EcoBoost Sales Are Uncontested Success for Ford

2012 F-150

    The Wall Street Journal reported Thursday that Ford is likely to sell 100,000 EcoBoost V-6 F-150s by year's end, beating the automaker's (what was percieved as a) hugely optimistic goal of 40 percent of F-150 sales. In fact, September sales for the 3.5L twin-turbo were almost 45 percent of total F-150 sales. 

    F-150 buyers can also choose among two V-8s (5.0L and 6.2L) and a base V-6 (3.7L) engine, but are clearly opting for the EcoBoost because of the added fuel economy benefits when empty and powerful torque numbers. Additionally, if you consider the fact that the EcoBoost is a premium engine option, adding $750 in most cases, Ford is most likely laughing all the way to the bank.

    In a segment where conventional wisdom says that full-size truck buyers wouldn't ever consider anything other than a V-8 for their work pickup, this will likely send product-planning ripples through the industry for years to come. 

3.5L EcoBoost

 

Comments

Don't forget that 5.0L's are currently getting an additional $500 rebate making it $1250 more for EcoBoost, and yet its still what everyone wants.

For 2012 EcoBoost price increases to $895 over 5.0L.

Yet Ford's market share hasn't increased more then .1%. Billions investing for a new engine line up, and nothing to show for it. How is that a success?

While I still have reservations about the complexity of the EcoBoost over the long haul (not so much miles, but YEARS...there's a lot of plumbing and crap to fail), I would probably get one of these if I was in the market for a new truck (and could afford one).

Progress is generally a good thing.

Are you listening/reading this Toyota? This is the way to go. Although this technology is new to a truck gasoline engine. Turbos have been used on diesel truck engines for years. Direct injection is not new. However putting these technologies in one package was a great move by Ford and its paying dividends.

Great job, now lets see the global ranger with a smaller displacement Eco-Boost in the U.S.

Way to go Ford!

Build it and they will come. Not the case with some other manufacturers, though.

I am happy for Ford. Any a completely different side note. BMW introduced the all new 3 series today and the only engines you can now get are all direct injection turbos, both a 2.0 I4 and the N55 3.0 I6.

they were talking about 0-60 in 5.7 secs for the entry level model and mpgs in the mid 30's highway and mid 20's city.
That is good progress. I have high hopes for future motor designs.

I know Ford is working on a 2.5-3.0 Ecoboost with about 300-375 hp and torque closer to 400 lbs. That would be an excellent truck motor (I know it would have to be in the boost to tow so towing mileage would probably be no better than the current Ecoboost but it would be great for the 325 days a year where most of us aren't towing).

Now that this trend with the direct injection and twin turbos is nice, I have to ask. Am I the only one that would like to see this in V8 form? I think a small block chevy with twin turbos and direct injection, and also active fuel management in a half ton, now that would be a perfect solution to win over customers. I can here it now, power of a V10, fuel economy of a v6. Not likely to happen but just my two cents.

@;ajj

You obviously don't know how economics work.

Great Job FORD!

Ford pulled off one of the biggest marketing ploys ever. They've spent millions of dollars advertising for an engine that it's competitor already has and has had for a while (GM). The only difference is that they put it in a truck. GM has a direct injection turbo engine (and the technology) and has for several years, but Ford used their technology and made a slightly larger engine and slapped it into a truck. You can be sure that GM will include this technology when it introduces it's new truck line in the next year or so with Dodge doing so as well in the near future. GM will make it more powerful and more fuel efficient than Ford's, I guarantee it.

If you think GM's DI turbo is gonna rock, wait til you see multi-air turbo engines, even diesels with multi-air. Ford got to market first with a twin turbo V6 DI gas engine and they are using it in more than just 1 vehicle. Kudos to ford, hope they work well.

Toyota is still trying to figure out how to replace frames on Tundra and Tacoma and all the quality problem they have.

Toyota is still no 1 cause Toyota fan will buy it even if the`re shitty.

I am happy for the Ford Ecoboost guys got what they wanted but I dont think they opted for fuel economy they opted for 420lb ft @2500 because the 434lb ft @4500 was to expensive. Lets be honest you cant go wrong with either choice but the ecoboost fuel economy is very good but a little overrated before its fuel economy was announced people were sayin 18/24 city/hwy but then Ford came back 1mpg better city/hwy than the best V8's. Now before the Ford guys get pissed I understand the savings are 420lb ft with over 21mpg hwy which no one else has and is atleast 2mpg better than the others that are over 400lb ft but what I am saying is the ecoboost fuel economy isnt good enough to make you switch trucks for fuel economy and save money you will probably spend more money overall on a new ecoboost F150 and its gas mpg of 16/22 than you would have if you kept your other truck.

LMFAO @ CHRIS,

Thanks for the laugh!


hahahahah still laughing!!!!

And yet they are still going to close the St. Paul plant. Although I think the EB is a good idea for a motor I’m still wary of it for long term and how it would react to continuous off road use. Some of us truck guys spend more time in dirt then we do towing. I have been off-roading for many years and 1 truth still remains: more parts, more crap to break.

I think that I will stick with my V8 for a little bit longer. Turbos are not cheap to replace, and if you are doing a lot of towing, then the turbos are going to be working hard constantly. If they do prove to be reliable like Ford is saying they are. Than in 2-3 years I will probably have one in my garage. Time will tell.

I for one would love to see an EcoBoost V8...or similar tech from Dodge / GM. I'm in the market for my first truck in the next year or two (keeping an open mind on the make) and would love to see diesel level torque out of a boosted & DI V8. Obvioulsy not to the 800lb ft level, but 500+ lb ft would be awesome. I'm considering buying a used V8 and boosting it as I don't want to buy new and void the warranty, otherwise I'd consider purchasing the 5.0L and boosting it.

too bad you can't mod (basic bolt-ons; cai, exhaust, tune) these and keep factory warranty. (http://www.ford-trucks.com/forums/1046976-no-mods-on-the-ecoboost.html)

@TireKicker
You want a 500+ lb ft and I dont blame you its great and I hope Ford gives it to you.

Offer the Ecoboost setup in a 5.0L V8 configuration: 450 HP, 550 ft-lbs of torque and I will buy one the first day it hits the lot!!!!!!!!!!

It seems that the usual suspects are saying the EB 3.5 isn't a sucess. Ford took a huge risk putting a 6 banger into a truck. The fact that it is exceding Ford's take rate proves its success. The naysayers wouldn't buy one even if it got 30 mpg.
I wonder if the 6.2 will slowly fade from the 1/2 ton lineup. I always thought that Ford had that engine in a few 1.2 ton trucks just as a plan B if the EB fell on its face.

Does anyone know or has anyone heard how well the turbos are holding up in daily use? Or is it too early to tell yet? Previous forced-air engines using the Turbo or the Supercharger all had problems and were discontinued. Turbo chargers are still used in exotics, but I would not classify any Ford product as exotic.

I also like the idea of applying the tach to a v8. It could be a viable alternative to a diesel. For instance, Bentley has has a twin turbo gas v8 with some impressive stats.

6.75 Liter, cam in block I beleive 2/valve v8
505 hp @ 4200 rpm
752 lb ft @ 1750 rpm
The cars weighs 6812lbs, more than most full size 4x4 trucks.
0-60 in 5.1 sec
18 mpg hwy, good for a 6812 lb car.
8 spd auto.
184 mph top speed.

I figure Ford, Chevy or Dodge could easily get 45O hp and 600lb ft out of their v8's and the truck would probably get 20-23 mpg hwy. I think they are already thinking of using 8spds.

Going for a test drive tomorrow...

vgo-

Good luck, man! We want a report.

As much as I hate agreeing with Bob, I have to this once...I too would like to see an ''Ecoboosted V8''. The 5.0L is a perfect V8 for it. I can only imagine the power it would put down...The N/A 5.0L in my 2011 FX4 makes the truck feel much lighter than it really is. Adding Twin Turbos and DI would make it a terror of an engine.

However, as much as I would love to see this I don't know if it will ever happen...Not be the one thats all doom and gloom, but we still have those ludicrious fuel econmy standerds to hit by 2025, I fear that...''and I hope I'm wrong''...But I fear that the V8 engine as a whole might eventually become something that's only found in performance cars and low volume models, ''much like the 6.2L is today for Ford''.

But who know's...Only time will tell.

An extra $750 for twin turbos and other extra hardware to net 1 or 2 mpg. For $2000 less you can get 2 extra mpg with a manual transmission.
Offer a manual tranny with the EB and the extra 4 mpg will get my attention.

@Nate.M - there is a few Bob's that are actually intelligent. There's Big Bob, and a Bob from Canada.
The rest should be candidates for retroactive abortions.

@David w - unless you plan on spending a large amount of time coasting in neutral - there is no way a stick will beat one of the newer transmissions in the efficiency department.
I'm willing to bet that once Fiat puts the ZF 8 speed into their trucks, the manual shifter will be deleted as an option.

Lou, in the cases where the top gear ratio is higher than the ratio of the manual, you are correct, at highway speeds when the torque converter is locked up. But in city driving or in cases where the ratio is higher in the manual tranny then a manual transmission will get better economy. Why? Because automatics by their very nature slip.
Did I say in my earlier post $2000? In the case of an 8 speed it may well cost more than $2000 over a manual transmission which I'm not sure is available in a full size ford pickup here in the U.S. anyway.
Who knows how reliable it will be or how much it'll cost to repair when it does fail, I'm betting a repair bill will cost a pretty penny.
Yes I know some people have physical problems and can't drive a stick, but it sucks living in a country where people are too lazy to shift gears even though it's an easy way to lower the fuel bill.

Ford have had turbo engines for a while in Australia, since 2003 there's been a turbo I6 in the Falcon with 360HP and now in the current model makes 415HP, and they used it in the Territory SUV (which was decided on over a turbo diesel, now the turbo gas is out and turbo diesel in)

They've also got the new 5.0 and fitted a supercharger to it for the Ford Performance Vehicles Falcon GT which puts out 450HP...

Ford America just doesn't like what we have.

NATruckowners said "Turbos are not cheap to replace, and if you are doing a lot of towing, then the turbos are going to be working hard constantly." With all the technology advances, time will tell. Remember, What's in ALL the trucks that build your roads & deliver food to your stores for many many years, Turbos that are running constantly.

Those turbos are in large diesel engines and are not used the same. I hate when people try and comapare the ecoboost to diesel engines as it relates to turbos we all know diesel engines produce great low end torque and use a large turbo for top end power due to their narrow power band while the ecoboost uses 2 small turbos to produce the low end grunt that its NA V6 engine doesnt naturally have. I always say that I think the ecoboost will be successful but its not like a turbocharged diesel and it would seem like the turbo's would be stressed more in this kind of use than in a diesel. Folks my guess is Ford did their homework and the ecoboost will probably on average have the same life span as any other light duty truck and have a few lemons that dont last as long like any other light duty truck.

Goog job Ford! That is great news. I would still buy the 5.0 because it is a great preforming and sounding Ford V8! :)

I have to strongly argue and laugh at the concern over the turbos. These turbos will have a fraction of the issues that Diesel turbos have. Remember these are very simple turbos, comapred to the complex Variable turbos used in Diesels (that are having LOTS of problems).

Everyones concerned about Turbos, and I'll bet that that will be no concern on EcoBoost. With the simplicity of these turbos coupled with the siphon cooling system to eliminate cooking the oil after shut off, I have NO concern about the turbos.

As to the EcoBoost V8, I'd like to see one as well, just not in 1/2 tons. We're seeing Diesel sales plumit like a meteor due to used diesel market dieing. If I could have my way we'd have 3.5 EcoBoost as the standard 3/4 ton engine, with a 5.0L EcoBoost optional for former diesel owners.


However, if you do want to have a concern, Direct Injection is one you can argue about. It's new, and based on Diesels, my concern with it is how it will handle bad fuel, dirt, water, etc. Will we see injector failure? Also with the Direct injection will we have valve carbon issues since the fuel doesn't touch the intake valves making cleaning additives not work to clean intake valves?

Also as to comparing the EcoBoost to other turbo engines, yes the idea has been used, what makes EcoBoost unique is the tuning and applications of it. Where previous Turbos were used in sports/sporty cars (GM's DI tubo was in Solstice/Sky), and were tuned to make horsepower. Genereally they were about horsepower. I'm going to switch to the 2.0L EcoBoost to compare (since there isn't a lot the 3.5L can easily be compared to). If you look the 2.0 EcoBoost Explorer makes 240 Horsepower, not that impressive. However, it makes 270lb/ft of torque at 1750-4000 RPM (as opposed to the 3.5L V6 that makes 255@4100), making it good for a large heavy vehicle, but not as easy to advertise as a High horsepower engine, which to me is the big gamble as to if you can get consumers to understand torque (less of an issue on pickups, but going to be interesting on the SUV/CUV's).

http://www.ford.com/suvs/explorer/specifications/engine/

@;ajj - in automotive, you're going backwards, if you're standing still, so you HAVE TO go foreward, just to stay in the same place.
@Jason H- no more complicated than any modern diesel engine.
@Bob re Toyota- Toyota already has a solid back-ground building small high-speed diesels. You could very probably derive a good truck GTDI 4 cyl from the KD engine- backwards from what GM did back in the day. Then again, they already have a whole stack of GDI engines, just currently no gasoline turbos. But they've done that, too (in a truck, no less)

I have read a rumor from someone with inside information on another forum that Ford is at least entertaining the thought of coming out with an Ecoboost V8. It won't be the 5.0L though, think smaller displacement. If true it will probably find its way into Lincoln vehicles before ever coming to Ford.

Glad to see the EcoBoost doing so well in the F-150. It will be extremely humorous when other auto makers roll out their twin turbo V6s for their 1/2 tons and their respective fanbois (who constantly bad-mouth Ford's EcoBoost) will act like it is the best thing since sliced bread. You know it will happen...


Eco-Boost - LEAVE IT TO FORD, UNDER ALAN MULALLY, BILL FORD, JR., DEREK KUZAK & ITS 2nd to None MANAGEMENT TEAM, TO 'BRILLIANTLY MARKET' THE 3.5L V-6, AND NOW, THESE LATEST 4 CYLINDER GDI, TURBO ENGINE SYSTEM(S) UNDER DEVELOPMENT WITH THAT "GREEN & EFFICIENT" NAME - TO EVENTUALLY BE MADE AVAILABLE FOR THE MASSES, WORLDWIDE.

TO "ENABLE & BRAND" THE TECHNOLOGIES WHICH THE EUROPEANS HAVE ACTUALLY BEEN USING SUCCESSFULLY FOR QUITE A NUMBER OF YEARS NOW.

BASED ON THIS FIRST REVIEW, IT ‘SOUNDS’ LIKE THIS 2.OL 4 CYL Eco WILL BE THE HIGHEST VOLUME, AND BEST ITERATION, AS YET.
SEEMINGLY, THROUGH FORD, ITS 4 CYL Eco OPERATION ELEVATED TO THAT OF AN 'ART FORM' OF PERFORMANCE CAPABILITIES & FUEL EFFICIENCY - FOR LIGHT OR HEAVIER VEHICLES !

AS ANYONE FAMILIAR WITH ENGINEERING & DESIGN WELL KNOWS, THE WORDS "PAINSTAKING DETAILS" ARE THE CHALLENGE AND HALLMARKS OF GREAT DESIGN !

THERE IS, INDEED, NO SUBSTITUTE FOR "DETAIL ENGINEERING" - FORD'S 'HOLISTIC' APPROACH, WITH THEIR POWERTRAIN SUPPLIERS, MAXIMIZING THE EFFICIENCY OF EACH SUB-SYSTEM WILL UNFAILINGLY LEAD TO A SUPERIOR AND PROPERLY INTEGRATED SYSTEM – W/ 125 PATENTS +.

IT'S OBVIOUS THAT THE FINAL RESULTS MORE THAN SUPPORT THEIR SYSTEMS APPROACH - 21st CENTURY SIX SIGMA METHODOLOGY, PERVASIVE @ FoMoCo.

IT'S FABULOUS TO SEE THAT FORD IS NOW ELEGANTLY SHOWCASING THE WORD 'MOTOR' WITHIN IT'S FULL COMPANY NAME - EcoBoost OR OTHERWISE - ADVANCED TECHNOLOGY, INDEED !

IMPORTANTLY, BASED ON AMERICA'S CURRENT DIESEL PRICES & THE MARKEDLY INTRINSIC HIGHER COSTS OF DIESEL ENGINES & AMERICA'S ‘POLITICAL MINDSET’ OF THEIR EMISSIONS, CURRENTLY & IN THE FUTURE, UNDER MULALLY'S PROMISE, FORD, INDEED, HAS A BETTER IDEA - WITH THE UNDERSTANDING THAT EcoBoost's ADDITIONAL EXPENSE, MAY BE "PAID-IN-FULL" AFTER THREE, OR LESS. YEARS OF DRIVE TIME.

ADVANCED TECHNOLOGY – INCORPORATED WITHIN THIS “NEW” GENERATION OF POWERTRAINS, { ENGINES, TRANSMISSIONS, & UPCOMING STOP/START SYSTEMS, ELECTRIC, HYBRID, MATERIALS RESEARCH & ‘LITE’-WEIGHTING } PROVES THAT FORD HAS ‘SPENT WISELY’ FUNDS RECEIVED FROM THE ADVANCED TECHNOLOGY DIRECT LOAN PROGRAM ‘INITIATIVE’ CREATED IN 2007.

FORD’S “OWN” ADVANCED TECHNOLOGY INITIATIVE DESTINED TO BE A TRUE DIFFERENTIATOR.

WITH FORD'S LATEST EcoBoost ENGINES & THEIR TECHNOLOGIES, HONDA IS NOW PLAYING
FIDDLE, 2nd CHAIR - MAYBE, JUST MAYBE, BECAUSE THEIR COMPANY'S ENGINEERING RESOURCES MAY HAVE BEEN 'STRETCHED & VECTORED' TOO THIN DUE TO THEIR 'SKY'S THE LIMIT' HONDAJET PROGRAM - NO LONGER FOCUSING HERE ON TERRA FIRMA - WHERE THE TIRE MEETS THE ROAD ! Their MOJO HAS BEEN OVERCOME BY PROVERBIAL ‘QUICKSAND’.

RH LONGMATE

P.S. SINCE 2006, WITH FoMoCo's MARKET CAP UP BY A MULTIPLE OF ‘ASTRONAUTICAL FACTORS’, REGARDLESS OF MR. 'UAW' KINGS’ ASSERTIONS – ALAN MULALLY & BILL FORD JR. ARE WORTH EVERY PENNY – 23.5 BIL $ ‘RISK’: ESPECIALLY, AS COMPARED TO THE ‘SO CALLED’ TITANS OF WALL STREET, MIRED & WALLOWING WITHIN THEIR OWN SELF-MADE ‘QUAGMIRE’.

P.S.S. IRRESPECTIVE OF A MARKET SHARE INCREASE - EcoBOOST F-150 SALES HAVE AVERAGED OVER $ 30 MILLION DOLLARS PER MONTH ADDITIONAL REVENUE FOR FORD - IF YOU DON'T THINK THEY HAVE ' SPENT WISELY - WAIT UNTIL THEIR EcoBOOST I4 & I3 ENGINES COME 'ON-LINE' FOR AMERICA'S "FUEL ECONOMY" MINDED CONSUMERS - NEXT N.A. ITERATION Eco 1.6 L I4 RECENTLY INTRODUCED FOR THE EUROPEAN MARKET ( INCIDENTLY, WITH MUCH HIGHER 'TAKE' RATES THAN EVEN FORD'S OPTIMISTIC PROJECTIONS ) FOR THE 2013 "NEW" ESCAPE TO BE SHOWCASED AT THE LA AUTO SHOW.

IF THESE NEW (EcoBOOST, GAS) TECHNOLOGIES "FLY" IN "DIESEL" EUROPE - SO FAR, BEYOND EXPECTATIONS - IT WILL POSITIVELY "SOAR" WITHIN OUR NORTH AMERICAN BORDERS WITH INITIAL CAPACITY CONSTRAINTS SEEMLY TO BE THE ONLY POTENTIAL PROBLEM.

AS IS BEING, SO APTLY, DEMONSTRATED IN EUROPE AS WE SPEAK, DIESEL TECHNOLOGY HAS A 'TRUE' COMPETITOR IN THE U.S.A, & IN NORTH AMERICA - EXPECIALLY AT TODAY'S DIESEL FUEL PRICES.

Downside of direct injection-

Fuel pumps for 1990 Chevy FI trucks costs 40-50 bucks.

1999 fuel pumps designed for 10% alcohol cost $500.

Boosting the pressure from 38 to 2300 psig for DI will put the cost of a two stage flex fuel fuel pump at what? $1000-1200?

And we aren't even talking turbo replacement? Two turbos got to be $5k

@BOB LONGMATE:
DUDE YOUR CAPS LOCK KEY APPEARS TO BE STUCK OR SOMETHING!!!!!!!!!!!!!!!!

YOU'RE MAKING MY EYES HURT!!!!!!!!!!!!!!!!!!!!

FU@#ing-A!!!!!!!!!!!!!!!!!

@ jasonh,

LMFAO

@ b.longmate

wtf are you talking about? 4cyl???
"political mindset" of driving a diesel???

The reason diesels arent more commonplace here is because the urea injector and catalyst required for 50 state emmissions is expensive and adds a lot to the cost of the vehicle in a very competitive marketplace. The oil companies also dont want to see it happen. Lose business from its biggest customer? 39 mpg? Over their dead body.

Everyone wants diesels. from your eco-conscious "hippies" to jos schmo the commuter to bob the rancher. Thats why you saw VW enter the market first. Mercedes is already in. Businesses that use sprinter vans and isuzu npr already know the benefits.

You can make and use your own fuel even.

Diesels are bad news for one group only. The oil companies .

They're excited over a 40% to 45% jump?

So far i see nothing exciting but another one of Fords publicity stunts to get people to buy their products. BTW, I AM THE REAL LOU!

Fake Lou is out again. Hi Bobbeh!

General Motors can only dream of having a 10-15% jump.

Advantage= Ford!

@Nate M- The day that happens is the day I lose interest in vehicles in general.

"Fake Lou is out again" - Lou,

Hehe... Yea, Good luck with that one you thief.

Fake Lou - work on your grammar. Yea ia spelled yeah. There should be a coma between one and thief.
I don't use "Hehe" in a sentence.
You sound like Jake.

I'll tell you why the ecoboost is a money saving deal for me. More power and 40% better economy than my 08 GM big block gas HD. Now I don't have to drive a gas guzzling tank all year just for suumer weekends and holiday towing. Better truck year round and far cheaper. The first half ton that meets my needs. FX4 Ecoscrew.

These ecoboost is the best truck I have ever driven! Having test drove a Lariat ecoboost today I now know why these trucks are the sales leader, they are simply the best. But could somebody tell me why the ecoboost is rated for 30mpg up here in Canada? that aside I love the power the ecoboost delivered. In the next five years I know what I have my sights set on...

@vgo - an Imperial or Canadian gallon is 20% larger than an American gallon. The Canadian MPG rating is different than what the USA use. My 5.4 is rated 14/18 US or 18/25 Canadian. Even if you convert 14 x 20% = 16.8 or 18x20% = 21.6 . The Canadian rating is overly optimistic like the old USA rating.



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