Ford, VW Looking to Make Global Music

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Ford and Volkswagen are entering into a type of partnership to more efficiently produce vehicles in markets that will save (and make) them money. Can a joint venture pickup truck be far behind?

According to Automotive News, the two large automakers have entered into a "memorandum of understanding" to allow discussions to continue about potential product sharing for future retail and commercial buyers.

In a statement released by Ford, Jim Farley, Ford's president of global markets, noted that it will always be interested in improving its business efficiency and effectiveness with potential allies in order to improve its global and national portfolio. As you might have guessed, some are speculating that Ford (a world leader in pickup and SUV products) could be offering VW some much needed help in figuring out a profitable U.S. marketplace product, possibly similar to the concept Atlas Tanoak unibody mid-size pickup.

Interestingly, the name Atlas has been recently shared in different ways with both Ford and VW in the form of the original all-aluminum F-150 concept vehicle showed more than five years ago, called the Atlas, as well as VW's current full-size SUV, which was the platform used for the pickup concept shown at the 2018 New York International Auto Show.

Whether Ford is looking for a way to exit the quirky European markets or VW is looking to find a stronger, better way to break into the U.S. commercial market, this type of alliance could prove interesting. However, the last memorandum of understanding Ford was part of (with Toyota regarding hybrid technology, specifically for full-size pickups) did not bear any fruit as far as a shared product. Since that Ford/Toyota connection was dissolved, Ford has since decided to come to market with its own 2020 hybrid F-150, and Toyota is rumored to be offering its own hybrid system with the next-generation Tundra, likely due out in 2020.

Whether or not a new pickup or SUV from either Ford or VW comes out of this new alliance, the automotive world seems to be getting smaller yet providing customers with more choices. And we're all for that, as long as the quality of the products follows, too.

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Comments

While VW has decades of unique engineering experience, they really can't do much better than tag-teaming with Ford to co-develop a truck.

Ford will continue to lead the segment, even if TNT and GMSRGREAT can't get it through their thick skulls.

where is Gm? why are they always behind!!! WTF very frustrating to watch Ford take the lead on trying new things, i'm trading my 6.2 in on an Eco-Boost it has the most available torque of any half ton pick up out there and smokes my 6.2 when towing

This makes a bit more sense with Ford making the huge mistake of abandoning most car production. VW small and midsized cars are superior to the Big 3 minus 1's current offerings. VW could fall in on the new Ranger/Bronco as well as Ford's much more mainstream crossover offerings, even full size trucks and vans if they want to ultimately go there. I had always hoped for a similar arrangement between Ford and Honda that was to never be. Imagine an accord rebaded as a Fusion or Civics as Foscuses... MUCH IMPROVED for Ford and Honda getting rebadged full and midsized trucks/SUVs. Time will tell all this still seems murky but the connection to "we are getting out of small/midsized cars" and getting into bed with VW whos bread and butter is small/midsized cars is a bit much for coincidence.

Fake papajim comment above.

fake TNTGMC comment as well

I haven't commented in 2/days and comeback to see whats beem going on amd some clown is still posting under me....worthless

Assuming there is a lasting partnership, Ford and VW would be smart to sell a VW-branded version of the new Ranger. A basic badge job.

VW did this with Chrysler back in 2009 or so with the Town and Country mini-van. Nissan (and Suzuki?) did this as well, rebadging the Frontier.

It's not a big market impact but it gives them something for their dealers to quit bitching about.

BTW. Only in very high altitude's will your ecobust out tow my 6.2L. Here in Midwest on I29, were I live, I out tow and out fuel economy any eco junk! Plus mine 6.2L more reliable and has GMs small block V8/heritage behind it! I'll stick with that any day! U lose!

I actually didn't mind the Atlas concept. Looks good. Hopefully they bring it to life with a good motor that can tow atleast 5k lbs. Other wise it would be useless as a truck.
Bc I hate to say it, but if your not in construction. 5K lb payload can get 75% of truck buyers out there by with whatever they need done.

I sure hope VW don't mind having their intellectual property stolen like Ford has done with Toyota and GM. Why does Ford always have to team up with bigger players like GM, Toyota and now VW to develope new technology?

LOL! Can you believe the comments above me?

Wow! Have you had your bar mitzvah yet?

Ford knows they cant make good small engines and vehicles, so they need Vokswagon. Need proof of that? Well, prove it to yourself by thinking of a small reliable vehicle that Ford has ever made. Go on. I'm waiting. And don't think the old Ranger. That had a German engine too. checkmate. Come to think of it, Ford really does not make very reliable big vehicles either. Thank goodness for Toyota, and sometimes GM and RAM vehicles.

Ford knows they cant make good small engines and vehicles, so they need Vokswagon. I'm waiting. And don't think the old Ranger. That had a German engine too. checkmate.
Posted by: John | Jun 25, 2018

@John

Get your facts straight first, John. The 4.0 Ford was a V6 design from Cologne, Germany. The others were the 3.0 Vulcan (the better six cylinder) designed and built in America. The SOHC 2.3 Pinto engine was used in Rangers for quite a while, followed by a different DOHC 2.3 design co-developed with Mazda. The two 2.3 engines were terrific engines. The 3.0 was an awesome engine. The 4.0 was a problematic engine that went through many redesigns.

those are the facts, John. VW needs Ford worse that Ford needs VW.

Thanks for the laugh, John. Great comment papajim.

BTW. Only in very high altitude's will your ecobust out tow my 6.2L. Here in Midwest on I29, were I live, I out tow and out fuel economy any eco junk! Plus mine 6.2L more reliable and has GMs small block V8/heritage behind it! I'll stick with that any day! U lose!

i can't even spell right, i have hemorrhoids so i wear @$$LESS CHAPS FOR EASIER ACCESS

After the VW scandal, they need help.

Fake news by fake child

Excuse me, I'm on a phone and didn't know this was grammar school

How about u woman up and just tell us who you are and why u like posting under others names.

And I agree with papajims comment, VW does needs Ford more than Ford needs VW.

@ TNTGMC

Quit your bellyaching. Be a man and stop beotching.

If you’re not spreading propaganda about GM, you’re whining like a school girl.

I wonder if Ford now realizes that their Ranger is late to market, bland looking and offers nothing unique to make it standout in the maturing midsize truck segment. Ford aligning with the worlds largest auto manufacturer (VW group) will expose Ford to the forward thinking that if desperately needs to be competitive in building products that people actually want to buy.

This article isn’t about the Ranger you whiner.

hey Jeff

Mind your own business if it isnt u. Otherwise stay on topic and shut it.

This is nothing more then the start of Furd being sold off. They couldn't make cars so quit, they offering 20,000 grand off their junk trucks no one but fleets buy. This is the beginning of the end of Furd LMBO!

Well that is if Furd don't steal all of VM tech like they did Toyota, GM, Mazda. Furd the joke of US manufacturers LMBO!!!!!!!

Considering what Ford did with Toyota in that partnership, I don't trust them.

http://autoweek.com/article/car-news/after-bad-breakup-ford-and-toyota-race-hybrid-pickups

"Toyota Motor Corp.'s powertrain chief says Ford Motor Co. didn't exactly steal Toyota's hallmark technology. But he insists his counterparts in Dearborn, Mich., milked the exchange for all they could before abruptly ending talks with Toyota's blueprints in hand."

Furd hybrid truck two storys back in nothing more then a rushed Toyota LMBO!!!!!!!!!!!!!!!

I like to make music with my special friend Frankie in the back of his Sooper Dooty...giggles

Jeff is just excited cuz tonight is the big Ford circle jerk over at Frank's house

Another thread ruined by GM clowns.

@Mark Williams
Ford is concerned about lack of electrification of it's Vans. That is where VW comes in, it is doing a lot of electrification for delivery vehicles which are primarily Vans in Europe.
VW subsidiaries Scania and MAN have developed electrified MDT's for Navistar too use.
Scania and MAN wanted to buy Navistar outright, but the tariff issue might have slowed that down.
VW's Heavy Truck division sold 209,000 Heavy Trucks Globally last year.Too put that into perspective North American heavy truck sales were 269,000 trucks for the US, Canada and Mexico

Jeff is just excited cuz tonight is the big Ford circle jerk over at Frank's house

Posted by: Sean | Jun 25, 2018 4:33:08 PM

You better believe I am Sean!! What time should I be there? Do you think Frank would mine if I crashed the party?

@ Jeff
Crash the party? You are the guest of honor. Always invited at our house. No GMshills are invited. Period. Our colorful flag is outside you can't miss it

@papajim
More Ford needs VW's considerable EV expertise for Commercial Vans.
VW wants to enter the North American market as a Van Supplier

I hope VW takes precautions working with Ford. After what they did to Toyota, I wouldn't trust them.

@ Brick

Why would anyone ever trust Ford?

@Robert Ryan

EV is a micro market for Ford at this time.

Their interest in VW is surely due to VW's dominance in the global marketplace, and Ford offers VW a chance to sell pickups in North America, a market where they presently have zero product to offer consumers.

Rest assured it drives their American VW dealers to distraction not having a pickup to sell in a country were pickups and large pickup-based SUVs outsell everything else.

@ Jeff
Crash the party? You are the guest of honor. Always invited at our house. No GMshills are invited. Period. Our colorful flag is outside you can't miss it

Posted by: Chris | Jun 25, 2018 5:38:33 PM

Thanks Chris. YOu and Frank are awesome. Please email me directions to your place. Anything special that I can bring along?

@papajim
Ford is interested in using VW EV tech for future Vans. VW wants to get into selling Vans in the US. It is on the verge of buying Navistar to get into the US Trucking supply chains
Amarok is an afterthought. Ford wants it's delayed Ranger to do well in the US

@ TNTGMC

Quit your bellyaching. Be a man and stop beotching.

If you’re not spreading propaganda about GM, you’re whining like a little school girl.

@ Jeff

What do expect from a GM jumper?

Ford wants it's delayed Ranger to do well in the US...Posted by: Robert Ryan | Jun 25, 2018

@Robert Ryan

This has nothing to do with the Amarok. VW has nothing to offer its US dealers in a country where pickups and SUVs dominate the landscape. Coupes and sedans are deader than hell. It's all VW has. They brought the Atlas to market 10 years after Ford GM and Chrysler all had similar products already in the market.

Ford has an interest in alternative energy, but it's a tiny part of their total business plan.

They're still fighting the last war. Ford is a remarkable company presently being run by a weak senior management team. Ford stockholders need to help Bill Ford get a new hobby to take his mind off trying to run the company.

Perhaps Ford will get some help from VW in that regard but VW has had a lot of turnover at the top because of the stupid issue with diesel pollution concerns. Dumb.

@papajim
VW only sells 5% of its turnover in the US. It does not sell any Vans that are a big part of its Commercial arm( NOT Truck and Bus division) VW wants to start selling Vans in the US
Ford is trying to get into mobility and EV. VW is much more advanced than Ford

JD off his Meds again. In a panic ,knows what coming in the quarterly sales report.

Quarterly sales report? Ford is at the top in full size with the F-series and GM sales the most pickups total. Same as its been for several years now

@ Jeff

This coming from a guy who is going to a so called "party"!

Go meet up at a gentleman's club, not here on this forum!

@Robert Ryan

VW is a follower not a leader. Their products in North America have broken no new ground for decades.

At least Honda has taken some chances in terms of product development. The Element, the S2000, the Ridgeline. VW has no such activity. Were it not for VW being such a big company this would not even be a story.

i'm trading my 6.2 in on an Eco-Boost it smokes my 6.2 when towing
Posted by: TNTGMC | Jun 25, 2018 9:50:58 AM

No literally, the Eco-Boost blows all kinds of oily blue smoke on his 6.2. Turbo seal went and the valve guides are worn. Legendary Ford quality.

I am NOT a fan of German engineering , or any European engineering.
American and Japanese Engineers are much better where the only thing the Japanese engineers miss is building vehicles for cold weather use skimping on insulation, and strong climate control (weak heaters) and weak AC for the summer.
German engineering is over-done, too complicated, trained technicians can't repair or figure out where an American vehicle is easy to repair and figure out.
If you take a German BMW in for a service it costs $700 where it's $100 for an American or Japanese vehicle

I am NOT a fan of German engineering , or any European engineering.
American and Japanese Engineers are much better where the only thing the Japanese engineers miss is building vehicles for cold weather use skimping on insulation, and strong climate control (weak heaters) and weak AC for the summer.
German engineering is over-done, too complicated, trained technicians can't repair or figure out where an American vehicle is easy to repair and figure out.
If you take a German BMW in for a service it costs $700 where it's $100 for an American or Japanese vehicle

@papajim
VW is only concerned within Navistar in the US and Ford is interested in VW EV technology

@robert ryan

You're talking about assets. I'm talking about new markets for VW.



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