Pickup Trucks Sales Breakdown: October 2017

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October, as many predicted, continued the strong pickup truck sales trend, with every full-size pickup truck maker in the black. Interestingly, except for the GMC Canyon, all the mid-size pickups were down for the month, with the Chevrolet Colorado down more than 5 percent when compared to this month last year.

Toyota Tacoma continued its strong lead, averaging more than 16,000 sales per month for 2017; it's likely to end the year with a 45 percent share of the mid-size pickup truck market. The Colorado is hovering around a 25 percent share, the Nissan Frontier at 16 percent and the Honda Ridgeline at 8 percent. The GMC Canyon brings up the rear at 7 percent.

The full-size pickup makers have had a tremendous year as well, with the Ford F-Series breaking single-month sales records several times this year, and Ram outselling the reigning No. 2 Chevy Silverado a few times as well. As to market share for full-size pickups, the Ford F-Series has a considerable lead with a ballpark market share around 40 percent, the Silverado at 24 percent, the Ram at 22 percent, the GMC Sierra at 9 percent, the Toyota Tundra at 5 percent and the Nissan Titan and Titan XD at 2 percent.

In the manufacturer's race, GM's three-truck strategy (mid-size, half ton and heavy duty) is in the lead with a 33 percent market share, Ford with a 32 percent share, Ram with 18 percent, Toyota with 11 percent, Nissan with 4 percent and Honda with just more than 1 percent.

We'll know the finishing order for 2017 in January, but we don't expect things to change much by Dec. 31. Whatever happens, 2017 could end up being one of the strongest years in pickup sales in a long time.

Cars.com graphics by Paul Dolan; Cars.com images by Angela Conners, Mark Williams

 

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Comments

That is surprising to me, Ford has 40% share, most people on here say how Ford is not winning. I would say that is winning for sure. Even combining silverado and gmc halfton+ trucks their market share is still considerably less.

-CT

GM is still offering heavy discounts on 2017 trucks in my area.

Keep it up ford your the best!!!!!

"GM is still offering heavy discounts on 2017 trucks in my area.
Posted by: Tyler "

From what I have seen all trucks are discounted, including 2018's. It is a good time to be a truck buyer and I don't see it chaning anytime soon.

@crunchtime Only the delusional Ford-haters frequenting this site will say that GM is on top. They love to include the mid-sizers in their equation [as if they're even relevant in the full-size market--SMH]

Ford sells more full size trucks than anyone by a sizable margin.

@Tyler

So, let me guess...the Ford dealers are charging straight MSRP on F150s. Just checking.

No discounts.

GM builds trucks, Ford builds trucks, GM sells more trucks.
GM offers more choice for consumers and is rewarded by owning the largest share of the truck market, 33%.. Any questions?

Looks like GM sold damn near twice as many trucks as RAM in October. More than 3x as many as Toyota. Nissan and Honda barely show up. The market for trucks will be hot for at least another six months.

FCA, Toyota and Nissan need to really step up their game with trucks. Honda is hopeless.

Ford and GM's 2017 combined total will be around 1.5 million pickups. The other carmakers are leaving a TON of money on the table because their products are just not competing effectively.

Is there a different reason?

Ford sells more full size trucks than anyone by a sizable margin.
Posted by: redbloodedxy | Nov 7, 2017 1:04:08 PM

Yep, F-series single brand sold almost 90,000 more units than shaky GOVT motor's combined 2 x brands strategy of full size trucks; in my books, that's a complete wipe out win by Ford & a complete cheby/gmc failure...but of course the loyal fangirls still can't accept it & try to include anything else that resembles a truck LOL!

Bu tbe patient wankers, when the US Ranger is released & in full production swing, it will also steam roll over shaky GOVT motor's 2 x brand mid-sizers & will have Tacoma in it's sights....just like many countries around the world, the global Ranger sales has taken the crown from Toy Hilux...in fact the Ranger is now Europe's No.1 mid-size truck....the US is next :-))

Great looking sales for most manufacturesrs. Ford gets the nod in HD sales and GM for 1/2 ton.
Congrats to the Mid size GM trucks for over 100k in sales, starting to see a lot of these now, but it seemed to take from the full size share a bit. Ram is looking good.
And big congrats to the Toyota Tacoma, such a great truck, i would get one if it had diesel option here in Canada.

I would like to see Canadian sales for pick ups. Here the Ram is #1 in 1/2 ton sales, GM second and Ford 3rd. The Taco and GM Canyon are almost on par here. Ford is #1 in HD sales, Ram #2 and GM#3 HD sales.

60% of the Market just got annihilated. HAHAHAHHA

I love it when a Company rolls out stellar products.

Good bless America!

More deep and insightful analysis from someone named Frank, unless it's Saturday or Thursday in which case he might be named Nitro or ...

@papajim,

Hating is bad for your health, check yourself before you wreck yourself, cuz big "D's" is bad for your health. BUSTER!

" Ford F-Series has a considerable lead with a ballpark market share around 40 percent, the Silverado at 24 percent, the Ram at 22 percent, the GMC Sierra at 9 percent, the Toyota Tundra at 5 percent and the Nissan Titan and Titan XD at 2 percent."


What else do you want papab!tch, a pacifier with more proof.

@Lio
" the global Ranger sales has taken the crown from Toy Hilux...i"
Certainly has not. Hilux sold 534,000 Last year. Ford Ranger 107,000 . Surprise? Isuzu DMAX 292,000

@Papajim
"More than 3x as many as Toyota. Nissan and Honda barely show up. The market for trucks will be hot for at least another six months."
No great surprise there as US and Canada only buy from traditional Pickup manufacturers.
Toyota has made a dent especially with the Tacoma. Toyota can be happy knowing that it' Pickup operation in Texas is fairly profitable.

traditional Pickup manufacturers

@Robt Ryan,

Please define

GM - first place like it should be, #1 producer of pickup sales for the month.
Ford second again.

I bet Ford will call the ranger f100 just to look good on numbers do you really think Ford will do different ,,imagine the advertising the f is not number one because people replace the f150 for a smaller pickup,,,it send a negative image to Ford if the f series is not number 1 in sale ,,,,people believe the repeated advertising like d'or did for years ,,,the true gm sold more pickup,,,but Ford sold more series truck,,,

@Robert Ryan; check yr facts before posting - global Ranger over-took Hilux sales in European 3-4 yrs ago - Aussie & NZ will be next (if not already) & the US for sure in a couple more years.

http://www.carscoops.com/2015/12/ford-ranger-is-europes-best-selling.html

@papa jim--Do you not understand what Robert Ryan meant by traditional truck manufacturers? If you do not know who the traditional truck manufacturers are then it is hopeless to explain. Hint it use to be called the Big 3 and based in Detroit. Traditional meaning traditional full size half ton pickups which originated in the USA and are for the most part North American. North American midsize pickups are for the most part based on Global pickups with less capacity than their Global cousins. Globally Toyota is the dominant manufacturer of light trucks.

Easy does it there GM supporters. You need to look down the road. When do you think Ram will overtake the Silverado? Both will have production interruptions next year for new models...., but after that it might be that Ram sales more vehicles every month. Wonder which manufacturer will have more production capacity?

@trucker

I was trying to get a response from Robt Ryan and you had to chirp instead.

GM dominates in North America. Ford wins in the full size space. Ford's corporate leadership is presently weak but the new CEO deserves time to address their issues.

GM has a head start that Ford needs to make up. Ford's decision to forgo mid size trucks was a disaster. Someone should have been fired over it.

Toyota is a joke in the US. Ditto Honda.

Don't blame the chicken tax because they all have production operations in the US. Ford has to pray that consumers are ready to ditch their half ton trucks in favor of a new Ranger based on the T6, a ten year old design. RAM missed it completely. They had a decent mid size 10 years ago, but today there's no clue about their direction in this regard. Jeep could be the answer.

Nissan and Honda fell far short. Both have terrific products that the market is not impressed about.

Great job GM! Still in the lead by like 30,000 units. Better luck in 2018 Ford clowns .

I agree with Big Al.

I meant trucker I agree with.

@papa jim--You acted like you didn't know so I wanted to give you the facts. As for chirping you do enough of that for all of us that comment. I don't think you understand that midsize trucks are not competing with full size but are an alternative to those who do not want a full size truck.

@papa jim--What would you call Ford's termination of Mark Field's? It appears that Ford has taken action. Next you will asking who is Mark Fields? I doubt he is related to Misses Fields except that he crumbled.

@papa jim--Some would beg to differ with you on Toyota being a joke. Tacoma is the Number 1 selling midsize pickup in the USA. That is no joke. Toyota Hilux is the Number 1 choice of pickup by terrorists with Joe the Plumbers F-250 with its decals still intact.

Toyota is a joke, ditto Honda? Wow, even I can see this is untrue. Lost cause😂

I do believe Robert Ryan raised an interesting point.

US pickup sales have done well of late. But I don't think they are as popular as they once were. That is, the US population has increased and outpaced pickup truck growth. SUV have.

Globally its a different story. Even Australia sells as many pickups per capita as the US and they are used in a very similar fashion as US pickups, daily drivers that tow little and carry less.

Even now the global pickups are in the US and the Ranger is coming.

Well, Toyota is only good at one thing midsizers, but is a a joke in full-size and in overall trucks. Honda is a flat out joke. Sorry I agree with Papa and you will need to defend.

@Lionel
You quoted the European market,not Global sales . A US Company called Stadia does different automotive statistics.
Globally the Hilux is well in front from a non US perspective,DMAX is 2nd.

@Lionel,
Best selling Global Pickups YTD figures, Ranger is well down the list
http://focus2move.com/world-best-selling-pick-up/

@Lionel
25 Countries where the Hilux is the best selling vehicle.
http://focus2move.com/world-best-selling-pick-up/

@Lionel
Try again. 25 countries where the Hilux is the best selleing vehicles and it includes Australia
http://www.wheels24.co.za/News/the-worlds-top-selling-car-model-in-every-country-20171025

@papajim
" traditional Pickup manufacturers"
Ford, GM and Chrysler in NA

I agree with Big Al. Posted by: Big Willy | Nov 7, 2017
I meant trucker I agree with. Posted by: Big Willy | Nov 7, 2017

What could be more pathetic?

Big Al, Big Willy, Wild Willy, Trucker, FAKE Jeff S and all of the other lame personalities formerly known as BAFO.

Pre-adult personality. Probably someone under the age of 14. A future head case in the making.

No great surprise there as US and Canada only buy from traditional Pickup manufacturers.

@Robert Ryan

I'm still not following your point, Robert. Is this your attempt to suggest that the typical US pickup buyer is some xenophobic redneck?

American pickup buyers have already bought over 2 million new pickups in 2017 and Toyota, Nissan and Honda only accounted for apprx a quarter of that total. And that's with Ford and RAM not even offering a midsize.

Toyota, Nissan and Honda continue to lag in product development and marketing.

If even one of them offered a decent half ton work truck with a manual shift and small V8 they'd be in the game.

I cannot believe to this day that Honda chose to compete in the mid size space instead of full size full well knowing that it is less than half the size of the full size market here. Dumb!

Chicken tax is not an issue since all have plants in the US.

@papajim
You answered your own question.
"American pickup buyers have already bought over 2 million new pickups in 2017 and Toyota, Nissan and Honda only accounted for apprx a quarter of that total. And that's with Ford and RAM not even offering a midsize."

Traditional Pickup manufacturers were Ford, Chrysler and GM.
Toyota and Nissan were Japanese late comers, not traditional.

GM is still offering heavy discounts on 2017 trucks in my area.


Posted by: Tyler | Nov 7, 2017 12:21:45 PM

Ford is offering up to $15k off 2017 F-150's. Pretty sad considering it's supposed to be so "innovative" and the "leader". Looks like Ford's big bet on aluminum foil bodies and turbocharged ecobusts hasn't been enough to avoid putting fat stacks of cash on the hood.

I'm still not following your point, Robert. Is this your attempt to suggest that the typical US pickup buyer is some xenophobic redneck?

@Robert Ryan

The Asian automakers invested a ton building factories in the US to make trucks---wouldn't they want to fully optimize that investment by producing trucks that are competitive? Toyota's pickups don't really fulfill that idea. Neither is a class leading truck from a product development standpoint.

The Nissan Titan is highly evolved (tweener) from a product dev standpoint but their marketing is dreadful. Sales reflect it. During a period when midsizers have shown promise in the market Nissan's been content to sell the most unrefined truck in that slot for years. They lead on the basis of price alone.

Honda has twice rejected the chance to compete in the half ton space and twice has built a compelling midsize that simply does not sell.

If Nissan, Toyota or Honda had built a competitive half ton during the last few years surely they could have taken market share from RAM, which has no midsizer and their 1500 pickup has rolled along with rather limited upgrades to the grille (lipstick) and a few unsuccessful attempts to create excitement with half ton diesel since their last big rollout in ten years.

Due to the failure of the Asians to make the most of their place in North America, RAM is able to sell a half million very profitable half ton pickups in 2017.

"The Asian automakers invested a ton building factories in the US to make trucks---wouldn't they want to fully optimize that investment by producing trucks that are competitive? Toyota's pickups don't really fulfill that idea."

Well they might have intially thought that but their Pickups are very profitable as is. Toyota makes a lot more money in the US selling everything else. They are or have been biiger than Ford in market share

Miller, AB and Coors shipped more light beer than anyone else, too.

but their Pickups are very profitable as is

@Robert Ryan

This whole discussion is about North American market share specific to pickup trucks. Not about profits

Get with the program.

GM 84902, Ford only 75974. GM making it look easy. It's gotta hurt to be a ford owner

@TimPS4

Please dude! You're gonna get Frank and his neurotic hoard of Ford boys all revved up again.

But you're right on the facts.

"This whole discussion is about North American market share specific to pickup trucks. Not about profits

Get with the program. "

It is about both Toyota has increased it's market share of the US market beating Ford and was more orofitable.

Miller, AB and Coors shipped more light beer than anyone else, too. Posted by: Mr Knowitall | Nov 8, 2017

@knowitall

Despite October 2017 being what the car dealers call a "short" month (fewer selling days) General Motors' pickup deliveries totaled 84,902 units, up 9 percent year over year, led by the Chevrolet Silverado and GMC Sierra.

In all GM sold nearly a quarter million vehicles in the month of October. This resulted in a 17 percent market share. Market Share is what the PUTC monthly accounting is about.

October was GM's best month and capped 3 consecutive months at the 17 percent level. By comparison Ford's is about 12 or 13 percent most months.

You're welcome!

Every month it’s the same old discussion... does anyone really care? Who actually says I’m going to spend $50k on a machine because they sold the most by brand, mfg, etc. I’d like to believe most people are a little more sophisticated. Maybe I’m wrong...



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