Ford Holding the Line on 2011 Super Duty Diesel Engine Pricing

Ford Holding the Line on 2011 Diesel Engine Pricing

Ford is holding the line on diesel engine pricing for the new 2011 F-Series Super Duty pickup, which features Ford's all-new 6.7-liter Power Stroke V-8 oil burner. The invoice price starts at $6,503, according to Randy Wilson, fleet and commercial truck manager for Riverside Autoplex of Poteau, a Ford dealer in Oklahoma.

"That's the same invoice price as the current 6.4-liter [V-8]," Wilson said. "That also includes the price of the new 6-speed automatic transmission, because the six-speed is now part of the base price of the truck. $6,503 is the cost to move from the new 6.2-liter V-8 to the new 6.7-liter."

The full retail price of the 6.7-liter diesel is $7,835, according to Wilson.

Ford will no longer offer a manual transmission for the Super Duty after the 2010 model year. Wilson did not know the if the Super Duty's base price (the price paid for the standard truck and powertrain) would remain the same or if it would increase.

Asked to comment, Ford spokeswoman Anne Marie Gattari provided PickupTrucks.com with the following statement Tuesday afternoon.

"F-Series has been the best-selling truck brand for 33 straight years by delivering class-leading capability, durability, and value," Gattari said. "That formula for success will continue with the all-new 2011 Super Duty and the all-new powertrain lineup. The truck, as well as the 6.7-liter Power Stroke diesel engine, will offer tremendous value to our demanding customers. A more detailed pricing announcement will be made within the next few months."

The 6.7-liter V-8 is Ford's first in-house designed and built diesel engine for the Super Duty after ending its 27-year relationship with Navistar. It's most notable design feature is that the intake and exhaust flow through the cylinder heads is reversed when compared to a conventional diesel engine, with the exhaust exiting directly into the engine’s turbo that sits in the engine's valley, mounted between V-style cylinder banks.

What also makes this pricing news notable is that the Power Stroke has to meet tough new emissions limits for diesel engines that go into effect for all diesel engines manufactured after Jan. 1. This has already caused price spikes of more than $6,000 for big over-the-road trucks from manufacturers like Navistar and Hino. Even the new Ram Heavy Duty pickups, which met 2010 emissions regulations as of the 2007 model year, have increased the price of their 6.7-liter Cummins I-6 diesel by $500 for 2010.

Ford will use a new Diesel Exhaust Fluid system to scrub Nitrogen Oxide from the exhaust stream, which will require periodic DEF refills and creates a new maintenance item for owners.

NOx is a major air pollutant that contributes to smog, asthma, and respiratory and heart diseases. It's caused by diesel’s high combustion temperatures, which results from the high frictional heat created by compressing air in the cylinders to the point where it can ignite diesel fuel without using a spark.

2011 Ford F-Series Super Duty production starts in February, though orders can be placed at local Ford dealers today. The 6.7-liter V-8 will be built at Ford's engine plant in Chihuahua, Mexico.

H/T to Willy for the tip!

Comments

Holding my breath on this one, that looks like a mechanics nightmare! I'll take a Cummins anyday as you you will never beat a I6 for towing,longevity or simplicty!

That's great news for potential buyers. But are there enough buyers these days to make these trucks profitable? We'll see if there's much demand for 400hp/725ft-lb diesel race trucks getting about 17 mpg hwy.

Sure hope this one works out for them. The last two (6.0L and 6.4L) have been disasters. The 6.0L had to have the most problems of any diesel since the Olds 5.7L, and the 6.4L is getting itself a nasty reputation for blowing up @ low miles! Give me a Cummins or a Duramax over Ford's latest customer funded "experiment".

Ford's $6,503 price is a huge savings over the competition. A GM diesel/auto-tranny is $8,395, and a Ram diesel/auto-tranny is $8,020. Ram is the only one left with a manual gear box. Does anyone know what DEF is going to cost?

Glad to see them holding the price but in the end its what you pay for the truck. What will the price be vs. last year? The cummins is more but when ordered with the 6 speed manual your only paying 350 more and there are many who would rather throw their own gears. Also with the def its just another thing to maintain. Nice thing about the absorber cat like on the cummins if you live in a non test state like me you could easily remove it, might not be leagal but people have been eliminating cats for as long as they have been putting them on at the factory.

@Lou N: Bear in mind that this is invoice -- not retail -- pricing that were talking about. DEF costs about $2.50 a gallon.

doesnt ford own cummins? and since this engine is in house and last i heard for owns cummins wouldnt this engine technically be a cummins? but like someone previously stated it sounds like a nightmare

Ford does not own Cummins, and never did. Ford held a small percentage of Cummins stock 15 years ago for a short time. The 6.7L Powerstroke s more-or-less a Ford design, manufactured by Ford in Mexico. Maybe the Mexican plant was the reason Ford will be able to sell the 6.7L for the same price as the 6.4L.

"That's great news for potential buyers. But are there enough buyers these days to make these trucks profitable? We'll see if there's much demand for 400hp/725ft-lb diesel race trucks getting about 17 mpg hwy."

Major concern really. On the relatively small numbers they are going to sell, how can they make a profit? Probably explains why they are desperately looking around for another OEM to share the costs.

Sounds good. I wish they could have dropped the price a little, but, keeping it the same is a hell of a lot better than increasing it.

Now all I'm waiting on is a new diesel for the E-Series and a diesel for the Expedition and F150.

I hate to admit it but I really like the Super Duty. There is a reason why they own the HD market. However the best engine is the one made by Cummins. Just imagine what sales would be like if Ford partnered with Cummins. People purchase the HD Rams just for the Cummins engine and the manual transmission.

Whats to stop people from filling the urea tank with water or some other liquid ? is there a sensor that will tell if a liquid is UREA and if so cant the sensor be removed and replaced with a sensor that recognises water or whatever liquid is placed in the DEF tank .
After all a sensor is only device to measure electrical conductivity to send to the computer to tell it what to do , am i being to simplistic ?

Yes Ford owns Cummins, it part of the effort to combined the United States into the American Union whos coins will have the words In God We Trust removed so our President does not have to put his hand on his heart during the Star Spangled Banner.

Now post this comment to an email and forward it to everyone you know so Bill Gates can send you $10000.

I live in a area that had lots of diesel pickups on the roads, a few years ago I saw new diesel pickups with sold plates on the road all the time. That's not the case any more!

Here's a 2011 Build for the NEW 6.2L Gas Eng SD
2011 F-SERIES SD
Order No: R005 Priority: 10
Ord Code: 618A Cust/Flt Name: KURT
RETAIL DLR INV
W3B F350 4X4CREW/CS $49605 ****
172" WHEELBASE long box
UG WHITE PLATINUM 495
LQ PALE ADOBE ACC
S LTHR 40/CNSL/40
A ADOBE
618A PREF EQUIP PKG
.LARIAT TRIM
.TRAILER TOW PKG
64C .ALUMN WHLS-18"
76R .REV VEH AID SEN
91M .SYNC SYSTEM
99T 6.7L V8 DIESEL 7835
44W 6-SPEED AUTO NC
TDU LT275/70OWLAT18 250
X3J 3.55 ELOCKING $390
JOB #1 BUILD
17K KING RANCH NC **** (included in base cost for 2011)
16K .KING RANCH MATS
18C .CAB STEP W/LITE
60M .MEMORY GROUP
76S .REMOTE START
76V .RR VIEW CAMERA
.UNIV GARAGE
90H .HEATED SEATS
954 .TWO-TONE PAINT
965 .B/S MOLDING,LWR
17X FX4 OFF-ROAD PK 295
.SKID PLATES
11500# GVWR PKG
41A RAPID HEAT 250
41H ENG BLK HEATER 75
425 50 STATE EMISS NC
471 CAMPER PACKAGE 160
SPARE TIRE/WHLF NC
53W 5TH WHL PREP 370
58N NAVIGATION SYS 1875
592 ROOF CLEAR LGTS 55
JACK
66S UPFITTER SWTCH 125
67A DUAL ALTERNATOR 380
85S TOUGH BED 450
FUEL CHARGE
FDAF ASSESSMENT
DEST AND DELIV 975

TOTAL BASE AND OPTIONS 63585
TOTAL 63585
*THIS IS NOT AN INVOICE*

Here's a 2011 SD with 6.7L diesel Build.
PRICING IS OUT, Rut here's your build with $$

FYI...... F350 4X4 CREW CAB PICKUP/156 $42590 00 BASE PRICE
2010 MODEL YEAR
randy

2011 F-SERIES SD
Order No: R001 Priority: 10
Ord PEP: 618A Cust/Flt Name: ELDON H.
RETAIL DLR INV
W3B F350 4X4 CREW/C $44745 (base $$ 2011)
156" WHEELBASE short box
UG WHITE PLATINUM 495
LQ PALE ADOBE ACC
4 LTHR 40/CNSL/40 NC
A ADOBE
618A PREF EQUIP PKG
.LARIAT TRIM
.TRAILER TOW PKG
76R .REV VEH AID SEN
91M .SYNC SYSTEM
99T 6.7L V8 DIESEL 7835
44W 6-SPEED AUTO NC
TCW LT275 OWL AT 20 1375
X3J 3.55 ELOCKING 390
JOB #1 BUILD
16S ALL WEATHER MAT 25
17X FX4 OFF-ROAD PK 295
.SKID PLATES
18Q CHRM CAB STEP 5 495
11500# GVWR PKG
41A RAPID HEAT 250
41H ENG BLK HEATER 75
425 50 STATE EMISS NC
SPARE TIRE/WHLF NC
TRAILER TOW ATT
592 ROOF CLEAR LGTS 55
JACK
642 PRM CAST ALUM20 NC
66S UPFITTER SWTCH 125
67D XTR HVY DTY ALT 75
67H HD SUSPENSION 125
85B BED EXTENDER 250
954 TWO-TONE PAINT 470
96U LARIAT ULTIMATE 3995
.PWRSLD MOONROOF
.NAVIGATION SYS
.MEMORY GROUP
.REMOTE START
.RR VIEW CAMERA
.TAILGATE STEP
.HEATED SEATS
965 B/S MOLDING,LWR 60
FUEL CHARGE
FDAF ASSESSMENT
DEST AND DELIV 975

TOTAL BASE AND OPTIONS 62110
TOTAL MSRP $62110.00
*THIS IS NOT AN INVOICE*


I really just want Ford to not cheap out, and put a Powerstroke emblem under the hood like ALL the other model years have had. COME ON!

@Taylor: Yes, there's a sensor in the tank that can tell if the DEF fluid is genuine.

@Randy Wilson: Looks like retail pricing is now available? $7,835 for the 6.7-liter V-8 is the same as the 6.4-liter V-8, correct? That's what I see when I configure a Super Duty at fordvehicles.com. Thanks for the updated pricing info.

Yes Mike, I was on my way back to check on pricing updates in the Ford Order Bank when we talked. Complete pricing is now listed. Notice I pulled base $$ on a 2010 F350 SD CrewCab ShortBox Lariat, then built a 2011 same way.

FYI......
2010 MODEL YEAR W3B F350 4X4 CREW CAB 156" $42590.00 BASE PRICE

2011 F-SERIES SD W3B F350 4X4 CREW CAB 156" $44745.00 BASE PRICE
======================
Model Year: 11 Body/Series: W2B Transmission: 44 W
SEL OPT Description Retail Invoice
---Engine---
_ 99T 6.7L V8 DIESEL 7835 6503.00

YES, same as 6.4L 2010 Pricing.
WAY TO GO FORD!!!

Thanks Randy!

Sorry my First Build POST above, said 6.2L Gas Eng.
I have built some 50 2011 SD Trucks this afternoon and evening. That's a 6.7L Diesel.

Here's a 6.2L Gas Build that I did for a Customer.

RETAIL
W2B F250 4X4 CREW/CAB $49055 ***
172" WHEELBASE
UH TUXEDO BLACK
LQ PALE ADOBE ACC
S LTHR 40/CNSL/40
B BLACK
608A PREF EQUIP PKG
.LARIAT TRIM
.TRAILER TOW PKG
64C .ALUMN WHLS-18"
76R .REV VEH AID SEN
91M .SYNC SYSTEM
996 .6.2L EFI V8 ENG NC
44P 6-SPD AUTOMATIC NC
TDX LT275/70BSWAT18 125
X3E 3.73 ELOCKING $390
JOB #1 BUILD
17K KING RANCH NC *** included in base $$
16K .KING RANCH MATS
18C .CAB STEP W/LITE
60M .MEMORY GROUP
76S .REMOTE START
76V .RR VIEW CAMERA
.UNIV GARAGE
90H .HEATED SEATS
954 .TWO-TONE PAINT
965 .B/S MOLDING,LWR
17X FX4 OFF-ROAD PK 295
.SKID PLATES
9800# GVWR PKG
43M PWRSLD MOONROOF 995
SPARE TIRE/WHLF NC
TRAILER TOW ATT
58N NAVIGATION SYS 1875
592 ROOF CLEAR LGTS 55
JACK
85G TAILGATE STEP 375
87C CABLE LOCK 120
DEST AND DELIV 975

TOTAL BASE AND OPTIONS 54260
TOTAL MSRP $54260.00
*THIS IS NOT AN INVOICE*
===============================

You guys in the states are lucky,Price for 2011 6.7L diesel F350 crew cab loaded is $81000 here in Canada

Will be nice when 2011 Build & Price is up, allow us to tinker with some configurations.

Are they not allowing 20's w/gas like the 2010? Seems to me they did prior to 2010.

Real curious if the 6.2L will produce "respectable" MPG. (as compared to prev Super Duty Gas models) For that matter everyones curious about new diesels real world MPG too.

@mike - thanks for the clarification.
@Paul - My understanding is this new diesel will not fit in the E series vans. That would be a huge mistake for Ford as they have a large market for ambulances and emergency vehicles.
@Robert - as to profitability for Ford, it all depends on sales volumes and profit margins. If you figure it cost a billion dollars to make the 6.7 diesel, and for example they make a profit of 1,000 dollars per unit, it would take 1 million units sold to break even. I'm not sure what the current sales figures for Ford diesels are, I saw a 200,000 unit figure for 2008. It probably would take 5 years for Ford to break even. Even if it takes longer this engine would serve as the foundation for further Ford diesel configurations.
Ford's cancellation of the "small" diesel for 1/2 tons was based on profitability. A few posts have stated Ford would not want to cut into HD sales. This makes sense, considering the tough economic times we are in.

Does anyone know when the build and price for the 2011 super duty is going up on ford's website?
Im not quite sure why some people are having problems figuring out how ford is going to sell enough super duties to make a profit, the demand for these trucks is still huge and will GM not putting out a great heavy duty, a large market share is there for the super duty.....as long as the truck proves to not be problematic, it will succeed plenty well

Taylor, in response to your question about just putting water in the tank or changing the sensor, the answer is no. I asked a Cummins rep at an SCR class "what is going to stop farmer John from putting a bottle of Parson's ammonia in his tank and topping it off with water". I was told the the SCR system is setup to monitor effeciency just like an OBD2 system in a car.

Everybody saying that the DEF will be a pain in the butt is wrong. It is supposedly a 5 gallon tank that will only have be filled during routine maintainance (7500 miles). I heard that it will cost 1.50 a gallon so its very cheap. I think that this motor will be awesome.

Also for those of you that think ford should put a cummins under the hood I think your wrong. If they do sign a contract with anybody else it should be with Caterpillar. A super duty with a Cat motor under the hood would kick anythings butt anyday.

"Ford's cancellation of the "small" diesel for 1/2 tons was based on profitability. A few posts have stated Ford would not want to cut into HD sales." -- posted by iou n.

Yes, but Ford will still build this 4.4 V8 (or some variant), originally slated for the F150 and Expedition from the same manufacturing plant in Mexico as they will build the 6.7. So this 4.4 could quickly start showing up in F150s and other, >8501 GVWR vehicles, if they need to for competitive reasons.
http://news.pickuptrucks.com/2009/11/ford-ready-to-start-67liter-power-stroke-v8-diesel-production.html
excerpt...
"The 6.7-liter V-8 isn’t the only diesel engine that Ford will produce at Engine Plant II." "A light-duty 4.4-liter V-8 diesel that was going to be available for the Ford F-150 but has since been shelved will be built there starting next summer for export to Europe for use in Land Rover’s SUVs."


@ shep - I think Mike Levine said it would be around 2.50/gallon.

I had heard on another website that it will be 1.50 a gallon but I don't know. I would go with the 2.50 since thats what these guys are saying but either way it is cheap when you think about it.

I am very dissapointed to see that Ford has gone the way of GM by no longer offering a manual transmission. True, most people today have no clue how to drive one...but those of us who know how, really enjoy the benefits of the manual. It's a sad day for sure.

The 6.7L looks to be vastly better then the previous diesels, but it's still over-complicated by design to make owners go to Ford for service.

Sorry Ford, but I don't want to be a guinea pig again! I had nothing but problems with the head gaskets and turbo on my 2006 and all the problems with my 2008 are leaving a bad taste in my mouth. I love the truck! But I hate the fact that I can’t get a straight answer from the service dept. at my dealership. Ford is not backing up these trucks! When the regeneration process in my 2008 starts my truck bellows smoke like a $200 K car, and ford says that it’s normal operation?!? I think I will stick it out another year with this smoker and wait to see if the new truck really performs like they say.

A salesman and Throughbred Ford in Kansas city told me that the DEF tank holds 5 gallon and cost $500.00 to fill, lasts about 5000 miles. That would be ridiculous.

An over the road driver said that the fluid can be bought at truck stops for $7.00 a gallon.
I guess it just depends on who you talk to, but when the dealer at Ford said that it cost $500 to fill I lost interest in a diesel.
Also, there is a particulate filter on them and it has to regenerate at highway speeds.
According to Truck Trend magazine at about 75% full the truck will be limited to 55 mph and when the filter is full the truck will go no faster than 5 (yes,five) mph.
Wouldnt that be great!

My current Super Duty has done everything I've wanted it to without any mechanical problems whatsoever. I'm considering upgrading to this new 2011 diesel model and have test driven one a few times at my dealership here in Austin (http://www.covertford.com/) and have been really satisfied with its power. Does anyone already own a 2011 Ford Super Duty Diesel? What do you think about it's payload abilities?

Here's what I've seen with DEF in my 2011 F450. I have 16k miles and 75% of that has been towing between 12k-18k pounds. I put a 2.5 gallon container of DEF from truck stops between 2k-3k miles (that would be 4-6k miles per tank). Not towing, I expect it would last between oil changes based on when the indication shows less than 1/2 a tank. Haven't gone an oil change without several thousand miles of towing.

DEF costs $8.00 + if you get it from Ford. At a truck stop, a 2.5 gallon container runs $14 (<$6.00/gal) or 1 gallon for $7. If you can get lucky enough to find a truck stop that has a DEF pump in one of the truck fuel lines (only seen them at Pilot), AND the computer is working so the DEF pump works, it runs about $2.60 per gallon.

I expect for an F250, you would only need to fill at an oil change and would likely pay a rediculous price if you get it at the dealer.

Overall, it's not a big hassle unless there is no chance you'd be near a truck stop for 5k-10k miles and you consider spending $40 at a dealership a hassle. If $30-40 every 5k-10k miles is annoying, you should probably do the math on how much you'll spend in fuel over those several thousand miles.

As far as payload and handling. This is my 4th super duty (04 F250 5.4 Triton, 05 F250 6.0 PS, 08 F250 6.4 PS, 11 F450 6.7 PS). The 2011 is the best one yet. I get about the same mileage as my 08 which is quite an improvement seeing how the differential is significantly higher in the 450. I was actaully getting the same mileage as the 6.0 l for a while (better than 6.4), until I added a front end replacement and headache rack that added some weight and wind resistance. The turbo lag is better than any previous PS. I have plenty of power and the integrated sway control is amazing. I would highly recommend a 2011 SD.

Oh, and I forgot to add that the regen cycle (cleaning particulate filter) does not limit speed. If you run out of DEF after ignoring the 800 mile count down, the truck will only idle until adding DEF. Again, you know when you're at 1/2 tank, and a countdown starts around 800 miles, if you can't get DEF for several thousand miles, you probably can't get fuel either.



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