Toyota Tacoma and Chuck Norris Score a Knockout in New Commercials

Tough As Chuck_2[5] copy II

Toyota's latest entry in its Let's Go Places series of television commercials recently debuted. It features the Toyota Tacoma and action star Chuck Norris; we're sharing it below in case you haven't seen it. Most television commercials rely on stereotypes and long-held assumptions about what types of people are interested in buying a pickup truck. When the take themselves too seriously, it's sad; however, when they strike the right balance between humor and nonstop action, they work.

We think this one falls in the latter category.

Although there's not much new for 2019, the Toyota Tacoma remains the top-selling mid-size pickup in the U.S. To capitalize on that popularity, Toyota is squeezing more units out of its massive San Antonio production facility as well as moving forward with a plan to build another Tacoma-dedicated plant in Mexico.

This commercial below was produced by longtime Toyota ad agency Saatchi & Saatchi but, as you might expect, there was a long list of people and companies involved in both the 30- and 60-second pieces.

Manufacturer images

 

Tough As Chuck_1[5] copy II

 

Comments

Who doesn't love Chuck Norris? Sorry but not even a martial arts champ can breath life into this line of trucks. I hope Chuck's got something beside elbows up his sleeve.

The fake papajim.

trole

Chuck Norris is so badass, he only graces pickups with a manual transmission option with his presence.

Chuck Norris is so scary, he scares off all automatic transmission equipped wannabe pickups.

Chuck Norris only makes the right choices, that's why he promotes the Toyota Tacoma, because they still offer a manual transmission...

Posted by: papajim | Aug 17, 2018 1:37:48 AM

The fake papajim.

With Tacoma sales the best in Toyota's history, gotta wonder what the future holds for the Tundra...

the Tundra's status is fairly predictable. No different from the Ford Expedition. The new Expedition is pretty nice SUV. The old one was way overdue for a sprucing up.

Same with Tundra. The last time Toyota did a major number on the Tundra was more than ten years ago. The sales figures show it.

Since the Tundra is the backbone for the Sequoia and several other Toyota models, there is a good case for updating the platform. No sign presently that Toyota wants to do it.

This is how commercials should be. It was funny! I do like chuck Norris. Exceptional martial artist! Well done Toyota!

GM needs to do commercials more like this. Their old Bob Sieger "like a rock" commercials were great!

@TNTGMC
I agree entirely! GM has lost it's way. I don't mean to sound sexist but I think they need some testosterone back at the helm. They just don't do anything appealing anymore, including building exciting vehicles for the masses.

Good ads, reminds me of the girlfriend trying to drive the Tacoma off the cliff, and it lives... Nooooooooooooooo!

"I don't mean to"... I cant help it. It's just the way I'm wired.

I respect that. At least you are owning it with your honesty. Others might have said "I'm NOT sexist, but..."

Good ads, reminds me of the girlfriend trying to drive the Tacoma off the cliff, and it lives... Nooooooooooooooo!

Posted by: oxi | Aug 17, 2018 9:45:47 AM

That was a cool commercial, highly improbable that the truck survived the fall but than is part of the humor like Ford advertising their aluminum bodied trucks around rock quarries and construction sites.. hahaha! Funny stuff.

They just don't do anything appealing anymore, including building exciting vehicles for the masses....Posted by: Old GM Guy | Aug 17, 2018

@alleged Old GM Guy

I guess 'the masses' aren't that smart anymore. Last year 'the masses' bought more GM pickups than any other brand. Must have been "exciting" enough, eh?

@papajim

Exactly. The latest study I read showed the average GM buyer in the 30th percentile of intelligence and 10th percentile of manliness. They should really start targeting the trans community to bolster their customer base.

GM knows their customer base. That is why they now offer 4wd pickups with out low range. Mall crawlers don't need low range.

@ fake TNTGMC imposter

Get a life u fckn jealous loser and your own user name

I am surprised that Ram did not cut a deal with Chuck Norris since in his show Texas Walker Ranger he drove a Ram. I will have to say though it is hard to beat Sam Elliott's voice especially when he says "Ram tough". Don't care much for Denis Leary on Ford trucks commercials, liked Mike Rowe much better. Mike was more relatable. Chevy could use a new ad agency.

I don't think Chuck Norris is a bad choice for the Tacoma commercials but I would rather hear more of Norris and less of the rest of the commercial. Chuck could sell the product just with himself the rest is just noise.

@ fake TNTGMC imposter

I apologize for using bad language. You guys are alright. It's all in fun.

@ imposter

U lonely poor sap......I dont have to apologize to anyone for your dumb@$$ using my name.

Get off the site so we can have normal conversations. U ruin it for everyone bc your such a Coward to use your own name.

What a pathetic Pansy

@imposter

Please forgive me for capitalizing the word coward.

@TNTGMC

You also capitalized the word Pansy. Don't forget that one too.

@ Tom

What do you think about all this capitalization of insult words? Yay or nay?

Just completed a 200 mile trip in the Silverado. Awesome truck!

@GMSRGREAT

Never visisted Silverado before. Sounds like the Ford is running great!

@GMSRGREAT

When did you get the Ford?

That's odd, in his shows, he drives a ram.

Nope. Pretty sure he drives a ferd now. He has stated something to the effect of getting rammed. I know it can be confusing .

I hate to burst some of you guys bubbles about Mr. Walker Texas Ranger Chuck Norris.
Back in 2006 or 2007 for sure he was doing the 1st Generation Honda Ridgeline commercials. I remember the 2007 one Tough Meets Classy.

Just the mention of Chuck Norris makes me moist.

The latest study I read showed the average GM buyer in the 30th percentile of intelligence and 10th percentile of manliness. They should really start targeting the trans community to bolster their customer base.
Posted by: TNTGMC | Aug 17, 2018 11:08:18 AM

There goes GM, stealing ideas Ford has for their F-series! Ford already has a commanding lead in the metro community with their new Prius-like F-150. Dang GM can't come up with any ideas of their own.

@FullSize_Only

Could you type Chuck Norris back to me?

**There goes GM, stealing ideas Ford has for their F-series! Ford already has a commanding lead in the metro community with their new Prius-like F-150. Dang GM can't come up with any ideas of their own.
Posted by: FullSize_Only | Aug 20, 2018 4:30:45 PM**

While both groups are a far cry from what they used to be, one could definitely argue Chevys commercials are much more metro-oriented and beta male cuckish then Fords.

Just the mention of Chuck Norris makes me moist.


Posted by: GMSRGREAT | Aug 19, 2018 12:38:52 AM

@ fake GMSRGREAT, how did you know?

Just the mention of Chuck Norris makes me moist.


Posted by: GMSRGREAT | Aug 19, 2018 12:38:52 AM

@ fake GMSRGREAT, how did you know?


Posted by: GMSRGREAT | Aug 20, 2018 9:21:03 PM

LOL. And the truth shall set you free.........



Post a Comment

Please remember a few rules before posting comments:

  • Try to be civil to your fellow blog readers.
  • Stay on topic. We want to hear your opinions and thoughts, but please only comment about the specified topic in the blog post.
  • Your email will not be shown.

If you have a TypeKey or TypePad account, please Sign In

Home | Buy or Sell a Truck | News | Special Reports

Powered by Cars.com. By using this site, you agree to our terms of service | © 2017 Cars.com | Privacy Statement | Contact Us