Best-Selling Pickup Trucks: Second Quarter 2018

1 2018-PUTC-Sales-Header[5]A1 II

Astute readers will note some unusually high numbers in our sales chart for this report due to the fact that we have now gone to quarterly reporting. The chart below includes three months of sales data. The change is linked to GM — which manufactures more than 35 percent of the pickup trucks listed in our sales chart — moving to quarterly reporting. We're guessing other manufacturers are likely to follow suit by the beginning of 2019. So, the numbers below cover April, May and June 2017 and 2018 sales.

Good news seems to be the theme of this report for the major pickup players, with the exception of Ram, which has flat numbers for the second quarter and is down for the year. Of course, given the fact the truckmaker had a major vehicle changeover in the 2019 Ram 1500 and is now producing the half tons at two separate facilities, maybe a little dip should be expected. We'll have to watch quarters three and four for more telling trends.

GM, to put it mildly, is crushing it, with all its pickup trucks in the black and the Chevrolet Colorado at more than 46 percent ahead of this three-month period in 2017. The Toyota Tacoma continues to be the strongest player in the mid-size class, averaging more than 20,000 units each month. Of course, that means we'll continue to see flat sales number for the full-size Toyota Tundra, as they're both made in the same plant and Toyota seems to be prioritizing the Tacoma out of the San Antonio plant to feed the hungry marketplace.

Nissan and Honda are the only players not doing well this quarter, although Nissan Frontier sales for the year are still quite impressive, besting the first half of 2017 by more than 10 percent. And from what we're hearing, there are some great deals to be had on the aging mid-size pickup before the new model shows up in 2019.

The sales report we'll share in early October will give us a clear sense of which manufacturer worked the hardest to move 2018 models off the lots this summer. Stay tuned.

Cars.com graphic by Paul Dolan; manufacturer images

2018 Q2 Sales Chart

 

Comments

Frank, Codes enforcement stopped by when you guys weren't home. They are going to cite you for your non running truck that is sitting out at the curb. This is due to the fact that the license has expired. You should really haul that thing off to the scrapper if you are not going to repair it for the umpteenth time!

"GM, to put it mildly, is crushing it, with all its pickup trucks in the black and the Chevrolet Colorado at more than 46 percent ahead of this three-month period in 2017."

GM is sneak attacking Ford and it's working well. The Ford crack heads just can't understand whats going on. LMBO!!!!!!!!!!!!!!!!!! Looks like GM will add 2018 in the books with 2015 2016 2017 as the pickup truck sales leader!

https://www.youtube.com/watch?v=AmN3iDVE3Js

Posted by: Wixman | Jul 3, 2018 4:21:36 PM

It's not uncommon to see a door ripped off in an accident. Especially a side swipe. The door gets caught on the other car or vehicle and gets pulled off. The bad ones are when the door gets mangled and enters the cabin with a person there. It usually requires new interior if you catch my drift.

i like that it's all done up quarterly. Brilliant!

And I see the comments are a little pent-up from a quarter of waiting. Still not going to buy a ford again till they make something I like. Bronco maybe. Perhaps a v6 based of the 7L be nice if it had pushrods too.

That dealer visit bill must have taken a big bite out of your available funds today. .. . Posted by: Elvis | Jul 3, 2018

Something tells me this is Big Elvis from down under making a return to PUTC.

Actually the bill yesterday was just for two windshield wipers. Period. No charge for the diagnostics.

Have a nice day.

Ecoboost Rulez says that Ford is offering up to 35% off their upper trim F-150's.

https://www.youtube.com/watch?v=AmN3iDVE3Js

Posted by: Wixman | Jul 3, 2018 4:21:36 PM

Them Ford beer cans look like a real death trap!!!!! May IIHS should start doing test like these side swips, so everyone can see how deathly these AL beer can Fords really are!

Actually the bill yesterday was just for two windshield wipers. Period. No charge for the diagnostics.

Have a nice day.


Posted by: papajim | Jul 3, 2018 4:41:22 PM

Awe, you had to finance the rest.

Just like GM cannot match Ford full size numbers. That is the norm. Even with GM's constant 20 and 30% off sales.
Posted by: Elvis

Ecoboost Rules was saying a couple weeks ago that it's stupid not to buy a 2018 F-150 because you can get an upper trim level for 35% off. Seriously. He said that just a couple weeks ago.

Mooresville Ford of North Carolina is advertising up to $15k off a 2018 F-150.

Legacy Ford in Texas is advertising up to $15k off a 2018 F-150.

Parkway Ford is advertising up to $15k off a 2018 F-150.

Akins Ford in Georgia is advertising up to $15k off a 2018 F-150.

This level of incentives has been going on for years at Ford dealers. Even back in June 2015 Ford dealers were already advertising brand new 2015 F-150's for $11,000 off.

https://www.thetruthaboutcars.com/2015/07/ford-putting-nearly-11000-hoods-f-150s/


It's one thing if you're advertising $10k+ off on a truck that's about to be replaced. It's another thing to have the newest truck on the market (Ford) with overhyped stuff like "military-grade" aluminum bodies and "eco"-boosts, and STILL have to discount your trucks as much or more than the older steel bodied competition. over 30% of all Fords sold in the last few months were fleet sales. Hmm, mega incentives and mega fleet sales.... how is Ford selling so many trucks... hmm.... why can't they make a profit at the end of the years.... hmmm.

Mi Ford fue la mayor mierda que he tenido. tuve que deshacerme de él porque era un pozo de dinero. Gracias a Dios que hacen mejores marcas que Ford. Los motores Eco Boost son basura.

Buen viaje !!

Please cite your sources. Call!
Posted by: papajim | Jul 3, 2018 2:30:03 PM

Mike Levine (@mrlevine) Tweeted:
Ford F-Series has the lowest incentives and highest average transaction prices compared to Silverado and Ram. Customers love high-strength, military-grade, aluminium alloy and the capability it provides. #BuiltFordTough https://t.co/zFJ1uFvrEi https://twitter.com/mrlevine/status/1014138715898351617?s=17

Ford is also crushing it in vans.

Big Ford Transit vans crushing work. Sales up 25% in June to 13,533 units!
Posted by: Dave Z. | Jul 3, 2018 2:34:37 PM
Touche!!

Posted by: papajim | Jul 3, 2018 4:41:22 PM

Posted by: johnny doe | Jul 3, 2018 4:43:04 PM


Be careful switching between screen names that fast.

Posted by: papajim | Jul 3, 2018 2:28:38 PM

Posted by: GMSRGREAT | Jul 3, 2018 2:29:15 PM

You're a loser.

After looking through a lot of insurance photos of totaled trucks, I must say that 6 out of 72 trucks with side damage from ford (aluminum) had their door/doors completely ripped off their hinges. I think that this is a serious issue, ford built these trucks to score good on certain tests, but real world accidents show a true story. I did not see any ripped off doors (besides just skins) with any of the steel trucks.
Posted by: Fred | Jul 3, 2018 2:09:32 PM

GM won't have to worry about their aluminum doors getting ripped off? (Real people not actors) "Hey buddy, that Silveradogot a V-8? Nah. Oh, it's a 6 cyl? Na, it's a high tech manly 4cyl. That's what real cowboys wanted!!"

It's not uncommon to see a door ripped off in an accident. Especially a side swipe. The bad ones are when the door gets mangled and enters the cabin with a person there.
Posted by: Body man

So, like the truck in the video. You can see that the corner of the door pushed back into the cab, just below the back of seat. I nearly ripped the seat loose.

-------------------------------------------
It's not uncommon to see a door ripped off in an accident.
Posted by: Body man | Jul 3, 2018 4:37:37 PM

These days, the whole side of the cab can rip off in an accident.

https://www.f150forum.com/attachment.php?attachmentid=440512&stc=1&thumb=1&d=1469113840

https://www.f150forum.com/attachments/f118/440513d1469113840t-not-sure-if-has-been-posted-but-13782219_1330471290296438_7636480334233080464_n.jpg

Owe the American taxpayer 11.2 billion dollars. Put 4 cyl engines in full size trucks. That's Today's Chevrolet.

Sorry I forgot, second in full size truck sales.

New Ranger, is that like a unicorn or mythical military aluminum.


Posted by: GMSRGREAT | Jul 3, 2018 3:09:19 PM


Hahaha, I laughed a lot.

Nice job GM. Thats a lot of trucks. I bet the Ford management team wishes they sold that many.

Gm full size only behind Ford by 8% this quarter with a truck that is on the way out in a couple months. Crushed Ford in overall sales.

Going to be a very interesting fall when the ‘19’s hit the lots.

I see the ram two truck strategy is not quite getting the results they wanted. Should have just called it a Dakota midsize on the ‘19. Maybe that would help. That big touchscreen and unchanged drivetrains are really bringing them into dealer lots.

@ wixman

Great pics. Built Ford junk! Man if more uneducated people who buy fords actually saw what really happens to military grade aluminum. I doubt they would be listening to Denis Leary! Then, maybe they still would bc they do drive Fords

These days, the whole side of the cab can rip off in an accident.

https://www.f150forum.com/attachment.php?attachmentid=440512&stc=1&thumb=1&d=1469113840

https://www.f150forum.com/attachments/f118/440513d1469113840t-not-sure-if-has-been-posted-but-13782219_1330471290296438_7636480334233080464_n.jpg


Posted by: Wixman | Jul 3, 2018 6:47:32 PM

Someone doesn't get out much. Eyes glued to a keyboard searching accidents. Very disturbing.

Ford is up just 1.2% of total cars sold compare to June of 2017.
FCA is up 8%.
Every third Ford car on the road is a Fleet car. Terrible business model. Not sustainable in a long run.

@ ram Ford is the only one of the big three that has never went bankrupt.

These days, the whole side of the cab can rip off in an accident.

https://www.f150forum.com/attachment.php?attachmentid=440512&stc=1&thumb=1&d=1469113840

https://www.f150forum.com/attachments/f118/440513d1469113840t-not-sure-if-has-been-posted-but-13782219_1330471290296438_7636480334233080464_n.jpg


Posted by: Wixman | Jul 3, 2018 6:47:32 PM

Someone doesn't get out much. Eyes glued to a keyboard searching accidents. Very disturbing.


Posted by: GH | Jul 3, 2018 7:54:58 PM

The only things being glued are those Fords.

@ gmsgreat are you stating GM does not use any glue in trucks.

CHINGON IS AN A SSHAT!!!! WAHAHAHAHAHAHAHAHA

@ gmsgreat are you stating GM does not use any glue in trucks.

Posted by: FrankinFlorida | Jul 3, 2018 9:21:18 PM

Nope. However, are you denying that FORD glues their aluminum body panels together?

FORD SUCKS ALUMINUM TRUCKS SUCK....RANGERS SUCK ALL F-SERIES...TRANSIT VANS AND E-SERIES VANS SUCKS.....THEY ALL SUCKS SUCKS....WHAHAHAHAHA ...WAHHHHAAHAHAHAHAAH...WAHAHAHAHAHAHA...WAHHHAHAAAAAHAHAHAHAHAHAHA


@FrankinFlorida
That's because government gave them money under the table few times already and because, they were allowed to put a sticker on the dashboard, instead of recall, which would bankrupt them instantly.

http://autoweek.com/article/wait-theres-more/little-warning-label-saved-ford-23-million-vehicle-recall

Silverado, best selling model truck in America!
Posted by: GMSRGREAT .

No, and wrong again.

Did Nissan ever fix the horrible transmission in the Ttan? They keep reflashing it with more and more updates and the thing still won't shift right.

It's no wonder the sales of the Titan are so pathetic.

Ford show rooms are about to look deserted.
Posted by: GMSRGREAT.

Wishful thinking , pure conjecture. A certain unicorn is gonna pee in your cornflakes.
What kind of glue does GM use. Ford advanced adhesives lead the way.
.

Them Ford beer cans look like a real death trap!!!!! May IIHS should start doing test like these side swips, so everyone can see how deathly these AL beer can Fords really are!
Posted by: johnny doe

Patently untrue.
Ford F series insuance rates are lower than GM. Thats because of lower injury and death rates. Insurance companies use real data, not Johnny data.


GM won't have to worry about their aluminum doors getting ripped off? (Real people not actors) "Hey buddy, that Silveradogot a V-8? Nah. Oh, it's a 6 cyl? Na, it's a high tech manly 4cyl. That's what real cowboys wanted!!"


I hope that GM is smarter and secure those doors by at least 2 bolts per side of hinge and not 1 like ford. At least GM's cab is steel so it won't tear a piece of pillar with a side swipe.
As far as 2.7 4 cyl, it's a mpg motor, and this motor is not replacing anything, just an addition. It's not what I would buy but it's great for folks who like it.

Gm full size only behind Ford by 8% this quarter with a truck that is on the way out in a couple months. Crushed Ford in overall sales.

Posted by: andrwken | Jul 3, 2018 7:19:14 PM

Exactly. Considering the F-150 was the newest half-ton on the market until the last couple months, and the drivetrain was completely updated with new engines and a new 10-speed transmission, they seem to be WAY too reliant on huge incentives and fleet sales to keep their numbers up. They should be stealing a lot more sales from GM and Ram than they are. The 2018 GM trucks are heavy old steel trucks based on a platform with roots going back to 2007.

----------------------------------
I see the ram two truck strategy is not quite getting the results they wanted. Should have just called it a Dakota midsize on the ‘19. Maybe that would help. That big touchscreen and unchanged drivetrains are really bringing them into dealer lots.

Posted by: andrwken | Jul 3, 2018 7:19:14 PM

I think people saw the pictures of the interior of the 2019 Ram during the reveal and loved it. Then they found out that you have to PAY for that big touchscreen ($$$$) and soft-touch interior ($$$$). Then they realized that the drivetrain is the exact same as the Ram 1500 they've been selling for the last 8 or so years. Without incentives to match Ford's massive (up to 35% off) discounts, a 2019 Ram 1500 is a tough sell. Ram's success in the half-ton market has been boosted by dirt cheap leases and sub-prime financing, it's going to be tough to suddenly try to cut that cheap financing off and maintain sales volume.

---------------------------------

Ford is the only one of the big three that has never went bankrupt.
Posted by: FrankinFlorida | Jul 3, 2018 8:57:50 PM

Yeah, thanks to the bailo.... er uh.... taxpayer-funded "loans" and "energy grants" Ford begged for and received. Never mind the fact that Mulally was asking for bailout money one day, say they didn't need them the next day, then asking for billions in a line of credit "in case they need it" when nobody was looking. All while begging the government to bail out Chrysler and General Motors.

Ford show rooms are about to look deserted.
Posted by: GMSRGREAT.

Wishful thinking , pure conjecture. A certain unicorn is gonna pee in your cornflakes.
What kind of glue does GM use. Ford advanced adhesives lead the way.
.
Posted by: GM Blows Chunks | Jul 3, 2018 10:22:46 PM

Don't worry about foot traffic drop offs at dealers as FORD has a robust, albeit less profitable, fleet sales business.
I am sure 3M or other adhesive manufactures are happy to supply the military grade glue that Ford is applying to hold their body panels in place.

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If you're not getting at least $12K off sticker on the higher end F-150's then you're getting ripped off.

I've seen quite a few previous generation Ridgelines on the road lately. And maybe that's why current owners like them so much, probably dependable, but seriously what were they thinking with that angled bed side. Clearly one can't get anything out of that bed without going from the back. And the tailgate is two inches lower, when in upright position, compared with the sides. Say what you want, but Ridgeline sales are pitiful. Probably why no one has much to say. On the bottom of the list for a reason: Gas mileage low, shortest bed in its' class (go ahead and spin it by talking about its' width and speakers and cooler). Honda are you listening: provide a few optional upgrades in those area and soon, and you might actually have something that can be in the mix nipping away at the other midsizers. Competition from any new player keeps all the players sharp at their game, which is good for us consumers.

I've seen quite a few previous generation Ridgelines on the road lately. And maybe that's why current owners like them so much, probably dependable, but seriously what were they thinking with that angled bed side. Clearly one can't get anything out of that bed without going from the back. And the tailgate is two inches lower, when in upright position, compared with the sides. Say what you want, but Ridgeline sales are pitiful. Probably why no one has much to say. On the bottom of the list for a reason: Gas mileage low, shortest bed in its' class (go ahead and spin it by talking about its' width and speakers and cooler). Honda are you listening: provide a few optional upgrades in those area and soon, and you might actually have something that can be in the mix nipping away at the other midsizers. Competition from any new player keeps all the players sharp at their game, which is good for us consumers.

I don't own any vehicle stocks, but I do own a 91 Honda Prelude and a 92 Honda Accord, and it they weren't dependable, I wouldn't still have them.

Here's some journalist's spin on Honda:
"The company's pickups, SUVs and crossovers stood out, rising 12 percent. That included a 35.9 percent increase for the Pilot SUV and a 17.5 percent increase for the CR-V crossover, which was Honda's best seller for the month."
This kind of journalism makes me sick. Clearly a lie with respect to truck sales.
https://www.usatoday.com/story/money/cars/2018/07/03/june-auto-sales/754142002/

OK oops on my part: pickups.com is using quarterly data, and so maybe this month all by itself was good for Ridgeline, but come on....

@Angelo

Get some rest.

Ridgeline is selling well, considering production numbers. Remember, it is built alongside Pilot and Odyssey at their Lincoln, AL plant that has very limited capacity. Pilot sales are up almost 36%, so Honda is meeting that higher-priority demand instead. Pilot sales are very strong, despite a refreshed model due on dealers lots on July 19th.

Here is another clue: Honda is offering low-interest financing (rare for Honda) on every non-hybrid model EXCEPT Ridgeline.

To the haters of Toyota Tacoma's:

Just like with liberals that hate T rump because he keeps wining, same is true with the Tacoma. The Tacoma keeps winning, so the hate keeps flowing from you leftists!

Oxi, dude what are you talking about? Toyota is the official vehicle of the liberals!!!!

Nice job LADIES!!! It's hilarious watching all of you GM and Ford crybabies carrying on with each other.

I'll just sit back and drive my beautiful hard working Cummins powered RAM. The only HD truck made for real hard work!!!

GM sells the most again, no surprise

If you're not getting at least $12K off sticker on the higher end F-150's then you're getting ripped off.

Posted by: Ecoboost Rules | Jul 4, 2018 1:19:54 AM


Whatever amount of money you pay above the actual cost of the 4 tires and liquids used in that F-150, you've paid too much.



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