With fuel prices relatively stable (although some are predicting a climb through the summer months) and the economy stable (unless you're playing the stock market), sales for full-size and mid-size pickup trucks continue to be strong.
Ford is still the top leader in the segment even before it brings a mid-size player to the U.S. market, and Chevrolet had what can only be described as a monster month, selling almost 25 percent more Silverados than in March of 2017. Likewise, the Chevy Colorado also had a monster month, selling more than 12,000 units.
Beyond that, the Toyota Tacoma topped 20,000 units in a single month for the first time in its history of production and the highest monthly sales number since it sold more than 18,000 units in December of last year. It is now established as the fourth best-selling pickup truck in the U.S. for 2018, with considerably more being sold than the three-level full-size GMC Sierra brand, as well as its direct competitor, the Colorado. Tundra sales are up, as well.
Other pickups, like the Nissan Frontier, are also having a strong showing, but the half-ton Titan and Titan XD struggled. Honda Ridgeline sales continue to be modest — although we're hearing dealerships are wanting more of the pickup trucks, but production limits from headquarters about plant mix are what's keeping numbers so low.
March is typically a good month for pickup sales as the winter thaws for much of the country, people venture to dealer lots and salesman get ready for the warmer, hard-selling summer months. This bodes well for pickup sales, but the rest of the auto industry is likely to feel less optimistic as we head deeper into 2018.
Cars.com graphic by Paul Dolan; manufacturer images