The Pickup Truck Wars Are About to Go Nuclear

Titan Wars-7 II

At a time when each of the big half-ton pickup truck makers (Chevrolet, Ford, GMC, Nissan, Ram and Toyota) are finishing one of their biggest years in recent memory, it looks like the segment is going to get even hotter. According to a recent Bloomberg piece, both Ram and Chevrolet will likely introduce their latest and greatest versions of their new half-ton pickup trucks at the 2018 North American International Auto Show in Detroit in January.

That means things are about to get real.

It's no secret that pickup truck sales for Ford, Ram and GM have been providing each of their respective corporations with the lion's share of bottom-line-padding profits. In fact, for Fiat Chrysler Automobiles, if you took out a few Jeeps and Ram, we doubt the company could survive more than a few weeks. Jeep and Ram are doing all of the heavy hauling from a sales and gross profit point of view. And although none of the automakers like to give us the exact amount of profit they make on each pickup, we're guessing those profits are the major reasons both Ford and GM are doing so well lately, too.

We've seen quite a few spy photos lately of both the next-generation Ram 1500 and Chevrolet/GMC twins in recent months, which is usually the dead giveaway that something is close to its reveal date. And it would make sense to see these important products revealed at the most important auto show of the year (although we're guessing we'll see more new products at the State Fair of Texas later in the fall).

With Ram and Chevrolet likely to make their big debuts in Detroit, that means Ford had better do something interesting as well, since both will be gunning for the top dog. No doubt, Ford is happy the 2018 Ford F-150 just won the Motor Trend Truck of the Year, but it will need more than that to get attention with two high-profile reveals scheduled at the same auto show.

We're hearing rumors about new powertrains and possible Super Duty information, so we're guessing this year's Detroit show will be more about real-world vehicles making their companies the biggest profits than esoteric discussions or concept models prognosticating about what type of autonomous vehicles we'll be driving by 2045.

We'll be sure to pass along more info as we get more intel or hear from our spy photographers. Stay tuned.

Cars.com photos by Evan Sears

 

Group Track Max Tow II

 

Comments

Looking forward to both trucks being revealed at the NAIAS.

Me too

Don't forget the Ford Ranger that will be unveiled during the show.

Ha, bring it on!!!

Ford fixing to lose a lot of sales! HAHAHAHA!!!!!!!!!

Here's an idea truck makers:
Stop charging me thousands of dollars to save me 1 or 2 miles per gallon.
That payback takes a long, long time.
And Washington: This is for you too.

Ford fixing to lose a lot of sales! HAHAHAHA!!!!!!!
Posted by: johnny doe | Dec 15, 2017 5:35:52

Thats a lot of unsubstantiated unbridled enthusiasm , we shall see.
There would have to be an awful lot of fixes from the current models to make a small dent.

The big event at Detroit by far will be the Ford Ranger.

7.3 N/A V-8 soon to be found in a Ford near you.

They are already thermonuclear in this part of the world

More reasons for all three to charge more than the arm & leg they already get!

The big event at Detroit by far will be the Ford Ranger.

Posted by: FXDX1450 | Dec 15, 2017 6:26:37 PM

The RANGER will be relegated to the back ground at an event that show cases 2 new full size model trucks, especially the #1 selling full size Silverado.

@ FXDX1450..., We know the GM supporters are going to be “Shaking” after the reveal of the Ranger..., and now I get it about the Silverado being number one in sales..., it’s number one in sales in the GM line-up of truck sales..., It’s all good, have some fun before NAIAS...

Hey guys - - -

What I am curious about is the Tundra.
Seems not to have been seriously updated in a while.
Anybody know anything about this?

=====================

isn't the pickup truck market already saturated with too many new trucks with a 72 month $400+ loans ?
nobody is in the market for a new truck when they already own a 2 or 3 year old truck they are still paying for.
if I am going to go into deeper debt wanting a new truck when I still owe $20K on my old truck that new truck has to be really exciting and worth it.
I say the 2018 pickup market look weak

@NMGOM: Nobody really knows what's up with the Tundra, even TE. As it's known, I'm the Tundra's #1 critic; I follow Toyota news closely when I can.
As of late, the "tone" from Japan is best described as a sense of urgency. Here are a couple of examples.
First, Akio recently stated a made in Japan Camry is cheaper than a USA made Camry (google search "Toyota puts U.S. workers on alert: Made-in-Japan Camrys cheaper").
Second the recent change in Toyota management has been described as a "shake up" (google search "Toyota sounds 'now or never' alarm with management shuffle").
In particular, the role of the cheif engineer has changed, from one article on AutoNews "American Michael Sweers, chief engineer of the Tacoma and Tundra pickups and the Sequoia and 4Runner SUVs, was also appointed executive general manager, at the commercial vehicle subcompany. He is stationed in Japan with a staff in that country and in North America.".
This is speculation on my part, but it's really hard to tell what's up. There are definitely changes afoot, mostly concentrated on the preparing for the future (EV, autonomous driving,and global platform for cars and crossovers).

My prediction, all trucks will retain their current sales ranking. Chevy will add alternative materials and small displacement, turbo charged engines as will Ram.
I did recently here that the f series will be the new top selling vehicle in the world, replacing the Corolla. That should be a win for every truck lover and American but ford haters will just bash it, sad.

I did recently here that the f series will be the new top selling vehicle in the world, replacing the Corolla. That should be a win for every truck lover and American but ford haters will just bash it, sad.

Posted by: Firefighter | Dec 16, 2017 6:43:12 AM

The F-series is not a vehicle. It is a marketing term used to group an entire manufactures truck line-up. So with your theory, you are comparing 1 model car from Toyota's car line-up to both of Ford's model F-150 and Superduty trucks. Doesn't make since in a marketing or practical comparison. It's no different in comparing truck manufacturers. Sure, both of Fords full size model trucks may out sell the Chevy's 1 model Silverado but no one model Ford truck (F-150 or Superduty) out sells the Silverado.

@ Firefighter--"My prediction, all trucks will retain their current sales ranking. Chevy will add alternative materials and small displacement, turbo charged engines as will Ram."

Agree, trucks are too important to the Big 3 and alternate materials and small displacement turbo engines will become more widespread in trucks. My opinion is that there will stilll be a place for larger displacement V-8 engines but those will be more of the mainstay for heavy duty trucks and less for half tons.

@gmsgreat,
Isn't the Silverado come in a multitude of variations and 1/2 tom through 1 ton?
American vehicles outselling Japanese vehicles is a good thing. We should cheer when GM tries to become #1 auto maker and we should cheer ford f series #1 selling vehicle.
It is amazing that brand loyalty trumps nationality.

One thing I am noticing is that they're all reducing the size of their grills and trying to round their noses more. At least that helps make them look a little less fake and improves their aerodynamics.

@ Firefighter..., Yes, the Silverado sales are classed as half ton, three quarter ton, and one ton..., all combined and listed simply as Silverado.
And big yes to GM shooting for global sales leader and to the F-Series shooting for national sales leader.

The RANGER will be relegated to the back ground at an event that show cases 2 new full size model trucks, especially the #1 selling full size Silverado.

Posted by: GMSRGREAT | Dec 15, 2017 8:40:53 PM

The F-series is not a vehicle. It is a marketing term used to group an entire manufactures truck line-up. So with your theory, you are comparing 1 model car from Toyota's car line-up to both of Ford's model F-150 and Superduty trucks. Doesn't make since in a marketing or practical comparison. It's no different in comparing truck manufacturers. Sure, both of Fords full size model trucks may out sell the Chevy's 1 model Silverado but no one model Ford truck (F-150 or Superduty) out sells the Silverado.

Posted by: GMSRGREAT | Dec 16, 2017 7:28:30 AM

You are dumb beyond explanation.


7.3 N/A V-8 soon to be found in a Ford near you.


Posted by: Robert Gardner | Dec 15, 2017 6:38:23 PM

I keep hearing it's a 7.0

GM & Ram better bring their a-game with these new trucks, because Ford is eating their lunch and dinner right now.

One thing the comments here prove:
Nobody is driving something they don't like.

Discount punkish name stealers who try to make others seem to hate their brand. Have pity on those who have to cheat in life to accomplish anything.

The monthly sales reports show that:
The F-Series sales (F-150, F-250, F-350, F-450, F-550, F-650)
-------------- Are Greater Than-----------
The Silverado sales (1500, 2500, 3500)

That's the sales figures we go by every month. And by mid-month..., we get sales figures broken down differently. And this shows that everything classified as a truck..., GM's 4 vehicles sale more than Ford's 1 vehicle. Actually, just do the math at the beginning of every month.

The above is stated for a certain GM supporter who just keeps posting..., Well..., @ GMSRGREAT..., If you are just having fun..., That's what I take it as..., Just having fun..., Then, it's all good.

Sure, both of Fords full size model trucks may out sell the Chevy's 1 model Silverado but no one model Ford truck (F-150 or Superduty) out sells the Silverado.

Posted by: GMSRGREAT | Dec 16, 2017 7:28:30 AM

You are dumb beyond explanation.

Posted by: 2.7EcoBoostRoost | Dec 16, 2017 9:51:52 AM

Please explain your logic.

The only sales that the Ranger will be stealing from will be the Ford F series. The F150 sales will drop dramatically.

GM's 4 vehicles sale more than Ford's 1 vehicle.

Posted by: The Lawn Ranger | Dec 16, 2017 10:21:01 AM

Ford's 1 vehicle! Which one, the F-150 or the Superduty?

Please read my post @ GMSRGREAT..., There's your logic...

Please explain your logic.


Posted by: GMSRGREAT | Dec 16, 2017 10:25:47 AM

"F" is a series designation. "Silverado" is series designation. 150, 250, 350 & 450 are model designations. 1500, 2500HD & 3500HD are model designations. "Full size" is a class designation. Ford lumps all of it's "F" trucks into one class, full size pickups. Like wise Chevrolet lumps all of it's "Silverado" trucks into the full size truck class. You have spun this "#1 selling Silverado" thing 3 or 4 different ways. It is idiotic to say no matter how you've said it. You might as well just revert back to your "GM is the #1 selling truck company" while you still have a factual point. As you know, Ford will be bringing the Ranger back and most likely will surpass GM in total sales as they have in total Full size sales already. I'm not saying it makes one better than the other, I'm just sating facts.

Oh..., I get it GMSRGREAT..., semantics, semantics, and damn semantics..., Take out the word "vehicle" and insert the word "truck(s)". There..., Thanks and sorry for the confusion.
Have Fun and Behave

Consider this as to why there are more pickup sales than people who use them as intended:

My friend thought it was the responsible thing to buy a small car, until she was involved in a collision with a pickup with a taller stance that totaled her car and put her in the hospital. The truck had only minor damage.
"Never again" she said and leveled the playing field by replacing the car with....yep, a full sized truck.

I wish this was not a thing, but it's just another reason they can get higher profits and sales.

@ 2.7 lawn Ranger: Ford likes to play with words to accomplish it's desired marketing claims. The facts remain as supported by Frank's link a couple days ago with a breakdown of 2015 model sales figures. There are more trucks produced and sold with Silverado written on them then there are F-150 or Superduty. You can combine and F-series all you want but neither model Ford out sells Silverado.

It's an article about nothing.

@ GMSRGREAT..., instead of damn semantics, it should be damn marketing departments. I hear ya, and I'm sure you hear me..., would love to see things broken down more like that previous article. Can this site get those figures again? However, as Firefighter said, this brand loyalty thing gets out of hand. There are more important things in life to concern myself with.

Hey Stevadore, in my family we lost a young loved one due to an accident. Terrible. Glad your friend has lived thru it.
My daughter will be driving my 2012 truck in two years. Yes, I just can't help to think that a truck is safer, mostly safer...


Pictures of the 2019 Silverado are showing on the Automotive News website presently. Easily the best looking truck by far. Will need a subscription to view.

@Roadwhale

FE update:

Unleaded regular is now 2.29 in my neighborhood. Much as I predicted in the days following the hurricane. No 3.00 gas for now.

Where is the article on the new Chevrolet Silverado Trail Boss?even the car magazines have it on their front page.

It looks like they copy ford in the middle of the two doors with the black stripe in the middle HAHAHAHAHAHAHAHAHA. Between the two side windows.

Pickuptrucks.com has dropped the ball here. They are supposed to be the pickup place, and many car places have the scoop. What's new.

And it has two bars in the front just like ford where is the single bar?

It supposed to be only one bar but they have to copy the number one FORD Hahaha and by the way that junk is a total failure.

The GARBAGE MOTORS FAN GIRLYS ARE GONNA BE CRYING AND DISAPPOINTED IT.

The only critical posts about the F-150 seem to come from Silverado Owners.
The Silverado Owners are not happy with the Silverado so they justify the unhappiness and jealously by attacking the F-150 in hopes other Silverado Owners would jump in and support them.
I don't see many F-150 Owners spewing as much hatred and insults as the Silverado Owners do.
I don't care what brand of truck you own
I have nothing to prove to anybody if the brand of truck I own is better than what you own.

but you Silverado Owners --- you're showing the world what you're really thinking,,, your pants have fallen down and you're exposed
do this instead: tell us all the good and wonderful things about your Silverado instead of attacking and cutting down other brand of trucks.



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