New Overseas Thai-Built Ford Ranger Debuts

New Thai-Built Double Cab Ford Ranger

While we were busy checking out the new 2010 Ford Harley-Davidson F-150 at the Chicago auto show, half a world away Ford was introducing an updated version of its important overseas Ranger midsize pickup, which is sold in 130 global markets.

The Thai-built Ranger shares only its name with the Ranger built for North America, so while U.S. Ford Ranger buyers have to settle for an old platform enhanced with new airbags and advanced stability control, Thai Ranger buyers can now buy a handsomely restyled pickup with a choice of two diesel engines.

The overseas Ranger takes its styling cues from the Ford Ranger Max concept that was shown at the 2008 Bangkok auto expo. The styling update is an effort to keep the Ranger fresh in the competitive Thai market, which is the second-largest pickup truck market on the planet after the U.S.

Recent Ford truck design DNA, like a twin-nostril three-bar grille and fender side vents, have evolved with inspiration from power tools and extreme sports gear.

3.0-liter Duratorq Diesel

While the outside is more muscular, mechanically the refreshed Ranger is the same as the previous truck. Two advanced, fuel-efficient, 16-valve, four-cylinder Duratorq TDCi common-rail diesel engines are available. The standard 2.5-liter TDCi engine is rated at 141 horsepower at 3,500 rpm and 243 pounds-feet of torque at 1,800 rpm. The 3.0-liter is rated at 154 hp at 3,200 rpm and 280 pounds-feet of torque at 1,800 rpm. Alas, the Duratorq twins are not clean enough to find their way to U.S. shores.

The new Ford Ranger is available in regular cab (Single Cab), extended cab (Open Cab) and crew cab (Double Cab) body-style configurations in both 4x2 and 4x4. Pricing starts at $13,843 for Single Cab 4x2, $15,406 for Open Cab 4x2 and $17,140 for Double Cab 4x2.

Single Cab Ford Ranger

Comments

The Thai Ranger leads the American Ranger in powertrain, quality, crew-cab availability, and a good many other things, but I still think the current Ranger looks better. The Thai truck looks ugly.

I agree. It looks like someone stepped on it and flattened it out.

U G L Y YOU AINT GOT NO ALLABY.

Wow, the concept looked ok, but the real version is about as ugly as any vehicle I have ever seen. This ranger makes the Pontiac Aztec pretty.

Ford - don't even consider importing this ugly, alien of a wannabe truck.
I'll take my 4x4 American Ranger, thank you.

I'd like to see something different and more cool when they finally replace the Ranger in America, but in no way is this ugly. It's a truck.

Does that remind you of the Tacoma or is it just me?

That's no Tacoma looking truck, it resembles the Nissan Frontiere more.

The Tacoma/Hi-Lux are the industry standard and global leaders in sales for many decades around the world!

Why are we being subjected to those ugly fake side vents? They were lame on OEMs a few years back and made worse by the do-it-yourself aftermarket ones. Lose the vents and go back to a simple nameplate badge.

Eewwww, it screams el-cheapo import. The silver one looks like the old Mazda built Ford Courier.

What's the latest on the Aussie T6 Ranger? That's the one we need/want.

i have been looking for a mid-size truck to replace my 99 dakota sport. i love this truck--100k & still purrs. but i want a small disel pickup. why cant we in the us have the same quality/choice that the rest of the world has? is it because of the uaw/ congress/ epa, etc.? until some mfg. gives me a real choice i will keep my dakota.

How can Volkswagen market a clean diesel Jetta that is awarded "Green Car of the Year" and Ford can't manage a small diesel pickup for the U.S. market?

I think anything updated is great. We need compact trucks. I hope this is not a new midsize like the tacomas or the GM trucks. But it will not come from Thailand due to the 25% markup from the "chicken law". It will have to be relocated to Austrilia or Mexico, or South Africa. I hope it makes it.

here a site with better pictures of the rangerMAX.. not bad looking

http://www.autoblog.com/2008/11/28/ford-ranger-max-concept-debuts-at-thailand-motor-show/

This is NOT an attractive truck. It looks like an 8th grade styling exercise. Ford is trying too hard to make it look "different" - well they suceeded, for sure. It's a mish-mash of clashing styling elements, none of which look up to date. Dump the aggressive front look, it looks too contrived. Better yet, if this is the best Ford can do to update this truck, maybe it's not such a bad idea to go ahead with the discontinuance of the Ranger altogether.

gm,ford,dodge,when are we going to get a small diesel,and you wonder why you are losing market share

Whew..my eyes hurt.
I really like my current U.S. Ranger 4.0 XLT,but no way would I buy this UGLY truck to replace it!
Pay attention,Ford!

Looks tough, but it looks plastic. From what I read, the VIN number is different from their American counter-parts.

This Ford Ranger could really use an overhaul by MTV's "Pimp my Ride". It is hard to get excited with this design, people will not bother to know its features how good they may be.

HEY DUMMIES !! IT'S A COMPACT WITH A DIESEL .... REMEMBER ISUZU'S ? THEY RUN FOREVER ON SMALL QUANTITIES OF FUEL AND NEVER REFUSE TO DO THIER ASSIGNED TASK. ANY COMPACT DIESEL THEY LET IN THE U.S. REGARDLESS OF LOOKS WOULD BE BEAUTIFUL........

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