Just in case you missed it, Ford is having a pretty good year with F-Series pickup truck sales almost 5 percent above 2017's previous historic highs.
According to Automotive News (subscription required), Ford is on a pace to sell close to, if not more than, 1 million half-ton and heavy-duty full-size pickups by the end of the year.
Ford sold more than 450,000 F-Series pickups in the first half of 2018; close to 300,000 were F-150s. Given that Ford, according to Automotive News, typically makes 52 percent of its annual pickup sales in the second half of the year, the F-Series seems to be within striking distance of the coveted 1-million-unit annual sales mark.
The economy and the housing market are doing relatively well right now, but with issues like import tariffs, immigration reform (especially as it relates to Mexico) and steadily rising fuel prices, many experts are predicting headwinds for automotive sales during the second half of 2018. Since Ford does not have a new pickup truck scheduled for several more years, some are predicting a sales slowdown for Ford during the second half of the year.
Nevertheless, Ford U.S. sales analyst Erich Merkle said, "F-Series is on a record-setting pace, as first half 2018 sales are running 4.1 percent above 2004’s first half results. [The year] 2004 was a record-setting year for the F-Series with 939,511 pickups sold. While we had a strong second half in 2004, we look forward to the opportunity that is in front of us."
Ford benefitted in 2004 with a strong housing market and economy as well as low fuel prices. Whether Ford will hit 1 million F-Series pickup sales by year end remains to be seen.
Cars.com photo by Chris Collard