Could 2018 Be the Year to Buy a New Pickup?

Super Duty Gooseneck HorseA II

Given that all of the big pickup truck makers are bringing important new vehicles to market for the 2019 model year, 2018 could be the best time to buy a new pickup truck.

According to the New York Daily News, as the trio of all-new pickups — the 2019 Chevrolet Silverado 1500, 2019 Ford Ranger and 2019 Ram 1500 — make their way to dealer lots, current-generation pickups will need to be sold. In fact, given that the 2019 Ram 1500 will go on sale in a couple of months and the 2019 Silverado won't go on sale until later in the year, Ram has a chance to make some sales gains on Chevrolet. You can bet both truckmakers will be offering some good incentives to help sales along.

If you were keeping track in 2017, you may have noticed that there were three months in which Ram outsold Chevrolet, which has never happened before. However, by year's end, Chevrolet outsold Ram by more than 85,000 units.

The question is, can the Ram 1500 take advantage of beating the new Silverado 1500 to market by several months and turn that into a larger market-share win? Don't forget that both Chevy and Ram will be making both old- and new-gen half-ton pickup trucks for at least a year to offer value-packed pickups to price-conscious buyers and high-content pickups to luxury-loving buyers. By the middle of this year, sales numbers should show if this new strategy is benefiting Ram.

And let's not forget about the 2019 Ford Ranger. Although it won't go on sale until the first quarter of 2019, it will shine a larger spotlight on the mid-size pickup class. That alone is likely to stimulate higher incentive spending from its GM counterparts, the Chevrolet Colorado and GMC Canyon. There also will be a new Nissan Frontier that we should know more about in the next several months.

With all this attention centered on the pickup trucks, the big truckmakers will want to get buyers to dealer lots to look at current and leftover inventory. That means 2018 might be the year to step into a new pickup.

Cars.com photo by Mark Williams

 

Comments

The Ranger won't be out until this fall at the earliest (fy '19 starts in October '18.) Same is true for the new Wrangler-based pickup, reportedly named the Scrambler. So at the absolute soonest, a new truck would come at the end of this year.

However, my wife and I have made plans and are starting to work reservations for a 'bucket list' vacation next year which includes renting an RV. Said rental would cement or destroy the thought of purchasing an RV of one sort or another for ourselves, at which point the specific TYPE of pickup would come into play. If toad, then the Ranger is the minimum size; if not, then something smaller, like the Santa Cruz, is still on the table.

This is not the time to buy if you want the newest model. Bugs need to be worked out and there will be no deals on them. I always order in December or January when business is slow because of Christmas. Got 24.5 % off my last truck.

Let's not forget the jeep pickup to

Mark Williams nails it!

The roll-out of new models during the next 12 months means that opportunities to find great deals on late model RAMs, GMs and Fords will be all over dealer lots.

Don't forget that new car dealerships really pay their bills selling clean, used late model vehicles. That's very profitable business for them.

Don't expect the Ranger to be a factor in 2018 because it's unlikely you'll even see one before Christmas, if then. That's true for a smaller extent for GM because their trucks aren't expected to hit dealers before the last quarter.

Because of these facts, look for RAM to hit some home runs in half ton sales this year.

Something I would really like to see you guys add in your evaluations is night time driving and how well the lights work.
My 2011 F150 half ton heavy duty supercab is really bad.

@Jackham

have you ever polished the headlight lens? After a few years they start getting pretty fuzzy looking. It makes a difference.

Something I would really like to see you guys add in your evaluations is night time driving and how well the lights work.
My 2011 F150 half ton heavy duty supercab is really bad.


Posted by: jackham | Jan 23, 2018 5:04:46 PM

I hear you. My F450 lights are very poor. We had yo add a light bar in the grill to see the road leading to our Ranch. Next year we will be changing over to the GM or Ram for our next HD Diesel, tired of the new Ford truck issues, they used to be stronger.

It is going to be a rough year for Ford. Current gen GM's and RAM's will be sold at great discounts and Ford will be forced to compete against those prices. In the meantime, the new RAM and GM's will be fetching top dollars.

Could 2018 Be the Year to Buy a New Pickup?

No, I would never buy a new truck or car for that matter, it's a waste of money. Better of buying a vehicle that's a few years old in my opinion.

My Ford/Ram/Chevy?GMC truck lots are completely full of 2018's, not sure if sales are down or what. I walked around all of them on Sunday and you could not get another truck on any of the lots.

Yep, 2018 is the year for some new trucks, we have 2 2018 Canyon Diesel Crew Cab Long boxes being prepped right now, pretty excited. The 2016 Duramax Canyon we have has 90,000 miles on it now, not a single issue, just tires and oil/fuel filter changes, it will be going to my son, i get the new Canyon Denali Duramax for my daily.

It is going to be a rough year for Ford. Current gen GM's and RAM's will be sold at great discounts and Ford will be forced to compete against those prices. In the meantime, the new RAM and GM's will be fetching top dollars.
Posted by: GMSRGREAT

OMG, That's too funny!
GM will simply be continuing the firesale that had all of 2017., nothing different here.
It is possible that GM will have sub invoice sales publicly posted. That is the measure of what that thin tin is really worth
Buy our junk now for less, next year's junk will cost more.
You got to laugh at the GM fan short bus thinking.

Liberal fake media awards!

Looks like owning a Colorado is being a liberal...

Owning a Tacoma is not being a liberal, hence why the liberal media hates the Tacoma so much! Case in point, ignoring the class leader in class to push the Colorado!

A new F-150 is discounted $12,000 to $15,000 off sticker price and you can sell it the following year for MORE than what you paid for it.
A new F-150 is an Investment !
After discounts I paid $33K for my F-150 with a sticker price of $48K
NADA and KBB has it valued at $38K

I just made $5000

While headlights are a bit off-topic for this thread, I have to point out one of today's trucks' biggest problems is that they're mounted WAY too high! Even if you're driving one of those jacked-up bubbles called a CUV, the modern full-size headlight is still in the back window and as such either right in your side-view or rear-view mirror, blinding drivers ahead of you.

Also, by being placed so high, they put light so far down the road that you simply can't see anything between them and your fog lights (assuming A: that you have fog lights and B: that you use them as driving lights.) 18-wheelers learned long ago that the lower those headlights are with respect to the driver's line of sight, the more effective they are. Those headlights need to be mounted in or just above the bumper, not way up at the top of the grill. Driver vision would be notably improved by that one, small, change.

@oxi

Let's be serious for a second. Can you honestly say that the most recent Tacoma wasn't a huge disappointment? Didn't you have bigger expectations for it?

What about the Tundra? Toyota designers must be buying lipstick by the train-load!

@roadwhale

Good points, but I don't follow the vehicle in front of me close enough for any of that to matter.


A new F-150 is discounted $12,000 to $15,000 off sticker price and you can sell it the following year for MORE than what you paid for it.
A new F-150 is an Investment !
After discounts I paid $33K for my F-150 with a sticker price of $48K
NADA and KBB has it valued at $38K

I just made $5000

Posted by: Ecoboost Rules | Jan 24, 2018 2:39:04 AM

Well you sure can count of Ecobust Rules for a good laugh. Everyone passes on buying a new truck for less than a used one.

A new F-150 is discounted $12,000 to $15,000 off sticker price and you can sell it the following year for MORE than what you paid for it.
A new F-150 is an Investment !
After discounts I paid $33K for my F-150 with a sticker price of $48K
NADA and KBB has it valued at $38K

I just made $5000


Posted by: Ecoboost Rules | Jan 24, 2018 2:39:04 AM

Seriously?? Ya and cows fly. Like anyone is going to buy your used truck for more than a new one. And a pick up is not considered an investment, it will never be worth more than you paid.
Why don't you put it up fore sale and make the extra $5k, rather than saying you could because the KBB says its worth that much?

Isn't there going to be anew 2019 Nissan Frontier also?

2019 Nissan Frontier?

Sure have not seen much about it, at least not in the way of details. I hope they don't follow Tacoma down the sorry path that Toyota's taking in regard to midsize.

I'll be disappointed if the next Frontier doesn't offer some cool power train options.

Manual trans, six speed auto (or better) and a couple of engine options. Wouldn't it be a riot of Nissan offered a small diesel in the Frontier!

@papajim. There you go again. Putting down foreigners. Nissan Frontier will be excellent so keep an open mind. For example, the Chinese are very ingenious so I would think anything Nissan does, China could do better. There are over 300,000 people in the middle class in China. The living is good, the opportunity is vast and the trucks are great.

@Jeff S
Are you serious? China ingenious? I use to work for a web development company that did business first hand almost daily with China and believe me the ingenious part does not comply. China has never innovated. Since when have they ever set any real standards or invented something that has drastically changed our modern world? I know we are talking trucks here but nothing China has produced (without help from us) has been revolutionary. They take our ideas, our patents (which they don’t even respect), and just recreate more of the same at a more efficient price tag. The West is home to creative businesses and innovators. We lead in that area. The Chinese wait and see what we are doing and what is driving our economy and then they jump on the bandwagon because to them innovation comes by acquisition. I spent enough time around them the years I had to work with them and could see right through it.

No. Why? Because they are all overpriced junk. I'm selling the ones I have now and going back to the years when they made real trucks.

Not a Ford. lol

https://www.youtube.com/watch?v=F7M2-DC59pk

Ford sucks, https://www.youtube.com/watch?v=GGqc2Lf3C5A

The pickup from Jeep has had a long enough sabbatical not to be confused with the old one. It should be a no-brainer to name it "Comanche". IMO

Chevy abandoned their, full size, trend-setting Blazer badge when they gave it to the bite-sized SUV and like the new 2019 Blazer, shared no genes with the K5. It should have been named anything else. Not so with Jeep.



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