Dodge Ram Is Mopar's Most Accessorized Vehicle

Dodge Ram Is Mopar's Most Accessorized Vehicle

Chrysler’s in-house parts brand Mopar says the Dodge Ram full-size pickup is the most accessorized vehicle in the Pentastar fleet, with Ram owners spending an average of $389 per truck.

Here are the Top 10 Mopar Accessories for the Ram, according to Chrysler:

  1. Tubular Side Steps ($307-$614): Provide skid-resistant stepping surfaces for easy vehicle entry and exit; available in black or chrome and constructed of light-weight anodized aluminum or powder-coated steel.
     
  2. Bed Liner ($325): Features ribbed design for drainage. The skid-resistant, under-the-rail liner is tailored and has integrated vertical and horizontal storage dividers.
     
  3. Trailer-Hitch Receiver ($126): Designed as a one-piece welded assembly and built to match Dodge Ram's impressive towing capacity, the hitch receiver is covered with a two-layer, E-coat paint finish that resists rust.
     
  4. Trailer-Tow Mirrors ($436): 8.75" x 7.75" mirrors offers improved visibility while towing with convex spotter (3.5" x 4.25") glass for superior blind-spot visibility. Mopar trailer-tow mirrors manually telescopes out 4.5" and folds in. Heated, power control and defrost functions remain active.
     
  5. Front-Air Deflector ($89-$109): Constructed of shatter-resistant polymers and custom molded to complement Dodge Ram's bold front-end styling, the front-air deflector creates an air stream that directs insects and road spray up and away from the hood and windshield.
     
  6. Deluxe Molded Splash Guards ($43.45/pair): Designed to be rigid yet forgiving, splash guards are paintable and provide lower-body protection.
     
  7. Sports Performance Hood ($976): Features an integrated scoop for an aggressive look and the sheet metal replacement hood is manufactured with original equipment materials.
     
  8. Fiberglass Tonneau Cover ($1250-$1290): Custom-designed for a perfect match with any Dodge Ram exterior color, the durable, easy-opening cover includes inner and outer liners to prevent cracks and features a built-in tailgate lock for added security.
     
  9. Soft Tonneau Cover ($391-$470): Made of shrink-resistant fabric that features a snapless design, the durable Mopar tonneau cover resists mildew, water and ultraviolet rays.
     
  10. Fog Lights ($175): Designed for the Ram, Mopar fog lights undercut inclement weather and minimize glare.

By the way, according to SEMA, pickup truck owners on average spend $1,831 on accessories.

[Source: Chrysler]

Comments

Still no spray in liner option and $1,000 for a "Sports Performance Hood"? OMG!

"built to match Dodge Ram's impressive towing capacity"

lol

@ ramman; The 2010 model year max towing capacity has been increased from 2009 to about 10,425lbs. That is less than a 1,000lbs difference than Ford. They completely underrated the 2009 model year.

Anyway, I kinda find it funny that this comes as a shock. The RAM is the best selling Chrysler/Dodge so why wouldn't it be the most accessorized? Just a thought. :)

That green pictured is, umm.. yeah

Nice - with this forester-green paint plus some MoPar goodies looks very rare - I love this 'frog'!:)

Hey will they make a tonneau cover with that Ram Box on side of bed?? Cool lookin Truck!!!

Well no kidding,plain vanilla pickups have long been the target of a buyers personal touch when it comes to decking it out with steps,rails,guards,bumpers,driving lights,wheels,tires.....as RAM is Chrysler's top selling model,and it lends itself to personalization far more than a Sebring,or even a Caravan(never seen a bedliner or grille guard sold for an Avenger yet),its only a natural that it will get the lions share of "bling" purchases.


Your 10400 figure is only for the 2wd, long bed with a 5.7 and 17" wheels.

and it's a regular cab.

Full disclosure, I work for Chrysler's blogs. But I did want to clarify one issue out there on towing. For 2010, the Dodge Ram 1500’s towing capability has increased to 15,500. That figure is a result of combing the 5.7-liter HEMI V-8 and the multi-link coil spring rear suspension, gross combined Weight Rating (GCWR), which together increased to 15,000 lbs., from 14,000 lbs., with the 140.5-inch wheelbase, 5.7-litre engine and 3.92 rear axle. Thanks.

@ Scott, I have yet to see towing ratings that high. I am not calling you out, I am just curious where I can find such information.

@ Dave, I am well aware of how the tow ratings are based on cab size, rear end gears, bed lenght, and drive train.

I was just stating the ratings have been increased as they were under rated for the 2009 model year. Nothing less, nothing more. :)

Waving the BS flag on Scott. Unless it is a typo. 15,000 GCWR I'll buy off on but there is no way a 1500 Ram is rated to tow 15,000lbs. That would be trumping Ford by almost 4,000lbs. All with a suspension that Dodge admitted was not changed from when it was rated at around 8,000lbs. The payload rating alone would not allow you to tow 15,000lbs.

@Keith

think he meant 10.5k tow rating and 15k gcwr

The new Ram ratings can be found here: http://www.autoblog.com/2009/07/29/dodge-increases-towing-capacity-of-2010-ram-on-paper-no-hardwar/

Says new rating is 10,450 not to bad.....

The Dodge Ram 1500 tow ratings story is here: http://news.pickuptrucks.com/2009/07/2010-dodge-ram-1500-towing-rating-increases-to-10450-pounds.html with comments direct from Chrysler.

who really cares how much it tows. i bet 9 out of 10 use it as a grocery getter

Anyone that wants to tow over 10,000 lbs needs a heavy duty truck. We buy 1500's for the ride and occasional tow. so big lb's in a half ton truck are usless.

A fiberglass tonneau looks great and are very useful but not exactly right for everyone. If you are hauling taller type cargo once in a while you may want to look at other types of truck bed covers, such as a folding, roll up or retractable. The fiberglass ones are as real pain if you need to haul that taller cargo.



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