2012 Toyota Tundra Pricing Up 3%

Tundra reg cab action

Toyota just announced that base 2012 regular cab Tundras will increase in price as much as $720, a relatively substantial and unusual climb year-over-year.

Toyota says the increase in price on its smallest-cab model is due to several changes it's making to the level of content offered for the new year. Standard features now include 18-inch styled steel wheels, a heavy-duty battery (though not offered on the V-6), a stronger starter, a windshield wiper de-icer, daytime running lights, front and rear mudguards and heated power outside mirrors.

The base MSRP will range from $24,435 (not including destination) for the 4.0-liter V-6 with the five-speed automatic to $29,960 (sans destination) for the long-bed 5.7-liter V-8 with the six-speed automatic, or an increase ranging from 2.4 percent to 3 percent. For the year, Tundra production is down as much as 25 percent from 2010 levels. Still, the full-size pickup truck segment looks to continue its overall sales volume climb, with some analysts predicting a record year. 

Tundra int


@Reed - if you match option to option - No. They are close in price.
Rebates and discounts is where the difference comes in.

I bought a F150 over a Tundra because I got the F150 for 8,000 less due to rebates. The Ford actually came with more options. JD Power rates the Tundra and F150 almost the same in quality and durability.
I didn't need the power of the 5.7 so that wasn't an issue.
Quality wize the Tundra does not tear the other trucks apart.
2 things stopped me from buying the Tundra:
1. Price after discounts - Tundra isn't 8K better than the Ford.
2. Less options to chose from. I wanted the longest box in a crewcab available - that was Ford.
I could add some intangibles like the F150 rides better, I liked the Ford interior better, I liked the ergonomics better, I liked Sync and the backup camera. I also liked the box access steps and tailgate step.

I'm not a Toyota basher, far from it. Tundra didn't offer what I wanted.

ok either they have a midget driving or that is one massive door.

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