Ford F-150 Tops J.D. Power's 2011 Initial Quality Study



By Dave Lee

The 2011 Ford F-150 won first place in the annual J.D. Power and Associates Initial Quality Study in the Large Pickup category.

The new-owner survey measures both design-related problems and defects in the first 90 days of vehicle ownership. Overall, the industry average for initial quality is 107 problems per 100 vehicles in 2011. J.D. Power says that newly introduced cars and trucks have 10% more problems than they did last year.

Across the board, almost all the leading models in the study have been on the market in their current design for a few years. In the 2009 study (the year the F-150 was redesigned), the F-150 tied with the Toyota Tundra for the highest initial quality in a large pickup.

The other trucks named in the Large Pickup category are the Tundra and Chevrolet Avalanche. The 2011 Honda Ridgeline took home the award for highest initial quality in the Midsize Pickup category. In the 2010 study, the Avalanche and the GMC Sierra 1500 tied for the top spot.


OMG! A Furd Twuck beat them all!

I wouldn't buy one either, my V10 is magnificent.

I bet $50 on a bash fest in 3.......2.......1

Your on. Where's my fitty?

But Ford as a company fell from 5th place to 23rd this year. They had the worse showing among all American auto makers. Must be they can only build one quality vehicle at a time.

There are lies, dammed lies and there are statistics. Ratings are like statistics. Garbage in, garbage out. You can twist and turn ratings to get what you want out of them. They could say that Ford is the sun the stars and the moon and superior to GM in every way and it still wouldn't buy one. I would rather push a Chevy than drive a Ford and that is the honest truth.

@ Greg - I was reading a story related to your comment a week or so ago. Ford is spending something like 100 million on scanning robots that measure door gaps etc. for quality control. Most of the problems seem to come from MyTouch.
Here is an exerpt"

A spokersperson with J.D. Power and Associates suggests Ford was penalized for trying to bring new technologies to market for consumers.

"Ford is on the leading edge, certainly in the mass market," said David Sargent, J.D. Power's vice president of global vehicle research. "With that comes some risk that there will be unforseen problems and that's exactly whats happened. There's a great deal of parity between the different vehicles and different brands, so if you have a significant problem in a particular area, that can really set you back in terms of the rankings."

Those rankings are based on Initial Quality. A system will downrate a vehicle or company's overalll ratings if people can't figure out how to work it, or if there are problems.

That is different than reliability or durability. It can be used as a predictor of long term durability and reliability.

If you look at this story - there has been a 10% increase in problems across the board for all brands from 2010 to 2011. Most of this is due to the complexity of electronic systems.

The drop across all the brands was due to a few software bugs with MyFord Touch, the vehicles themselves have been quality. Case in point, the F-150 with all new engines and no MFT got best full size truck, and that wasn't the only good news, Ford Taurus also earned top rank for full size car.

@Great Lakes State Robert = Bob.
You'll have to wait until 2014 to push a new Chevy truck.

That rating is bogus based on JD Power's own website! The Tundra was more reliable across the spectrum tested than any other truck followed by the GMC Sierra LD. Not to say Ford doesn't have an outstanding product...they do, but getting the lowest score in features and accessories does not, in my opinion, allow a win. It does mean that they had some MyTouch issues as has been suggested by other posters and even FoMoCo themselves. Scrap the ratings and buy what you like, folks. The ratings say nothing about the Silverado owner who has 500K miles with no problems or the F-150 owner with 100 problems at only 5K miles. Rant over.

Yea, yea, yea!

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