Best-Selling Pickup Trucks: Second Quarter 2018

1 2018-PUTC-Sales-Header[5]A1 II

Astute readers will note some unusually high numbers in our sales chart for this report due to the fact that we have now gone to quarterly reporting. The chart below includes three months of sales data. The change is linked to GM — which manufactures more than 35 percent of the pickup trucks listed in our sales chart — moving to quarterly reporting. We're guessing other manufacturers are likely to follow suit by the beginning of 2019. So, the numbers below cover April, May and June 2017 and 2018 sales.

Good news seems to be the theme of this report for the major pickup players, with the exception of Ram, which has flat numbers for the second quarter and is down for the year. Of course, given the fact the truckmaker had a major vehicle changeover in the 2019 Ram 1500 and is now producing the half tons at two separate facilities, maybe a little dip should be expected. We'll have to watch quarters three and four for more telling trends.

GM, to put it mildly, is crushing it, with all its pickup trucks in the black and the Chevrolet Colorado at more than 46 percent ahead of this three-month period in 2017. The Toyota Tacoma continues to be the strongest player in the mid-size class, averaging more than 20,000 units each month. Of course, that means we'll continue to see flat sales number for the full-size Toyota Tundra, as they're both made in the same plant and Toyota seems to be prioritizing the Tacoma out of the San Antonio plant to feed the hungry marketplace.

Nissan and Honda are the only players not doing well this quarter, although Nissan Frontier sales for the year are still quite impressive, besting the first half of 2017 by more than 10 percent. And from what we're hearing, there are some great deals to be had on the aging mid-size pickup before the new model shows up in 2019.

The sales report we'll share in early October will give us a clear sense of which manufacturer worked the hardest to move 2018 models off the lots this summer. Stay tuned.

Cars.com graphic by Paul Dolan; manufacturer images

2018 Q2 Sales Chart

 

Comments

Winning bigly in 2018!

LOVE
FORD!

After looking through a lot of insurance photos of totaled trucks, I must say that 6 out of 72 trucks with side damage from ford (aluminum) had their door/doors completely ripped off their hinges. I think that this is a serious issue, ford built these trucks to score good on certain tests, but real world accidents show a true story. I did not see any ripped off doors (besides just skins) with any of the steel trucks.

Ford wins again

Ford wins cause they have the Eco-Boost !

Looks like GM has sold more trucks in 2018 than Ford.

That Silverado sure ain't catching Ford F-Series dust, they're just getting dusted, the biggest failure is the Sierra. Pitiful, god bless them.

The most surprising (to me) finding in this report is the failure of the Nissan Titan to catch on. I wonder if the appeal is not as great as I expected or if there is a supply issue.

papajim

391,948 - both the Silverado and Sierra
478,671 - add Colorado and Canyon

you're correct!

but it takes FOUR different trucks and models to narrowly beat Ford

I am waiting for the excuse the dial shifter rednecks give that they lost sales. It's going to be fun to read!

Looks like Ford is selling 59,190 more full-size truck than Chevy + GMC combined. Amazing.

By the way, Ford F-Series has the lowest incentives and highest average transaction prices compared to Silverado and Ram. Customers love the high-strength, military-grade, aluminium alloy and the capability it provides. #BuiltFordTough

@Ecoboost

You sound like Hillary Clinton whining about losing the election and writing a long list of excuses for why she could not close the deal.

Meet the new boss!

Silverado, best selling model truck in America!

Midsize twins are making a surge against Tacoma. Be interesting to see if they can close the gap in the next few quarters. I'm seeing a lot more midsize's this year. Go midsize.

By the way, Ford F-Series has the lowest incentives and highest average transaction prices compared to Silverado

Posted by: Dave Z. | Jul 3, 2018

Please cite your sources. Call!

Mike Levine (@mrlevine) Tweeted:
Ford F-Series has the lowest incentives and highest average transaction prices compared to Silverado and Ram. Customers love high-strength, military-grade, aluminium alloy and the capability it provides. #BuiltFordTough https://t.co/zFJ1uFvrEi https://twitter.com/mrlevine/status/1014138715898351617?s=17

Ford is also crushing it in vans.

Big Ford Transit vans crushing work. Sales up 25% in June to 13,533 units!

Midsize YTD % increase in general is the highest. Maybe the masses are finally waking up that it'll do 95% of what the masses need. Except that Ridgeline's numbers. Kind of sad they are so low. And I love the marketing at these huge corporations. They can be so dead wrong so often.

Angelo

When the 2019 Ford Ranger comes out it will be #1 in compact pickup sales where the Tacoma will be dust

Toyota had a long-long time to update their 2005 Tacoma and they blew it !

papajim

391,948 - both the Silverado and Sierra
478,671 - add Colorado and Canyon

you're correct!

but it takes FOUR different trucks and models to narrowly beat Ford

I am waiting for the excuse the dial shifter rednecks give that they lost sales. It's going to be fun to read!


Posted by: Ecoboost Rules | Jul 3, 2018 2:24:12 PM

These are the same dimwits that gloat, GM sells more Trucks then Ford, but in the same sentence they say, McDonalds sells the most trucks, it does not mean they're better.

They're pretty funny, what funnier is that papajim is the blind leading the blind, that guy is a huge loser.

I saw a guy this morning opening up the Ridgeline tailgate, to the side, at a golf course parking lot in the hills I peddle in the mornings. I thought that's a nice design.

Can we all agree that the Titan is a turd?

@Frank

Being criticized by you is a badge of honor for me.

I wish all of the people I come into conflict with in my life were as bright as you are.

Yeah and the Ridgeline bed is a nice place to store juice cocktails for after a long hard day of golf. Can't beat it.

@EcoBoost
I'd just be happy to see more development money go into midsize, but Ford marketing was #1 at getting the midsize market potential WRONG! I bet Ford doesn't come out with even a 6' 3" bed Ranger. It'll be just like the rest: 6'0" measured at the top of the bed with gate closed.

Notice that Mark William's very excellent report is missing the F word.

Not F**k. No I mean F-o-r-d

I guess there were no upbeat comments for the Ford brand during the last 90 days.

Ouch!

Many posters on here are funny. Just love to put fuel on the fire by adding the numbers between Ford and Chevy. I'm thinking that 99.9% of the people who post here know how to add, so why bother doing it for them. Everyone has a calculator in their phone. I guess it's all part of the monthly humor effect which is turning quarterly now if I understand it correctly. So be it.

GM is crushing it in the pick-up sales and full size SUV segments. Of course, most of those full size vehicles have the best V8's in the industry. With the all new GM full size twins about to hit the market, Ford show rooms are about to look deserted.

Angelo

The biggest mistake is when they discontinued the Dodge Dakota, that was the perfect smaller, midsize truck that could almost haul the same volume and weight as a full size truck.
Now most of the full size pickups are the same price new and get the same and better gas mileage as the smaller compact trucks such as the Tacoma and Ridgeline so buyers see a better value in the full size trucks.
The new Ford Ranger will have the power of a V8 with 25 MPG at a bargain price. I see a win-win-win for Ford

I should also add.

As the segment leader, F-Series is on a record-setting pace with sales up 4. 1% over the first half of 2004, a then record year for F-Series, with 939,511 pickup sold. Transaction prices are the highest of any full-size pickup manufacturer, $46, 800.

Nothing new here, Ford once again kicked GM's twins butts by over 22000 unit's, ouch...

Transaction prices are the highest of any full-size pickup manufacturer, $46, 800...Posted by: Mark | Jul 3, 2018

@Mark

Is that statistic on an upward trajectory? GM's is.

Why so much hate? Both GM and Ford sell a lot of nice, posh trucks....mostly to people who drive them to the fast food drive-thru and the mall. 9/10 times, its either a full family using it as an SUV or a soccer mom taking the kids to school.

They are all basically ridgelines now. Crew cabs with a 5ft bed.

I know! I Know! I know what excuse the Ram Boys are going to give why the 2018 Ram sales are down-down-down !

They are going to say everybody is waiting for the new, redesigned 2019 Ram

tell you this? IF the 2019 Ram sales soils the bed then that will horrible for Ram cause they invested everything in the 2019, thru in the kitty, they will lose everything

will be interesting to see what happens

The new Ford Ranger will have the power of a V8 with 25 MPG at a bargain price. I see a win-win-win for Ford

Posted by: Ecoboost Rules | Jul 3, 2018 2:55:31 PM

New Ranger, is that like a unicorn or mythical military aluminum.

@Ecoboost

You sound like Hillary Clinton whining about losing the election and writing a long list of excuses for why she could not close the deal.

Meet the new boss!


Posted by: papajim | Jul 3, 2018 2:28:38 PM

you sound like Bernie Sanders, if we combine everything GM sells they sell the most, even when GM doesn't count the two together, kinda like Bernie's speech let's make the middle class and the rich pay for it all, combined they can do it

@Ford Rules...

Nobody has EVER accused me of sounding like Bernie! How in the world did you reach that conclusion?

Better yet, leave us in suspense.

@Ford Rules...

Think about it this way. Ford is a big corporation, GM is a big corporation. Both companies do business world wide.

Both companies make pickup trucks, one makes more than the other. Can you guess which company sells more trucks?

@Ford Rules...

Think about it this way. Ford is a big corporation, GM is a big corporation. Both companies do business world wide.

Both companies make pickup trucks, one makes more than the other. Can you guess which company sells more trucks?

@Ford Rules...

Think about it this way. Ford is a big corporation, GM is a big corporation. Both companies do business world wide.

Both companies make pickup trucks, one makes more than the other. Can you guess which company sells more trucks?

I guess there were no upbeat comments for the Ford brand during the last 90 days.

Ouch!


Posted by: papajim | Jul 3, 2018 2:46:39 PM

Well when you dominate month after month for 40 years it tends to be the norm. Just like GM cannot match Ford full size numbers. That is the norm. Even with GM's constant 20 and 30% off sales.

@Ford Rules...

Think about it this way. Ford is a big corporation, GM is a big corporation. Both companies do business world wide.

Both companies make pickup trucks, one makes more than the other. Can you guess which company sells more trucks?

Both companies do business world wide.

Both companies make pickup trucks, one makes more than the other. Can you guess which company sells more trucks?


Posted by: papajim | Jul 3, 2018 3:29:59 PM

Ok, what are the world wide truck sales numbers?

Sorry papajim, the world is seeing that Silverado sure ain't catching Ford F-Series dust, they're just getting dusted, the biggest failure is the Sierra. Pitiful, god bless them.

based on papajim, where is the GM1500 Silverrada, or GM1500 Sierrado, that's guy is a clown.

Frank.

Seriously man, get sober. It seems hard at first but if you'll try it I promise you that you will see a light at the end of the tunnel.

It's not as difficult as it might seem at first.

Until you do, you won't be able to think clearly. It's a big price to pay.

@ Frank

I love my Sierra. Classiest truck out there. Especially with its monster 6.2L engine under the hood. Gotta say its a lot better than any truck u drive!

BTW...u still upset about that 1 million mile 5.3L I found u....ya keep running and licking those wounds...LMFAO!! And it was a truck not a van. Lol

@Ecoboost
The big three all left the midsize market. Yah, that Dakota had the Magnum, but it guzzled. I looked at a few used one's but didn't pull the trigger. Ranger at bargain price: yet to be seen, but I'm hopeful. Like $35k version of Tesla 3: yet to be seen. "Fancy marketing" is job #1.

@Ridgeline Owner Assn.
That's one expensive cooler. I think I can buy a cooler with wheels nearly the size of a Ridgeline's cooler for ~$60, and with wheels I can wheel it into the backyard, or onto the beach, or just put in the crew area when done tailgating prior to entry into a stadium. :-)

Is that all you got, "get sober." You really need a life, and don't let the fireworks tomorrow night ruin your shiny helmet.

Frank, there you go.

If ten normal, sober people read your remarks they'd be unable to grasp your message. This is important.

Being unable to communicate clearly and failing to be understood must make you feel isolated. Drinking too much, combined with feelings of isolation is a deadly mix.

Get help.

@ Frank

@ Elivis

You two rattled the GMshills big time. The tell those idiots keep moving the goalposts

Good work!

Being unable to communicate clearly and failing to be understood must make you feel isolated. Drinking too much, combined with feelings of isolation is a deadly mix.

Get help.


Posted by: papajim | Jul 3, 2018 4:03:11 PM

Actually it is you that needs the help. You have been whining all day and going on a mental break down rampage. That dealer visit bill must have taken a big bite out of your available funds today. I hope the dealer at least gave you some free coffee.

To make long story short. I recently drove an f150 xlt(rental) and Nissan titan sl and guess which one I bought... Titan. No offense to all the fanboys and loyalists....hands down the Titan is a better truck overall. Not going to argue best in this and best in that. Best does not mean better. Ok. Fire away

By the way, Ford F-Series has the lowest incentives and highest average transaction prices compared to Silverado and Ram. Customers love the high-strength, military-grade, aluminium alloy and the capability it provides. #BuiltFordTough

Posted by: Dave Z.

Ecoboost Rulez says that Ford is offering up to 35% off their upper trim F-150's.

https://www.youtube.com/watch?v=AmN3iDVE3Js



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