Free Gas Up for Grabs in Ford F-150 EcoBoost Challenge on Facebook

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By Dave Lee

We already know that Ford’s EcoBoost is outselling its six-cylinder competitors, and even though the engine already has been torture-tested, Ford wants to put the durable 3.5-liter to another test, with a year’s worth of free gas on the line for a few lucky drivers.

The automaker launched the Ford F-150 EcoBoost Challenge today on Facebook. The winning driver will get a year’s supply of free Shell gasoline, and two Shell stations in the winner’s city will offer free regular gas (up to 15 gallons) for two hours and 22 minutes on Sept. 2, a reference to the EcoBoost’s 22 mpg highway rating.

Eight drivers in eight cities will drive an F-150 EcoBoost for five days in a fuel-efficiency contest. Afterward, the contestants will organize goodwill projects in their communities, using the trucks to carry materials to their project sites.

The winner will be determined through a score that takes into account the highest average gas mileage achieved, the number of votes received on the Ford Facebook page and the number of volunteers who participate in the community service project.

"This challenge is a great way to highlight the capacities of the F-150 EcoBoost — a truck specially engineered to deliver the capability people need and the fuel efficiency they really want," said Raj Sarkar, F-150 marketing manager. "Plus, this challenge speaks to the spirit of our F-150 owners, who work hard for their families as well as their communities." The communities represented in the competition are Louisville, Ky.; Pittsburgh; Houston; San Diego; Orlando, Fla.; Denver; Kansas City, Mo.; and Raleigh-Durham, N.C. Among the contestants are a middle school biology teacher and a Twitter user with more than 40,000 followers, Ford says.

Visit Ford’s Facebook page here.


Comments

Keith-

Sorry for the misunderstanding. I read into it too much and my Ford (U.S.A.) defense mechanisms took over.



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