Taj Mahauler: We Drive Mahindra's Diesel Pik-Up

Taj Mahauler: We Drive Mahindra's Diesel Pik-Up

It’s been more than two years since we first heard Mahindra was bringing small diesel pickups to the U.S. During that time we’ve covered a steady stream of news about the Indian company and its American distributor, Global Vehicles U.S.A., but we’ve most wanted to know: How will these trucks perform and can they live up to the high expectations of American truck buyers?

To find out we drove two foreign-market Mahindra trucks – a left-hand drive version of the recently updated Australian Pik-Up and a Scorpio SUV – down near Atlanta earlier this week.

The two trucks aren’t identical to the rigs that will go on sale here – the two-door TR20 and four-door TR40 pickups (coming in February, starting around $22,000) and the SUV (due later in 2010) – but they’re close enough so that the single cab Pik-Up and “mHawk” diesel-powered Scorpio give us a reasonable idea of what the stateside pickup will be like.

Mahindra Pik-Up
We drove a variant of Mahindra's Pik-Up that's sold overseas. It's almost identical to the Australian truck that went on sale this month, with updated interior and exterior styling and a 106 horsepower 2.5-liter common rail turbodiesel engine. The American TR20 and TR40 two-door and four-door pickups will share the same sheetmetal and interior design elements.

It was impossible to walk up to these Indian vehicles for the first time without thinking they have to have deficiencies and wanting to immediately start calling them out. Quality, design, power, driving feel – you name it and the concern exists. What we found was that parts of the trucks managed to only live up to our low expectations, but we also came away impressed -- no, stunned really -- by how well the trucks are setup in certain areas.

We drove the regular cab Pik-Up first with a 7-foot bed. It’s powered by Mahindra’s 2.5-liter common rail diesel engine that’s rated at 105 horsepower and 182 pounds-feet of torque and coupled to a five-speed manual transmission. It’s a generation earlier than the 2.2-liter mHawk and won’t be available in the U.S.

The Pik-Up recently got a styling overhaul that’s very close to how the TR20 pickup will look, but it hasn’t lost the boxy profile and fussy design elements that gives it the distinct vibe of a third-world hauler. It looks like the Japanese imports that hit these shores during the 1960s-70s.

On the outside, Mahindra has strengthened the looks of the front bumper and given its corporate logo a more prominent spot on the grille. The headlights have a contemporary look with embedded LED turn signals. The cargo box is old school, with external tie-down hooks like the ones that import trucks used to offer, but the bed is impressively deep and wide enough, at 5-feet 3-inches, easily handling 4x8 sheets of plywood. Rain gutters around the roofline carry water away from the windshield and doors.

2.2-liter mHawk Diesel Engine
The Scorpio SUV we drove is powered by Mahindra's all-new four-cylinder, 16-valve "mHawk" diesel engine. The mHawk was developed with assistance from leading global diesel engineering firm AVL and using a high pressure common rail fuel injection system supplied by Bosch. It's rated at 120 horsepower and 240 pounds-feet of torque, though the power ratings for the U.S. version will be higher. Its six-speed automatic transmission will be unique in the American midsize/compact segment.  

The upright cab is much taller than the relatively swept-back style of modern American pickups. There’s lots of headroom for a 6-foot-tall driver without hitting the ceiling, but the greenhouse feels smaller than we’re used to because the seating position is so close to where the A-pillar meets the hood. The only truck we can compare it to is the Hummer H3T, which has an A-pillar with an even more extreme angle; in the H3T, though, the driver sits several inches farther back from the dash cowl, giving it an airier feel.

The Pik-Up’s cabin width is compact. The recent styling update gave the truck bigger seats to fit wider American backsides, but this puts you right next to your passenger. It feels no wider than a Ford Ranger, the only true compact pickup left in the market. This is not a negative: Where some truck manufacturers got the notion that compact trucks had to grow into large midsize trucks, we don’t know, but we appreciate the Pik-Up’s width in tight parking spots and as a way to differentiate it from half-ton pickups.

The tight, tall cabin gives the driver excellent visibility out of the side windows and over the hood and the rear glass has integrated defrosters. The sightlines are best in class; you always know where the Pik-Up is in relation to other vehicles and when navigating tight spots.

Mahindra Pik-Up Driver Side Interior Shot
The Pik-Up's tall cabin provides excellent visibility over the hoodline and out the side windows. Fit and finish and material qualities are about two-generations behind comparable U.S. trucks. Note the large lever to the left of the steering column that adjusts the column up and down. There are four cupholders between the front seats.

The interior is the weakest part of the Pik-Up with controls and materials that are about two generations behind U.S. trucks and that all over the map in terms of quality, refinement and feel. Door sill plates are literally no more than bolted-down plastic strips and there are several points where the carpet ends before it meets the trim pieces or flows under the seats, dash or console. A strange vertical lever immediately to the left of the steering wheel is used for tilt control instead of being attached to the steering column. There are noticeable gaps where pieces of plastic join to frame components such as the turn signal stalk and the washer levers, the upper and lower portions of the dash and the glovebox. The advanced AM/FM/CD/MP3 audio system looks very similar to the Delco units in GM cars and trucks. It also has USB, auxiliary input and SD-card ports, something many U.S. midsize trucks don’t have. The HVAC controls each felt different when turned: The mode selector felt crisp and clean while the temperature control resisted each turn.

We drove the Pik-Up unloaded on a loop that took us around Atlanta’s suburban and rural roads and the Georgia 400 tollway. What most impressed was the Pik-Up’s driving manners. Mahindra’s pickups are naturally set up to carry those crazy-heavy payloads in developing countries, so we expected a joltingly stiff ride, but the version we drove has surprisingly good road feel. The steering isn’t numb or loose, but is reasonably solid. When we turned corners or changed lanes at highway speeds there was very little body roll or handling slop. The truck goes where it’s directed with minimal fuss. As much as we beat up on the interior, there weren’t any noticeable shakes or rattles, though the small cabin had louder than average wind noise. Overall, ride quality and noise, vibration and harshness is very competitive with current U.S. midsize pickups, if not superior to some. Shocking, we know, but it’s true. This is a truck that could function as a daily driver as well as a workhorse.

Mahindra Pik-Up
The U.S. pickups will have many standard safety features including driver and front passenger airbags, four-wheel disc brakes with ABS and stability control. A four year, 60,000 mile bumper-to-bumper warranty will also be standard.

The 2.5-liter diesel and five-speed manual aren’t coming here, but they are well matched to the Pik-Up’s needs. The motor clatters like a modern diesel, not like the third world mill we’d expected. Every shift was clean except for third gear, which requires a longer throw to the right and more shift gate hunting than we’d like. The footwells are small and pedal spacing too tight for our wide American feet. It takes some getting used to make sure you don’t hit two pedals at the same time, which we did coming to a stop, when we put the truck in neutral while accidentally hitting the brake pedal and accelerator at the same time. You only do that once before you learn the right spacing for your feet.

The Scorpio SUV is a different story. It has a less powerful version of the 2.2-liter mHawk than the U.S. will receive – rated at 120 horsepower and 214 lbs.-ft. of torque in the Scorpio versus approximately 140 hp and 240 lbs.-ft of torque in the TR Series pickups -- but the powertrain feels significantly livelier than the larger 106 horsepower 2.5-liter motor, up to a point. It’s quiet too though there’s transient engine noise that leaks into the cabin during driving. The six-speed automatic transmission (coming to the U.S. as an exclusive in the small pickup truck segment) executes shifts smoothly and doesn’t hunt for the right cog, at least on the flat ground that we drove it on, but there’s noticeable turbo lag at times. We’ll be very interested to see what impact diesel engineering firm AVL has as a key supplier and consultant for Mahindra in tweaking the mHawk to meet the performance expectations of U.S. buyers. In the Scorpio, we wish we could combine the mHawk with the Pik-Up’s 5-speed manual to improve the performance band a bit more.

The Scorpio’s interior is much more luxurious than the Pik-Up’s, with leather seats, beige trim instead of gray and fake wood accents. It also has fit issues, but not to the degree of the Pik-Up.

Mahindra Pik-Up Passenger Side Interior Shot
The Pik-Up we drove comes with a 5-speed manual transmission. The U.S. truck will only be sold with a six-speed automatic though Global Vehicles executives say a manual transmission could be an option down the road. The advanced AM/FM/CD stereo system has an auxiliary input jack plus USB and SD Card ports.

On-road performance lags considerably in the SUV. There’s considerable body roll around turns, the handling and steering feels loose and sloppy. The brake pedal takes a lot of pressure to stop the truck, and even then, the disc brakes never seem to want to grip as hard as you’d like or need them too. None of this is particularly surprising, since the arrival of the Scorpio SUVs in the U.S. is much farther out on the horizon and they’re sure to be tweaked to American preferences. All we wanted to learn was how the mHawk powertrain performed and we came away relatively impressed and cautiously optimistic.

Overall, we’re impressed with Mahindra’s four-cylinder diesel pickup truck – much more so than before we drove it. The interior has glaring weaknesses but if this truck can live up to Global Vehicle’s marketing hype of up to 30 mpg, 1.3-tons of payload and 5,000 pounds of towing ability, Mahindra and Global Vehicles will have a pickup truck like no other to sell to U.S. truck buyers. They’ll effectively be competing in a segment of one and in cases where a heavy duty diesel is overkill for the application, we think they’ll be an excellent alternative to help out on a farm or construction site.

Mahindra Pik-Up
The vertical roll bar behind the cab will not be on Mahindra's U.S. pickups. Mahindra will also add a stamped steel rear bumper and front bumper guard to the trucks as standard equipment to meet federal standards for low-speed front and corner impacts.


Great report Mike.

Thanks for keeping us up to date.

The look of this truck is one I could get used to. It is what it is. The only ugly part is where the indentation they've got along the side of the truck dips at the cab level. I guess that's for safety?

Aside from that, the truck doesn't sound bad, but I'll judge when I see it in person. The only other question I can think of is price, and am patiently waiting for more information on that.

I want one SO BAD. Man, remember how great those old Toyotas were--actual work trucks, light enough to give great mileage and be fun the throw around, and how cool the 4X4s were? But more than that, useful. Actually, I'm getting a real flashback to my Mazda B2000, which was essentially unkillable. Rangers may be the competition for the Mahindra, but their list price has seriously bloated (not that you'd actually pay that).

If Mahindra reliability pans out and they can price it under $20Gs, they could make a killing. Imagine these things going on sale as the economy starts to get going again, and contractors get back on their feet.

Mike you lucky dog - can't wait to drive one of those things myself. Honestly - is it ugly? I think a lot of American truck buyers will deal with interior flaws if the truck does it's job, but I don't see it surviving if it's ugly. Personally, I think it's OK, but I haven't seen it up close like you.

This truck is very third world looking. Good report - there are few out there. I am sticking with American. Very happy to stick with American.

This is what American companies should be doing for us.

I drive a small diesel Mercedes van from the 1970's and can say; Small diesels are where it is at for hauling loads and good fuel economy. It is time we got with the program here.

You mention the 6sp auto in the Scorpio will be unique to the midsize/compact segment. You're forgetting the Ford Escape/Mercury Mariner and Chevy Equinox/GMC Terrain.

@Tundra Headquarters: If they can fix the interior shortcomings and the quality and reliability is there, I see no reason why this won't be a successful truck. The hauling and fuel economy numbers we hear are very compelling. I say aim for fleet and commercial sales and make this the Transit Connect of pickup trucks.

@Adam: You're correct about the SUVs but I'm talking about the pickup trucks. There are no 6-speed midsize or compacts today. I'll make sure it's a bit more explicit in the story, though. Thanks!

Mike - I overstated when I said "survive." I think your comparison to the Transit Connect is apropos. My thought process in regards to commercial buyers is that it will all depend on the price. I've seen some reports of $25k MSRP, which means it will struggle to get below $20k. Fleet buyers can get an F150, Silverado, Ram, or Tundra with similar hauling and towing ability for $22-$24k (depending on fleet credits and some engine choices). Fleet buyers can also get a stripped-out Ford Ranger for $14k. Granted, the Mahindra's diesel and 2600lbs tow rating are compelling when compared to the Ranger, and the small size is nice compared to the half-tons, but is there a commercial demand for a small truck that's as expensive as a bigger truck with nearly equivalent capability? I'm sure someone somewhere will view this as the ideal fleet vehicle, but I'm not convinced. Fleet buyers want the cheapest truck they can get, but they're not as likely to take a big risk on a import...so I don't see this thing have fleet sales out of the gate. Which brings me back to ugly. If this truck is cool looking, people will buy it to be different. Diesel enthusiasts (me included) will see this as an awesome truck because of the engine, etc. But if it's ugly? My concern is than an ugly truck is a really tough sell when the price is high and the doubts are many. I guess we'll have to wait and see, but to me looks count for a lot on this one.

Hmmm Mahindra or F150 SuperCrew.... Tough Choice. Do I want an 80's truck, with 80's power, comfort and equipment? Or do I want a modern truck with over 300HP, luxurious interior and towing ability? Do I want to eat bread and butter?Or do I want to eat a 5 course dinner?

I own one Scorpio SUV here in India since four months with the 2.2 litre 120 bhp engine and the truck is a great workhorse. Its fit to be driven under harsh conditions and survives in both the rough and smooth terrains. the steering is very precise and taking it through crowded places is a pleasure. It gets parked only too well. the SUV has awesome road manners only due to its precise steering.
I would however have liked the interiors to be better finished with more contemporary touches. The door interiors too lack the quality.The overall interior plastic quality is below par. The gears take a long time to get used to. and the gear lever is always shaking.
No I do not agree with the test report that speaks of the diesel engine noise intrusion into the cabin. The diesel is quite less noisy and at par with the low end Toyota and Chevrolet SUV's. The suspension is quite pampering for a truck of this kind.
The engine has been done up by AVL Austria and the suspensions by Lotus Engineering, UK.
In fact Mahindra began its innings with the Willys CJ 3A assembly in the 1950's in India.

No manual trans is a deal breaker for a lot of us. I've been watching the arrival of this truck for years, only to be disappointed every time I read that it comes only with an automatic. Automatics fail, it is their specialty. Manuals are usually the longest lasting component of a vehicle, it is their asset. I'll take manual. I have read so many postings from people who want a basic, small diesel truck, just like this one. But they want a manual! Are you listening Mahindra?

This truck in a cab/chassis version would make a wonderful platform for an economical RV. Maybe Sporstmobile will make one for us?


it will arrive here and be a success for a few years, maybe even a decade, but will eventually fade out.
to promote this vehicle will require a dedicated dealership, and the ready availability of parts.
I will own one, if it gets to point where I can get parts from Advanced Auto, Autozone, O'Reillys, or PepBoys.

as for a small diesel truck, there was a Chevy Luv diesel some years ago.

"The truck was redesigned for 1981 with the wheelbase stretched by 1.9 in (48 mm) to 104.3 in (2.6 m). The gas engine remained the same but the LUV was now available with an Isuzu C223 diesel engine making 58 hp (43 kW) at 4300 rpm and 93 ft·lbf (126.1 Nm) at 2200 rpm. This new engine gave the 2WD diesel LUV a fuel economy rating of 33 city / 44 hwy making it one of the most economical trucks ever built. This engine is also renowned for its reliability; many LUV trucks of this vintage have achieved over 500,000 miles before requiring a rebuild. Chevrolet stopped selling the LUV in the USA after 1982 in favor of their own S-10 compact pickup, but Isuzu picked up sales in the US as the Isuzu Pup that same year."


Bring back the turbo diesel Ranger!


"The Ranger was introduced in mid-1982 for the 1983 model year. Available engines were the 72 hp (54 kW) 2.0 L and 86 hp (64 kW) 2.3 L OHC four-cylinders, a four-cylinder 59 hp (44 kW) 2.2 L Mazda/Perkins diesel, and a 115 hp (86 kW) 2.8 L Cologne V6. In 1985, a Mitsubishi-built 2.3 L turbodiesel with 86 hp (64 kW) replaced the Mazda diesel engine."

Mike, unlike the US, there are far better Pickups on sale here in Australia, than the Mahindra(I have only ever seen three on the street).
Nonetheless your report does bring out good qualities of modern small diesel pickups:
They have an enomous load capacity but a decent ride and roadholding.
Towing capacity here for a 3 litre diesel is on par with a F150.

@Robert Ryan: Robert, I wish we had half the small diesel ute choices you have in Australia. :-(

Bring em! My checkbook is ready.
White or silver, four door. fwd please.

This should have been in US for Cash for Clunkers between 14K-16K MRP. With its 30mpg & low price (10K-12K with the trade in) could have made this number one seller.

The price for this truck should be under $10k.

Any price above the 10k mark, I'd rather buy a Ford, Toyota, Nissan.

The Mahindra truck looks ugly and they plan to sell them for $20k? good luck, the only people I see buying these are the Indians (dot not feather) for being an Indian made truck.

Give us a solid axle 4x4 truck under $10k and you bet there will be lots of people buying it.

Under 10k in price or that truck will be in the way of the doo doo bird.

they will go on sale here in Birmingham, Al.


and when the people realize what junk they are, I will sell them to unsuspecting prospects.

what you waiting for? pick up the phone, and come see me,
all applications approved, coz, I am the bank.


I am Indian in US, First let me tell you the FACT, "No Indian buys Indian products if imported available because they know how pathetic & inferior they are"

So we NEVER consider this ugly looking & low quality truck until unless it is less than 10K.

Above 14K-16K mentioned in my previous comment is for others because it's still a steal for them :-)

"The Mahindra truck looks ugly and they plan to sell them for $20k? good luck, the only people I see buying these are the Indians (dot not feather) for being an Indian made truck."

LOL. Yes yes indeed. The richest ethnic group in the country (median income) will be lined-up to trade in their Lexus/BMW for a 1990s-era looking pickup. Daaang it.. I luv me some Redneck logic!!


If I could get a vehicle that encompasses all four of those things and is reasonably reliable, I'll buy it. I don't care who makes it or what the interior is like.

@ Amit Das: "The richest ethnic group in the country (median income)"

My dear fellow hypocrite Indians, please stop pretending that your are great, stop showing off your success and accept ground realities of India & don't try to praise your country yet you never want to go back.
You moron, we all know that your success is because you are full of deceit, we all know your shameless self promoting skills.
Tell me one company name in USA which is started by the Indian which is worth a billion dollars and name one ground breaking innovation by the Indian.


I'd swear I've passed the location those photos were taken hundreds if not thousands of times since I was a kid.


@Travis: Yep, that's exactly where they were taken.


How about Vinod Khosla and Sun Microsystems which was recently acquired by Oracle for $7.4B?

@BSK = Pakistani

Indian company worth more than a billion - here's my submission - Bose (the speaker co)


@Your Cousin Joe

I already said you guyz are morons. Now it's proven.

1) "How about Vinod Khosla and Sun Microsystems which was recently acquired by Oracle for $7.4B?"
Vinod Khosla is ONE of the founders in 1982, actual credit goes to Andy Bechtolsheim.
Vinod left Sun in 1985 just after 3 years, sun microsystem became a billion dollar company in 1995

2) @BSK = Pakistani
No need to answer this, it's clearly how moron you are.

3) "Indian company worth more than a billion - here's my submission - Bose (the speaker co)"
Bose was born in USA & also his mother is White American, he is NOT indian, you moron.

So you're telling me that I can spend about $4k more than a Ranger and get a truck that is far less refined, with questionable quality, iffy build quality, and marginally better fuel economy?

Where do I sign?

I REALLY like this truck! This is almost exactly what I've been waiting for, since EVERY other manufacturer except Ford (with the Ranger) has abandoned the compact pickup segment in the U.S.

I particularly like the tall, narrow cab and the external bed tie-downs. Why the Japanese imports abandoned that (and the domestic manufacturers haven't offered that in eons) baffles me. I only have two major gripes with the truck as it is right now:

1) No choice of a manual transmission in the U.S. market. This is nearly a deal-breaker.

2) Independent front suspension instead of a proper heavy-duty solid front axle in the 4x4 version. This is a DEFINITE deal-breaker.

I can almost understand why Toyota and Chevy and Ford and everyone else have abandoned durable solid front axles for wimpy independent suspension, since they've turned every other aspect of their trucks into bubbly little creme-puff mallcrawlers. But Mahindra is clearly trying to appeal to REAL truck guys, who have a real need for a proper WORK truck. We don't want a cushy ride from light-duty components; we want big heavy-duty axles under even our small trucks: 9-inch-or-greater ring gears, selectable differential locks front and rear, and a 4-to-1 lever-operated transfer cases. Independent suspension is fine for 2wd trucks because they don't see such hardcore abuse as do the trucks of 4wd owners.

Without proper truck credentials, I'm afraid Mahindra is going to lose out on the opportunity to win the respect of the true "truck guys." It's not too late to equip the 4wd trucks with the proper hardware. If Mahindra doesn't have a pair of good, strong axles of their own, I'm sure Toyota (FZJ80), Dana-Spicer (D44 & D60), and AAM (14-bolt) would be happy to supply as many as Mahindra can order!

It's NOT that hard to design a quality truck with the proper equipment. It just takes a manufacturer with the balls to do so. Mahindra will sell as many trucks as they can produce, if they get it right. But if they get it wrong, they'll just go the way of Daihatsu, Peugeot, Renault, Daewoo, Citroen, and numerous other "also-rans" in the U.S. car market.

Robert Ryan, I have to correct you. The "pickups" available in Australia are not better. They are overpriced Thai-built cheap light duty pickups, and the build quality shows. My dad bought a Hilux crew cab 4x4 V6 for his business (I picked it out for him), but if it had of been possible, he would have bought a full size American pickup. He would have to spend a lot more money there to import one, but still might one of these days. The Hilux (3L diesel or 4L V6) will not tow aswell as an F150. It's hard for anyone to compare, because in Australia you can't buy the big pickups, and in America you can't buy the small pickups with small diesels. But, having lived in America and Australia,...sorry.... the small cheaply made utes you are referring to just don't compare to the over-engineered US domestic trucks. And my Silverado V8 uses about the same amount of fuel as my dad's smaller, lighter, lesser powered, under-featured Hilux that doesn't carry as much or tow as much.

Free marketing advice on how to sell 50% more of these trucks in the USA: Remove the name from the tailgate.

It's really funny, but all the points that people bring up about the TR20 (Taj Mahauler, what a great decal that would make) are exactly what I want in a pickup.

Smaller size: My F250, SC, LB is huge. I want something smaller that can still run on the beach and haul my kayak to go fishing in.

7.5 ft bed: Just the right size.

Independent suspension: Since I want the truck for my only vehicle, I want the cushy ride.

Auto tranny: Exactly what I need to drive in sand. One mistake with a manual and you are burried up to the frame. Let me tell you, digging a car out of the sand is not fun.

I think there is going to be a good market for this PU among those of us who want a PU to: haul our kayaks, take a trash can of clippings to the transfer station, bring our wet dog home from the beach, etc. I think Mahindra will be around for a long time.

I've been reading all the posts here. I have one conclusion that is common with many. "diesel" America needs to get a clue. Foreign contries (epecially Germany) are leaders in diesel engine technology. Look at VW, they have a "clean diesel" that would pass all emission standards in the U.S. and still have the horsepower and performance. All the U.S. needs to do is learn what is happening in the world and auto industry. "electric" will never fly. To much money up front and no payoff in the long run because of battery replacement, maintenence ect....that come along with that type of vehicle. The time it takes and the process it takes to build "hybrids" and eventually the disposal is far more harmful to the environment than all the pollution that is generated by a full size American diesel truck. I personally welcome the addition of the small and midsize diesel vehicles. (not to mention diesel is much less refined than gas, once the market is more diesel than gas you will see much better prices on diesel fuel) Just my opinion

I agree with Joe's comment. This truck is not aimed at the hardcore American truck owner. It's aimed at suburbanites who clean out the yard, use the truck recreationally, etc.

Like me! I own a Ford F150 Supercrew and generally like the truck. However, I miss the fuel economy of the Toyota pickup I owned in the 80s.

I can't justify getting a new F150 with it's 16 MPG again. But a 30 MPG Mahindra? You bet!

And there are lots of us "suburbanites" who are not afraid of buying something from non traditional countries. My Golf was made in Brazil and my wife's Jetta was made in Mexico. Both have preformed superbly for many years.

We are now taking deposits on these trucks at Http://www.MahindraNC.com. Check us out and give us a call at 1-800-895-1224 today!

BSK: "My dear fellow hypocrite Indians, please stop pretending that your are great, stop showing off your success and accept ground realities of India & don't try to praise your country yet you never want to go back."

Where do I being. You jump into an all out emotional sissy fit. You got so much sh!t going through your head that you cant think straight.

Lets go back to my original comment:"LOL. Yes yes indeed. The richest ethnic group in the country (median income) will be lined-up to trade in their Lexus/BMW for a 1990s-era looking pickup."

Notice I stated median income. This means that Indians are richest by distribution of wealth, a great indicator of metrics such as education and quality of work. This also means that they are mostly white collar workers or small business owners (non farm/construction). The type of vehicles these folks drive are mostly Honda/Toyota and dabs of Lexus/Mercedes. They don't even step into mazda/suzuki/nissan/audi/vw dealerships. They won't touch a Jag from a mile away, even if it is owned by Tata. With this in mind I made the statement they would not buy 1)a truck 2)a Indian truck 3)an out of the ordinary brand.

BSK:"Tell me one company name in USA which is started by the Indian which is worth a billion dollars and name one ground breaking innovation by the Indian."

You put too much stock into "who is a billionaire", start looking at who is a "engineer" or "analyst" or "motel owner", because thats what makes for a "rich" ethnic group.

To highlight your predisposition to disparage Indians lets rephrase my original statement:
"LOL. Yes yes indeed. Jews are richest ethnic group in the country they will be lined-up to trade in their Lexus/BMW for a 1990s-era looking pickup from Israel."

What would you say then... prick.


You gotta grow up dude & have a rational look at the story. Just stick the useful comments and not anti ethnic/national babble.

Mahindra is doing a purely business move. US is the ultimate goal for all companies. It does not matter in US where you come from. If a company can make a good product that will people want, then they will be successful. If not, they will soon be history(unless the govt wants to bail them out :-) ). Nothing else. US don't care where the company is from or how long they've been there. All it matters is if you got the stuff. US consumers are sophisticated and can evaluate a product pretty good. Let them look at the truck & decide. At the end market will decide good or bad

I hope the Mahindra steels sales away from Toyota and Nissan porkers since Toyota and Nissan dont seem to want to build real small fuel efficient trucks for the USA anymore .

Let's hold down the ethnic attacks. Any ethnic or national group has a bell-shaped curve of intelligence, creativity, work ethics, integrity, courage, etc.
This truck compares very favorably with many of the early imports from other nations. Most early imports from Europe and Asia had serious problems, but they have improved, in many cases so dramatically that U.S. manufacturers are playing catch-up. Let's give our best wishes to the manufacturers, importers, dealers, and parts sellers for this interesting new truck. If the truck succeeds, I hope that they will soon be manufacturing it here and elsewhere in the Americas, as are so many other companies from Asia and Europe.

It is amazing how some people apparently feel threatened by something they find so inferior.
I think it's interesting if nothing else.
Also, I for one welcome our new Indian overlords. ;p

Toyota and Nissan should take a look at the bed on the long bed Mahindra and get a clue that trucks are made to haul stuff in the beds not the cab, not everybody wants a new version of a station wagon .

@Amit Das,
When you are in America, be like an American not your ethnic group & don't try to find the numbers of your ethnicity.
You are successful because of America not because of your country, yet you never accept what America has given to you & you still bash at it.
Again you referred to "Jews" in your reply, which is what makes me feel crazy about people like you. People like you are bringing all the ill fates of India to the USA.
Stop talking about Race, Religion, Region, CASTE & Gender bias at least when you are in US that is what America is built for.

None of your comments in your lengthy message doesn't make any sense, yet you never answered my questions.

My first two comments are ON the topic, and then I was distracted by the foolish "ethnic" comment from Amit Das.
Trying to change the mindset of at least one Indian.
Sincere apologies for my off the topic comments

On the topic comment:
I like M&M's Scorpio, I did a test drive when I was in India, I will consider buying Scorpio if it is reasonably priced.



You are hyper-reactive. There is nothing wrong in discussing race and demographics especially when marketing a product. Notice how every manufacturer has separate ads tailored specifically towards Hispanic-Americans. The FACT is that most Indian-Americans (FOB) buy established middle of the road brands such as Honda and Toyota. The group does not find much in the form of Style, Ergonomics and other things. In essence the US Indian consumer is all about function and value. Their priorities are more inclined to child development / spirituality and consistent progress. Whether you like it or not, US-based Indians will not touch a Jaguar just because its owned by Tata and that goes for Mahindra also.

You go and rant about Billionaires which really says something about you and how you value people. I am saying that Indians are a rich ethnic group with a very balanced distribution of wealth, and its show in their car buying behavior.

You better get checked up before you accusing people of being "intolerant" and UN-American.

Oh.. oh... I apologize it should be Jewish Americans instead of Jews. My Jewish friends will be very disappointed in me......

Scott, you seem to be a little confused by the laws of economics. If there were a greater demand for diesel, the price would increase, not decrease. It would only reduce if the increase in supply was greater than the increase in demand. When has OPEC and/or oil companies allowed the supply to increase beyond any increase in demand? Electric power would be more sustainable long-term than diesel. The best short-term solution would be a series hybrid layout, like in the Fisker Karma and Chevy Volt. Do it on a larger scale for a pickup.

India is not third world.
And expecting things from India to be third world is being racist.
US companies depend on India for all software.
If its third world, why do you outsource to India ?

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