Pickup Truck Sales Breakdown: December 2017

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All totaled, the end-of-2017 automotive sales number was 17.25 million units. That's just a little less than the industry's 2016 total. Automakers sold 2,822,838 pickup trucks, accounting for an impressive 16.4 percent of total auto sales for 2017.

In the mid-size pickup class, the Toyota Tacoma finished the year strong, almost doubling the sales of its next closest competitor, the Chevrolet Colorado. Of note, the aging Nissan Frontier (the oldest platform in the class) fell well below 2016 sales numbers, as did the higher-priced GMC Canyon. They both fell more than 14 percent behind in sales when comparing 2016 sales to 2017. Additionally, although the Canyon outsold the Honda Ridgeline for several months in 2017, the Ridgeline did not finish last due to a strong beginning to the year.

In the full-size category, the Ford F-Series won the crown again, having one of the strongest Decembers in its history. However, when comparing manufacturer totals, GM's three-truck strategy paid off, giving it the title.

Several redesigned, updated or new pickups — the Chevrolet Silverado 1500, GMC Sierra 1500, Ram 1500, Ford Ranger and possibly an all-new player — will debut in 2018, so it's possible we'll see yet another increase in sales numbers for pickups. But if the experts are correct, overall automotive sales may dip below the 2017 total, meaning we'll be lucky to see 17 million sold units by the end of the year.

Although the stock market and certain sectors of the economy seem to be doing well, there are other variables such as the impact of the revamped tax code, the mid-term election cycle and recent severe winter storms that could have a negative impact on consumer spending in 2018. We'll know more after we see the January numbers.

Cars.com graphics by Paul Dolan; manufacturer images

 

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Comments

nice year by all. I see PUTC is now counting trucks that Ford is not in the market for to give GM the win. Overall, based on the studies for readability and satisfaction, Ford wins. I just would like to see GM much tighter in the full size category, as I think they should be.

-CT

Wow, GM sold a Lot of trucks, so if they renamed them to GMC Silverado, Chev Colarado Silverado, GMC Canyon Silverado, they could say GM Silverado series, the Best selling trucks

@CT,

Yeah, that's fine. It's the only way to keep the humpers happy, personally, I don't care. I sleep well at night.

Nice report.

@CT,

Yeah, that's fine. It's the only way to keep the humpers happy, personally, I don't care. I sleep well at night.

Nice report.

Is 2018 the year Ram takes over second place from Chevrolet? Or will it take until 2019?

Wow, GM sure put a smack down on Ford in December. GM full size outsold the entire F-series line-up. This trend is sure to continue into 2018.

GM offers more choices to it's customers in trucks. If ford wants to be number 1 maybe they should do the same instead of slapping a new grill on their trucks every three or four years and coming out with a new trim level

Wow. It still amazes me how many Tacomas sold! It truly shows their brand loyalty. The new ones have had such bad reviews compared to the previous model years. I really like the previous model year before this new one. My buddy has a 2013 and it rides , drives, shifts great!! It also looks 100 times better than this new model! Great job though to Toyota!! Awesome that they have great brand loyalty.

Good looking Taco in that picture there!

If mid size pickups are broken away from full size pickups, why are 1/2, 3/4 and 1 ton not?

The use, capability and market for a mid size and 1/2 ton would be closer than a 1/2 ton to a 1 ton.

Just because the model names on full size pickups are the same doesn't mean the vehicles are the same.

Put the HD Cummins engine/drivetrain in the front of a 1500 Ram and see how long it takes for the front end to fall off. This does't even take into account the 1500 would most likely exceed its payload.

Here’s the pot calling the kettle black a few months ago
Ford sued for emissions cheating lol

https://www.bloomberg.com/news/articles/2018-01-10/ford-sued-by-truck-owners-claiming-diesel-engines-were-rigged

Ironic that PUTC mentions Ford's sales total for December despite GM outselling Ford by almost 20k units. Go figure!

@GMSRGREAT..., Figured you wouldn’t look at every graph..., ya know..., The problem you have interpreting and comprehending the information contained in graphs..., Check out Full-Size Pickup Sales for December and the complete year also..., ya know..., before you spout-off..., save yourself from complete embarrassment...
Remember: Post Responsibly and Behave

nice year by all. I see PUTC is now counting trucks that Ford is not in the market for to give GM the win.

-CT
Posted by: crunchtime | Jan 10, 2018 10:40:09 AM

It's not PUTC or GM's fault that Ford is too incompetent to understand what buyers want. They shot themselves in the foot when they canceled the Ranger and thought midsize truck buyers would settle for a fullsize truck.

-----------------------------------------


Overall, based on the studies for readability and satisfaction, Ford wins.
-CT
Posted by: crunchtime | Jan 10, 2018 10:40:09 AM


With all the 10-speed transmission issues, 6-speed transmission issues, poor quality interiors, poor fit and finish, unreliable ecoboosts, the ongoing sudden loss of brakes issue, a variety of electrical issues, etc, Ford isn't winning satisfaction awards any time soon. The 2.7 Ecoboost not only has valve guide problems left and right, it has the same timing chain problems that have haunted the 3.5 Ecoboost since 2011. My 2016 2.7EB blew up after just 3000 miles, and the replacement engine started blowing blue smok after 8k miles - yep, worn out valve guides. Good job Ford, you almost made me wish I still had my junk 5.4 Triton back.

The problem you have interpreting and comprehending the information contained in graphs..., Check out Full-Size Pickup Sales for December and the complete year also...

Posted by: The Lawn Ranger | Jan 10, 2018 4:27:23 PM


Ford: 89,385 fullsize trucks sold in December 2017.
GM: 94,112 fullsize trucks sold in December 2017.

Apparently you are dyslexic.

Can't count two truck names together. Pick one or the other.

Also Ford sells more Rangers globally w)o US sales than Chevy sells Colorado globally + US.

a lot of talk out there of $80 /bbl crude oil
if I was you I would think about gas mileage on picking your next truck
The KING of the gas mileage for a full size 4x4 pickup is the 2.7 Eco-Boost in the F-150

Can't count two truck names together. Pick one or the other.
Posted by: Dave C | Jan 10, 2018 11:58:31 PM

LOL the Silverado and Sierra are identical trucks. You sound like a woman, changing the rules at every turn to get her way. GM builds full size trucks. Ford builds full size trucks. GM sold more of its fullsize truck than Ford did.

The KING of the gas mileage for a full size 4x4 pickup is the 2.7 Eco-Boost in the F-150
Posted by: Ecoboost Rules | Jan 11, 2018 2:19:01 AM

It's a shame Ford threw away anything and everything that made their trucks tough and reliable in order to get the best EPA rating possible. They get good fuel economy empty, but now the trucks are weak junk. Weak bed, weak body, weak suspension, weak 4WD system, weak frames, weak axles, junk throwaway engines that are repair headaches after the warranty expires, etc.

@Dave C Ranger is not sold in the US, but Colorado is not sold in Europe. No point in comparing global sales, if there's not a breakdown by country.

a lot of talk out there of $80 /bbl crude oil
Posted by: Ecoboost Rules | Jan 11, 2018

@ecoboost

Please cite a single persuasive fact to support the notion of an imminent move to $80 oil.

Can't count two truck names together. Pick one or the other.

Posted by: Dave C | Jan 10, 2018 11:58:31 PM

I completely agree. F-150 and Superduty are two different vehicles and sales of each should be reported separately.

@HD RamKing
Do you think the Ford SD 6.7 or 6.2 is a junk engine or perhaps the Dana 66 / Sterling axles, ETC used in the Super Duty?

@GMSRGREAT..., According to your thinking..., Then GM should separate the Silverado 1500 and Silverado HD sales..., Nope..., They clump them together as one..., Just like you do to support your own agenda...
You hung yourself there...

.., Then GM should separate the Silverado 1500 and Silverado HD sales...,

Posted by: The Lawn Ranger | Jan 11, 2018 10:35:33 AM

Why separate them because of their capability, it is still a Silverado.

Ford sure spends a lot of money promoting a truck model called the F-150 but is scared to post the actual sales #'s for that unit. What are they afraid of ?

Why separate them because of their capability, it is still a Silverado.

Ford sure spends a lot of money promoting a truck model called the F-150 but is scared to post the actual sales #'s for that unit. What are they afraid of ?


Posted by: GMSRGREAT | Jan 11, 2018 11:38:57 AM


We've posted many times for F-150 sales beating Silverado, but you're in denial.

There is no need to fight about this, live your life, get on with it.

Ecobust Rules is right...think of the gas millage you will get when Ford issues there next "no drive order"!

https://www.reuters.com/article/us-ford-takata/ford-urges-2900-pickup-owners-to-stop-driving-after-new-takata-death-idUSKBN1F02GN

Ford lol!

https://www.bloomberg.com/news/articles/2018-01-10/ford-sued-by-truck-owners-claiming-diesel-engines-were-rigged


Posted by: Really! | Jan 11, 2018 4:21:38 PM

Thinking they will just borrow GM's lawyers after they're done in court. lol!



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