Pickup Truck Sales Breakdown: January 2018

IMG_7178 II

The year is starting out pretty well for the pickup truck side of the auto industry, with most of the big truckmakers showing gains over January 2017 sales numbers. Only Ram, the GMC Sierra and the Honda Ridgeline experienced a decline.

Mid-size pickups remain on everyone's radar, with the all-new 2019 Ford Ranger getting plenty of attention at the 2018 North American International Auto Show in Detroit, and the next-generation Nissan Frontier rumored to debut before the year's end.

The top-selling mid-sizer, the Toyota Tacoma, had a strong month. It continued its 2017 momentum by outselling the light-duty and heavy-duty Sierras by more than 5,000 units. That meant the Tacoma started 2018 in the No. 4 position on our chart, moving up from No. 5 at the end of 2017. Chevrolet Colorado numbers for January were up almost 25 percent when compared to last year, with the Ridgeline falling into the bottom spot, selling just more than 2,000 vehicles.

In the full-size pickup sales, the Ford F-Series continued its domination, while Ram and GMC struggled. The Nissan Titans (Titan and Titan XD) maintained their 2017 momentum as well.

Looking at manufacturer sales numbers, GM continued to benefit from its unique three-truck strategy for each of its brands, meaning both Chevrolet and GMC offer a mid-size, a half-ton and a pair of heavy-duty pickups.

January is typically one of the weakest months of the year for auto sales, but we'll have to wait and see how long winter lasts to determine how pickup sales fare. Some analysts point to low interest rates, steady job gains and the recent tax reform to justify moderate optimism, but given how quickly things can change we're not making any predictions.

Manufacturer images; Cars.com graphics by Paul Dolan

 

 

PUTC_saleschart_midsize_1.18

 

 

PUTC_saleschart_fullsize_1.18

 

 

PUTC_saleschart_manuf_1.18

 

 

Comments

Ranger Raptor was confirmed, at least not for NA yet.. the rest of the world will get a twin turbo 2.0 diesel, 10 speed. Lots of other goodies - BFG, Fox shocks, Watts style coil over rear suspension...

Ranger Raptor was confirmed, at least not for NA yet.. the rest of the world will get a twin turbo 2.0 diesel, 10 speed. Lots of other goodies - BFG, Fox shocks, Watts style coil over rear suspension...

@ Grnzel1

Here it is:

http://www.motortrend.com/news/ford-ranger-raptor-first-look-review/

Doesn't look to bad. I like its muscular stance. It has a similar bumper to the ZR2. Wonder if the Ford boys will knock it like they do the Zr2?

Wonder how long it will take to get to North America?

Poor GM, 400 Billion dollars loss, continuing there quest for bankruptcy again, what a toxic company.

GM continuing its sales lead into 2018.

Ford almost beat the garbage motor company by not the far.

Ford almost beat the garbage motor company by not the far.

And with one truck line.

@ Frank

Where is the $400 Billion dollar loss? Are you stuck in 2008? Are you that naive to think Ford din't take money!!! GROW UP!!! Again you don't bring anything to conversation. Stay out of it!!!!

For everyone else. Good job by truck manufacturers! Man, Tacoma still is crushing it, even though the older trucks..(in my opinion) where far better!! Great job!

Wow, all the midsize combines outsold the tacoma by a mere 1477 units. And if you don't counts the car ridgeline, the tacoma outsold all the body-on-frame trucks. That's impressive.

The Tin Canyon is barely beating the Ridgeline.

The Tin Canyon is barely beating the Ridgeline.

Poor GM, 400 Billion dollars loss, continuing there quest for bankruptcy again, what a toxic company.


Posted by: Frank | Feb 7, 2018 1:13:01 PM

GM and Ford generated deferred tax assets by being unprofitable in the U.S. for years before major restructuring. Which means they will both take a hit on these assets being less valued. Ultimately it's a lower tax rate for both going forward so it will be a positive for both companies.

4.9 Billion for GM frankie. Learn to read.

All while posting a record operating profit for Q4, 3 straight years of over 10% margins and record earnings this year.

At least Moody's didn't downgrade GM's credit to negative like some other truck heavy, unhealthy automotive company.

6000 (5.9k) units for Frontier. Good for them. Shows you don't need the latest and greatest. And how long have they been saying the new Frontier is just a quarter away from release. A few years now. Again, low price leader is a strategy.

6000 (5.9k) units for Frontier. Good for them. Shows you don't need the latest and greatest. And how long have they been saying the new Frontier is just a quarter away from release. A few years now. Again, low price leader is a strategy.

6000 (5.9k) units for Frontier. Good for them. Shows you don't need the latest and greatest. And how long have they been saying the new Frontier is just a quarter away from release. A few years now. Again, low price leader is a strategy.

@ Frank

Where is the $400 Billion dollar loss? Are you stuck in 2008? Are you that naive to think Ford din't take money!!! GROW UP!!! Again you don't bring anything to conversation. Stay out of it!!!!

For everyone else. Good job by truck manufacturers! Man, Tacoma still is crushing it, even though the older trucks..(in my opinion) where far better!! Great job!


Posted by: TNTGMC | Feb 7, 2018 1:34:17 PM

Do some research, then come back for a debate.

$4 Billion, it was a typo.

$4 Billion, it was a typo.

$4 Billion, it was a typo.

Wow, the Ranger Raptor is the same width as the big Raptor!
Ford screwed up. No one is going to buy a truck that wide.
The whole problem with the Raptor is that it is too wide and big and heavy and totally impossible to takeoff-road.
they had a chance to solve that with the Ranger.
Ford has lost their marbles.

funny isn't it?
The F-150 only made minor changes (new front grill) and they still lead in sales where the Silverado and Ram is making major changes and they can't give them away.

funny isn't it?
The F-150 only made minor changes (new front grill) and they still lead in sales where the Silverado and Ram is making major changes and they can't give them away.


Posted by: Ecoboost Rules | Feb 7, 2018 3:29:30 PM

The silverado made a major jump in sales, and GM outsold Ford again, all while working with virtually unchanged vehicles from last year.

Comparing current sales of F-150 to unreleased products from Ram and GM is laughable. Apples and Oranges. Average Joe hasn't even seen a Silverado and thinks something looked weird on the Ram in the Superbowl commercials.....

GM crushes that p155 ant company called Ford Trash Motors again, maybe Ford will have better lucky in 2019. LMBO!!!!!!!!!!!!!

GM crushes that p155 ant company called Ford Trash Motors again, maybe Ford will have better lucky in 2019. LMBO!!!!!!!!!!!!!

GM crushes that company called Ford Trash Motors again, maybe Ford will have better lucky in 2019. LMBO!!!!!!!!!!!!!

Wow, the Ranger Raptor is the same width as the big Raptor!
Ford screwed up. No one is going to buy a truck that wide.
The whole problem with the Raptor is that it is too wide and big and heavy and totally impossible to takeoff-road.
they had a chance to solve that with the Ranger.
Ford has lost their marbles.


Posted by: Franco | Feb 7, 2018 2:56:07 PM

This is not a US Ranger. Get it, got it, goooooood.

GM crushes that company called Ford Trash Motors again, maybe Ford will have better lucky in 2019. LMBO!!!!!!!!!!!!!

Posted by: johnny doe | Feb 7, 2018 4:17:27 PM

They sure did crush Ford in losses.

$4 Billion

GM crushes that p155 ant company called Ford Trash Motors again, maybe Ford will have better lucky in 2019. LMBO!!!!!!!!!!!!!


Posted by: johnny doe | Feb 7, 2018 4:16:46 PM

Buy a new phone, your iPhone 1 screen is very small for your FAT FINGERS!

FORD marketing touting "the new 2018 F-150" and still can't break out of the #2 truck manufacturers spot.

Ford lost a crap ton of intrest it seems from last year. They had a 238 unit lead in January 2017 over GM, GM has a 3,185 unit lead over Ford in January 2018! GM is crushing Ford bad and its only one month in LMBO!!!!!!!!!!!!!!!!!! Frank better put his alum foil hat on. HAHAHA!!!!!!!! It's going to be a bad year for Furd!!!!!!!!!!

http://cars.typepad.com/.a/6a00d83451b3c669e201b7c8d3c50d970b-pi

^ Jan 2017 numbers.

Ford lost a crap ton of intrest it seems from last year. They had a 238 unit lead in January 2017 over GM, GM has a 3,185 unit lead over Ford in January 2018! GM is crushing Ford bad and its only one month in LMBO!!!!!!!!!!!!!!!!!! Frank better put his alum foil hat on. HAHAHA!!!!!!!! It's going to be a bad year for Furd!!!!!!!!!!

http://cars.typepad.com/.a/6a00d83451b3c669e201b7c8d3c50d970b-pi

^ Jan 2017 numbers.

GM carries six different trucks, tons of suv, cuv etc...AND STILL POST A LOSS of $4 BILLION.

Wait, what's that, they sells the most trucks without a penny of profit.

Bankruptcy.....COMING SOON!

@johnnydoe

Your idiocy makes me sleep well at night, glad to know a Ford owner is not a stupid as you.

God Bless you!

Sorry pea brain Franky, only one that will be going Bankruptcy is Ford! GM has been making record profits, Ford not so much HAHAHAHA!!!!!!!!!!!!!!!

http://shareholder.ford.com/financials/quarterly-reports#/2016

http://www.gm.com/investors/earnings-releases.html

Ford is circling the toilet drain LMBO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

@ jhonny dltho hey buddy take a down a notch hey little fella ford sells more trucks with just one line truck not like GARBAGE MOTORS TRUCKS THAT IT HAS TO DEPEND WITH TWO LINE TRUCKS WITCH IS THE GARBAGE NOTORS COMPANY (GMC) AND CHEVYOTA TUNDERADO GET IT LITTLE FELLA. So chill out homeboy!!!. Besides GARBAGE MOTORS COMPANY IS PURE JUNK THERE IS NO BETTER TRUCKS THAN THE F-SERIES PERIOD. And yeah use my username name to come out with stupid ideas which I have never say. Like always idiot.

@ jhonny dltho hey buddy take a down a notch hey little fella ford sells more trucks with just one line truck not like GARBAGE MOTORS TRUCKS THAT IT HAS TO DEPEND WITH TWO LINE TRUCKS WITCH IS THE GARBAGE NOTORS COMPANY (GMC) AND CHEVYOTA TUNDERADO GET IT LITTLE FELLA. So chill out homeboy!!!. Besides GARBAGE MOTORS COMPANY IS PURE JUNK THERE IS NO BETTER TRUCKS THAN THE F-SERIES PERIOD. And yeah use my username name to come out with stupid ideas which I have never say. Like always idiot.

Good job to all. Wow that is a lot of trucks. GM is doing just fine, Ram is slouching for now. Toyota Taco selling good as usual. Ford combination of trucks doing good, thanks to the Superduty, not the pile of junk ecoboost F150 trucks.

“ General Motors Co. was the only Detroit automaker to post a net loss in 2017, down $3.9 billion as it adjusts for the new tax law and takes one last hit from the money-losing European business it sold last year. But that’s not dampening optimism from the company’s leader and for investors. “

http://www.detroitnews.com/story/business/autos/general-motors/2018/02/06/gm-annual-earnings/110146218/

“ General Motors gm posted a $15.5 billion second-quarter loss Friday, the third-worst quarterly performance in the company's nearly 100-year history.

The loss came as North American sales plummeted and GM faced expenses due to labor unrest and a massive restructuring plan aimed at preserving cash to weather a prolonged U.S. economic downturn. “

http://abcnews.go.com/Business/story?id=5503957&page=1

DUMB DUMB CHINGON HERE AGAIN, GETTING MY KNOWLEDGE FROM FRANK. POOR TEACHER, NO BRIGHTER THAN ME.
HAHAHAHAHAHAHAHA

DUMB DUMB CHINGON HERE AGAIN, GETTING MY KNOWLEDGE FROM FRANK. POOR TEACHER, NO BRIGHTER THAN ME.
HAHAHAHAHAHAHAHA

So is this chingon character Frank or ? Sure sites the same as Frank. Whoever it is he is not all there. Really a shame.

Is the Ridge line as expensive as a Canyon? I see why the Canyon doesn't sell as much as Colorado due to its higher price and a lot less dealers. But the Ridge line hardly sells any even compared to Nissan Frontier, or Colorado.

ford build the pickup for 50\50 man and woman not too strong and not too soft

confirmed Jonny dum dum is the one who is ruined this site why? Because the usage of multiple usernames like fordsuperduty450 and a lot more. Hopefully someday Mark Williams do something about it. The idiot uses my username multiple times.

SILLY JONNY GARBAGE MOTORS TRUCKS ARE FOR QUEERS. Like you idiot!!!!

AND IM NOT FRANK I’M THE CHINGO DE CHINGONES!!! IF YOU KNOW HOW TO READ IN SPANISH.

"Ram and GMC struggled" Struggled counting all that money. Economy 101 it's not how many it's how much. How many Ford fleet queen XL's equals $$$ a Ram limited or Denali.

Ford has the newest half-ton and newest 3/4 and 1-ton. They sold nearly 900k full-size trucks. YET, Ford's pre-tax profits for 2017 are DOWN $1.5 billion. If Ford can't increase profits while selling the most full-size trucks they've sold in the last decade, there's no hope for them. Especially as they are projecting material costs for aluminum to increase again, just as they did in 2017. Not only is the aluminum F-150 the weakest and least durable new half-ton, Ford's profits on each one are shrinking as material costs are up and incentives are higher than they had hoped. Despite all the fanboys gloating that aluminum would be a game changer that would push ATP's sky-higher, the actual ATP's so far are very unimpressive considering the F-150's MSRP can now climb into the mid $70k range and the Superduty line can climb to nearly $100k. Why are ATP's so dismal despite the F-series being the latest and 'most capable' F-series trucks yet (as the ads would have you believe)?

All those billions spent to develop a "game changing" aluminum F-series line-up. Trucks with higher material costs, weaker beds/bodies, and only a marginal fuel economy improvement. Sales are only up slightly, ATP's have grown by a small amount but relative to the latest MSRP's are very unimpressive, and pre-tax profits are down. Ford's CEO was fired last year and his replacement slashed the R&D budget for internal combustion engines in half in order to help fund mobile electronics and electric cars. Oh and Ford's stock valuation today is $10.76. 1 year ago it was $12.38. Four years ago it was $14.57. Are you sure you want to bring up financial health of GM vs Ford? Because Ford shares look like they're slowly turning into toilet paper.



Post a Comment

Please remember a few rules before posting comments:

  • Try to be civil to your fellow blog readers.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
  • Your email will not be shown.

If you have a TypeKey or TypePad account, please Sign In

Home | Buy or Sell a Truck | News | Special Reports

Powered by Cars.com. By using this site, you agree to our terms of service | © 2017 Cars.com | Privacy Statement | Contact Us