New Management Changes for Mahindra's U.S. Distributor

New Management Changes for Mahindra's U.S. Distributor

Mahindra vehicle distributor Global Vehicles U.S.A. continues to make management changes before the arrival of the Indian automaker’s Scorpio platform TR20 and TR40 pickups in the U.S.

Larry Daniel, senior vice president for sales and marketing of GV-USA, has been replaced by Dan Najour, just seven months after joining the company. Daniel previously worked for General Motors, where he was responsible for managing the Southeast region marketing for the Buick, Pontiac and GMC divisions.

Najour now takes the role of executive vice president for sales and marketing. He comes to GV-USA with 30 years of automotive experience. Najour will oversee a field sales organization servicing more than 349 dealers and the work of the marketing department.

While the management shuffle at GV-USA isn’t expected to make any direct impact on the TR Series pickups, the launch of the pickups appears likely to slip further into 2010. According to a company source, production is set to begin late this month or in January, with the first trucks on sale by spring 2010.

In August, Pawan Goenka, Mahindra's president of automotive operations, said the first trucks would be built in December and on sale by February.

February is looking increasingly unlikely.

The Mahindra pickup will be offered in two cab configurations: a two-door regular cab and a four-door crew cab. The diesel-only truck will use a slightly modified version of Mahindra's mHawk 2.2-liter inline-four-cylinder diesel engine. It's expected to have fuel economy ratings as high as 30 mpg and 1.3-ton hauling capability. Pricing is expected to start around $22,000.


Pricing set for September? It appears to me this thing will be lucky to see major retail sales by the end of summer. How many delays will customers be willing to accept? I for one am tired of the "I'll respect you in the morning" promises.

I think I need to take my 23K and buy a used F-150 or Tundra...

How many does this make. It's like watching rats desert a sinking ship. I've been putting off trading in my F250 for almost a year, but it looks like the Crosslander all over again.

I think that I will go check out the Equator on Monday. Suzuki just put the specs for the 2010 up today. 100,000 mile warranty sounds good, especially since GV won't even answer e-mails about the 200,000 mile warranty that was in their Strawberry Frog survey.

OK you got me. "Pricing expected in September", was change to "start around 22,000" I still think I'll spend the money now on a known entity. Rather than wait to be disappointed again with more delays.

@CreigMac: Sorry about that. My bad.

Over promise and under deliver.
Sounds like the best way to kill the market before they even start delivering.
They would be better off starting with a rolling or phased startup by delivering to 50 dealers a month and then adding more as production comes on line.
Most people that want to buy will go an extra mile at first to take delivery. But if they delay will buy another brand rather than wait.

I predict that IF this thing makes it to our shores,and makes it to dealers,the whole experiment will fold before the end of the year 2010.They would have done better to ask FIAT if they could sell them as rebadged RAM 50s thru Dodge/RAM dealers.Betcha that would have sold a few.

Whew, tough crowd!

Sounds like Mahindra US has a few growing pains. I could see letting go the previous senior vp of marketing and sales as he seemed to be asleep at the switch. No emails/updates for demo drives etc. Here's to hoping his replacement will be night/day different.

I guess we will see how good the replacement is.

Unless there is more than one Dan Najour in the Atlanta area, his Linkedin profile reads:

Dan Najour’s Experience
General Manager
Team Ford of Marietta

(Automotive industry)

February 2001 — February 2008 (7 years 1 month)

Interested In:
career opportunities
consulting offers
new ventures
job inquiries

Looks like he was only a general manager at one dealership and hasn't worked in a year.

Sounds like the previous dude was playing as if he was involved in GM production. The replacement is a friend of GV CEO Perez.

According to GV CEO John Perez, "Dan's retail background is perfect for Global Vehicles because we are a distributor, not an auto manufacturer. Our job is working with our dealer organization to sell Mahindra pickup trucks and Dan's experience makes him the right guy to get this job done."

Najour, 50, has been involved in selling cars and trucks since 1978. He started his career in one of Perez's dealerships where he quickly moved from the sales floor to general manager. After Perez sold his holdings, Najour spent the next two decades in senior management with AutoNation and Group 1 Automotive Inc. In addition, he twice won Ford's President's Award for customer satisfaction.

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In a time where brands are LEAVING the US market - due to poor management and so-so product - the Mahindra truck had better be a star-performer, backed by a solid, realistic management team...who can deliver on the mission statement. The long wait and all the hype have my expectations set extremely high.

I don't think the delay should raise or lower expectations. They may have delayed because of poor management, not able to meet safety standards, US specs, or unrealistic debut dates. OR they could be constantly reworking the US version so it meets US expectations; increasing safety features for a better rating, updating interior and exterior to better compete with North American tastes, testing the fairly new 2.2L mhawk motor and new 6 speed auto. Who knows till it's here

This is getting old. I'm in the market for a new vehicle and have been waiting for this. It was originally supposed to go on the market in March 2009 I believe...
Not sure if I'm going to wait around much longer. There are plenty of used F150's and Tundra's I've been looking at.

Message from CEO, Global Vehicles

I'm in the opposite camp.

Although Mahindra's original announcement to enter the U.S. auto market with diesel products was made about three years ago, I'm actually surprised they have been able to move this close to production this soon; despite their own expectations.

Offering non-SCR-type diesels has been a challenge for every manufacturer. Keep in mind, there is only one, fifty-state-compliant, non-SCR diesel powertrain for sale in the U.S. for vehicles that are certified below the 8600 GVWR, though many manufacturers have promised them. Only the VW/Audi 2.0 CR is currently being sold in the U.S. Remember, Honda promised us they would go diesel but found out they couldn't and have flip/flopped back to hybrids. Huyndai has promised diesels; Ford, GM, and Chrysler have promised smaller diesels but have now changed their minds. BMW and MB have yet to certify a four cylinder, non-scr for lighter applications. And how far has the Nissan Maxima diesel moved along or the Mitsubishi Lancer. I've heard very little from them since the announcement. Mahindra's biggest downfall has been their openess with the press. They should have kept this under wraps, like their competition, until they were sure they could deliver.

The problem is two-fold. Number one, the bottom has dropped out of the global vehicle market and particularly, the U.S. market. This makes it very difficult for any entity to gather up capital to start new programs or keep programs moving along; especially programs that are risky. The risk here resides with the challenge of changing consumer tastes.

Number two: I think every manufacturer, save VW/Audi, has underestimated the time, effort, and expense to certify diesel products for all fifty states for emissions, especially for those wanting to offer a diesel with an adsorber, instead of SCR (select catalyst reaction).

I thiink the fact that an Indian company, with no history of U.S. auto sales, will be able to eventually market a non-SCR diesel vehicle in the U.S., will be truly an amazing feat.

when the Mahindra turbo deisel truck comes out i will find a way to get one,for sure!...Please Hurry !!

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