Ram Commercial Trucks Add New Colors for 2011

Ram Commercial Trucks Add New Colors for 2011
By Robby DeGraff

Consumers now can buy Ram heavy-duty and commercial trucks in the same color you’d see on a fire engine and other government emergency vehicles.

Due to popular customer demand, the Ram truck team has added National Fire Safety Lime Yellow to the list of paint options for the Ram truck line. At the beginning of the 2011 model year, Ram 2500 and 3500 HD pickup trucks and 3500, 4500 and 5500 chassis cab trucks are available to order with this low-volume paint color.

“To be successful in this business, you have to listen to your buyers. Not only are Ram trucks hard workers, but because our customers asked for a high degree of personalization, they’re also available in thousands of configurations to meet a wide range of uses,” Fred Diaz, president and CEO of the Ram truck band, said about the decision to add more color options.

Among the 31 colors are yellow, Timberline Green Pearl, School Bus Yellow, Detonator Yellow, Omaha Orange and dark brown.

Paint experts at Ram are bringing even more unique low-volume paint colors to consumers. Soon enough, buyers of Ram HD and chassis cab trucks will have a vast array of colors to choose from. (A new Porsche 911 Turbo S isn’t even available in this many colors.)

Ram worked with manufacturers of heavy agricultural farming and construction equipment, including Case New Holland. As a result, several paint colors are strikingly similar to what you’d see on a big eight-wheel Case farm tractor or a New Holland dirt-digging backhoe, including Case IH Red, New Holland Agriculture Blue, Case Construction Power Tan and New Holland Construction Yellow.

Here’s a list of all of the other colors of the Ram truck color palette:

  • D.T. Green
  • Green Angel
  • S.R. green
  • Robin Egg blue
  • Bright Silver Metallic
  • Bright White
  • Light Cream
  • Black
  • Light Green
  • Bright Red
  • Brilliant Black Crystal Pearl
  • Deep Cherry Red Crystal Pearl
  • Hunter Green pearl
  • Flame Red
  • Rugged Brown Pearl
  • Sagebrush (Laramie Longhorn Edition pickups only)
  • White Gold Metallic
  • Deep Water Blue Pearl
  • Mineral Gray Metallic
  • Saddle Brown Pearl (Ram pickup trucks only)

Comments

Makes sense. Saves customers money if a color can be ordered from the factory instead of having to get an aftermarket paint job.

I think that is a great option. I like some of those colors.

Cool colors, indeed.

Great idea! BTW- there was talk that Dodge might introduced some heavy duty Ram commercial trucks. Big diesels. Any word on that?

Big Bob,
I think in the near future you will see Iveco stateside. This was a plan Fiat had before the economy meltdown. To me what would make the most sense would be for Fiat to go after some of the dealers that carried Sterling since Daimler will no longer produce Sterling. Of course, my source is sites like this. So you can take that for what it is worth.

BT

Wow, even in light yellow these new Rams look so tough and capable. I love these trucks. Cool colors too. The Laramie Longhorn Edition puts the King Ranch to shame, in person the interior is absolutly stunning.

cool that they offer so many different colors. thats a nice touch

If I'm reading this right, it is only available for the chassis cab trucks. The common man buying a pickup, will not get the colors. Want all the colors? Then you don't get a bed. No deal. It would be cool if they did it on the regular trucks.

Oops. You can get the colors on the regular Heavy Duty trucks, too.

http://www.dodge.com/hostc/bmo/colors.do

Good article although your comment regarding Porsche is incorrect. In fact, you can order a Porsche in any color imaginable; they will paint to your sample if ordered that way. This has been an option at Porsche for many years.



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