Most Popular Pickup in China Offers Strong Value

Great Wall Wingle a
With all the attention auto makers are giving China lately (especially General Motors), have you ever wondered what the top-selling Chinese pickup truck looks like? Well, it’s called the Wingle (although we’re not sure why) and it’s produced by Chinese automaker Great Wall Motors. 

The Wingle has been the number one selling pickup truck in China for a couple years and looks to have a very strong 2011 as well. Great Wall Motors reported sales volumes of 10,165 trucks for September, bringing the total for the first nine months of 2011 to 90,982 units.

A Great Wall spokesperson said that the vehicle has delivered strong performance in sales volume, growth, and market share since its inception because consumers recognize quality. What else would you expect a product PR person to say?

The midsize trucks are equipped with a high-pressure common rail turbocharged diesel engine made in Germany. Dealers offer an attractive warranty and “complete care” service coverage.

Wingle pickups have developed solid markets in several developing countries across Africa and the Middle East and are beginning to develop traction in Italy and Australia. Export volumes of Wingle pickups are reported to total nearly 22,000 units so far this year, and reports are that they would like to do even more.

Depending on packaging, pricing for the Wingle, as you might expect, is quite low, making it the least expensive “ute” (as they call the compact/midsize pickups Down Under) in Australia, starting near $21,000 (which is less than $22,000 in U.S. monies). There has been no word at this time at importing the midsize pickup truck to the U.S., but with other OEs reassessing the segment's long-term strength, we're guessing that could change quickly. 

Great Wall Motors Wingle Chassis II

Great Wall Motors Wingle side



"I say we go back to making everything. Yes it will be more expensive but wouldnt that be cancelled out by the fact a lot more of the money would stay here and that would be so many more people with jobs here to spend here?"

Sadly, that's not the way economic systems work. The only way production of devices like computers and such will ever return to these shores is if people hereabouts agree to work for much less or the people in China/Mexico/Maylaysia, etc. demand (and receive) higher wages.

Outside artificial pressures such as trade tariffs, embargoes, etc., this pressure toward equilibrium will eventually push average wages closer together. and you can already see this happening as wages are rising in China and people here are settling for less lucrative jobs out of desparation due to the crappy economy.

The good news:
First thing they teach you in Econ 101 is that even if one country is capable of producing EVERYTHING cheaper than another country, greatest production efficiencies are achieved (by the system as a whole) when the country with the cheapest production costs produces the cheapest, highest-volume goods and the country with high production costs produces the most expensive (but low volume) goods. And this is exactly what happens.

...But that's not to say the transition is painlesss.

We are currently undergoing what economists refer to as a "correction." The problem is, the low-cost, high-volume goods are moving away from the U.S. at a higher rate than the high-cost, low-volume goods are transitioning production here.

But it IS happening...slowly.

@jason H- Is that not how it worked in the 50s? Didnt we build the majority of our stuff then, even the small things and electronics?

"Is that not how it worked in the 50s? Didnt we build the majority of our stuff then, even the small things and electronics?"

Sure but back then we were inventing it as we went. It was all "new" technology. That means barriers to entry for any non-technological economy (which was most everybody else back in the 50s).

Nowadays those barriers to entry are mostly gone. The know-how to build pretty much any common thing is freely available and the patents have all expired.

But, to some extent, we still are inventing it as we go... We're number one in R&D for new products. The U.S. still produces many of the most bleeding edge products right here in America (medical equipment, high-end machinery, high-end computers, etc.) and, more importantly, the U.S. DESIGNS much of the stuff produced in other countries.

We also have a highly-educated populace, and a culture that values ingenuity.

Combine all that with our patent system which (mostly) ensures that inventors can actually reap the benefits of their inventions and you end up with a place that really fosters innovation. That's where America's true strength lies: entrepreneurialism. We have one of the lowest barriers-to-entry for starting up a new business of any country in the world. and a very pro-business atmosphere. (Look up what it takes to start a business in France some time and you'll see what I mean.)

For better or worse, the days where an uneducated guy working in a low-skilled factory job can support a whole family on one income are GONE. If you're not college educated or at least trained in a skilled, technical field, your chances of finding a well-paying job are miniscule...

People who think that some day factory production of all the mundane, low-tech crap that we used make (textiles, furniture, housewares, etc.) is going to return to the U.S. are dreaming...It's just not economically feasible any more.

So teach your kids to read as early as possible. foster an interest in bools and learning. Encourage them to take the hard subjects (math/science) and stay in school. Help put them through college. (College costs are in a bubble right now just like the internet/housing/European sovereign bonds, etc. have all been through in the past decade or so...they'll correct eventually.)

Little Johnny ain't gonna have a job waiting for him at the factory.

With the Tacoma line outselling everything in that class in America, it is high time to get lower priced mid-sized pickup trucks to make an appearance in the US. Sell them through Wal-Mart or Costco! That'll work. Make them and they will come.

There was hope when Tata said they might bring their small trucks to the US, and even offer a small diesel. But that deal went south in large part because of the opposition by Ford, GM, Toyota and Nissan protecting their market share.

What we need in the US is a small, inexpensive pickup truck. There simply is no reason for a Tacoma to cost upwards of $35K, and the domestic offerings were way overpriced for the value received.

They can always rename the Wingle an S-10 and sell it here for <$20K with air and stickshift. And I bet they would sell a bunch of them at that price.

I think if Hyundai/Kia would bring a small pick-me-up to the market in the US and use the same drive train as their sedans, they would sell like hot cakes.

@jason- I didnt go to college and am one of those un trained guys who works in a factory doing unskilled work. Support a family? Well Im only 23 so hopefully I dont have any kids for another 50 years or so (hopefully I am dead by then) so I dont plan to support anyone but myself. Very often I wish I had been born 50 years ago.

So the freedom hating liberty snubbing communist red Chinese can get a small diesel engine pickup but the free USA cant ? boy freedom rocks (insert sarcastic face here)

@Taylor most of them can tow a almost 8000lb 27-29ft small 5ver.

A worker living in America, working in America for an American company is more beneficial than A worker living in America, working in America for a foreign company.

We would all benefit more if the current foreign company workers, working for Nissan, Toyota, etc., were working for one of the American companies. More of the money would be circulated back into the American economy.

I would much rather be unemployed than working for a foreign company!

@ buy american - I'll have to take issue with you on that statement. The only way any company really contributes to an economy is through payroll. Any Net profit at the end of the day gets hoarded by the company and stockholders and will only trickle to an economy very slowly.

A job in America contributes to our economy regardless of where the parent company is. The parent company is not likely to invest much in it's home country. Look at the big 3 (2?), they have spent gazillions of dollars expanding worldwide which contributes to the respective countries economies, not here in the U.S.

A company is simply a machine to generate profits and nationalism is not a gear in that machine.

Buy American: You would rather be UNEMPLOYED than be EMPLOYED by a foreign company? You are kidding right?

Well, I work for a Swedish (foreign company) making coatings for the auto industry/industrial coatings applications worldwide. I am on track to make just shy of 100K this year due to the massive amount of OT I have worked. What that FOREIGN JOB has enabled me to do is buy my 80% American MADE Jeep Wrangler in march.

Gee, looky there...I bought and AMERICAN MADE product with AMERICAN LABOR earned thru a foriegn company.

You would rather loaf than work for a foreign company? I hope you are not one of those that espouse campitalism...then would engineer a way to stay on UI in order to keep from working for a foreign company.

Jason H: right on, that is exactly what is happening. This is all possible due to our beloved Capitalist system. The Protectionist measures some of our wonderful bloggers have espoused reeks of the "dreaded" socialism.

Kick yourself in the nuts now.

Jason H: the last phrase was meant for my friend Buy American. lol (Just kidding with ya Buy American anyway)

"...Any Net profit at the end of the day gets hoarded by the company and stockholders and will only trickle to an economy very slowly...." -toycrusher84

I would much rather see these profits be paid-out to American companies and American stockholders and keep the money here than to see foreign companies paying-out their foreign stockholders and feeding foreign economies.

"...Kick yourself in the nuts now." -Red_4x4

Now you tell me you are kidding -OUCH, that hurt!

@Buy American .Profit is a return on investment, what Red 4X4 and Toycrusher are referring too is that investment and how it stimulates and maintains the US Economy It does not have anything to do with buying Chinese goods from Walmart, that DOES NOT stimulate the economy. In a perfect world, you would have a US owner of that company

This truck looks like it is constructed a lot better than the flimsy Ford Raptor. Ford had better hope that these don't come to the States.

Buy American: lol, yeah. I was editing when I posted it by accident, I was adding the "lol" to my post :)

Robert Ryan: exactly what I am eluding to, thanks!

We live in a "psuedo" global economy (I use the term psuedo due to bailouts and preferential treatment of congress by lobbyists, and the all out assault on the working class in this country in the name of a buck), ..... where some of the nations do NOT practice fair trade and people like the Chinese peg their currency (yuan) to the dollar (USD), which is warfare on our manufacturing sector and SIGNIFICANTLY helps/stregthens their export base (all the while spoiled Americans continue to revel in the newest Iphones...while buying that labor from CHINA!)

The days of yore where a person could buy American made products with ease are gone, we are now "competing" for those jobs against folks who will do what we do for less money. This, my friends is the demise of our country's middle class to get closer to what asians and central Americans make for unskilled labor. Sorry, but this is the sad TRUTH for anyone so disconnected they cannot see this...otherwise illegal mexicans would not be here building our roads/houses, picking our crops, get the picture.

Tax cuts on businesses will NOT bring back the jobs, Capitalism says so, you increase employee payrolls when their is DEMAND for the product, not because of tax cuts. Right now, those "widget" manufacturing days of yore will not return unless wages get competitive of the lowest wage earners in the planet, CAPITALISM makes this true whether you agree or not.

I am only 28 and I have accpeted that it is going to get harder and harder for me to sustain a lifestyle that I have currently as I get older, so as of these days, while I make great money as an operator at a chemical plant, I am already weaning myself to learn to live easier/less frivilous. Less fancy phones, no fancy crap inside my cars that costs 1K+ from the factory....just some examples. One reason I bought a house that I could pay off in just a few short years (8-10). Paid for cars/house is SECURITY!

The way I see it, and I know I will get flamed for this....but the past generations have sold us down the river for the sake of a buck. I have not been in the "economy" long enough to have the lasting impact that the ealy gen X'ers and boomers have.

It is always interesting. Every time this site posts a news story about those Godless Asians and their economy raping products, the battle lines get drawn.
We don't really live in a "free market" society because government and big business manipulate everything. The anti-foreign guys blame THEM when they aren't the ones that created the problems in the first place.
Big business want profits, and we want cheep crap to maintain our artificially high standard of living. Big government does what big business wants, and throws the "its the damned foreigners fault types" a bone once and a while to keep getting re-elected.
What a wonderful system.

The self righteous types forget that we went to China to avoid our moral obligation to ensure safe working conditions, fare wages, and environmental stewardship.
All that s--t costs money, and therefore interferes with profits.
Now we are paying the price - no jobs, no money, and massive debt.
Pay now or pay later.
Looks like later isn't that far away.

Lou: got damn your on a roll, that is exactly how I see it. Our govt's failed to take care of her people (not with welfare, but TRUE fair trade agreements, NAFTA being an example of a big MISTAKE onthe govt part).

Awesome post, Lou.

The thing that amazes me about this "wonderful system" is how 90 percent of the population is just so completely fu@#ing SNOWED.

They've been sold down the river by greedy plutocrats playing both ends against the middle and all they can come up with to think is whatever they've just been programmed to think by last talk radio jackass they've listened to.

...And every four years they get fooled into thinking that they're going to fix things by working within the system when THE SYSTEM IS THE PROBLEM.

But hey, it beats communism.

Jason H, and Red 4x4 - thanks guys.
NAFTA has benefited Mexico greatly. USA companies paying them 2 dollars and hour, is to them a huge increase in income. It has had a negative effect in the USA by exporting unskilled jobs to places like Mexico. Many companies have set up shop there. NAFTA has indirectly contributed to the widening gap between the socio-economic classes.
The upper class is more wealthy due to NAFTA.
The middle class has been eroded to the level of the working poor. Business will not pay (unless there are legacy contracts) high wages to unskilled labour. Look at what happened to American Axle. They told all of their unskilled workers that they would have to take pay cuts or the company would move to Mexico.
For those of us who are well educated, or are highly skilled tradesmen, NAFTA hasn't hurt us, and in many cases made it easier for us to earn a higher wage. NAFTA says I can work where ever I chose in NA. If Canada wants to keep me, that puts pressure on the system to pay me more.
NAFTA has really hurt the lower end of the middle class and the lower class.
The main negative effect of NAFTA on Canada is that it has given the USA a say in what we do with our resources.

I can carry my empathy for those people who've lost jobs only so far. If we truly live in the land of opportunity, then shouldn't one be able to go back to school and get a marketable education or skill?

I get worried about young men who do not get an education or skill, or worse quit high school to work in high paying industries like oil and gas.
What will happen to those men when industries change and become more high tech, or you wake up one morning pushing 50 years old and your back is wrecked?
You might not have any choice but to buy that Chinese pickup because you can't afford the domestic one made in Mexico ;)

Red 4 X4 the current Australian Federal Government and previous ones have been eager to sign "Free Trade agreements" with Governments, where the Labour costs are very low and they still have protected industries. Crazy stuff.

@Lou- I am one of those. I graduated HS but didnt go to college. I couldnt justify racking up a big debt to go to school for something I didnt really want to do just to get out and not be guaranteed a job. But I do know what you are getting at. Tho my job pays pretty well given my area and the fact it is unskilled work, it is hard work and hard on your body. Many of the guys who have worked there for 15+ years have had multiple surgerys to their hands, shoulders, etc. due to work. Its not a problem now as I am only 23 but more and more I keep thinking what I am going to do when I am hit 40... If only further education were free (or at least much cheaper), guaranteed me a job when I got out and didnt require me to move away...

@ Benchimus - no offence meant. I'm starting to sound like my father (egad). LOL
He used to say basically the same thing to me and my brother.
Us baby boomers are getting long in the tooth. There is going to be a shortage of just about every kind of trade or profession due to retirements.
Education can be very expensive. I got out of college at a time when the economy had tanked. I worked odd jobs to make ends meet. So did my brother. I went back to school a few years later and he managed to get hired with a big company. My return to college was more successful the 2nd time around in relation to stable careers.
Each to their own and do what makes you happy.

I'll help you out here.

The first truck pictured is the Wingle CL, a concept pickup aimed at foreign markets. And by foreign I do mean North America. From what I understand the truck is sized somewhere between the Toyota T100 and Ford F-150. They would have to work on the cab, but it's otherwise market-ready.

The second truck is the Wingle, already on the market. What we're seeing here is the first generation model. The second generation is already on sale around the world and is called Steed (V240 is Australia).

Right now the holdup for the US market are crash tests, US certification, and an assembly plant in either the US or Mexico to avoid the chicken tax.

I know this because a friend familiar with the trucks spotted some testing somewhere in Nevada.

By the way, Wingle means winged eagle. Hey, I don't know why, except the Chinese can be creative with names.

Gave me one diesel of these ,toyota are too expensive.we need some cheap trucks,,,maybe we could be surprised how they perform.
i'll take one tomorrow!

Please i need your double cab pickup

i drove one went i was living in Trinidad And Tobago
let me tell you guys
is a very good truck
yes have i little problem to fix before reach to USA.
2.8 L diesel around 15 USD dollars a week !!!!!!!!!!!!!!!

I don't know about the quality of this truck, but my girlfriend was 'made' in China, and she's WAY BETTER than any American girlfriend I've ever had!!!

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