VW Looks to Ford for Next-Gen Global and U.S. Pickup

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Not long after Ford and Volkswagen entered into a partnership to create production efficiencies, the industry was buzzing about the possibilities, not the least of which was the prospect of a brand-new, Ford Ranger-based replacement for the not-sold-here body-on-frame VW Amorak.

According to Automotive News (subscription required), talks between the two automakers are revolving around how VW could take advantage of the Ford Ranger as the perfect platform for the next-generation Amorak, which could also mean it would likely be sold in the U.S.

Of course, on the flipside VW could use its new Atlas SUV unibody platform to create something more in line with the Tanoak pickup concept we first saw at the 2018 New York International Auto Show.

Automotive News is reporting that VW executives have not decided which direction to go, but it certainly sounds like they want to get into the lucrative U.S. truck marketplace with something more than a commercial vehicle. However, VW had mixed results in the past when it collaborated with Chrysler, using the Chrysler Town & Country minivan as the platform for the VW Routan. The rebadged model was premium-priced and ultimately failed.

Whether VW imitates the Honda Ridgeline with the Atlas Tanoak or follows a more commercially popular path a la the Ford Ranger, it looks like the U.S. mid-size pickup class will continue to grow and VW will be the first European automaker to enter the fray. More to come.

Manufacturer image

 

VW Atlas Tanoak 1 copy


 

Comments

How about compact trucks? Every size imaginable of SUV and only midsize and fullsize trucks. Who will be the first to market with compact truck?


Posted by: limited slip | Sep 12, 2018 4:17:13 PM

Money talks. A manufacturer has to sell so many of anything to recoup their investment. One would think the current Nissan frontier could have the "compact" market all to itself and survive. Yet, Nissan is supposedly bringing the bigger global truck in the next 12 months. Maybe it's safety regulations? Idk?

Ford and VW had a joint venture in South America (Brazil) in the 70s and part of the 80s. It didn't work out back then, and it won't today.

And VW still feels the Amarok won't work in the US or Canada, despite the fact it sells quite well in Mexico.

Tanoak it is, then. They'll feel more comfortable going after the Ridgeline.



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