Fiat Doblo Is Coming to North America

Doblo-main
By Mark Williams

In its continued march to fill every commercial truck niche in North America, Fiat on Monday announced an agreement with its Turkish partner TOFAS to produce a version of the Doblo cargo van for the U.S. and Canadian markets. 

The Doblo is a midsize cargo van that will be branded a Ram truck, and it will slot above the newly arriving Ram C/V and below a larger mid- to full-size transport van (probably the Iveco). Current Doblo models abroad can be ordered with two, three, four or five doors, with rear sliding doors.

No announcement has been made about U.S. powertrains, but most Doblos overseas use various four-cylinder engines, including several turbo-diesel and other turbogas options. Compressed natural gas, full electric and electric hybrid powertrains also are available.

The plant in Bursa, Turkey, is the largest automotive plant in the country, and $160 million will be invested into the plant’s production line to make the vehicles ready for North America.

Expect the Doblo to go head to head with the Ford Transit Connect and to offer several passenger packages — called Leisure Activity Vehicles — in addition to the modular ordering strategy of a typical commercial vehicle. Pricing has not been announced. The Ram-branded Doblo is expected to arrive in early 2013.

Comments

Robert Ryan,

the more the merrier because the customers are the ones that benefit from the new tech and the latest and greatest innovations, i.e. DOHC, DI, VVTC, 8-speed automatics, etc.

If people want to buy an American brand (even if it is made in Mexico, Canada or South Korea) I'm OK with that. But I believe that most people will buy the most value they can get for their money.

And that isn't always an American brand, especially in view of the decades-long reputation the American brands have earned for themselves.

That's why I believe the Doblo will be just as popular here as the FTC is. They're niche vehicles that Europeans have found useful and will also work well in America's inner cities.

Let's see some more of that foreign hi-tech find its way over here, especially in engines like Hyundai's GDI and TGDI.

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Ilove i, cant wait to test drive one....

I owned two Doblos before coming to the USA. When I first saw it I had the same opinions as most people do. But after I took it for a test drive I was hooked. It is versatile, comfortable, spacious, the driver's position is the best I have ever seen, very agile in transit, awesome visibility, terrific mileage, easy inside access, unbelievable head and leg room, maneuvers graciously. If you don't like it's looks, don't test drive it... you'll love it.



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