Sister site Cars.com provides us with all kinds of auto sales data; recently we received data for pickup truck transaction prices for 2017, and it looked interesting to us. The chart below should give you a good idea of which truckmakers did the best sales job nationwide during the first half of 2017 (near the top) and which were more likely relying on incentives to make their deals.
The numbers below are for model-year 2017 crew-cab half-ton pickups (with the exception of the Nissan Titan XD, which we thought we'd throw in for comparison purposes) and are based on the last as-advertised price of the new vehicle before it is removed from a dealer's listings. As you can see, GM's premium brand, GMC, did the best job with the highest median transaction prices, providing the most profit for GM per pickup. The Ram half ton had the lowest median prices for the first half of 2017. We'll have more data to share soon.