April 2011 Top 10 Pickup Truck Sales

April 2011 Top 10 Year-to-Date Pickup Truck Sales

Top 10 Pickup Truck Sales in April 2011

Rank YTD Sales YTD vs. 2010
Year-Over-Year Monthly Sales Last 12 months
1 Ford F-Series +19.5% April 2011 45,435 Fseries
172,062 April 2010 40,946

2 Chevrolet Silverado +19.3% April 2011 29,342 Silverado
121,797 April 2010 29,618

3 Ram Trucks +36% April 2011 17,680 Ram
70,419 April 2010 13,665

4 GMC Sierra +35.3% April 2011 10,523 Sierra
44,468 April 2010 9,360

5 Toyota Tacoma +3.1% April 2011 10,510 Tacoma
April 2010 9,407

6 Toyota Tundra -2.6% April 2011 8,312 Tundra
28,926 April 2010 8,949

7 Ford Ranger +1.8% April 2011 5,370 Ranger
17,831 April 2010 5,220

8 Nissan Frontier +21.8% April 2011 3,404 Frontier
14,336 April 2010 3,192

9 Chevrolet Colorado +40.3% April 2011 2,789 Colorado
10,160 April 2010 2,010

10 Nissan Titan -18.5% April 2011 1,253 Titan
6,071 April 2010 1,784

Notable Items:

  • In April, V6-equipped F-150s accounted for 50 percent of all 2011 F-150 retail sales, up from 40 percent in March.
  • YTD Toyota Tundra sales fell into negative territory
  • Nissan Titan sales at lowest levels in 12 months
  • Chevy Colorado sales at highest levels in 12 months


@Oxi.. I know I know... Toyota is the best, and wonderful, let's all bow down and worship etc etc... I have repeatedly asked you to quit the personal attacks, but I guess I'm asking too much. Also it is spelled "hypocrite." I guess I need to start watching Japanese Idol.


GM still owes the taxpayers!

Current share price of $33 and they need to be at $53 to break even!

GM better get off their fat and lazy rears and pay us back!

This is so unfair to other businesses that operate on a respectful and honorbale way by filing for bankruptcy insteade of crying to mommy and daddy for a bailout!

GM is not a typical business. They are a welfare recipiant that will NEVER learn from its mistakes because mommy and daddy will always be there for them!

Thanks guys for enlightening me about the way the tally is done. I will be in the market for a new (2012) half-ton come December or January. Before I drove our current F350 Diesel for my business I had known only V6 trucks. My dad's F100 was a 6. When I joined the Air Force in 1975 we drove 6-cyl trucks on the flightline. My very first new truck was a '93 Chevy 4.3 V6, which I finally replaced with a V6 Ridgeline in 2007. And all of them were more than adequate to haul my 28-ft aluminum pontoon house boat up to the lake. So I'm scouring info on what is out there right now. But quite frankly, since I have become used to and like the low-end grunt power of a V8, it is a toss up between a Tundra 5.7 and an F150 6.2. My current experience with our F350 Diesel makes it highly unlikely that I will buy another Ford during the remainder of my lifetime.

Oxi: Thanks for the response. This is from the author of the source below - in which I agree with him.

Let me be clear: I'm not proposing that the U.S. resort to "buy American" protectionism. What I am proposing is that the U.S. must discontinue a foreign policy that protects foreign economies at the expense of its own and immediately condition trade with foreign countries on having reciprocal access to their markets (e.g., two-way trade). And, in the case of Japan and China, the U.S. must also insist they discontinue subsidizing their exports and manipulating their currencies (Geithner Says China Is Manipulating Its Currency) to unfairly compete with U.S. workers. Otherwise, the only choices for the U.S. government are: 1) Allow continued massive trade deficits to bankrupt the U.S. economy or, 2) Force more production to occur in the U.S. (via tariffs, import quotas, or European-style VAT taxes, etc). Neither of these two options are desirable but in lieu of reciprocal and fair trade being enforced, there are no other choices. The trade deficit must be quickly and drastically reduced.

Those who disagree and favor the status quo need to explain why U.S. economic and foreign trade policies consistently result in massive and ever-larger trade deficits and why taxpayers should be on the hook for financing it (U.S. government finances foreign trade by borrowing $2 billion every day). They also need to explain why U.S. entrepreneurs should be expected to compete with foreign cartels even though domestic cartels are illegal.

There is a reason why no new domestic car company has been successful in modern times: Foreign cartels in Japan and elsewhere, who have free access to the U.S. market but restrict access to their own, indirectly prevent domestic entrepreneurs from attracting investment and competing at a profit. It is unfair and not in the interest of the consumer and the U.S. It must stop. ...... Dave...would you agree or disagree? Your thoughts on the subject would be appreciated! PS; I hope this wasn't to "lengthy"!!! By the way - The author is an IT engineer. He is very concerned about the decline of U.S. manufacturing, it's impact on the health of the U.S. economy, and has studied the issue and written commentaries on the subject for nearly twenty years.

SOURCE: http://barrysacks5.com/

In conclusion, Toyota and their foreign cartel is also doing business unfairly.


Thank you for that bit!

When you talk about reciprocal access to markets, it is not the companies but the governments themselves that make the rules. China is one and the same, but is Japan and Toyota or Nissan or Honda one and the same?
I don't think so!
As a taxpayer one has no control over a foreign government, but one does have some control over the government in ones own country.
It is called voting.
It's hard to feel sorry for people who complain when they don't vote. Roughly 50 - 60 % vote. In some cases even less.
How many people even educate themselves as to what candidates or political parties believe in and/or will do for their constituents?
Many people are brand loyal fanboi's in politics or pickups.
They stay with a truck or political party even though there are vastly superior choices out there.
Blind loyalty has no business in the cab of a pickup or in politics.
You can choose not to buy a truck based on loyalty to brand or loyalty to political beliefs.
Your choice and I respect that.
Put that ideology out in the public domain and expect it to be challenged.
I respect a spirited debate, but not a personal attack.
The latter has been prevelant on this site as of late.
It closes the eyes,ears, and minds of the intended recipient.
Communication is then lost.
That's bad.
I'm not pointing fingers as a much better man than me once said " "let he who is without sin, cast the first stone".

"When you talk about reciprocal access to markets, it is not the companies but the governments themselves that make the rules."

That's right, but countries (I won't say governments, because that's really just a group of people who change periodically), benefit from the success of its privately owned companies and employment rate (as well as many other economic factors).

People do have the right to buy whatever they want. People also have the right to support or not support certain products or companies based on their own set of personal values, or by any other criteria how they see fit. So if somebody wants to filter their choice to the ones they think betters the country's economy, then that is their right, and I would not say that it is "blind."
I agree that personal attacks do not belong in healthy debates.

@ Lou


Right on!


Your forgetting the point:

Japan owns over $850 billion of our debt!

In other words, we cannot just tell the Japanese to do what we want all the time. We need their investement in our debts or else we default and could collapse!

We are the ones creating this mess with our debt problem! If we were not in this mess we could tell the Japanese off but guess what? WE CANNOT!

Over $850 billion we owe the Japanese, that is no chump change!

It's not the fault of the Japanese, it is the fault of the Americans who send money overseas. What Robert said was to exercise more control in the US, not tell the Japanese off.

"We are the ones creating this mess with our debt problem! If we were not in this mess we could tell the Japanese off but guess what? WE CANNOT!"

Amen to that! Look for more manufacturers of all sorts, even in the aviation industry where I was employed for more than 34 years, to take their business to foreign countries. That's why I took a buy out, because I did not want to move to China, India, the Philippines or South America.

We need foreign investment more than our leaders care to admit. And it is all the fault of our own national policies that makes it cheaper to outsource or move to another country. Ford, GM and Fiatsler moving production to Mexico is a prime example. And in doing so they were each rewarded with better quality and lower operating expense. What's not to like?

@ Alex - My comment about blind loyalty applies to people who make choices without truly looking at the options or various points of view.
Buying a truck based on what one's father owned or on what political party he voted for is "blind loyalty".
Same goes for a person who's bought a particular brand and choses to stick with it regardless of what is out there.
People often chose political parties based on the general view point of the populace they find themselves in.
Those are "blind loyalties".
You and many individuals on this site have put forward decent arguments for your choices and beliefs.
In my mind that is not blind loyalty but conviction in ones beliefs.
Like the saying goes " You need to stand for something, or fall for everything".

Fair point Lou, I agree that example is blind loyalty. I read an article earlier today about how GM was having trouble with customer retention from the brands it has closed, like Hummer, Oldsmobile, and Saturn. Somebody who would have bought a Saturn Outlook would not buy a Traverse or Acadia simply because it was not a Saturn - even though it is the same vehicle. These people were loyal to those brands too. I can see why GM is keeping Chevy trucks and GMC trucks, even though in reality, it is pointless. But in sales, perception is everything.


You said:

"It's not the fault of the Japanese, it is the fault of the Americans who send money overseas. What Robert said was to exercise more control in the US, not tell the Japanese off."

Your right!

Companies like GM, Ford and Chrysler that ship jobs overseas and shut U.S. plants down the last 20 years while companies like Toyota have been building up quite a bit of plants in the U.S. the last 20 years!

Your right, "Americans" at GM, Ford and Chrysler are at fault! That's another reason why I choose my "American" made Tacoma. U.S. jobs on the line as well as for the Tundra!

And just look at the next Ranger from Ford. Yup shut the U.S. factory down, send over $400 million to Thailand and build them over there and abandon the U.S. worker again!

I recall GM back in 2008-2009-ish shutting plants in the U.S. but they have the nerve to open up a plant in the Russian Federation...

I guess exporting is illegal from the U.S.

Tell me which plants are being sent overseas to supply the us with pickups...? The only reson that the Tundra is built in the US is because that's the market! Same goes for the Camry. Neither of these mediocre products are intended for any where but here in the US. They are similies of American cars and trucks, products that are made with Toyotas vaunted production prowess, yet have no tangible superiority.

Oxi, the Thai-built Rangers are not for the US market. Just like the Thai-built Hilux is not. Also Ford never said it was stopping domestic production of the US Ranger. Exporting from the US is not illegal. But other countries have some tough restrictions on importing from the US. There is not a level playing field. I know the US government is working on that with China because if we can start selling in that market of 1.3 billion people with a rapidly growing economy, level that playing field and America has a much better chance.


We are already there! China is the world's largest auto market!

Every maker is in China right now, where have you been?

GM, Ford Boost Mexico Output With $26-a-Day Workers...


Mexico’s share of North American auto production may rise at a quicker pace as General Motors Co., Ford Motor Co. and Chrysler Group LLC seek out workers making less than 10 percent of what their U.S. counterparts earn.

The lower labor costs may help the U.S. companies build smaller cars profitably amid demand for fuel-efficient vehicles in the wake of last year’s recession. Mexico’s gains will come at the expense of workers in the U.S.

GM workers in Mexico earn wages and benefits of 340 pesos a day ($26.40) on average, or less than $4 an hour, said Tereso Medina, head of the union for GM’s 5,000 workers in Saltillo, a city that makes one in four Mexican autos. Ford workers in the U.S. earn about $55 an hour with benefits, compared with $50 an hour for Toyota Motor Corp.’s U.S. workers, Lewis Booth, Ford’s chief financial officer, said on a Jan. 28 conference call.

Last month, Ford reopened an assembly plant in Cuautitlan to build 2011 Fiesta cars. The factory will generate 2,000 jobs and is part of $3 billion in investments announced since 2008. In the U.S., Ford has closed four assembly plants since 2006 and plans to close four more facilities by the end of 2011.

GM has announced investments of $3.67 billion in Mexico since November 2007, including a new assembly plant in San Luis Potosi, said Mauricio Kuri, a company spokesman in Mexico City.

The company has closed five U.S.-based assembly plants and put three more on standby since June 2005, Tom Wilkinson, a GM spokesman, said in an e-mail.

$6.67 billion left the U.S. for Mexico in the last few years for mainly U.S. bound vehicles!

The U.S. worker is getting shafted big time!

They go after CHEAP LABOR and they screw the U.S. worker!

Toyota is paying $50/hour at their U.S. plants including benefits and have the confidence to invset in the U.S. worker!

Autoblog shows GM trucks had an April inventory buildup of 11,000 trucks and that currently they have 275,000, about 110 to 180 day supply on hand! My question is how many trucks did GM actually sell?? I believe Ford cause there's nothing on their lot, but the new GMs in my area are overflowing into the street. Autoblog--- maybe its time you explained the accounting behind these figures cause I think your readers believe these articles!!!!


GM is now operating like the federal government:

Lies, fabrications and cover-ups!

And GM will get away with it because they are being unfairly protected by them!

Oxi I know we are already there. The playing field is still not level. We can only compete in China with Chinese labor. The market is predicted to grow substantially further in China. With a level playing field, and a fair trade, you can imagine the benefits to the US.

1,000 trucks a year? Oooooo!

If more people bought American products, from American companies, it would be different. Right now, because foreign companies are building here without interference/expenses from the unions, they are able to have higher sell their products at lower prices and still have higher profits. American companies are forced to seek lower cost labor in other countries to try and stay competitive with this lopsided trade system with other countries.

Governments in Asia offer their citizens rebates, discounts, tax breaks, etc. for buying cars with; an engine size below a certain number, with fuel economy above a certain number, or even as far as for buying a vehicle from a company in their own country. These rules automatically rule out American vehicles from being sold, or even imported, into their country. How is this fair to U.S. companies? I wish the U.S. government would do something like this to help American companies. Prices of imports would go up, sales of American products would go up, and America's debt would go down.

Tacoma trucks were made in Mexico. Tacoma truck beds are still made in Mexico.

Map of Mexico:

"Toyota Motor Manufacturing de Baja California, S. de R.L. de C.V.
TMMBC builds Tacoma pickup trucks and Tacoma truck beds. The truck beds are used in production both at TMMBC and NUMMI. TMMBC was established in 2002 and has a manufacturing plant in Baja California, Mexico."


A domestic vehicle is determined by the “dirt the plant’s built on, not the Headquarters of the company”.

The rest of the post is on the "Road Test Review: 2011 Toyota Tundra Double Cab 4.0-liter V-6" thread.


And how many parts of GM, Ford and Chrysler products are made in Mexico? Japan? China? Canada? Germany?

My access cab Tacoma was not made in mexico but Fremont, California and so was my 2005 X-Runner and 97 Tacoma!

Nice try but I know where my pickups were made! MADE IN U.S.A.!

@Buy American or say Bye to America!

You sound like a union sympathsizer...

Ohhhhh, it's so unfair these non-union plants are allowed to operate here in the U.S., how can we ever compete with that? sarcasm off...

Maybe the UAW is the problem and their legacy costs? Companies like Toyota have revolutionized the way cars and trucks are built and they eliminated most waste, ran lein and cut costs down dramatically!

GM sat with their fat and lazy ways reaping huge profits on trucks that cost maybe $10,000 to build and they buy them at over $30,000, so life was good in the 1990's, etc... with the explosion of suv's, etc...

So why the need to change right? Toyota continues to cut costs and waste and becomes more profitable for their shareholders, WOW that is what a good business is supposed to do!

GM gets caught with their laziness and then cries to mommy and daddy for a bailout when they are losing market share and their number 1 spot in the world!

Like I have said before, why should we have to pay for their stupidity and laziness? They should have failed and went bankrupt like every other NORMAL business does and at least put an effort into their recovery insteade of never going to learn from past mistakes because mommy and daddy will always be their for them!

By the way Toyota pays $50 an hour including benefits at their plants in the U.S., so don't even try to say cheaper labor is a factor, it's a non-issue...

If you want to complain about why bigger and heavier U.S. vehicles do not sell well in foreign nations, than complain to your federal government that owes trillions to countries like China and Japan thus have NO leverage into their markets!

Maybe if we would clean up or debt problem we could go to China and Japan and tell them what to do but when we owe them that much, not much we can do about it!

The U.S. government cannot do much because we are the biggest debtor nation ever in history. The U.S. dollar is slowly falling and will collapse and be replaced by a new global currency this decade and we will no longer be the largest economy soon.

We are failing because of stupidity out of the federal government that spends like crazy without having the revenue to pay for it all. Raising the debt ceiling is the stupidest thing and we will never fix the problems if we continue to borrow from China and Japan!

So was my F-150. I agree, we need to reduce our debt. We need to do so rapidly, and stop letting overseas investors help us incur more debt to them.

Reason why your 2010 Tacoma was not made in Mexico is becuase you got the I4. If you had gotten the double cab V6 which is what every article about the Tacoma on pickuptrucks.com is, then it was a made in Mexico Tacoma. Tacoma truck beds are also made in Mexico.


You make very good points about the U.A.W. and about American (business/government) tactics/faults.

As I stated many times before. I am not pro-U.A.W.. I am not opposed with doing away with the U.A.W., for the sake of making U.S. car companies more profitable, and less criticized.

The f series according to NHTSA... have been built with 55-65% us/canada made components. Silverados... 60%... Rams...70%
Ridgelines 70%

Tundras are sitting at 80%. Yup... engines built in Ala... assembled in TX...

Even the old ranger which was once 95% us/ca is at 65%

Tundras (Toyota) are sitting at 100 % a Japanese company. YUP...President, C.E.O., C.F.O., accounts receivable, account payable, majority of the company money makers...live in (spend their money, pay their taxes, etc.) Japan. Putting money into the Japanese economy.

Most of Ford's and General Motors' money makers live right here in the U.S.A. Where they do their daily shopping and spending. Putting money back into the U.S. economy.

@Buy American or say Bye to America: What about all the U.S. employees Toyota has at its Texas truck plant? Should Toyota close it and fire those employees? What about all of the Japanese-manufactured components in U.S. cars and trucks? Should GM build and sell cars in China? Like it or not, it's a global economy and the best way to compete is to make great products that people want to buy.

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