to introduce a Hilux fighter. So it appears they have listened and are going to introduce one around 2022.
Why complicates all this is the rumour that Hyundai/KIA wants to purchase FCA making it the biggest Automobile manufacturer by volume.

@ Brick,

Just shut up with your hate speak! You sound like a typical liberal moron!

Nobody listens to people like you, NOBODY including dumb Hillary!

I am waiting for upgrades to the reliable and bullet proof updates to the 2.7 liter powertrain.

By the time I am ready to trade my 2016 Tacoma 4x4 in, I should have better options and choices. Until then I will enjoy driving my reliable 2016 Tacoma and my ultra-reliable 2010 Tacoma, both Made in USA!

@NoQDRTundra I have no idea what your problem is with Toyota, and your need to post angry paragraphs.

If you are going to rag on Toyota Trucks, then you need to rag on Ram trucks too. They haven't done anything major with the Ram 1500s in years either. Their 5.7(MDS)/8 speed gets comparable MPG to the Tundra 5.7/6 speed. Plus Ram has the lowest tow/payload ratings in the segment.

Toyota sells their trucks with little to no incentives and 2.9% financing. On the flip side, the big 3 are giving you $8,000+ off MSRP and 0%.

@Tyler:
I'm just providing a critical view, spurred on by my personal experience with Toyota.
For a back groud on why, perform a google search for "have quality expectations changed Tundra" and follow the link to THQ.

Read the article closely.

@Tyler

I sincerely appreciate your respect for the Tundra, but it's not in the same league with the RAM 1500. While the Tundra has a well earned reputation for reliability, everything else on that truck is outdated. The RAM is a bit long in the tooth as well, but just a short test drive in a RAM will show you why it enjoys so much customer loyalty--it has the most comfortable ride of any half ton pickup.

It offers the best selection of powertrain options too, while Toyota basically offers the 5.7 gasser. Toyota has been a leader in the development of hybrid/gas technology. Why didn't they ever offer a hybrid Tundra?

@papajim: Tundra has a well earned reputation for reliability? How do you figure?

How do you figure? Posted by: NoQDRTundra | Sep 22, 2017

@Noqdrtundra

It's a hunch, not a pure calculation. Tundra resale prices are very solid for trucks less than 5 years old.

The truck's features/options are not that attractive so what else could it be?

Also they get good polling scores from CR (and others). CR just published its 2017 figures on the 20th, rated the Tundra as the most reliable half ton available.

@Robert,

I haven't heard the rumor of Hyundai looking at FCA. That's news to me.

I did hear Mahindra looking at it and saying no.

To me it seems the FCA merger was even worse than the Daimler takeover. but I don't thing selling it off will solve its problems. They need fresh leadership - even if it means firing Sergio Marchionne right now.

All the hate for Toyota yet every flipping year over year Toyota will sell over 100,000 Tundra's. Sure it's not Ford numbers but I bet the profit margin on this truck is way more than any F 150. Try getting Ford like discounts on any Toyota ain't gonna happen and yet the same people on this site hating like it's their sole purpose in life will comment with the same flipping things all the time while Toyota is laughing all the way to the bank.

@PapaJim: When CR lowered the expected reliability for the Tacoma, many Tacoma owners cried foul. Was CR right about the Tacoma?
Before I purchased my '11 Tundra, CR gave it high ratings, as well as JD Powers--I now because I checked. But my experience and others was the opposite.
Again, if CR is correct, then why was is there a multi-billion frame settlement levied against the Tundra and Tacoma?

@Copper: do you think the frame settlement had an impact on profitability for the Tacoma and Tundra?

I am in the market for a small pick up. I have previously owned three Tacomas, a 98 and 07 and 2014. They were all great trucks I recently drove a 2017 Tacoma V6 with the Atkinson cycle engine and the fuel economy programming on the transmission. Unfortunately the truck was anemic even in the speed mode on the transmission. It's ride quality and it's steering were poor. I then drove a Chevy Colorado V6 with the eight speed automatic. It was far superior in acceleration ride quality and handling. As much as I liked my previous Toyotas I am going to have to buy the Chevy. It is a far superior truck.

I am in the market for a small pick up. I have previously owned three Tacomas, a 98 and 07 and 2014. They were all great trucks I recently drove a 2017 Tacoma V6 with the Atkinson cycle engine and the fuel economy programming on the transmission. Unfortunately the truck was anemic even in the speed mode on the transmission. It's ride quality and it's steering were poor. I then drove a Chevy Colorado V6 with the eight speed automatic. It was far superior in acceleration ride quality and handling. As much as I liked my previous Toyotas I am going to have to buy the Chevy. It is a far superior truck.

@Imoore
Here is the link
http://www.autoguide.com/auto-news/2017/09/hyundai-apparently-interested-purchasing-fca.html

@ Brick,

Just shut up with your hate speak!
Posted by: oxi | Sep 22, 2017 8:56:14 AM

What part was hate speak?

The part about the rust rot lawsuit?
http://www.reuters.com/article/us-toyota-settlement/toyota-to-settle-u-s-truck-rust-lawsuit-for-up-to-3-4-billion-idUSKBN1370PE

The part about the Tundra's flimsy chassis?
https://www.youtube.com/watch?v=7gfPL0e1IIY
https://www.youtube.com/watch?v=zRfE_XAk2mE

The part about the Tundra being a gas guzzler?
I mean, a 2017 Tundra 4x4 5.7 V8 is only rated at 17 MPG highway.
https://www.fueleconomy.gov/feg/noframes/38127.shtml

Was it because I pointed out that the majority of Tacomas sold today are made in Mexico?

The Tijuana plant was just expanded and now has the capacity to make at least 160k Tacomas each year:
http://autoweek.com/article/car-news/toyota-drops-150-million-tijuana-tacoma-plant

If Toyota wanted to make more Tacomas, why didn't they expand the San Antonio Tundra plant? That's the only US plant that makes any Tacomas at all. Instead, Toyota invested in the Tijuana and Guanajuato, Mexico plants.

http://www.mysanantonio.com/business/local/article/Toyota-says-plans-to-build-more-Tacomas-in-Mexico-11734393.php

"Toyota said Friday that was moving production of some of its Tacoma pickup trucks — which are primarily made in San Antonio and Baja California — to a new plant in Mexico as part of the joint venture with Japanese manufacturer Mazda."

"The $1 billion plant in Guanajuato, Mexico — which broke ground in November — will be retooled to build Tacomas, Toyota said. The switch to Tacomas will push back the plant’s start-of-operations date from 2019 to mid-2020, Fowles said."

@noqrtundra, Do you think monthly recalls eat into profitability over at Ford. Explain that one to me.

@Cooper: Sure, recalls do impact profitability, but when does a recall cost billions? Toyota's frame rust problems spanned more than one generation. How do you explain that?
The cam tower leak for the Tundra came about after 4 years into production. Explain that. I can go on about the QDR problems the Tundra had/has.

Ford does not have monthly recalls, no manufacturer does. Keep in mind that Ford sells about 5 to 6 times more trucks than Toyota does in the US.

The chief engineer stated himself that changes are very few to protect QDR--well first it has to be established to be protected; this implies that making changes will lead to QDR problems. Evidence of this is the problems the current gen Tacoma has.


CR just published its 2017 figures on the 20th, rated the Tundra as the most reliable half ton available.

@noqdrtundra

Don't ask me to vouch for the accuracy of CR. It's not within my grasp (or yours) to do that, but they are a well respected consumer advocacy that's been around for decades and has its own reader surveys which they use to back up their analyses.

My earlier comment also referenced Toyota resale values, which seem to hold up pretty well. As I noted in my previous comments, my take on this is more of a hunch than a real analysis.

@ Brick,

You are a hater of Toyota that never owned one period!

You are like a whiny liberal, you have no idea about Toyota because you have never driven or owned one for 5 years minimal to even qualify to comment about Toyota!

But yet you go on commenting what some liberal media sys about Toyota, proving your blind hatred for them!

You have no accountability whatsoever, you are a hater period.

Go join your antifa and other anti-American groups and leave us alone! Until you own a Toyota truck and drive one for 5 years, shut up!

@ Brick,

Until you own a Toyota truck and drive one for 5 years, S H U T U P !

You are a whiny liberal no nothing that listens to liberal media instead of actual owners like myself!

How do you figure? Posted by: NoQDRTundra | Sep 22, 2017

@Noqdrtundra

It's a hunch, not a pure calculation. Tundra resale prices are very solid for trucks less than 5 years old.

The truck's features/options are not that attractive so what else could it be?

Also they get good polling scores from CR (and others). CR just published its 2017 figures on the 20th, rated the Tundra as the most reliable half ton available.
Posted by: papajim | Sep 22, 2017 11:36:57 AM

I have known several people who traded in Toyota's and were disappointed with what they got on trade. I guess a high resale vale is great for the dealer offering peanuts on trade. They wash it up an make $7,000. As far as reliabilty scores from CR, they should be high. They sell like 1/4 of what the other manufacturers do and mainly to loyal Toyota buyers who will score them higher. People that are not brand loyal and switch will be much harder on quality surveys than brand loyal customers.

@2.7EcoboostRoost

Your comment sounds like something a kid would say.

Dealers are in the business to sell used cars, it's where the money is. They aren't selling new cars for the 5 percent they gross on a sale, it's the 20-30-40 percent they can get selling trade ins.

Really does not matter which brand we're talking about.

Wow ..... the same 3 Morons that always post crap about Toyota that thinks they know something........ YAWN....... find something new to complain about.

That Tacoma and Tundra have the best resale value by LEAPS AND BOUNDS over the other garbage built trucks...... ha ha ha you are so lost you think their flashy screen means they are built as well........ LOL LOL continue on with your day job fellas...... to those of us who know we're fine without your comments.

I think that a diesel option would not be as profitable nor as marketable than their gasoline options. The EPA regs are so stringent on diesels that its causing US automakers to make ridiculous and outdated (in comparison to gas engine) modifications to the vehicles that its causing repeated updates and breakdowns to their owners. I cant see Toyota jumping into the US diesel game until the engineering gets much more refined. Possibly years until we see a practical and price comparable diesel toyota truck which is fine by me. When Toyota builds a truck they always do their homework right. Coming from a seasoned technician and a toyota truck owner for over 10 years i say let the haters hate and let the competition fall again and again. Toyota will always rule the compact truck market through superior engineering execution and design. Besides theres a reason you will find only one truck on every continent on the planet for its ruggedness and dependability. It will always be a Toyota.

As for the huge frame rot recall/class action lawsuit in the "salt belt" states well hey....at least they paid to have the frames replaced AND the rentals provided free of charge to the customers. They always stand behind their product. I cant say the same for really any other manufacturers. Hmm let me think off the top of my head..........6.0 powerstroke diesels....

@Hemi LOL: Even though MS did not deny the utter lack of QDR I experienced with my Tundra, you still claim all that I posted was false. Why is that?

@ Mvanbrunt: Toyota was not willing to "own up" to the frame rot for the 2nd or 3rd time as it took a class action lawsuit. And the reason why the class action suit won is because there was a valid case based on FACTS.

@Hemi LOL: Why do you resort to name calling? I provide critical views on Toyota's 1/2 ton truck based on facts...

@Mvanbrunt: I put your claim of "Toyota standing behind their product" to the test and here I am, a critic. And it's fact that I put a lot of effort to work with Toyota to get it corrected.

@PapaJim,:
"Your comment sounds like something a kid would say"

Why the insults? Really? A point can be made without insults.

@NoQDRTundra

I did not insult anybody.

I made reference to the comment he made, not the commenter himself. A world of difference.

@NoQDRTundra:

I'm not debating what it took to get the frame rust lawsuit pushed through...i know what it took i had friends with the same problems with their tacomas here in the state of "Saltsylvania". About that youre right. In the end an automaker does what they have to do to address their fault in the public eye as with any recall because the rusting frames was based very much around safety.

As for your repeated efforts with Toyota to have the issues on your truck fixed that stinks and I'm sorry for you having a bad experience with the company's product. But me (or you) cannot isolate this sort of incident to just one automaker as ive seen plenty of my friends and family have the same problems with different makes and models.

Now for the issues you have with your truck i would hope your closest dealer would have worked with you to at least address some if not all of your Tundra's issues. Sadly alot of this does vary across the country as the customer service in the dealer varies too. A good service department makes a world of difference. I'm not saying you did not try to address this with your dealer first. Im sure you have and also a couple other dealerships as well. Im just saying based on my experiences with my friends trucks and what i see in my field that the right person needs to hear you.

@ hemi lol,

Most of these Toyota haters are liberal whiners like we see all over social media today.

They are fake and they really hate this nation!

They never owned a Toyota yet they comment like they do. Hate motivates them, what a mess they are and nobody should take them seriously!

@ Mvanbrunt: I did have a good dealer up to the point of the HVAC unit failing. What made the difference up to this point was a good service manager. When I called to have something addressed, I only worked with him and with that all repairs were taken care of and under warranty the first time. I saw the effort he made to make things right, so I shared this with Toyota Care. I explained to them that I've had a number of repairs made to my Tundra; but what made it bearable was how well handled things. Toyota Care appreciated my comments and sent me some swag. A second reason why I did this was I know they, Toyota Care, get hammered day-in and day-out. So hey, why not try to shine some light?

The last repair took three attempts and on the final repair the new service manager said to me "you'll be back for the water pump". My response was, "do you know how many times I've been here?"

So to your point, a resounding yes, a dealer can make the difference.

I'm sorry too that things didn't work out for the best; it was a crappy situation that could have been made much better if Toyota agreed with my offer of "you buy the truck back and I'll buy another Tundra". They decided not to go for it. If they had I would be proud to say "Yeah, I got a bad one and they made it right". But they did not see the opportunity of a bad situation.

I agree, future players in the market are going to make each piece of the pie smaller.



Post a Comment

Please remember a few rules before posting comments:

  • Try to be civil to your fellow blog readers.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
  • Your email will not be shown.

If you have a TypeKey or TypePad account, please Sign In

Home | Buy or Sell a Truck | News | Special Reports

Powered by Cars.com. By using this site, you agree to our terms of service | © 2017 Cars.com | Privacy Statement | Contact Us