Best-Selling Pickup Trucks: Third Quarter 2018

1 2018-PUTC-Sales-Header[5]A1 II

It seems the experts were wrong again. They predicted a continuing slump in sales for September on the heels of sluggish sales in July and August, and what they got was something else. Yes, car sales continue to slide, but pickup truck sales are making up for it. If you look at the seasonally adjusted annualized sales rate for the month, September is doing quite well, even when compared to September 2017, which was an exceptionally strong month due in large part to the South recovering from Hurricane Harvey.

Of note for September and the third quarter: Ram is benefiting from a surge in sales of the all-new half-ton 2019 Ram 1500; it outsold the Chevrolet Silverado by almost 10,000 units. Ram, Chevy and GMC have all-new half tons that are important to parent companies Fiat Chrysler Automobiles (Ram) and GM (Chevy and GMC). Let's face it, if Ford, GM and FCA weren't selling hundreds of thousands of pickup trucks (many with five-figure profit margins), there wouldn't be much money to subsidize less-profitable models.

Additionally, the Toyota Tacoma had another best-selling month; it sold almost as many trucks for Q3 as the other mid-size competitors combined. Let that sink in. All we can say is that the new 2019 Ford Ranger better be good.

Finally, when looking at the pickup truck class as a whole, Q3 was pretty good for most pickups except for the Silverado, GMC Sierra, Honda Ridgeline and Nissan Frontier. We'll keep a close eye on those four as we head into the big year-end selling season, when dealerships can get aggressive with incentives to hit target sales quotas. So far, pickup truck sales are up almost 5 percent for 2018 over 2017, and we've got several interesting new trucks headed our way that could make competition even more interesting in the mid-size, half-ton and heavy-duty classes. More to come.

Manufacturer image

Q3 2018 PUTC Sales

Comments

Toyota Tacoma is by far killing the wimpy Colorado!

What will be the excuse for GM again, lack of production capacity? Sorry, can no longer use that since Toyota added capacity and boom, higher sales.

That excuse is weak because what is stopping GM from expanding and adding capacity?

Oh that's right, GM does not have the confidence the Colorado will sell more, thus they shut the door on adding capacity!

Toyota added capacity because they know they can sell a hot product like the Tacoma! This proves what dealers have been complaining about, they need more Tacoma's on tgheir lots so they can sell them, and Toyota responded!

There is plenty room for growth in the midsize truck market when you look at the sales increase in Tacoma and Colorado. 26.3% increase in Colorado sales doesn't mean that Tacoma is killing Colorado just that both are growing. This is good news for the Ford Ranger because Ford has a good chance of being among the top midsize truck sellers. Ford needed to the Ranger much sooner.

Tacoma is by far killing the wimpy Colorado!
Posted by: oxi | Oct 2, 2018

GM's midsize trucks have sold 125k units in the last nine months. Those are not wimpy numbers. I have spoken to MANY people who own 2nd Gen Colorados/Canyons and they ALL love their trucks.

Love?

I can't say that for the Tacoma.

130.1k units total for the twins.

it's called round numbers.

GM has already said they did it because they felt bad about hurting Ford shareholders feelings 12x per year. They figured it would be a lot nicer just to do it 4x per...


Posted by: papajim | Oct 2, 2018 5:17:23 PM

Liar. Otherwise you’d post the quote.

Liar. Otherwise you’d post the quote.
Posted by: PISTON1246 | Oct 2, 2018

@piston

Boy I bet you're fun at the family reunion! It was said in jest, which I presume is something that goes over your head.

In fact, GM executives announced last spring that they wanted to even-out the ups/downs from month to month and smooth over the impact of weather events like the 2017 hurricanes---which it has turned out was brilliant on their part.

Take a kid and go see a funny movie. Walking around with that grouch on your shoulder will make you die young.

So gm sold more truck again wow,,and some waiting for the new truck ,,

I bet the strength of the 2018 Silverado's bed is greater than the current gen F150's.

I think the Durabed for 2019 Silverado will be MUCH stronger.

Ford is higher selling per brand, but GM full size trucks are better performing in HP with the 6.2 V8 and fuel efficiency with the 5.3 even though the aluminum Ford truck is lighter.

I guess I have to get custom upholstery from a shop to get the leather seats I want....


Posted by: PISTON1246 | Oct 2, 2018 6:26:17 PM

Maybe but with a bedliner there is no difference. There is more to it than just the bed. I appreciate the body resisting dings better than steel and not having to worry about red rust. The rest of your post us fakenews.

GM sells trucks
Ford sells trucks
GM sells more trucks

GM trucks have a much stronger bed

GM trucks are more powerful

GM trucks are more fuel efficient

Typical Ford fanboys... See what they wanna see

GM sells trucks
Ford sells trucks
GM sells more trucks

GM trucks have a much stronger bed

GM trucks are more powerful

GM trucks are more fuel efficient

Typical Ford fanboys... See what they wanna see

GM sells trucks
Ford sells trucks
GM sells more trucks

GM trucks have a much stronger bed

GM trucks are more powerful

GM trucks are more fuel efficient

Typical Ford fanboys... See what they wanna see

The sales chart should show Ram in second place as Ram sold more trucks in the third quarter than Silverado. The sales lost by GM is near the same number as Ram gained. The true battle here is for second place and it appears Ram's new truck is the reason.

FCA US gains while Ford plummets,

https://www.allpar.com/news/2018/10/fca-us-gains-while-ford-plummets-42367

Yes Allpar is where tog o to get unbiased reports on Ford.

@ tntgmc It appears Ford has all the engines it needs to compete with GM.

As I stated several days ago, GM builds trucks, Ford builds trucks, GM sells more trucks. Any questions?
Posted by: GMSRGREAT | Oct 2, 2018
Yes I have a question. Why does GM get so completely clobbered by Ford in full size trucks?

Hey Chingon.. you sound like a punk kid that can't even drive... What's with all the HAHAHAHA?... Punk asss SoyBoy... Ford's are the biggest piles of junk on road...only an idiot buys Found On Road Dead junk!

LOL the Ford girly cheerleaders are bragging up the sales and Ford has still lost HALF of its value over the last 4 years. So much for that game-changing aluminum. Aluminum bodies that are so weak I'm afraid to even push on it let alone put anything in the bed. I could strap it down but the tie-down points even feel weak (and look weak based on what I've seen online of the guys ripping anchors right off).

Why does GM get so completely clobbered by Ford in full size trucks?
Posted by: GM Blows Chunks | Oct 2, 2018 9:59:48 PM

Why does a 1-ton GM truck pull harder, brake better, and handle more confidently than a Ford 1-ton truck? All despite the Ford being "rated" to "pull more". A GM 1-ton pulling 99% of its rated load should outperform (and handle more confidently) than a Ford 1-ton pulling 73% of its max tow.

*shouldn't

⬆ The fake Frank and fake news. ⬆

@Fake Frank
The answer is Retail Consumers and Fleet buyers disagree with you in HUGE numbers.

@ FIF

Hmm...yet GM V8s beat all of Fords engines in real world testing! So much for "class leading" nonsense. Good try though

The Big 3 can all tip their hats to Honda.

The Ridgeline has become the (pricing) surrogate for the entire mid-size space. Online resources tell us that the average new Ridgeline sells for apprx $35k or so---which is less than I would have guessed.

That number provides very useful information to the rest of the industry because Ford, GM--and dare I say Toyota--can rely on the 35k figure to function as a standard for their own marketing departments to target.

Since the typical Ridgeline is a suburban grocery-getter Mom & Pop car shaped like a truck, the likes of Ford and GM can focus their own design discussions around the fat part of the domestic market---which they love.

You can bet that when die-hards like my friend Vulpine have splurged on a new Colorado it means that the rest of the market has no problems with a five-thousand-pound "compact" truck loaded with comfort & convenience options. Forget adding a V8 or a big change to the greasy bits underneath, just roll out some new decal and trim packages.

The mid size market is coming to life and with a new RAM on the horizon and a Ranger rollout just months away you can be sure that the dealers are licking their chops--which is what this whole exercise with midsize was all about to begin with.

No concerns about fleet pricing. No concerns about long inventory hangovers.

Love the math problem papa has- lets review what others said again at the 5th grade level. In order of sales, ford-1 Chevy 2, Ram 3. Ok with me so far? This month sales, Ford 1, Ram 2, Chevy 3. Lets summarize. Ram beat out chevy for number 2 as stated in the order on PUTC. There you have it, Ram beat chevy for the month. Great job Ram. Ford is still number 1.....

You're right. My math sucks.

Here's where you are wrong: Reading Comprehension

@nitro

In the Third Quarter---this report---there were two big winners.

RAM ---they were UP solidly for the quarter.
Second: GM

Although their increase was not as good as RAM, they still outsold Ford (Again???) and they were UP solidly with their midsize trucks. What's not to like? GM can brag that they outperformed expectations because in fact they did.

Ford? Not so much. Not only is Ford hurting globally (not profitable anywhere except North America), they are having a very hard time communicating WHAT they want to be in five years. Not good.

Ok, get off to school! Don't forget your lunch.

@ tntgmc The Ecoboost has sales leading numbers.

As I stated several days ago, GM builds trucks, Ford builds trucks, GM sells more trucks. Any questions?
Posted by: GMSRGREAT | Oct 2, 2018
Yes I have a question. Why does GM get so completely clobbered by Ford in full size trucks?

Posted by: GM Blows Chunks | Oct 2, 2018 9:59:48 PM

Your question should read, why is Ford so slow adapting to market conditions?

ouch! you might want to put some ice on that!

Anyone have a theory as to why GM's full size sales are on a downward trend.

GM is winding-down the 2018 production and ramping up the 2019 truck. Routine change-over issues. This was announced by GM and here on PUTC at least six months ago.

Does that help?

No. I am talking multi-year trend. A few years ago Silverado and Sierra sales would be greater than F-seires.

@ FIF

you answered the question for yourself and for me. Ecoboost has numbers bc ford can't build a competitive V8 against GMs v8s!

Thanks for proving my point. Good Job!

That may be the most non-answer I have heard in long time. If it makes you feel good that is what counts for you.

@ FIF

Truth hurts!

No. I am talking multi-year trend. A few years ago Silverado and Sierra sales would be greater than F-seires.


Posted by: FrankinFlorida | Oct 3, 2018 9:42:18 AM

The question you should be asking is, what will happen to F-series sales when the Ranger finally goes on sale?

Ford has proven there is a large market for the Ecoboost type engine. This engine has helped Ford to be the best selling full-size truck. Why try to deny this success?

Ford has proven there is a large market for the Ecoboost type engine.

@Frank in Fla

Are you kidding me? Ecoboost is Ford's trademark for turbo engines. Everybody makes turbo engines.

Cummins entered a turbo-charged car in the Indy 500 sixty-seven years ago, back in 1951. Ford has proved nothing.

@FIF

When did I ever say anything about an ecoboost. I said ford can't build a competitive V8 against GMs V8s.

Then you proved that Ford had to go to turbo charging bc they can't build that V8 to compete in performance, reliability, durability, and fuel economy!

So yes, you proved my point by saying they had to go to turbo charging

THANK YOU AGAIN!

And Ill take a V8 anyday over the Ecobust!

Papa and the other gm crews- the gm embarrassment is very evident in your posts. Keep em coming, this is fun....

@ papajim Yes Ford did prove you can successfully sell turbo-charged engines to the general public.

I am inclined to think that GMs numbers are not as good because the new 2019 model hasn’t really hit the dealer lots until the last course or of weeks. I have already seen a few on the road, including a Denali. Ram has had a full quarter of sales for the new model under its belt.

December will be a better basis to compare full size.

@ tntgmc You need to accept Ford does not need a V8 to be more than competitive with GM.

The rubber band has been stretched too long over at GM, we all know they're changing their technology copying their competitors as they see success.

Don't get left behind GM, that 6.2L will be gone shortly.

HAHAHAHAHAHAHAHAHA!!!!

@ ramjunk the HAHAHAHAHAHAHAHAHA it’s called laughing in case you didn’t know. And about Ford let me tell you well FORD its way better than P.O.S fiat truck just look at the top chart you moron. Only a idiot would buy a ram

Don't get left behind GM, that 6.2L will be gone shortly.

@ Frank

My 6.2L will be in my garage for the next ten years. It isn't going anywhere! And yes, it outperforms any engine ford makes!

And that's the truth!

Also, please cite your sources on where the 6.2L is going. I'm intrigued?!?

I think Ram is going to win the high end luxury truck segment. If your spending 60K on a luxery edition truck you probably are going to go for the one that has a much better ride.

@ TNTGMC

The only V8 ford uses in a half ton is a 5.0. The equlivent GM is the 5.3 - I think they are arguably equal in the least or the Ford 5.0 a bit better.

To date, the 6.2 is unavailable on mid grade level trucks. Even GM truck fans want the 6.2 across all trims.

That’s the issue with the GM engines - nothing wrong technically, it’s how they position them in the market.

As for the outlook on the 6.2, GM has much more potent V8s in its inventory. Historically, GM has used the corvette as its platform to promote its V8 tech/performance. If we expect GM to continue that methodology, at some point in the future the pushrod will be dead. Except I heard rumors the new Ford V8 may in fact be a pushrod motor... time will tell



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