August 2017 Pickup Sales Breakdown

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August is usually the month when families squeeze in one last vacation before school starts, so purchasing a new vehicle gets lost on the to-do list. Add to that a good chunk of the country dealing with recovery from Hurricane Harvey while bracing for Hurricane Irma, and the fact that August pickup truck sales finished as well as they did is something of a miracle. September, and maybe October, sales will reflect some of the same challenges.

Regardless, here's how the numbers looked in August for mid-size and full-size pickups as well as by manufacturer. GM's three-truck strategy continues to keep the manufacturer in front of the strong-selling Ford F-Series. From Ford's perspective, the new Ranger (still at least two years away) cannot come soon enough.

The mid-size segment remained stable, meaning that the Toyota Tacoma and Chevrolet Colorado continued to sell well, while the GMC Canyon, Honda Ridgeline and Nissan Frontier continued to struggle, down in August by more than 19, 24 and 51 percent, respectively.

In terms of year-over-year sales, Ram and Ford are the only bright spots as Chevy, GMC and Toyota struggle in 2017 when compared to 2016's numbers. Still, fall is typically a strong selling season for full-size pickups because manufacturers want to make room on dealer lots for next year's models. No doubt each of the big truckmakers (except Toyota, which typically does not offer significant discounts) will be offering several thousand dollars in incentives on the hood of certain half-ton and three-quarter-ton pickups. But whether this tried-and-true sales method will work with rising fuel prices and weather-related regional pickup inventory shortages remains to be seen.

Since it will take several months for insurance companies to process hurricane-related claims and cut checks for flooded vehicles, related sales aren't likely to make their way into the system for quite a while.

Cars.com photos by Evan Sears and Angela Conners

Colorado Action 2 II

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Chevy Action 1 II

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Comments

I know the GM guys are gonna rant about their 3 trucks, but again, we cant count little toy truck segment when Ford isnt there yet. So based on what Ford has they continue to be number 1. Since GM has no new trucks coming, Ford wins again hands down.

GM guys, defend away

I get the point, Nitro. We should never count the GM truck in the mid size market since, as you said, Ford is not a contender there yet. But when they are, GM will still win, and I will continue to defend them. Me and dad papa HAHAHAHAHAHAHAHAHA

I am pleased to see that pick up truck sales are doing well.
I can't wait to see surge in sales soon to replace flooded/damaged vehicles from storms and fires. Texas is a big Ford truck State so i would expect a jump in Ford sales in that region.
I am seeing a lot of Mid size trucks popping up in our area and suspect they will keep slowly increasing as people who want a truck and reasonable fuel economy are looking in the Mid size market more.

I gotta hand it to Toyota and their trusty loyal owners. They stay true to their brands, because the new Tacoma is hideous looking in person.

Great job though!

As for overall. Awesome job GM!!!!!

"In terms of year-over-year sales, Ram and Ford are the only bright spots as Chevy, GMC and Toyota struggle in 2017 when compared to 2016's numbers."


And you trvlls are happy with it, lol, it's your life so be it. Silly people need a life. All they gloat about how many Trucks GM sells when they're struggling. Those are TRUE LOYAL TRVLLS!

I gotta hand it to Toyota and their trusty loyal owners.

Posted by: TNTGMC | Sep 7, 2017 2:32:30 PM

The pot just called the kettle black. :O

Love this quote in the article. "In terms of year-over-year sales, Ram and Ford are the only bright spots as Chevy, GMC and Toyota struggle in 2017 when compared to 2016's numbers."

So Toyota rules the mid size, and Ford rules the full size. GM is as usual, behind....Defend away.

I should trade my Aveo in for Toyota, since they beat GM.

@gms you are loosing it.

I wish Sierra could beat Ram.

Why is it that Ford beats GM everytime? this site is rigged,

GM better come out with something good in the next 35 years, this is bad press, Ford number 1 in full size and toyota number 1in midsize. WAKE UP GM, give us something we can be proud of!

Good job Ford to use only one truck line and not to depend on two line trucks like the GARBAGE MOTORS COMPANY AKA (GM) do.

Frank, stop using my name

Can we include all the car sales too?

Hey and by the way GREAT JOB FORD ON THOSE SALES.

I know the GM guys are gonna rant about their 3 trucks, but again, we cant count little toy truck segment when Ford isnt there yet. So based on what Ford has they continue to be number 1. Since GM has no new trucks coming, Ford wins again hands down.

GM guys, defend away


Posted by: Nitro | Sep 7, 2017 2:19:33 PM

LOL

Always GM on your mind.

Tell me Nitro, how much the super duty line from 250-550 has had in common with the f-150 line the last 20 years?

About as much as the Silverado has in common with the Colorado? Yet the Sierra and Silverado roll of the same line, are probably 90% the same truck and you don't want to count them together?

But because Ford puts an F in front of every truck they manufacture, they can count them as the same but other companies cannot?

If Ford decides to call the Ranger an F-100 you can bet you will be adding that to your tally as well.

And you are wrong about no new products as GM will be selling 4500 and 5500 lines again.

Offend away fan boy!!!

"I should trade my Aveo in for Toyota, since they beat GM".

Posted by: papjim

That explains a lot.

No matter what the GM haters and GMSRGREAT wanna be's say,
the excerpt and graph below taken from the article is all you need to know.

GM's three-truck strategy continues to keep the manufacturer in front of the strong-selling Ford F-Series.

http://cars.typepad.com/.a/6a00d83451b3c669e201bb09c0fd14970d-pi

LOL

Always GM on your mind.

Tell me Nitro, how much the super duty line from 250-550 has had in common with the f-150 line the last 20 years?

About as much as the Silverado has in common with the Colorado? Yet the Sierra and Silverado roll of the same line, are probably 90% the same truck and you don't want to count them together?

But because Ford puts an F in front of every truck they manufacture, they can count them as the same but other companies cannot?

If Ford decides to call the Ranger an F-100 you can bet you will be adding that to your tally as well.

And you are wrong about no new products as GM will be selling 4500 and 5500 lines again.

Offend away fan boy!!!


Posted by: andrwken | Sep 7, 2017 3:16:33 PM

This post is a fail.

Frank, stop using my name


Posted by: papjim | Sep 7, 2017 3:03:12 PM

I really don't care for you or your silly name.

Can we include all the car sales too?


Posted by: GMSRGREAT | Sep 7, 2017 3:03:38 PM

Sure..son. We'll add those hideous cars they call
Buick..... LOL!

Here we go again...shaky GOVT motor fangirls coming out of the woodwork with their idiotic truck-brand combo arithmetic of 2+2=1...LOL.

Until the US Ranger comes out, the F-series will continue to dominate full size truck sales, like it has for 41 yrs & counting...heh heh heh

If Ford decides to call the Ranger an F-100 you can bet you will be adding that to your tally as well.

Posted by: andrwken | Sep 7, 2017 3:16:33 PM


You certain you didn't call the kettle black. Last time I checked F-100 is not spelled Ranger. Those sales will be counted separately from F-Series.

GM tops Ford but only if you throw in small truck sales. I'm betting that GM small truck sales cannibalize GM full sized truck sales.

GM is under Ford by 76,610 units if one looks just at full sized sales. Add small trucks and GM leads by 15,500 units.

Would GM have been further ahead of Ford if they did not have the Colorado or Canyon?

All we will see on this blog is a few pages of brand loyal tripe instead of meaningful dialogue.

The Ford boys keep wetting themselves because GM keeps beating their totals.

All of their excuses have blown away because the FSeries trucks are now being produced sufficiently to meet dealer needs and the dealers have too many.

Oh drat!

Now they want to subtract Canyon/Colorado sales because Ford's stupid management went to sleep on the mid size segment a few years ago. They even get all nostalgic over the crusty old Ranger that Ford dropped back in 2011.

Some people are never happy.

Can we include all the car sales too?


Posted by: Frank | Sep 7, 2017 3:03:38 PM

Sure..son, however, GM is already the truck sales leader.. Ford with their 2 different full size trucks is a sales fail. You Ford guys gonna have to eat crow for, at least, 2 more years., maybe much, much longer....LOL!


Great job GM!!!!!!!!!!!!!! Blew Ford out of the water once again!!!!!!!!!! Them Ford girls sure are doing a lot of crying HAHAHAHAHAHA!!!!!!!!!!!!!!!!!

And you RAM guys don't get off easy either.

GM outsells RAM almost two to one. Crying towels?

You certain you didn't call the kettle black. Last time I checked F-100 is not spelled Ranger. Those sales will be counted separately from F-Series.


Posted by: Frank | Sep 7, 2017 5:01:27 PM

Reading comprehension eludes you.

You and nitro go to the same middle school?

Yet the Sierra and Silverado roll of the same line, are probably 90% the same truck and you don't want to count them together?
But because Ford puts an F in front of every truck they manufacture, they can count them as the same but other companies cannot?


Posted by: andrwken | Sep 7, 2017 3:16:33 PM

This post is a fail.
Posted by: Frank | Sep 7, 2017 4:38:14 PM

I'll count them together. They are 76,610 sales behind Ford in full size truck sales. Ford includes F-150 thru F-450 in their sales.

I get the point, GMSRGREAT. We should never count the Ford truck in the mid size market since, wait a minute, Ford is not a contender there either. But when they are, GM will still win, and I will continue to defend Ford. Me and my dad Frank, and my half breed brother Chingon ......HAHAHAHAHAHAHAHAHA

@ GMSUCKS; ok, we'll just accept the fact that shaky GOVT motor fangirls need to combine sales of;

- 2 x brands of full size trucks & 2 x brands of mid-size trucks

to beat Ford's 1 x brand of full size trucks (F150-450)....wow real fair & excellent logic...

@Lio

Ok so we have to stack the numbers to your liking to accurately measure Ford's success?

No. Won't happen. You lose

@papajimbo; yep, that's great coming from the self proclaimed idiot stuck in the '70's. But you're wrong again like usual, shaky GOVT motor are the losers here & they know it...they can't dump their prices fast enough to get rid of there square messes & pray their new cheby will be an improvement.

Meanwhile, just be patient & wait for the new Ranger that will mop the floor with all mid-sizers including toy maker's best effort - I can't wait for this global baby-Raptor to come out, it will be my next truck;

http://www.msn.com/en-us/autos/autos-trucks/the-ford-ranger-raptor-is-real-and-it-looks-spectacular/ar-AArsJLp?li=BBnb4R5&ocid=spartandhp

It looks, like Ford can't sell more Trucks than GM. Ford reached their fleet market penetration and Ranger will cannibalize their full size selling numbers, mostly very profitable Raptor.
GM made good decision with midsize and FCA is going to introduce the new RAM pickup soon and Jeep pickup even sooner . Ranger Raptor is going to be to late to the party.

GM's three-truck strategy continues to keep the manufacturer in front of the weak-selling Ford F-Series. From Ford's perspective, the new Ranger (still at least two years away) cannot come soon enough.Why is Ford's junk falling behind? Guess that's the answer JUNK HAHAHAHAHAHAHAHAHAHHA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

@Lionel please tell us how you really feel.

Let me give you a tip. It’s sturdy enough for 90 percent of the tasks performed by 80 percent of the people, whether they know it (or papajim will admit it) or not. What truck is this? The Honda Ridgeline of course. I don't want to hear anymore Honda bashing.

No matter what the GM haters and GMSRGREAT wanna be's say,
the excerpt and graph below taken from the article is all you need to know.

GM's three-truck strategy continues to keep the manufacturer in front of the strong-selling Ford F-Series.

http://cars.typepad.com/.a/6a00d83451b3c669e201bb09c0fd14970d-pi
Posted by: GMSRGREAT | Sep 7, 2017 4:16:

Silverado: 1500, 2500 & 3500 +
Sierra: 1500, 2500 & 3500 +
Colarado +
Canyon = 8 Trucks not 3.

Ford Counts F-150, F-250, F-350 & F-450 = 4

Your math is flawed. You say that all GM trucks should be counted, but then you only count 3? GM as a manufacturer has a 15,500 sales advantage over Ford selling 8 trucks vs 4. That is Fords fault. The Ranger will take sales from the F-150 just like GM's trucks did, maybe not as bad as the GM mid size trucks have killed their full size sales, maybe more. We'll see. Most likely it will result in more than 15,500 additional total sales either way and make Ford not only the #1 selling brand, but they will surpass GM as the #1 selling truck manufacturer. Not that it matters, but it's just likely the reality of what will happen.

Thats a good point, Gms dumb twin combo in the toy truck market is taking sales from its own self in the full size market. Confusing customers again. No wonder sales struggle, as pointed out in the article.

What truck is this? The Honda Ridgeline of course. I don't want to hear anymore Honda bashing. Posted by: Jeff S | Sep 8, 2017

@Jeff S

No bashing required---Honda's horrible sales figures tell it all. GM sells more trucks in a week than Honda's sold all year.

No bashing, just objective facts.

There the fake Jeff S goes again, not my post. I don't dislike the Ridgeline but it is not for everyone and its sales are just above the Canyon.

Well, GM strategy is better, soon followed by FCA, because 36% of all Ford cars are sold to fleets and fleet doesn't buy midsize, so GM makes much more money there, than non existent midsize ford , or fleet F series.
The profit results support this theory of mine. To make money is main objective of any business, so it's silly to downplay GM"s midsize.


You say that all GM trucks should be counted, but then you only count 3?

Posted by: 2.7EcoboostRoost | Sep 8, 2017 6:45:49 AM

If it wasn't such a big deal, then FORD would not be actively developing a new midsize truck. Be thankful Ford used GM as a bench mark, if not, you Ford fans would still only have the model T in any color you want as long as it was black.

Gms dumb twin combo in the toy truck market is taking sales from its own self ................... Confusing customers again.......

Posted by: Nitro | Sep 8, 2017 6:47:03 AM

Seriously? The only thing confusing and dumb are your comments. You may have benefited greatly had you stayed in school.

@GMS, sorry you have to keep defending the twins, it is confusing to customers because, look at toyta(currently number 1 in mid sizers) they have 1 truck line, the tacoma, customers looking for a mid size truck know what a Tacoma is, when you go look at gm, there are 2 identical trucks with 2 names, hence the confusion, hence why Toyota sells more. toyota strat plan = smart, simple. Gm strat plan = dumb, confusing, sales slumping.

I welcome the new Ranger but it is not on the market yet and Ford has not released any pictures of it or other specs. If it is like the Global Ranger it should be a good truck but it is more likely like the Colorado/Canyon in that they were not completely based on the Global Colorado. I don't have any issues with any of the midsize trucks I just prefer the Colorado because I like the looks and the fact that it comes with a six speed manual and an I-4 which I have on my S-10. My S-10 and my Isuzu (same as the previous Colorado/Canyon) have both been excellent trucks and have give me reliable low cost service. Just based on my experience I would lean more toward the GM twins. That is not to say the others are bad but that I have been very satisfied with the GM midsize trucks.

@ Nitro

"Sorry you have to defend the twins" You are an imbecile!!! The only line you ever have.

Get a new line clown!

At least GM has a mid size. Ford has nothing and you are going off of pure speculation.

I can't wait till your little ranger fails just like your crappy super duty did!!! Most Torque in its class yet it can't put anything down on the dyno....lies, lies, lies, and you idiots drink it up like cool-aide.

@gms, or TNT which ever name it is today.....no speculation, dont need another line since you guys keep eating it up. Cant wait till it fails? this isnt GM(bailout king) this is Ford we are talking about here, failure is not an option with them, which is why they are number 1 40 years counting. Only thing Gm has going is it needs to reduce profits on thsese trucks just to compete, if they stopped confusing everyone with their numbers identical trucks, they would do much better, and the story could be different. Problem is, you nor GM sees this, even though the sales continue to slump.....sorry you will need to defend yet again.



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