Now You See It, Now You Don't: Ford Ranger U.S. Configurator

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Ford's Ranger ordering website — designed to allow potential buyers see what configurations, features and trim levels will be available when the reimagined 2019 Ford Ranger goes on sale — was live for several hours Tuesday before Ford realized there was a problem. The site showed features and configurations that will not exist for the U.S. when the Ranger goes on sale here at the beginning of 2019. So Ford took the configurator down.

However, that was after several online outlets had the chance to see pricing for configurations such as the regular-cab Ranger WT that will not be available in the U.S. but will be available in other markets around the world. And while there has been lots of speculation about the Ford Ranger Raptor making it to our shores, nothing was listed about it on the U.S. configurator while the site was live.

What should be listed when the site goes live again (Ford has not responded to our query about when that will happen) are the three trim levels — XL, XLT and Lariat — and information about Ford's new Trail Control four-wheel-drive traction-control system and the Ranger's new towing capabilities, both of which are supposed to give it an edge against the competition. We'll know more once Ford makes up its mind about pricing and packaging for the returning mid-size pickups.

We expect the next version of the U.S. configurator to look similar to what Ford's United Kingdom site offers its customers.

Manufacturer images from UK configurator

 

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Comments

Doesnt matter, they will continue to dominate GM in every way. Heck they do it now without the Ranger. GM will go down hill quicker than that twisting bed and shaking motor!!!!!!!!!!!!!!!!!

For anyone who's been waiting to see a new Ranger regular cab there's one on the UK Ford Ranger page.

Listed at a pre-tax price that's approximately 24k US. According to a Google search the VAT is almost 20 percent. Add another 3 to 5 thousand for VAT.

Ouch. They won't sell many at that price.


@papajim

"Ouch. They won't sell many at that price.

Posted by: papajim | Aug 9, 2018 10:28:59 AM"


They will sell every single one they can make and likely when the Ranger has been out a full model year you will see Ford in the #1 place in the PUTC "Pickup Truck Manufacturer" chart. Then you will hear the gm cheerleaders coming up with all manner of excuses why gm is now second place in that chart.... LOL!!

According to our sources, the new engine will be a 7.0-liter V-8 with production slated for Windsor, Ontario.

With the 10 million MUSTANG built yesterday & 427 V8 coming next year.................... Best selling sportcar of all time.

Poor old Camaro's still stuck at 5.5 million.........

Ouch. They won't sell many at that price.

@papajim--You are a real piece of work, you know that? I am going to enjoy watching the Ranger sales come in and I am not even a Ford fan.

@ imposter TNTGMC

At it again I see...infatuation!!!!

This thing is god awful ugly. 2010 called and they want their Ford Taurus front clip back. Geez, come on Ford, I realize you are getting rid of all cars, but to recycle the Taurus into a Ranger is pathetic!

@fullsize

The secret is in the packaging.

You might even be right. Despite of having an inferior product Toyota sells a pile of Tacoma's every year.

If Ford gets the packaging right, who knows. Back in the 1990s gas was cheap and Ford and GM both sold vast numbers of compact pickups. Price is a key but so is the product. We'll see.

I think they're making a mistake not competing at the work-truck price point the same way that Nissan and Chevy do. Perhaps they'll come out with a reg-cab work truck.

the FAKE Jeff S again.

@ blueman

Congrats on mustang selling 10 million. Still isnt the best muscle car. Camaro trounces it! Look at the comparison tests! The camaro is a world class supercar in muscle car clothing!!!

https://www.caranddriver.com/reviews/2019-ford-mustang-bullitt-first-drive-review

https://www.motortrend.com/cars/ford/mustang/2019/2019-ford-mustang-bullitt-first-drive-review/

Even car and driver and motor trend say the mustang doesnt have low end grunt of camaro.....have to rev the crap out of it to make it go

And like I said, paying an extra $11k for this bullit is a gimmick, when a GT keeps up with it.....but u ford guys like to get suckered into things.

They will sell every single one they can make and likely when the Ranger has been out a full model year you will see Ford in the #1 place in the PUTC "Pickup Truck Manufacturer" chart. Then you will hear the gm cheerleaders coming up with all manner of excuses why gm is now second place in that chart.... LOL!!

Posted by: FullSize_only | Aug 9, 2018 11:52:32 AM

wow!

With the 10 million MUSTANG built yesterday & 427 V8 coming next year.................... Best selling sportcar of all time.
Poor old Camaro's still stuck at 5.5 million......…

Posted by: Blueman | Aug 9, 2018 12:29:12 PM

The Mustang isn't a sports car. The Corvette is America's best selling and longest continually produced sports car.

@papajim
Seeing they are designed and developed in Australia, they are available here as well. Unfortunately most here will go for the Utility bed rather than the Pickup option.
BLIS technology is on the Ranger here and other Ford vehicles. Other manufacturers have it as well

Ouch. They won't sell many

Posted by: papajim | Aug 9, 2018 10:28:59 AM

papajim the tr0ll tears his ugly stupid head again. He wants attention.

@the FAKE Jeff from down under

Check my math. The dollar/pound adjusted base price for the UK version with manual trans and regular cab is just under $24k. The Value Added Tax aka VAT adds about 18%.

At that price they'll be almost eight thousand dollars HIGHER than a Frontier base model. Hard to see many shoppers making that mistake.

Goodbye Frau Himmel!

I think it cost more to make them over seas then here in the USA.

Hopefully I can fit 33inch tires under it with out a lift or 2 inch at the most. If so might have to trade my ZR2 in for one....if and that is a big if, the gas mileage is any better

Congrats on mustang selling 10 million. Still isnt the best muscle car. Camaro trounces it! Look at the comparison tests! The camaro is a world class supercar in muscle car clothing!!!
Posted by: TNTGMC | Aug 9, 2018 1:53:03 PM

Funny, when you purchase a COPO Camaro supercar, it comes with a Ford 9" rearend. LOL

Ford is very foolish: for years we've been hearing manufacturers acknowledging that a segment exists of buyers who want a basic truck. So what does Ford do? They market a 295HP work truck. Brilliant.

If Ford wants my money, they will sell a normally aspirated, base model truck, with a manual transmission. Or will Ford force me into buying an inferior Chevy Colorado?


@ranger owner

"Ford is very foolish: for years we've been hearing manufacturers acknowledging that a segment exists of buyers who want a basic truck. So what does Ford do? They market a 295HP work truck. Brilliant."

Posted by: A Current Ford Ranger Owner | Aug 10, 2018 11:23:53 AM

So what excactly do you find wrong about a work truck with 295HP?

Hard to understand who this truck is for. It's not meaningfully smaller than the F-150. It's not likely to be meaningfully cheaper or more fuel efficient either.

At least the Colorado/Canyon/Tacoma/Frontier are genuinely smaller than the Silverado/Sierra/Tundra/Titan.

I imagine they'll do well in their first couple of years thanks to pent-up Ranger fan-boys and grandpas finally trading in their 1997 Rangers, but I have no clue what Ford's long term vision here is.

You don't need a calculator to figure it out.

Ford dealers have been screaming at Dearborn for a mid size truck ever since GM's midsizer started selling so well. It's not about gas mileage. People want a choice regarding the size of their truck.

Now you see a manual trandmission option, now you don't.

Everywhere in the world except the U.S....

Now you see a manual trandmission option, now you don't.
Posted by: FormerFordFanboyToTheExtreme | Aug 11, 2018

As I say constantly, if the dealers wanted it you could buy it that way.

Oh I know, believe me. While the dealership I work at is in a town of ~6000 people, of the dozens of full-size rams they have bought (not including custom orders, all 2 of them in 2 years), only 2 were manuals.

The first one sold in 2.5 weeks after its PDI/detail, the other sold in 3 days. While ill probably never own one, I did get to drive one on a 3 hour drive for work, so much nicer then the automatics.

Also, the only single cab (long bed) ram we ever had sat on the lot for well over a year.

Just imagine the money that new car dealers make working on auto transmissions---both doing warranty work and cash business---they hate manual transmissions.

Manual shift gear boxes last forever and a clutch refresh is a cheap repair on most vehicles. In a lot of smaller cities the car dealer is the only reliable place to take an auto trans for diagnosis or repair, and it's pricey.

I am very leery about going Ford for a mid-sized truck. There is much about the mid-sizer that appeals, but the grill reminds me too much of a small-mouth bass gasping for water. I'm also not all that certain about the sole engine choice being the 2.7 EcoBoost when I have the possibility of needing to tow a 3000# - 7000# travel trailer coming. Sure, the engine may be capable, but my prior experiences with Fords and the fact that in farming country I see far too many Ford pickups sitting on the field corner with a For Sale sign in the window suggests the Fords are not as reliable as they would like you to believe. My own 4-cylinder Ford loses about 20-30% of its horsepower when the temperature rises above 90°F, even with the AC compressor switched off though it runs surprisingly well for 112 horses at lower temperatures (finally got it broken in to where it runs like new otherwise. Previous owner never exceeded 45mph other than driving it home from the dealership 21 years ago.) At 27,000 miles on the odometer (certifiable) it will be a bargain for anyone who wants a clean, low-mileage '97 Ranger. Even have the original factory radio packed away in a box for anyone wishing to restore it.

But no, I've never had any real luck with Fords since I owned my first one, though I admit there have been several over the years that appealed to my aesthetic sense, like the new Ranger (minus that mouth-breather grill.)

Oh, and just so y'all know, I WILL be ordering a new truck within a month, maybe sooner.

... the sole engine choice being the 2.7 EcoBoost when I have the possibility of needing to tow a 3000# - 7000# travel trailer coming.

@Vulpine

Unless I missed it, the 2.7 Ecoboost is not available in the US Ranger



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