Ram Gets Creative to Counteract Sales Slump

2018 Ram 1500 Limited Tungsten 1 II

If you saw our April sales report this week, you probably took note of two issues. First: GM pickup trucks —the Chevrolet Silverado and Colorado as well as the GMC Sierra and Canyon —were not on our list because GM decided to release sales information quarterly rather than monthly. As you might expect, this will create some chaos in the auto industry as automakers try to figure out how well their trucks are selling compared to their competitors. Given that many other industries report on quarterly schedules, we're guessing that other automakers are likely to follow suit.

April numbers also revealed a second big issue: Ram did not see the sales gains it was hoping for with the all-new, vastly upgraded 2019 Ram 1500. In April —which did have two fewer selling days and one less weekend than April 2017 —Ram was down almost 10 percent, and it was more than 11 percent down for the first four months of 2018. Those numbers came coming on the heels of disappointing March numbers in which Ram was down more than 10 percent for the month and almost 13 percent for the first quarter of 2018.

That meant parent company Fiat Chrysler Automobiles had to get creative.

According to Automotive News (subscription required), the launch of the new Ram half ton has not been going well; its much-hyped new mild-hybrid powertrains have not yet been rated for fuel economy by the EPA and unnamed issues at the newly remodeled Sterling Heights Assembly Plant in Michigan are affecting production. Additionally, Ram recently instituted a new Courtesy Transportation Program that allows dealers to place new or previous-generation Ram 1500s into their courtesy fleets for customers but still count them as sales as to help them hit their monthly sales goals. As we understand it, this program was instituted several weeks ago to help boost April sales numbers.

There's no question many saw flattening sales coming for the auto industry —Ford and Toyota pickups are the only exceptions —but if this trend continues, Ram will have to get even more creative going forward. Thankfully for FCA, the Jeep brand is crushing it lately and it has a new pickup truck coming out before the end of the year.

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Comments

Thats an opinion not a fact that you opine to your own amusement.

I was at my local RAM DEALER and the salesman said they got about 20 of the new Ram in stock and they have not sold one yet! They hype the hell out of the e torque and it’s not available

RAMS 🐑 SUCKS JUST LIKE THE GARBAGE MOTORS TRUCKS.

Ford trucks are garbage End Of Story!

You fanboys overstuffed with corporate loyalty crack me up.

@Don--Agree. The fan boys not only buy their fan boy brand but the manufacturer could charge them for hyping their brand and they probably would pay the manufacturer for the privilege to do so. Blind loyalty.

Instead of fighting and all this name calling

Can we agree on one thing?

All pickup truck sales are down due to increasing gas prices.

Tfltruck.com showed one of those vw camper vans. It would be great if vw could generate a midsize truck based on this cab forward platform. Ie microbus platform. The way I see it is that most of the big three discussion here are about front ends, wheel wells, horsepower, special editions which really aren't special. Would be nice to have something totally different and useful enter the market. One might say it wouldn't sell, but Ford said the same thing about a midsize Ranger about six years ago, but now Ford is eating crow on those words

So dealership courtesy vehicles count in sales numbers. What is next? Allowing Hot Wheels to count in sales numbers? How about pictures on T-shirts?
And as usual, most of the comments on this site are nothing but fan boys trying to insult others. Childish.

Ford pickup sales are up.

Where did everybody go?

Ford pickup sales are up.

Jeff
you're correct

but overall truck sales are down cause of the higher gas prices
but the F-150 sales are booming cause the Eco-Boost engines get the best gas mileage
The 2018 F-150 with the 2.7 Eco-Boost wins the EPA Award as the full size gasoline pickup with the BEST gas mileage at 22 MPG
Plus the 2.7 Eco-Boost is no weakling either, it out-powers all V8 engines out there in 0 to 60 times and in towing and hauling numbers with it's torque.
The F-150 is the only truck where you can get it with a console floor shifter with real metal linkage to the transmission and come with real metal alloy wheels.
Not only is the F-150 the best, it's an investment.
After discounts I paid $33K for my 2016 F-150 and today the NADA used price is $38K
I made $5000 by owning one!

The issues with launching a new generation and an initial sales dip between iterations of a model are not new or unique to Fiat.

Obviously some companies handle it far better than others. Ford has almost always consistently been the best of the big 3 minus 1 at managing factory tooling, production, labor, finance, material issues and costs.

The change of the F150 from steel to aluminum in a new iteration went about as well as it possibly could and was still a massive undertaking in time expense and did create a brief production shortfall and issues.

The introduction of an all new hybrid drive train further complicates all of this for Fiat. I'm sure they will get it worked out.

Or go broke... again.

GM switching to quarterly sales reporting is interesting.

At least that way they don't have to declare to everyone monthly that the F series outsells their Silverado or Sierra (and sometimes both combined), and that the Taco is still the pretend truck king. Or that the Fiat is nipping at and sometimes getting the better of the Silverado.

Probably better for them to only having to publicly admit that 4 times a year instead of 12.

but overall truck sales are down cause of the higher gas prices
but the F-150 sales are booming cause the Eco-Boost engines get the best gas mileage
The 2018 F-150 with the 2.7 Eco-Boost wins the EPA Award as the full size gasoline pickup with the BEST gas mileage at 22 MPG
Plus the 2.7 Eco-Boost is no weakling either, it out-powers all V8 engines out there in 0 to 60 times and in towing and hauling numbers with it's torque.
The F-150 is the only truck where you can get it with a console floor shifter with real metal linkage to the transmission and come with real metal alloy wheels.
Not only is the F-150 the best, it's an investment.
After discounts I paid $33K for my 2016 F-150 and today the NADA used price is $38K
I made $5000 by owning one!


@ Ecoboost Rules

LOL!!!! More Ford Lies Propoganda

The Ecobusts never get what they are supposed to get.....we all know this, just stop...u sound like my nephew...ugh!!

TNT- what are they supposed to get? My nephew has a 2015 F 150 ecoboost, they say he should get 17, he gets 17.5 mix C&H. If you are in the range shouldn't that be good enough? Or are you looking for them to get a different number?

-CT

GM has the best truck! I had an F 150 brand new for a rental and it sucked so bad! It drove like crap and the headlights are the worst i could not see anything at night time i should have brought a flash light that would have been better! As for Ram nothing against them but the trucks are nothing special i would deff get a Ram over a ford well i would walk b4 i would buy a ford and the titian and tundra are not real trucks imo So GM 1st, Ram 2nd, Toyota 3rd, Nissan 4th and i will walk b4 i buy a ford!!!!!

@ CT

is 17.5 mpgs...25mpgs?? UMMMMM..no, so I think u can do the math and see how they LIE...

@ CT

BTW...I have 1600 miles on my GMC now and traveled through 2 storms, 30+ mph winds, 75-80 mph interstate driving, drove around town, and back from a 372 mile trip this weekend that the wife did a half marathon and the truck achieved 20.6 mpg!!! That's with the most powerful v8 produced in a truck...not some 325hp gerbil motor!!!

Dealers dont have new 2019 RAM 1500 on the lots..

Sure a few dealers have 1 ..WOW !!

Some dealers have top of the line 4 door crew cabs !!

No Quad cabs on the lots yet,no full line on dealers lots,no truck in different colors...

We finally got 2 RAM 1500's here last 2 days of April at a dealer near my home !

People are waiting for more trucks in different colors,options and cab configurations ..You're not going to buy a loaded black Crew Cab Laramie if you want a Red Quad Cab Rebel or Silver Big Horn Quad Cab !!


Furthermore,they had production DELAYS for the 2019's...

Dealers dont have them at all,some barely had any in April if they did..The most I have seen was 7 at a dealer as they advertised and you go there,they only had 1 that arrived as of April 28 !!

Dealers dont have Quad Cabs only Crew Cabs....People want to see more than 1 on a lot to compare them and see what color,options they want !!! Its not like its the older 1500 where they know what color and options they want when tey walk in the dealer !! As they seen them driving around or they have looked at similar ones in person..

Vehicles are different in person than looking on line..Thus people want to see what they look like in different trim levels and colors...

@TNTGMC...

RAM is the longest lasting line of trucks,you cant deny that !!!

In Canada in harsh environments they have its their longest lasting truck ! Even here in America they advertised that a few years ago..

@ Ecoboost Rules,

Try selling your used F150 for $38,000 !

I own a dealer and good luck with that,you can buy them for $32,000 new today !

I would offer you $22,000 tops and as a trade you would take it ! 99% of the people do !

I know 2 EcoBoost owners and they get 12-14 city mpg..1 replaced it with Ford 305 cubic inch , 5.0 V-8 and love the V8 as they actually are as quick and gas mileage is better for the city/hwy combined..

I buy some Ford trucks at dealer auctions but am weary of them,never a diesel truck or Older Triton engines I stay away from and a few EcoBoosts have had issues at lower mileage with turbos and head gaskets..So,only Fords I would buy from now on are 5.0 F 150's..

I babied a 2.7 around and didnt do better than 15.8 mpg ,the truck had 23,000 miles and was babied since new by 1 owner !! Unreal not impressed ! A same year Dodge RAM 5.7 Hemi but had the highest mileage 129,000 miles did 18.5 mpg and a GM 6.2 with 55,000 miles was 18.6 mpg !!

I see a third bailout of Chrysler !!!!
Don’t waste are tax payers money let them go under

I just came here to comment about how awesome the EgoBoost is.
Oh, this isn’t the knitting forum?
Pickup trucks?
EgoBoost rules.
Later suckas!

/sarc

you guys are jealous that the V6 Eco-Boost has better performance numbers than your V8

My 3.5 Eco-Boost gets 17.3 city and 22 highway

I can go 70 mph and tach at 1300 rpm
just barely above idle speed for your gas guzzling V8
I only spend $30 a week on gas
what do YOU spend?

We bought 1999 Sierra 5.3 ext-cab new with 3.42 axle: now with 8,000 operating hours & 310,000 miles. Kido's been towing an 12,000 lb rated trailer for the last 6 months. Thing just won't die. Anything that breaks we can fix, parts are cheap and the procedure simple and quick.

@ ecoboost rules

Lol...you keep dreaming their fella....my 6.2 out performs your gerbil engine and gets better mileage towing or not towing...

We bought 1999 Sierra 5.3 ext-cab new with 3.42 axle: now with 8,000 operating hours & 310,000 miles. Kido's been towing an 12,000 lb rated trailer for the last 6 months. Thing just won't die. Anything that breaks we can fix, parts are cheap and the procedure simple and quick.

@ Bob Mc

This is why I buy GM!!!!! They are RELIABLE!!!! RUN FOREVER!!!!

[re: GM sales Vs Ford]

Probably better for them to only having to publicly admit that 4 times a year instead of 12. Posted by: Clint | May 7, 2018

You gotta be kidding!

That would be like Richard Petty being ashamed of being the King. GM sells more trucks than Ford EVERY year. Try to name the last time Ford sold more pickups than GM.



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