How Many Full-Size Pickups Did the Toyota Tacoma Outsell in 2017?

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The top-selling mid-size pickup truck in the U.S. — the Toyota Tacoma — hit almost 200,000 in sales in 2017. Toyota sold more mid-size pickups than any other player in the class by a wide margin, with more than 50 percent of the market share. But how does the Tacoma stack up against full-size pickups? The analysts at Cars.com looked into it; below is the list of full-size pickups the Tacoma outsold.

Source: Cars.com analytics

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Comments

GM should be embarrassed.

You have to love the Tacoma commercial asking if you use your truck for All Terrain (shows Tacoma in use) or MALL Terrain (shows 3 hipsters in a Colorado whining about speed bumps in a mall parking lot).

All Terrain Toyota Tacoma commercial:
https://www.youtube.com/watch?v=qAP6ZNsLCc8

The Taco rules the segment!

GMC Sierra sold 218,000, Tundra only 116,000
Silverado 586,000
GM midsize 145,000, Tacoma 198,000
Good job GM

At present, PUTC lists ALL Ford trucks under one heading: FSeries.

As a result there's no way to tell how many Ford full size trucks the Tacoma OUTSOLD. Long past overdue for the Ford stats to be broken out.

This is why you don't abandon a market. I want a colorado but I respect the work yota has put in to have the reputation that customers always come back to. I know tons of guys who will get 10-15 year old tacos as a second vehicle besides their crew cabs

I kept my 2010 SR5 Tacoma 4x4 with the 5-speed manual as my long-term expedition off-roader. Just cannot get rid of such a sweet truck that runs and runs without issues! 285/75/16x8 KO2's underneath!

My daily driver is a 2016 SR 4X4 Tacoma with 265/75 KO2's (no mods to put them on, just stock) that looks sweeter than any Colorado!

My 2016 will be a good trade in in a few years, max value as long as it remains below 70,000 miles for a newer Tacoma, and watch my payments drop 40%!

Ahhh, Toyota retention of value will pay dividends in a few years, what a feeling!

@papajim -- We couldn't agree more about getting the truckmakers to breakout their half-ton, three-quarter-ton, and one-ton truck sales numbers for us. But none of them do even when they exist on completely different platforms. With that said, from our own analytics department, we can say that Ford sold a little more than 600,000 F-150s and the rest were Super Dutys, meaning almost 300,000 units. We're working now to get more accurate numbers so we can break out the different pickup classes in more detail. We wish Ford and others would give us the full breakdown but that doesn't look its going to happen anytime soon.

"At present, PUTC lists ALL Ford trucks under one heading: FSeries.

As a result there's no way to tell how many Ford full size trucks the Tacoma OUTSOLD. Long past overdue for the Ford stats to be broken out.
Posted by: papajim"

So long as they treat everyone the same. If you break out one manufacture's half ton from everything else then all half tons need to be reported separately. But you can only do that if all manufacturers give you that data monthly.

A big chunk of your argument has gone away now that the Super Dutys share the same cab as the F150s use. Nobody shares frames and Ram is the only one that shares an engine between half ton and heavier trucks. GMs use quite a bit of diffent sheet metal now when going from one series to the other.

AHAHAHHAHAHAHAHAHA

papajim is posting stupidly. Think before you post.

A big chunk of your argument has gone away now that the Super Dutys share the same cab as the F150s use. Nobody shares frames and Ram is the only one that shares an engine between half ton and heavier trucks. GMs use quite a bit of diffent sheet metal now when going from one series to the other.


Posted by: Walt | Feb 2, 2018 9:52:04 AM

Gm trucks always used shared cabs. The sheetmetal differences were always minimal. Ford is the one who recently got back into shared cabs as a cost savings. If you want breakdowns break them all down. If you want to call them f-series. You can also call the GM twins the GMT series.

That would be apples to apples, but your counting GMC and Chevy as one series then. Really how much different is a GMC than a Chevy? About as different as a XL is to a platinum.

HAHAHAHAHAHAHAHAHA!!!

papajim is posting stupidly. Think before you post.


Posted by: Ken | Feb 2, 2018 10:15:06 AM

How so?

Are you going to refute his comment or post childishly like Chingon and Frank (probably the same guy)?

Disagree if you want but my God bring something worthwhile to the discussion. Otherwise why even post?

Ford is selling $90,000 Lincoln SUVs faster than it can make them
•Ford is straining to keep up with demand for high-end Lincoln Navigators, which the company recently updated.
•The vast majority of buyers are opting for the highest trim levels, which can run to around $100,000.
•Ford may have stolen buyers away from dominant Cadillac, said one analyst.

Published CNBC.com

OK.

1999 Toyota Tacoma prerunner 3.4l V6.... This little pickup is a work horse! All around truck in any terrain. I love Toyota!

Papajim just got put in his place. Maybe he will post intelligently from now on.

I agree with papajim. Well played comment.

Irrespective of who out sold what, this article certainly illustrates how Ford and Ram has missed the mid size boat. To the current players go the spoils.

Two different classes of vehicle. That's like saying Whirlpool sold more wash machines then Ford sold F-150's. So what doesn't really jive.

Get over it, they didn't outsell Ford, stop trying to bring down Ford. This post is irrelevant to Ford.

No bearing on Ford Sales here whatsoever.

Go cry to your momma.

Just remember Chevy is Mall Terrain
Lol!!!!!!
https://www.youtube.com/watch?v=qAP6ZNsLCc8

How can Ford keep saying they sell the most trucks when they don't.
And why do a few guys repeatedly prove their stupidity by publicly stating that Ford sells more trucks?
That is called "self-defeating".
Sure, some stupid people might believe you.
But why would you want the stupid people to believe you while proving to the smart people you are stupid yourself?
Ever time I see that pattern, I have to chalk it up to either insanity, stupidity, or some kind of vested interest.

Hey FXDX1450..., that Tacoma ad is surprising..., I don't think they have ever done that kind of advertising...
What's next..., "Real Trucks...Not Toys"..., I couldn't resist...

@Mark Williams

Your update regarding the stats is truly appreciated. PUTC remains the go-to resource for guys who want to read about pickups.

Ever time I see that pattern, I have to chalk it up to either insanity, stupidity, or some kind of vested interest.


Posted by: Puzzled | Feb 2, 2018 1:55:40 PM

Pot meets kettle.

WOW at those Ford numbers. Half of the sales goto the big trucks, that is crazy. I may have to rethink the Ranger coming into that market and not setting the world on fire.

-CT

Papa, Thanks but it wasn't an update. You just posted a bunch of garbage and needed to be educated. He said these are the full-size trucks that were outsold by the Tacoma. If any Fords were outsold it would have been listed. Now papa, we know you gmc humpers cant read, so go roll in some more cow flop.

Keep trying to follow the leader. Only 700,000 to go!lol!

Only 700,000 to go! LOL!! F toyata

Only 700,000 to go!! lOL!! F Toyata

IMO the Toyota commercial shows they are getting a little nervous about the Colorado. Honestly they should be since the ZR2 has won the TRD in every single shoot out I have read. The Tacoma has a strong following of Sheep but the ZR2 has definitely put a ding in their off-road image.

Toyota so smoked by Colorado offroad they had to point out the lame go pro mount? LMBO!!!!!!!!!! Yota running with its tail between its legs!

I have to agree with papajim on the breakdown of pickup numbers.

To me it would seem if the manufacturers gave the real figures for each class it would show that maybe the F150 isn't number one.

Comparing a one ton to a half ton is a chalk and cheese comparison. Why doesn't Ford lock the Fiesta, Focus, etc under one segment as they do with pickups.

When looking at pickups over half of the half ton vehicles have more in common with a midsizer for use.

I also believe that the Tacoma to have such a lead indicates a lack of competition in that segment, not that the Tacoma is that great a pickup.

Not a big fan of the Tacoma, the redesign was obviously done on a tight budget. Last time I checked, the Tacoma was Toyota's least reliable vehicle too. I think it sells well because of brand loyalty, and reputation for quality. Maybe the next Tacoma redesign will bring some real improvement.

Toyota retention of value will pay dividends in a few years, what a feeling!
Posted by: oxi | Feb 2, 2018 9:36:11 AM

With a truck as mediocre as the Tacoma, the only thing you can look forward to is getting a little more of your money back when you sell it.

It's a shame the 3rd gens are absolutely terrible when it comes to reliability. Least reliable truck for the last two years in a row. Unless Toyota stops selling Tacomas with the automatic, the Thai rear axle, and the crappy 3.5 V6, I don't see that changing.

@ Taylor,

Smoked by liberal media and fake journalists?

So typical sheeple will believe liberal media to be true!

Tacoma is better off-road and has a larger loyal base in the REAL world and not on liberal campus where the Colorado gets its support from!

First 2018 sales numbers are in, still 2 to 1 is the Tacoma outselling the GM bankrupt trucks, hmmm, wonder why?

@ johnny doe,

Liberal media is fake, so your smoked is a matter of opinion!

In the REAL world and not liberal campus, the Tacoma is a better truck and has a much larger loyal base, and sales prove this!

2 to 1 sales advantage to start yet another year of Tacoma dominance over the Colorado street queen!

@ Cvijanovich,

My 2016 has been as reliable as my 2010!

No issues to report and the miles keep piling on!

@ Rammins,

Do you even own a Tacoma?

Typical liberal, making shyt up because he/she/it read it somewhere on liberal media!

I happen to own a 2010 and 2016, and they are both equal on reliability, no issues with either of them!

Go back to your fake liberal campus and leave the REAL world to the adults please!

Don't see the Super Duty on that list...

This should be a major embarrassment for the GM, and Fiat socialists. But when shame is your game and youre literally shameless its no biggie.

Don't see the Super Duty on that list...

This should be a major embarrassment for the GM, and Fiat socialists. But when shame is your game and youre literally shameless its no biggie.

Posted by: Clint | Feb 5, 2018 7:46:12 AM

There is a reason why Ford lists all their truck sales under one banner. Care to guess why?

KBB 2018 results are in and the Tacoma just kills all other trucks!

@Oxi

The Ford (asian) Raptor Ranger has been announced in the far east today and it will give Toyota's taco fans a run for their money.

@ papajim,

Keep dreaming!

@papa jim--Oxi is to much of a Toyota fan to see anything else. A Ranger Raptor would be good addition for the US market and with the right power train it would sell. Competition is good and maybe some more competition would push Toyota to improve the Tacoma or better yet offer a Hilux.

My sources say the 2.7 Ecoboost will fit with no problem and that will be the engine Ford uses in the states.



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