Best-Selling Pickup Trucks: March 2018

1 2018-PUTC-Sales-Header[5]A1 II

With fuel prices relatively stable (although some are predicting a climb through the summer months) and the economy stable (unless you're playing the stock market), sales for full-size and mid-size pickup trucks continue to be strong.

Ford is still the top leader in the segment even before it brings a mid-size player to the U.S. market, and Chevrolet had what can only be described as a monster month, selling almost 25 percent more Silverados than in March of 2017. Likewise, the Chevy Colorado also had a monster month, selling more than 12,000 units.

Beyond that, the Toyota Tacoma topped 20,000 units in a single month for the first time in its history of production and the highest monthly sales number since it sold more than 18,000 units in December of last year. It is now established as the fourth best-selling pickup truck in the U.S. for 2018, with considerably more being sold than the three-level full-size GMC Sierra brand, as well as its direct competitor, the Colorado. Tundra sales are up, as well.

Other pickups, like the Nissan Frontier, are also having a strong showing, but the half-ton Titan and Titan XD struggled. Honda Ridgeline sales continue to be modest — although we're hearing dealerships are wanting more of the pickup trucks, but production limits from headquarters about plant mix are what's keeping numbers so low.

March is typically a good month for pickup sales as the winter thaws for much of the country, people venture to dealer lots and salesman get ready for the warmer, hard-selling summer months. This bodes well for pickup sales, but the rest of the auto industry is likely to feel less optimistic as we head deeper into 2018.

Cars.com graphic by Paul Dolan; manufacturer images

 

March 18 Chart Sales II
 

 

 

Comments

Ford does not add van sales together with F Series to get their total ( 87K for March 2018 is F Series only )

Don’t believe papa Johnny and his fake news.
Posted by: GMBailout | Apr 3, 2018 4:40:12 PM

Ford counts vans as "trucks" in their sales reports. They don't count vans as "F-series" in their sales reports though.

Not surprised by any of those numbers. Ford shows a marginal growth but Chevy shows huge growth by comparison, at least partially due to the new fascia which appears to be slightly more aerodynamic. Ram is down and will probably stay down until the 2019 models are released, after which I expect to see a significant upturn.

All told, the numbers moved in the expected directions to a greater or lesser extent that I expected of them, considering the show season. I do expect Honda to suffer somewhat more, what with the announcement of the VW Tanoak as there will be people waiting to see the new truck in person.

I also expect to see a new truck on the list by this time next year as the Jeep pickup finally hits the market.

GMC trucks should not stop producing. I just bought one. They are for the higher tear people who want a luxury truck that is the best looking truck (in my opinion) out there!!! They sell anywhere around 5k to $10k more. Are they worth more than that over a Chevy?? I think they are BC my fully loaded SLT is besutiful. I prefer looks over the Chevy. The wrap around LEDs.......that Ford now..2 years later has copied..look amazing!!!

I think the newer 2019s are differentiating themselves even more for on Chevy and u will see a jimo in sale.

Where I live....GMC are typically owned by people who are over 50 years old. I am 36 and a feel a little outnod the loop. Most wvryine my age had a Chevy.

Looks like Ford's strategy of putting huge incentives ($13k off a 2018 F-150 XLT 2.7EB according to ads in my local paper today) is paying off. Also, the F-series definitely got a big boost thanks to fleet sales. 34.9% of Ford's sales came from fleet sales in March 2018, up 1.7% from a year ago.

Sales of the Expedition/Navigator also did strong:
Ford sold 1,711 Lincoln Navigators and 5,653 Expeditions, for a total of 7,364 units.

It'll take a lot more than that to catch up to GM in fullsize SUV sales:
Chevrolet Suburban - 4,433 units
Chevrolet Tahoe - 9,548 units
GMC Yukon - 5,892 units
Cadillac Escalade - 3,263 units

Total: 23,136 full-size GM SUV's

Great job to all the automakers. I find it kind of funny how when Ford has a good month the Ford Bashers say it's because they have big discounts or because of Fleet Sales but yet when GM has big discounts or feet Sales they don't mention it. Where I live they were having up to $14,000 off all Sierras and Silverados this months. Plus my friend works for the city where I live and they just had 50 brand new Silverados delivered for Fleet use. But yet GM fans try to act like GM doesn't have Fleet Sales only Ford does 😀😀

1) mid sized Colorado

2) mid sized Canyon

3) light duty Silverado 1500

4) light duty Sierra 1500

5) HD Silverado 2500/3500

6) HD Sierra 2500/3500

There is 6 that are fact checked and verified.

Posted by: GMBailout | Apr 3, 2018 5:01:10 PM

Sorry, only 4 models, 2 mid size and 2 full size as listed in the chart above.

What a bunch of sissy-fied school girls on here...
Ford sells a bunch cuz they are junk and no one keeps them long term, but die hard school girls keep on drinking the Ford koolaid...people love their GM trucks and don't replace them as often, because they last forever... so it would make sense that they don't sell s much... I see way more LB7, LLY and LBZ duramax's pulling loads then 7.3/6.0/6.4 Ford's... There is a reason why GM has the longest lasting pickup on the road... Ford can't say that.. since they are disposable junk...

Enjoy your sales figures kids while you can!!!!! GM decided to pull the plug on reporting monthly sales figures to the public.... they will still report privately with the federal reserve but this is the last month we have these figures cause GM is bouncing from reporting its figures to the public. Bye bye best selling truck figures for you kids to debate on the web.
https://www.bloomberg.com/news/articles/2018-04-03/gm-ends-monthly-sales-reports-goes-quarterly-for-data-quality

Fake news! Please name all eight.

Posted by: GMSRGREAT | Apr 3, 2018 4:52:22 PM
1. Silverado 1500
2. Sierra 1500
3. Silverado 2500
4. Sierra 2500
5. Silverado 3500
6. Sierra 3500
7. Canyon
8. Colorado

Sorry, only 4 models, 2 mid size and 2 full size as listed in the chart above.

Posted by: GMSRGREAT | Apr 3, 2018 7:07:54 PM

I'm sure no one has ever accused you of being smart, but that is a pathetic argument.
By the "chart above" reasoning, Ford only has one "model" than, full size.

Looks like Ford's strategy of putting huge incentives ($13k off a 2018 F-150 XLT 2.7EB according to ads in my local paper today) is paying off. Also, the F-series definitely got a big boost thanks to fleet sales. 34.9% of Ford's sales came from fleet sales in March 2018, up 1.7% from a year ago.

Posted by: Brawndo | Apr 3, 2018 6:44:35 PM

A dealer offering $13k off in an ad doesn't have anything to do with Ford's incentives. I paid $37k for my $45k F-150 in 2016 while only receiving a $500 military bonus from Ford. The additional $7,500 was the high volume dealer selling at invoice. If you buy any of the big 3 close to sticker price, you need your brain checked.

So sad the state of education in the country.
It has been said that Johhny can't read. Now we know Johnny can't add either.
Whoever social promotion Johnny through school should be slapped.
Who taught him how to operate a calculator or was he adding with fingers and toes.LOL!!!

GM still in total truck sale lead for the year, you little Ford girls got you one month of fam for the year. Oh yeah and you had to throw over a ton of cash on the hood to pull it off! LMBO!!!!!!!!!!!!!

Johnny is wrong all day long!!!
A broken clock is right twice a day, Seems that the broken clock is batting a higher percentage. Hahahahaha. LMFAO!!!!

All of the GM and Chrysler fanboys mentioning Ford stock prices are morons. Your pathetic companies needed to be bailed out. Chrysler changes hands like a cheap hooker while GM had all of its debt written off thanks to the American tax payers and a favorable corporate bankruptcy. Some of you have very low IQ scores.

Folks, there have been over 650,000 trucks sold year to date.
That's the big story. So many up, up, up. So much confidence in the near future. Check other catagories. Americans love trucks and will continue to. And they will be the last vehicles on earth to get their owners to stop buying and driving themselves.
But it looks like Honda and Nissan have a little problem. So why would VW be all gassed to bring a new mid size unibody vehicle to this dance? The next Ranger will be a real truck, so they are good.
And soon we'll start seeing the new Ram and Chevy and GMCs. These are good times. Good times to loves trucks.

So I guess I am 1 in 87,011.

Yeah, you probably think hell froze over.

@ GMS/TNT/Johnny Dough.Head

“ GM still in total truck sale lead for the year “

Seems you’re not very brite in mathematics either.

Last time I checked 214k ( Ford ) is more than 213k ( GM ).

GM pulls plug on monthly reporting, that ought to tell you something.
Guess we will see the ugly news in July. The GM vermin on this site will have a bad rash waitng for their trouncing.

I wish they’d post what the largest average trim level was. Because from what I’ve seen the F150 is a very expensive truck. Even with rebates they aren’t easy for the average working guy to afford. I think that while the numbers on that chart are true, they’re still hiding something. So Mark Williams, any idea how many of those 214,191 were F150s or Superduty pickups? Or how many were fleet sales in trim levels most families won’t buy? Because it looks like ford is the only one that included sales from both half ton and 3/4 ton trucks.

@Lefty54- if you are wondering why the GMC trucks exist- you must really be wondering why the Toyota Tundra, Nissan Frontier/Titan, and Honda Ridgeline trucks exist since they sell a lot less trucks than GMC. I also think GMC will see a decent bump in sales when the new 2019 Sierra arrives.

Posted by: GMSRGREAT | Apr 3, 2018 4:52:22 PM
1. Silverado 1500
2. Sierra 1500
3. Silverado 2500
4. Sierra 2500
5. Silverado 3500
6. Sierra 3500
7. Canyon
8. Colorado

Posted by: 2.7EcoBoostRoost | Apr 3, 2018 7:44:51 PM

Still only 4 models.

Maybe you were thinking of all the different trim levels, cab and box configurations.

Now list all of F-series models.

@Mis956

Ford, GM and FCA all include 1/2, 3/4 and 1 tonne in their monthly sales totals.

@ GMS/TNT/Johnny Dough.Head

Are you actually saying that the Silverado 1500 is the same model as the Silverado HD 2500 or 3500?

If you say yes, then Ford has one model.

Do this:
go to NADA, and Kelly Blue Book and look up the resale and trade-in values of the big 3, Ford, GM, Ram Trucks
go to any used vehicle site (cars.com) a used F-150 has a higher price.
A new F-150 is a good value, not only is it $6000 to $8000 less than the GM and Ram it also has a better resale value.
yes,,, I know the Tacoma and Ridgeline has higher resale values than the F-150 but they are compact trucks.
There are many examples where you can get a NEW F-150 for less than a used one costs.

2 points-

1 - is it such a significant part of your life you need to argue over who sells more trucks. Damm, there are much more important things to discuss.
2 - Ford, GM and Fiat don’t care about you, they care about your money. Every one of them has or had had significant issues.

It’s your money, buy what you want and be happy. They are all happy to take your cash. In that, they are all the same!

@ Bailout

When u respond to someone...just put there name, not 3 others, BC I didn't say that comment. When i refer to u or someone else I put only your name or there's!! Thanks!


Now, I could care less about truck sale who leads....same thing with fast food restaurant. McDonald's isnt close to having best, but so many people think so! Just proves there are a lot of stupid people in this world!!!!!

Seems that RAM customers are putting their purchase intentions on hold, waiting for the 2019 model and this is not happening with Chevy customers. Not good for Chevy. And proof that the strategy of keeping the powertrain, mpg, TQ and PL data in quarantine is a bad strategy.

For all you GM boys who thinks GM doesn't have high incentives, they have the highest of the big 3 and it is the same story each month. Bottom line is all manufacturers are putting money on the hoods to move metal each month.

Source: Automotive news

GM
Incentives: $5,082 per vehicle, up 12% from a year earlier and down 2.1% from February, according to ALG. That's forecast to be 15% of its average transaction price per unit.

Average transaction price: $34,912, down 3.8% from a year earlier, according to ALG.

Fleet mix: 22%, up 1.3 percentage points from a year ago.

Inventory: 72-day supply to end March, or 762,776 vehicles. That's down from 85 days, or 779,378 vehicles, a month ago.

Ford
Incentives: $4,150 per vehicle, up 1.4% from a year earlier, according to ALG.

Average transaction price: $37,197 per vehicle, up 3.3% from a year earlier, ALG estimates.

Fleet mix: 34.9%, 1.7 percentage points higher than a year ago.

Inventory: 719,157 vehicles, an 82-day supply. That compares with 717,561 units, an 89-day supply, a month ago.

@ Robert

I agree with you about keeping all those numbers on hold. The main reason I bought my 2018. Tired of waiting and wanted a 6.2L...plus $12K off isn't bad either

Bottom line is all manufacturers are putting money on the hoods to move metal each month...

@6.2 smokin

You got it almost right! Actually the big automakers are pumped about the recent spike in consumer confidence and don't want to miss that particular train leaving the station.

In case you didn't see GM's press release yesterday, they set sales records across a wide variety of products during the first 3 months of this year. GMC had its best "March" in history.

Interest rates are still reasonable and employment figures are the best we've seen in about 20 years so more buyers can qualify for standard credit arrangements.

These are the conditions that car dealers dream about. Detroit is noticing.

And another thing (or two)!

Yesterday my local newspaper didn't have a SINGLE ad for a used pickup truck. SUVs? Sure. Cars? Sure. Trucks? not one!

And another:

the head of EPA has promised that the Obama CAFE targets for 2025 are toast. Ford execs have indicated that they're let down, but the rest of the industry seems very happy to have that particular burden removed.

In other news, GM gremlins now want to ADD GMC CUV's, VANS Etc....in an attempt to persuade us all that GM sells the most of anything. Hey, McDonalds sells the most burgers, it does not mean they're the best.


Posted by: Frank | Apr 3, 2018 5:43:01 PM

\\\\\

A Ford guy using the McDonalds line?

Just be quiet Franky Chingon. At least when you make unintelligent comments we all understand. Trying to sound like you know what your talking about just cracks the rest of us up.

@ andrwken

Yet Frank always boasts about how the F-Series sells the most?? He contradicts himself, and he doesn't even know it!! That's what is funny!!! We should donate him a helmet so when he hits it against the wall, he doesn't hurt himself even more....poor fella!!

Yeah, that CAFE rollback may mot be all its cracked up to be. Are the mfrs fount to re-tool just in time for the next Administration to reverse the current Administration? What about California standards? What about China's standards, whose auto market is now larger than the U.S.? What about stringent Euro standards? Bottom line is: if U.S. automakers back off on improved efficiency standards, they will be caught with their pants down AGAIN at some point, and we'll be bailing them out AGAIN.

https://jalopnik.com/why-u-s-carmakers-could-end-up-wishing-they-never-aske-1824296840

...may not be...

Are the mfrs going to re-tool...

I believe the biggest problem GMC has is they need more dealer penetration.

If I were GM I would add the Buick GMC lines to any Chevrolet dealership where the market does not have a GMC dealer. There are a lot of smaller cities that have a Chevrolet but no GMC dealer in the city. I would think at this point the Chev/Buick/GMC/Cadillac brands could co-exist under one dealer. I believe we have a number of Chevy\Buick\Cadillac dealers already.

Just sell the whole damn lineup under one roof and let the consumer decide which one they want. For a lot of people, having two truck lines for sale under one roof may be enough to generate a sale without shopping across the road.

Some local observations on fleet sales:

I know a few fleet guys in my area. They currently have some F150/F250 trucks with EcoBoost engines. In general, they like them, but they don't like them on windy days, as they say you can watch the gas gauge drop when you're bucking the wind, leading to more fuel stops and impacts to the bottom line. As we are in flyover country where the wind blows more often than not, they say their next vehicles will not have turbos for this reason, so will be normally-aspirated Ford's, Chevys or Rams.

I have another friend who works for the govt. He says they have an edict from headquarters to try and use E85 fuel whenever possible, for political reasons. The field guys hate E85 because they get bad MPG and have to fill up more often. They have taken to requesting trucks that have storage compartments in the bed and tow packages. The storage requirement gets them a RAM truck, and the towing requirement gets them the Hemi engine, which cannot be run on E85. This is their loophole, and results in more RAM requests for the fleet as opposed to GM/Ford, which are able to utilize the E85.

Present CAFE concerns add an estimated FOUR THOUSAND DOLLARS to the price of the AVERAGE car. You can be damned sure it adds a lot more to the price of a vehicle that weighs more than the typical econo-box.

The Obama 2025 CAFE standards were widely panned by the industry and Wall Street --- in private --- back when they were announced but Detroit and Wall Street only gave lip-service to the topic in public. In those days criticizing Obama was considered too risky in many companies, including my own. Being PC is still a big deal in many firms.

Please review the facts.

When we're talking about the impact that CAFE has American consumers and businesses (especially at a time when there is NO science to back up the silly 1970s idea that the world is somehow "running out of oil") we need to explore the nation's real needs in this regard.

TNT- love the top tier people comment about GMC. They should change the slogan, because professional grade sounds a bit childish now a days. I disagree on your statement. The Ram is far above the Sierra in high quality inside and out. I think GMC is now the Lincoln of the truck world. Very few people buy them, they will eventually die-my opinion.

-CT

@ CT

I disagree. I think the 2018 Sierra is better inside and outside then the 2018 Ram by FAR!!!! I drove both of them last year when my truck was going through the buy back. Plus, the 6.2L makes the Hemi seem whimpy. I will say the 8 spd transmission shifts beautifully though in the Ram.
Now the new Ram's interior is very nice!!! the outside not so much.....to much like a Durango...they didn't do enough for the outside. Kinda like GMC not doing enough for their interiors on the 19's.


As for it dying...I hope not! Gm needs to create dealerships that have ALL brands at the dealership! My dealership here in town has all the brands except Cadillac at their store. Its perfect bc if they don't have a GMC or Chevy you want, you can cross shop without leaving town!

That's where GM is hurting GMC...there just aren't that many dealerships around....so many more Chevy dealerships around.

Plus, diversing the new GMC from Chevy will make a difference to I believe. Making it look drastically different will benefit them in the long run!

TNTGMC
why was you're truck going thru a buy back

I would like to say i am currently deployed in the middle east and just ordered my new FORD f150 FROM MILITARY AUTO SALES which gives service members a real good price on a vehicle if you are deployed.MAS has 15 different brands of cars and trucks that they sell, the only company not selling to service memebers is CHEVY,GMC, CADILLAC how un American of a company that was bailed out by the American taxpayer not to offer this. I hope they go bankrupt again.

I would like to say i am currently deployed in the middle east and just ordered my new FORD f150 FROM MILITARY AUTO SALES which gives service members a real good price on a vehicle if you are deployed.MAS has 15 different brands of cars and trucks that they sell, the only company not selling to service memebers is CHEVY,GMC, CADILLAC how un American of a company that was bailed out by the American taxpayer not to offer this. I hope they go bankrupt again.

I would like to say i am currently deployed in the middle east and just ordered my new FORD f150 FROM MILITARY AUTO SALES which gives service members a real good price on a vehicle if you are deployed.MAS has 15 different brands of cars and trucks that they sell, the only company not selling to service memebers is CHEVY,GMC, CADILLAC how un American of a company that was bailed out by the American taxpayer not to offer this. I hope they go bankrupt again.

I would like to say i am currently deployed in the middle east and just ordered my new FORD f150 FROM MILITARY AUTO SALES which gives service members a real good price on a vehicle if you are deployed.MAS has 15 different brands of cars and trucks that they sell, the only company not selling to service memebers is CHEVY,GMC, CADILLAC how un American of a company that was bailed out by the American taxpayer not to offer this. I hope they go bankrupt again.

@ GMS/TNT/Johnny Dough.Head

Are you actually saying that the Silverado 1500 is the same model as the Silverado HD 2500 or 3500?

If you say yes, then Ford has one model.

Posted by: GMBailout | Apr 3, 2018 11:22:22 PM

Do those Silverado's all look alike? Is SILVERADO written on all of them?

TNT, actually you just gave a good point. Why do they not have all the brands at the dealerships? Trying to differentiate is a moot point, they are 2 very close like trucks from the same company. The denalis always reminded me of the truck that tried to be the best but always fell short. I even think the F150 lariat blows the denali away, and its not the top trim level-again my opinion.

-CT

@ CT

See that's where I disagree. The denalis and SLT have soft touch material all over dash and doors. The fords have hard plastic everywhere! They might offer more features but GMs my linknis so much easier to work than the sync system from ford...I tried using my father in laws super duty And couldn't stand it. Just my opinion as well.

Some may recall Chevrolet Silverado had a really dismal March last year when buyers started getting tired of constant repairs. So, this year's sales numbers are a return to normal as buyers once again hope Chevy finally has a decent truck. Those numbers naturally appear as a huge turnaround when in reality it just brought the Sliverado's sales back to its normal distant second. I wonder in which month this year those numbers tank as owners once again figure it out.

@ Dale

I think your confused with Ford?? And i agree with what others have said. People who own GM trucks generally hold on to them longer BC they are reliable. Heck my dad just is getting rid of his 98 this week. I bought it from him so I can leave my 18 sit in garage while I drive it to work. Sick of the dang doors dings I was getting. They weren't going to offer him anything on trade so I snatched it up. .

TNT, actually you just gave a good point. Why do they not have all the brands at the dealerships? Trying to differentiate is a moot point, they are 2 very close like trucks from the same company. The denalis always reminded me of the truck that tried to be the best but always fell short. I even think the F150 lariat blows the denali away, and its not the top trim level-again my opinion.

-CT


Posted by: crunchtime | Apr 4, 2018 11:56:30 AM

Definitely your opinion.

I drive other trucks when I purchase to make sure I'm not missing anything truly great or earth shattering.

Since 2007 and only until the last few years, the Denali package with the 6.2 was unmatched. Who else offered over 400 hp with a 6 speed auto in a half ton truck? The better trans options in the last few years by Ram and Ford have helped but they still can't move their motors over 400hp without eating a lot of fuel. Only the raptor has better numbers at this point and that's only the halo ecoboost, not the everyday driver and I have not heard anyone talk highly of its efficiency being worth mentioning in the same sentence as a 6.2.

That package with the extra creature comforts was always tops after driving them.

I will say GMC needs to stop throwing a Denali badge on all the other vehicles until they offer some performance upgrades on the SUV's and not just a few creature comforts. Drove a new Denali Acadia and it was a huge disappointment and not worth the badging.

I will also agree that the GM trucks are most in need of a refresh right now due to how much better the competition has gotten.

I will not trade in my current Denali until I can drive all of the new trucks out there this fall. I have a suspicion that because the engine specs on the GM trucks are not being released, a Denali 6.2/10 speed will still be a top performer in half ton trucks.



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